Holi has never been about colours alone. From gujiyas passed between colour-stained hands to glasses of thandai shared mid-celebration, food has always played a central role in the festival. With the launch of its Holi Special Edition range, Origins brings these familiar traditions back into focus, celebrating flavours that feel festive, nostalgic, and deeply rooted in Indian homes.

Staying true to the brand’s commitment to clean and honest food, the limited-edition range features festive favourites such as Namak Pare Diamond, Namak Pare Sticks, Methi Mathri, Plain Mathri, Methi Mathri Sticks, Shakkarpara, Sugar-Coated Shakkarpara, Mawa Gujiya, Thandai Mix, and ready-to-drink Thandai. Each product is crafted without any artificial additives, preservatives, colours, or seasonings, reflecting Origins’ focus on ingredient integrity, consistency, and uncompromising quality.

“For us, Holi was always defined by the food as much as the colour. The gujiyas everyone reached for, and the thandai shared between celebrations. With the Origins Holi range, we wanted to bring back those familiar flavours and recreate the sense of nostalgia and togetherness that makes the festival so special,” says Avinit Bagri, Co-founder of The Filter Coffee.

Alongside the festive food range, Origins has also introduced Holi Gifting Hampers designed to make festive gifting simple yet thoughtful. Each hamper includes a curated mix of sweets, savouries, and pre-mix, paired with Holi colours by Pankhudiyan, all packed in gift-worthy packaging that feels festive and modern. The hampers are available at three price points, making them suitable for friends, family, or even a little self-indulgence.

While the Holi Special Edition is a seasonal offering, it reflects Origins’ larger vision of helping modern India rediscover everyday food, reimagined for a fast-moving, design-aware, and quality-conscious audience. This philosophy runs through every step of the process, from sourcing ingredients and refining recipes to designing packaging that feels intentional and contemporary. By prioritising quality over convenience and maintaining transparency in how products are made, Origins ensures every offering feels honest and thoughtfully crafted.

The Holi Special Edition range is available across all outlets of The Filter Coffee and on the First Club app.