Oroos Secures ₹20 Crore Funding to Tap Bharat’s Fast-Growing Confectionery Market

Oroos Secures ₹20 Crore Funding to Tap Bharat’s Fast-Growing Confectionery Market

By Manu Vardhan Kannan

Published on October 30, 2025

Oroos Confectionery Pvt. Ltd. has raised ₹20 crore in funding led by Fireside Ventures, with participation from the State Bank of India (SBI) and a network of strategic angel investors. The investment will fuel the company’s expansion into Bharat’s fast-growing confectionery market, with a focus on innovation, automation, and accessibility.

Founded by Raje Suneet Jain, a seasoned sales and marketing professional, and Prashant Manral, an expert in large-scale FMCG manufacturing, Oroos was created with a vision to make premium-quality indulgence accessible to the next billion Indians. The company aims to build a trusted, Indian-made confectionery brand offering world-class quality at affordable prices.

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“Oroos was born out of a simple observation, the real Bharat consumer seeks better quality, but not at metro prices,” said Raje Suneet Jain, CEO, Oroos Confectionery. “We want to bridge that gap by building a manufacturing-first brand that delivers premium quality and scale from within India. This is about creating a world-class confectionery company for India, in India.”

The new funds will be used to establish a fully automated manufacturing facility in Greater Noida and to build a distribution network across Tier 2 and Tier 3 towns, where demand for affordable, high-quality confectionery is growing rapidly.

Fireside Ventures, one of India’s leading early-stage consumer funds, is backing Oroos for its focus on building a differentiated, scalable Indian brand for Bharat’s emerging consumers.

“Oroos addresses the rising aspirations of India 2 consumers who are currently grossly underserved, a huge untapped market,” said Prayag Mohanty, Principal, Fireside Ventures. “We believe Raje and Prashant are best placed to address this opportunity, given their domain expertise and deep understanding of consumer needs. Oroos’s ‘Make in India’ approach, combined with its best-in-class Noida facility, positions it strongly for scale.”

The funding round also saw participation from industry leaders including Vikash Agarwalla (MD & Partner, BCG India), Sanjay Wali (COO, VST Industries), Praneet Gupta (Director, Leading Sovereign Wealth Fund), Porush Jain (Founder, Sportskeeda), and Chandan Deep (VC Investor), among others.

Supported by SBI’s Startup Branch (CGTMSE scheme) and backed by a memorandum of understanding with Invest UP, Oroos’s upcoming Noida plant will feature high-output efficiency and a focus on consistent product quality and innovation.

According to the India Confectionery Market Report 2025–2033 by IMARC Group, the Indian confectionery sector is valued at ₹379 billion in 2024 and projected to grow to ₹597 billion by 2033, at a CAGR of 5.2%. While North India currently holds the largest market share at 32.8%, the next wave of growth is expected from Tier 2 and Tier 3 markets, where consumers are increasingly upgrading from unbranded sweets to packaged, branded confectionery.

With this funding, Oroos aims to establish itself as a category creator in affordable indulgence, blending manufacturing excellence with a deep understanding of India’s evolving mass market. The company’s focus on quality, innovation, and inclusivity positions it to redefine how Bharat experiences sweetness, one bite at a time.


Zega at Sheraton Hyderabad Unveils Mizuwari Series Inspired by Samurai Virtues

Zega at Sheraton Hyderabad Unveils Mizuwari Series Inspired by Samurai Virtues

By Hariharan U

Published on August 25, 2026

Zega at Sheraton Hyderabad Hotel has unveiled the Mizuwari Series, a new collection of seven signature cocktails inspired by the Japanese tradition of Mizuwari, meaning “cut with water,” and the seven virtues of the Samurai.

Rooted in the principles of balance, restraint and refinement, the new beverage concept combines bold flavours, subtle dilution and considered craftsmanship. Each cocktail is designed around a distinct virtue, translating elements of Japanese philosophy into a contemporary drinking experience.

The collection features Makoto, Chu, Ikigai, Rei, Jin, Yu and Meiyo, with each creation offering its own flavour profile and personality.

The journey begins with Makoto – Honesty & Sincerity, combining vodka, Aperol, yuzu lime and fizz. Chu – Duty & Loyalty brings together bourbon whisky, lime, sesame and Angostura bitters in a characterful highball.

Ikigai – The Secret to a Long & Happy Life combines gin, cherry cordial, hibiscus and sparkling elements, while Rei – Beauty in Imperfection takes a more unexpected approach with vodka, pickled ginger, kaffir lime, cucumber and watermelon.

The collection continues with Jin – Compassion, a blush-pink highball featuring gin, passion, strawberry sweet vermouth, citrus and fizz. Yu – Heroic Courage combines gin, cherry wine, Campari, lime and fizz, while Meiyo – Honour brings together white rum, pineapple, Campari and lime for a more layered profile.

Together, the seven cocktails create a beverage experience that goes beyond individual flavour combinations, inviting guests to explore the stories and virtues represented by each creation.

Through the Mizuwari Series, Zega continues to explore contemporary Japanese-inspired beverage experiences, bringing together traditional philosophy, modern mixology and thoughtful presentation. From refreshing and delicate profiles to richer and more complex combinations, the collection encourages guests to pause, discover and savour each cocktail.


The Orchid Chandigarh Celebrates Rakshabandhan with South Indian Festive Feast

The Orchid Chandigarh Celebrates Rakshabandhan with South Indian Festive Feast

By Hariharan U

Published on August 23, 2026

The Orchid Chandigarh is inviting guests to celebrate Rakshabandhan with an authentic South Indian festive dining experience at South of Vindhyas on August 28, bringing together regional flavours, family traditions and warm hospitality.

The specially curated experience is designed for families looking to mark the occasion over a festive meal, with a menu inspired by the rich culinary traditions of South India.

Guests can choose between thoughtfully curated vegetarian and non-vegetarian meals, featuring classic South Indian delicacies prepared using authentic recipes and time-honoured cooking techniques. The menus are designed to offer a wholesome dining experience while showcasing the distinctive flavours of the region.

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Whether celebrating the bond between siblings, gathering with family or simply enjoying a festive meal, the Rakshabandhan offering at South of Vindhyas provides an opportunity to mark the occasion through food and togetherness.

The experience reflects the restaurant’s focus on bringing authentic regional cuisine to Chandigarh while creating memorable occasions for guests. With traditional flavours and the hospitality associated with The Orchid Chandigarh, the festive meal aims to make Rakshabandhan a special culinary celebration.

Event Details:

What: Rakshabandhan Festive Meal
Venue: South of Vindhyas, The Orchid Chandigarh
Date: August 28, 2026
Contact: +91 9056784618 / +91 9056784619 / +91 9056784617


Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

By Hariharan U

Published on August 22, 2026

This August, Opus at Four Seasons Hotel Mumbai is bringing a warm and comforting Chinese dining experience to the city with Hot-Pot: The Comfort of Togetherness, running from 17–30 August.

The experience offers guests a choice of three broths, Sichuan, Asian Mushroom and Tomato Stock. These can be paired with a selection of vegetables, meats, seafood and noodles, giving diners the option to build a hot-pot meal to their liking.

Designed for sharing, the experience is well suited for Mumbai's monsoon season and offers a relaxed way to enjoy a meal with family and friends.

With its focus on warm broths, fresh ingredients and a shared dining format, Hot-Pot: The Comfort of Togetherness adds a seasonal option to Mumbai's August dining scene

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