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By Manu Vardhan Kannan
Published on October 30, 2025
Oroos Confectionery Pvt. Ltd. has raised ₹20 crore in funding led by Fireside Ventures, with participation from the State Bank of India (SBI) and a network of strategic angel investors. The investment will fuel the company’s expansion into Bharat’s fast-growing confectionery market, with a focus on innovation, automation, and accessibility.
Founded by Raje Suneet Jain, a seasoned sales and marketing professional, and Prashant Manral, an expert in large-scale FMCG manufacturing, Oroos was created with a vision to make premium-quality indulgence accessible to the next billion Indians. The company aims to build a trusted, Indian-made confectionery brand offering world-class quality at affordable prices.
“Oroos was born out of a simple observation, the real Bharat consumer seeks better quality, but not at metro prices,” said Raje Suneet Jain, CEO, Oroos Confectionery. “We want to bridge that gap by building a manufacturing-first brand that delivers premium quality and scale from within India. This is about creating a world-class confectionery company for India, in India.”
The new funds will be used to establish a fully automated manufacturing facility in Greater Noida and to build a distribution network across Tier 2 and Tier 3 towns, where demand for affordable, high-quality confectionery is growing rapidly.
Fireside Ventures, one of India’s leading early-stage consumer funds, is backing Oroos for its focus on building a differentiated, scalable Indian brand for Bharat’s emerging consumers.
“Oroos addresses the rising aspirations of India 2 consumers who are currently grossly underserved, a huge untapped market,” said Prayag Mohanty, Principal, Fireside Ventures. “We believe Raje and Prashant are best placed to address this opportunity, given their domain expertise and deep understanding of consumer needs. Oroos’s ‘Make in India’ approach, combined with its best-in-class Noida facility, positions it strongly for scale.”
The funding round also saw participation from industry leaders including Vikash Agarwalla (MD & Partner, BCG India), Sanjay Wali (COO, VST Industries), Praneet Gupta (Director, Leading Sovereign Wealth Fund), Porush Jain (Founder, Sportskeeda), and Chandan Deep (VC Investor), among others.
Supported by SBI’s Startup Branch (CGTMSE scheme) and backed by a memorandum of understanding with Invest UP, Oroos’s upcoming Noida plant will feature high-output efficiency and a focus on consistent product quality and innovation.
According to the India Confectionery Market Report 2025–2033 by IMARC Group, the Indian confectionery sector is valued at ₹379 billion in 2024 and projected to grow to ₹597 billion by 2033, at a CAGR of 5.2%. While North India currently holds the largest market share at 32.8%, the next wave of growth is expected from Tier 2 and Tier 3 markets, where consumers are increasingly upgrading from unbranded sweets to packaged, branded confectionery.
With this funding, Oroos aims to establish itself as a category creator in affordable indulgence, blending manufacturing excellence with a deep understanding of India’s evolving mass market. The company’s focus on quality, innovation, and inclusivity positions it to redefine how Bharat experiences sweetness, one bite at a time.
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By Hariharan U
Published on November 13, 2026
Faasos, a food brand from Rebel Foods, has introduced its Paratha Burger range, combining the familiar format of a burger with the flaky, layered texture of lachha paratha. Available across 20 cities in India from November 12, 2026, the launch gives a distinctly Indian interpretation to a globally popular fast-food favourite.
Instead of conventional burger buns, the new range uses lachha paratha as its outer layer, enclosing flavourful patties, generous fillings and indulgent sauces. Described by the brand as having a “flaky outside, freaky inside” format, the product is positioned as a loaded burger experience rather than a wrap, roll or stuffed paratha.
The range features six vegetarian and non-vegetarian options across three flavour profiles: Teriyaki, Chipotle and Hot Garlic.
The non-vegetarian selection includes Teriyaki Chicken Dynamite, Chipotle Chicken Blast and Hot Garlic Chicken. The vegetarian options are Teriyaki Paneer Dynamite, OG Chipotle and Hot Garlic Manchurian.
Commenting on the launch, Mohit Mahajan, AVP – Marketing, Rebel Foods, said, “At Rebel Foods, product innovation is about finding new ways to make familiar food formats exciting for consumers. With the Paratha Burger, we have brought together the flaky, layered goodness of Indian lachha paratha with the bold, globally inspired flavours of a burger. The idea was to create something that feels familiar yet new, combining the comfort of a desi favourite with the indulgence of a loaded burger. The pilot across Mumbai and NCR is helping us understand the consumer response to the flavours that resonate the most with them. Our focus remains on expanding our offerings and bringing exciting food experiences to consumers across India.”
The flavour combinations range from the sweet and savoury notes of Teriyaki to the smoky profile of Chipotle and the sharper, more pronounced flavours of Hot Garlic. The concept builds on the appeal of familiar food formats while introducing new textures and internationally inspired flavour combinations.
Customers can order the Faasos Paratha Burger at a promotional price of ₹169. The launch also includes Buy One Get One (BOGO) offers and specially curated combos.
The introduction of the Paratha Burger adds another format to Faasos' menu innovation efforts, bringing together an Indian flatbread and the structure of a burger. The range also reflects the brand's approach of adapting familiar food experiences through new combinations of ingredients, textures and flavours.
Published on November 12, 2026
Tropika Brewing Co. is bringing Mexican-inspired flavours to Bengaluru with Mexican Fiesta, a special culinary showcase featuring a selection of dishes, charcoal-grilled specialities, desserts and tequila-led cocktails. The experience celebrates bold flavours and fresh ingredients through a specially curated menu.
The menu features a mix of vegetarian and non-vegetarian dishes, including Asado Corn Cob, crispy empanadas, Goat Nihari Birria Tacos, Chipotle Bowls, Quesadillas and Chimichangas. Guests can also explore a dedicated live grill serving Chipotle Honey BBQ Wings, Mexican Chorizo Grill and Serrano Paneer Skewers.
For dessert, the spread includes Flan Napolitano and Churros Sundae, offering a sweet finish to the meal. The beverage selection adds to the experience with tequila-led cocktails such as Mexican Sour, Paloma Cerveza, El Picante and Sol de Jalisco.
Bringing together Mexican-inspired dishes, smoky grilled preparations and refreshing cocktails, Mexican Fiesta offers guests a lively dining experience at Tropika Brewing Co. in Marathahalli, Bengaluru. The menu is available from 12:00 PM onwards, inviting guests to explore a range of flavours inspired by Mexican cuisine.
Event Details:
Event: Mexican Fiesta
Venue: Tropika Brewing Co., Marathahalli, Bengaluru
Timings: 12:00 PM onwards.
Katha Coffee is bringing childhood memories to the table with its special Bachpan Menu, a playful selection of café creations inspired by familiar treats and flavours. Available at its Gachibowli and Banjara Hills outlets in Hyderabad, the menu celebrates the little joys of growing up through a range of nostalgic food and beverage options.
The menu features a mix of sweet treats and beverages, including the Oh So Ferroo Diner Pancake, Jim Jm Cinnamon Roll and Jim Jm Frappe. Guests can also enjoy the Oh So Alpenli*be Latte, Oh So Ferroo Latte and the uniquely named Rasna Espresso, each adding a playful touch to the café experience.
With familiar flavours presented in a café-style format, the Bachpan Menu aims to bring back memories of carefree childhood days while offering guests something different to enjoy during their visit.
The menu is available at Katha Coffee & Bakehouse in Gachibowli, located on DLF Road, and its Banjara Hills outlet on Road Number 3, Hyderabad. Through this special offering, the café invites guests to revisit their favourite childhood flavours and enjoy them in a new way.
Offering: Bachpan Menu at Katha Coffee
Venue 1: Katha Coffee & Bakehouse, Gachibowli, Sy. No. 111, 1-47/2, Door No. A/1, DLF Road, Gachibowli, Hyderabad, Telangana – 500032
Venue 2: Katha Coffee & Bakehouse, Banjara Hills, 8-2-351, Road Number 3, Green Valley, Banjara Hills, Hyderabad, Telangana – 500082
Availability: Ongoing.
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