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By Manu Vardhan Kannan
Published on October 30, 2025
Oroos Confectionery Pvt. Ltd. has raised ₹20 crore in funding led by Fireside Ventures, with participation from the State Bank of India (SBI) and a network of strategic angel investors. The investment will fuel the company’s expansion into Bharat’s fast-growing confectionery market, with a focus on innovation, automation, and accessibility.
Founded by Raje Suneet Jain, a seasoned sales and marketing professional, and Prashant Manral, an expert in large-scale FMCG manufacturing, Oroos was created with a vision to make premium-quality indulgence accessible to the next billion Indians. The company aims to build a trusted, Indian-made confectionery brand offering world-class quality at affordable prices.
“Oroos was born out of a simple observation, the real Bharat consumer seeks better quality, but not at metro prices,” said Raje Suneet Jain, CEO, Oroos Confectionery. “We want to bridge that gap by building a manufacturing-first brand that delivers premium quality and scale from within India. This is about creating a world-class confectionery company for India, in India.”
The new funds will be used to establish a fully automated manufacturing facility in Greater Noida and to build a distribution network across Tier 2 and Tier 3 towns, where demand for affordable, high-quality confectionery is growing rapidly.
Fireside Ventures, one of India’s leading early-stage consumer funds, is backing Oroos for its focus on building a differentiated, scalable Indian brand for Bharat’s emerging consumers.
“Oroos addresses the rising aspirations of India 2 consumers who are currently grossly underserved, a huge untapped market,” said Prayag Mohanty, Principal, Fireside Ventures. “We believe Raje and Prashant are best placed to address this opportunity, given their domain expertise and deep understanding of consumer needs. Oroos’s ‘Make in India’ approach, combined with its best-in-class Noida facility, positions it strongly for scale.”
The funding round also saw participation from industry leaders including Vikash Agarwalla (MD & Partner, BCG India), Sanjay Wali (COO, VST Industries), Praneet Gupta (Director, Leading Sovereign Wealth Fund), Porush Jain (Founder, Sportskeeda), and Chandan Deep (VC Investor), among others.
Supported by SBI’s Startup Branch (CGTMSE scheme) and backed by a memorandum of understanding with Invest UP, Oroos’s upcoming Noida plant will feature high-output efficiency and a focus on consistent product quality and innovation.
According to the India Confectionery Market Report 2025–2033 by IMARC Group, the Indian confectionery sector is valued at ₹379 billion in 2024 and projected to grow to ₹597 billion by 2033, at a CAGR of 5.2%. While North India currently holds the largest market share at 32.8%, the next wave of growth is expected from Tier 2 and Tier 3 markets, where consumers are increasingly upgrading from unbranded sweets to packaged, branded confectionery.
With this funding, Oroos aims to establish itself as a category creator in affordable indulgence, blending manufacturing excellence with a deep understanding of India’s evolving mass market. The company’s focus on quality, innovation, and inclusivity positions it to redefine how Bharat experiences sweetness, one bite at a time.
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Published on June 26, 2026
NoBa has officially opened its doors in Kalyan Nagar, Bengaluru, bringing a fresh cocktail-led dining experience to North Bangalore. Designed as a destination where food, beverages and hospitality come together, the 120-seater venue offers guests a vibrant yet relaxed setting to explore thoughtfully crafted flavours.
At the centre of NoBa's concept is its cocktail programme, which has been curated by industry veteran Bala, who brings more than 19 years of experience in the beverage industry. The bar menu focuses on creativity, technique and storytelling, with every cocktail carefully developed to deliver a memorable drinking experience.
Using house-made syrups, infusions and unique flavour combinations, the team has created a range of original cocktails that balance sophistication with accessibility. Rather than being an addition to the dining experience, cocktails form the core of NoBa's identity, encouraging guests to discover new flavours while enjoying a welcoming atmosphere.
The food menu has been designed to complement the beverage programme, featuring globally inspired dishes that naturally pair with the cocktails. The close collaboration between the kitchen and bar ensures a seamless experience where both elements work together to enhance the guest journey.
The restaurant's interiors draw inspiration from modern Mediterranean design, featuring high ceilings, natural light, earthy tones and contemporary details. The space effortlessly transforms from a relaxed dining destination during the day to an energetic social venue in the evening, centred around its vibrant bar experience.
While positioned as a premium offering, NoBa has been created with an inclusive approach. The venue aims to provide a comfortable environment where guests can enjoy innovative food and drinks, meaningful conversations and genuine hospitality.
With its focus on exceptional cocktails, quality cuisine and a thoughtfully designed setting, NoBa marks a new addition to Bengaluru's growing dining and nightlife landscape, offering a destination where guests can connect, explore and enjoy memorable experiences.
By Hariharan U
Katana has introduced its special Baiu menu, a seasonal culinary experience inspired by Japan's traditional plum rain season and designed to complement Bengaluru's monsoon months.
Available from 1st July onwards, the curated menu brings together comforting Japanese flavours, warm bowls, crispy bites, and signature beverages crafted for cosy rainy-day dining. The concept draws inspiration from Baiu, the rainy season in Japan, offering guests an experience that reflects the warmth and comfort associated with the period.
Among the highlights are dishes such as Crispy Enoki, Teba No Yaki, spicy and creamy chicken wings, and Salmon Tartar served on potato cakes. Each dish has been thoughtfully selected to suit the cooler weather while showcasing Katana's contemporary approach to Japanese cuisine.
A standout feature of the menu is the Quick Ramen, a customizable ramen experience that allows diners to select their preferred broth and protein combination, creating a personalised bowl tailored to individual tastes.
For sushi enthusiasts, Katana is offering a premium 20-piece Assorted Sushi Platter featuring salmon sashimi, gunkan maki, sake maki, spicy tuna uramaki, salmon nigiri, and tuna nigiri. The platter brings together a variety of textures and flavours, making it ideal for sharing.
Guests looking for classic Japanese-inspired appetisers can also enjoy favourites such as Prawn Gyoza, Beef Gyoza, and Prawn Corn Fritters, adding a mix of comforting and indulgent options to the seasonal offering.
To complement the food menu, Katana has introduced a selection of specialty sake-based cocktails. The Tiramisu No Yoru combines sake with fresh cream and homemade tiramisu syrup, while the Katana Counsel blends sake, vermouth, and merlot for a richer flavour profile.
Another signature creation, Pearl Blossom, features sake, guava juice, mint, homemade strawberry syrup, and soda, delivering a refreshing balance suited to Bengaluru's monsoon evenings.
With the launch of Baiu, Katana aims to create a seasonal dining experience that combines Japanese culinary traditions with contemporary flavours, offering guests a destination for comforting food, handcrafted cocktails, and memorable monsoon gatherings.
Published on June 25, 2026
Encalm has announced the launch of Encalm Eats, a dedicated food and beverage vertical that marks the company's entry into the creation and management of hospitality-led dining concepts. The new venture aims to develop distinctive culinary brands while expanding Encalm's integrated hospitality ecosystem across airports and other high-footfall destinations.
As its first in-house brand concept, Encalm Eats has introduced IndiSip Café at Delhi Airport. Designed around the idea of bringing India's flavours to travellers one sip at a time, the café celebrates the country's rich beverage heritage while offering a contemporary café experience.
The launch represents a natural extension of Encalm's hospitality portfolio, which already spans airport lounges, meet-and-assist services, wellness offerings, and in-flight catering. Through Encalm Eats, the company plans to build a portfolio of original food and beverage concepts alongside select partner brands, focusing on authentic flavours, operational excellence, and evolving consumer preferences.
At IndiSip Café, guests can choose from a wide selection of beverages inspired by India's tea culture, including Ginger Cardamom Chai, Kesar Chai, Gulab Chai, and Kashmiri Kahwa. The menu also features handcrafted coffees, iced lattes, espressos, and indulgent shakes designed to cater to both traditional and modern tastes.
Complementing the beverage selection is a food menu that blends regional favourites with café classics. Offerings include Masala Samosa, Khopara Patties, Irani Bun Maska, Achari Paneer Tikka Wraps, and Achari Chicken Tikka Wraps, alongside croissants, muffins, cookies, and other grab-and-go options suited to today's travellers.
Commenting on the launch, Vikas Sharma, Group Chief Executive Officer, Encalm, said the introduction of Encalm Eats marks the next phase of the company's vision to create a comprehensive hospitality ecosystem. He noted that food and beverage experiences remain one of hospitality's most important touchpoints and that IndiSip reflects the company's commitment to enhancing every stage of the guest journey.
Deepak Bhatia, Business Head, Encalm Eats, added that the company intends to build a portfolio of concepts rooted in authentic flavours, consumer insight, and consistent quality. He described IndiSip as the first step in a larger strategy to create memorable dining experiences through thoughtfully designed food and beverage brands.
The launch of IndiSip Café signals the beginning of Encalm Eats' broader expansion plans, with the company aiming to introduce innovative dining concepts across multiple formats and locations. As consumer expectations continue to evolve, Encalm Eats plans to focus on creating culinary experiences that combine authenticity, convenience, and quality.
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