Oroos Confectionery Pvt. Ltd. has raised ₹20 crore in funding led by Fireside Ventures, with participation from the State Bank of India (SBI) and a network of strategic angel investors. The investment will fuel the company’s expansion into Bharat’s fast-growing confectionery market, with a focus on innovation, automation, and accessibility.

Founded by Raje Suneet Jain, a seasoned sales and marketing professional, and Prashant Manral, an expert in large-scale FMCG manufacturing, Oroos was created with a vision to make premium-quality indulgence accessible to the next billion Indians. The company aims to build a trusted, Indian-made confectionery brand offering world-class quality at affordable prices.

“Oroos was born out of a simple observation, the real Bharat consumer seeks better quality, but not at metro prices,” said Raje Suneet Jain, CEO, Oroos Confectionery. “We want to bridge that gap by building a manufacturing-first brand that delivers premium quality and scale from within India. This is about creating a world-class confectionery company for India, in India.”

The new funds will be used to establish a fully automated manufacturing facility in Greater Noida and to build a distribution network across Tier 2 and Tier 3 towns, where demand for affordable, high-quality confectionery is growing rapidly.

Fireside Ventures, one of India’s leading early-stage consumer funds, is backing Oroos for its focus on building a differentiated, scalable Indian brand for Bharat’s emerging consumers.

“Oroos addresses the rising aspirations of India 2 consumers who are currently grossly underserved, a huge untapped market,” said Prayag Mohanty, Principal, Fireside Ventures. “We believe Raje and Prashant are best placed to address this opportunity, given their domain expertise and deep understanding of consumer needs. Oroos’s ‘Make in India’ approach, combined with its best-in-class Noida facility, positions it strongly for scale.”

The funding round also saw participation from industry leaders including Vikash Agarwalla (MD & Partner, BCG India), Sanjay Wali (COO, VST Industries), Praneet Gupta (Director, Leading Sovereign Wealth Fund), Porush Jain (Founder, Sportskeeda), and Chandan Deep (VC Investor), among others.

Supported by SBI’s Startup Branch (CGTMSE scheme) and backed by a memorandum of understanding with Invest UP, Oroos’s upcoming Noida plant will feature high-output efficiency and a focus on consistent product quality and innovation.

According to the India Confectionery Market Report 2025–2033 by IMARC Group, the Indian confectionery sector is valued at ₹379 billion in 2024 and projected to grow to ₹597 billion by 2033, at a CAGR of 5.2%. While North India currently holds the largest market share at 32.8%, the next wave of growth is expected from Tier 2 and Tier 3 markets, where consumers are increasingly upgrading from unbranded sweets to packaged, branded confectionery.

With this funding, Oroos aims to establish itself as a category creator in affordable indulgence, blending manufacturing excellence with a deep understanding of India’s evolving mass market. The company’s focus on quality, innovation, and inclusivity positions it to redefine how Bharat experiences sweetness, one bite at a time.