Ospree Duty Free Pioneers India’s First AI-Led, Digital-Only Retail Experience in Partnership with Voiceback Analytics

Ospree Duty Free Pioneers India’s First AI-Led, Digital-Only Retail Experience in Partnership with Voiceback Analytics

By Manu Vardhan Kannan

Published on June 29, 2025

In a bold move that blends artificial intelligence with airport retail, Ospree Duty Free, in collaboration with Voiceback Analytics, has successfully piloted India’s first AI-led, digital-only promotional experience at Mumbai International Airport. Conducted on May 29, 2025, this 24-hour trial marks a significant shift in the future of airport shopping.

Instead of the usual clutter of traditional discount signage, the retail space embraced a minimalist, tech-forward setup. Travellers were invited to interact with a single QR code, which unlocked real-time personalized offers powered by Voiceback’s Dynamic Promotion Engine, hosted on Microsoft Azure.

The pilot eliminated printed promotional material and relied entirely on a seamless, digital interaction. Upon scanning the QR code, travellers input minimal information including mobile number and passport ID and were instantly presented with customized discounts based on their preferences and behavioural cues.

The offers were dynamically generated through Voiceback’s AI system, which analyzed shopping patterns and curated real-time deals, bringing e-commerce-level personalization to the offline duty-free environment.

Ospree staff guided passengers through the digital journey, ensuring a smooth and engaging retail interaction. The interactive and clutter-free experience was met with positive traveller feedback, demonstrating a strong acceptance of tech-led innovations in duty-free retail.

Interestingly, sales performance remained steady despite the removal of visual banners, underscoring the effectiveness of AI-driven personalization in enhancing customer engagement and trust.

One insight from the pilot pointed to the need for improved staff training, especially to elevate on-ground assistance and encourage deeper digital participation among hesitant shoppers.

Speaking on the success of the pilot, an Ospree Duty Free spokesperson said:

“This pilot was a test drive and quite a successful one. It marks a new chapter in how we connect with travellers. As India’s first duty-free store to try something so novel, we see great potential in tech-led engagement that’s seamless, personalized, and built for the modern shopper.”

Following this promising response, Ospree Duty Free now aims to scale the digital-first retail system across additional stores and formats, further reinforcing its position as a leader in tech-powered travel retail.

With this initiative, Ospree Duty Free has set a new benchmark for innovation in the Indian retail space, blending AI, personalization, and customer convenience to create a futuristic shopping journey. The pilot is a testament to how technology can enhance value while reducing visual clutter, offering a glimpse into what the future of airport shopping could soon become.


Alibaug Evolves into Premium Concept Realty Hub, Reveals SKYE Hospitality Report

Alibaug Evolves into Premium Concept Realty Hub, Reveals SKYE Hospitality Report

By Manu Vardhan Kannan

Published on July 19, 2025

Once seen as a quaint weekend escape, Alibaug is now transforming into a premier real estate destination, according to a recent report by SKYE Hospitality. Nestled on the outskirts of the Mumbai Metropolitan Region (MMR), the coastal town’s charm and serenity are now being matched by a rising wave of experiential real estate developments, including gated villa communities, branded plots, and vacation homes.

The report outlines a sharp upward trend in property prices, noting that branded plots by top developers have reached an average of ₹6,700 per sq. ft. in 2025, compared to ₹3,300 per sq. ft. in 2021 — a compound annual growth rate (CAGR) of 19.3%. Non-branded land options are still available at lower rates ranging between ₹1,300 and ₹2,000 per sq. ft.

The luxury villa segment has experienced even steeper appreciation, growing at a CAGR of 27% between 2021 and 2025. Average villa prices have surged to ₹14,800 per sq. ft., reflecting growing demand for curated, high-end living. Leading developers including House of Abhinandan Lodha, Mahindra Lifespaces, Avas Wellness, Emaar, Equinox, and Axon Developers have either entered the Alibaug market or are preparing to launch projects soon.

“Alibaug is no more a quaint neighbourhood situated in the peripheries of the MMR. It is now in the midst of a property bull run,” said Mr. Ankit Kansal, MD, SKYE Hospitality. “With work-from-anywhere becoming the norm, Alibaug is an ideal destination for curated, premium living — from sea-facing bungalows to serviced villas and farmstays.”

The report also notes that Alibaug is now seeing demand for primary residences, with many residents from Mumbai, Pune, and surrounding regions considering a permanent move. Enhanced connectivity, including the Mumbai Trans Harbour Link (MTHL) and fast ferry services to Mandwa, has made Alibaug a practical alternative to urban neighbourhoods.

“The emergence of curated, high-quality residential formats further signals a maturing market,” added Ms. Taran Chhabra, Director, SKYE Hospitality. “This is no longer just about second homes — it’s about daily living in a refined and nature-rich environment.”

With price appreciation expected to accelerate up to 35% annually, Alibaug is well on its way to becoming one of India’s most aspirational property destinations.


ELIVAAS Partners with Akasa Air to Offer Seamless Pet-Friendly Travel Across India

ELIVAAS Partners with Akasa Air to Offer Seamless Pet-Friendly Travel Across India

By Author

Published on July 18, 2025

ELIVAAS, India’s leading luxury vacation rental brand, has partnered with Akasa Air to redefine the travel experience with seamless, pet-friendly holidays. This strategic alliance, which includes its sister brand Alaya Stays, will allow Akasa Air customers to enjoy exclusive discounts on over 100 ELIVAAS-managed luxury villas and fully serviced apartments across the country, all pet-inclusive.

The partnership brings together two customer-centric brands aiming to simplify travel for today’s modern Indian families, especially those with pets. With Akasa Air’s growing pet-friendly service, Pets on Akasa, and ELIVAAS’ thoughtful accommodations, travellers now have a smooth, end-to-end journey for every member of the family and their paws included.

“Through this collaboration, we’re not just offering a place to stay, we’re creating a comprehensive travel ecosystem,” said Ritwik Khare, Founder & CEO of ELIVAAS. “Akasa Air’s inclusive approach aligns beautifully with our philosophy. We want every guest, including their pets, to feel at home the moment their journey begins.”

The collaboration caters especially to India’s emerging DINKWAD (Double Income No Kids With A Dog) demographic, which is increasingly seeking premium, pet-inclusive getaways. The special offer is available to all Akasa Air customers via a unique coupon code and applies to bookings of two nights or more, across any of ELIVAAS or Alaya Stays’ destinations.

Whether it's a weekend escape or an extended retreat, ELIVAAS’ concierge team provides personalized service to ensure every detail, from pet amenities to family-friendly setups  is taken care of. This partnership offers flexibility, warmth, and convenience, helping travellers skip the stress of planning while still enjoying a curated experience.

As India’s appetite for luxury and pet-friendly travel grows, this partnership between ELIVAAS and Akasa Air sets a new benchmark. With a shared commitment to thoughtful hospitality, they’re reshaping how India travels, one paw at a time.


Gurugram Emerges as India’s New Retail Experience Capital

Gurugram Emerges as India’s New Retail Experience Capital

By Manu Vardhan Kannan

Published on July 18, 2025

Gurugram, once known mainly for its corporate skyline, is fast becoming India’s new-age retail capital. Moving beyond its identity as a tech and business hub, the city is now home to flagship retail stores that blend shopping with unforgettable experiences. Global and Indian brands alike from Samsung to LEGO are choosing Gurugram to launch their most interactive, immersive stores. Thanks to a young, affluent, and tech-savvy population along with top-notch infrastructure, the city has become the go-to destination for brands looking to reinvent how India shops.

Retail in Gurugram is more than just transactions, it's storytelling. At DLF CyberHub, Samsung’s 3,000 sq ft Experience Store offers a multi-sensory journey. From product demos and AI-led workshops to SmartThings integrations, it’s all about engaging consumers in meaningful ways. Similarly, Ambience Mall offers an inspiring atmosphere where LEGO fuels imagination for all ages, and TRENDS 3.0 brings fashion to life through tech-led personalisation. These spaces invite people to not just shop—but to connect, explore, and belong.

The city’s rise is also reflected in the numbers. According to Cushman and Wakefield, retail leasing activity across NCR’s malls and high streets jumped 57% year-on-year in Q1 2025, totaling 4.08 lakh sq ft. Of this, high-street locations made up 61%, showing brands’ growing preference for places that offer high visibility and footfall near residential areas. Gurugram led the charts, accounting for 52% of total leasing, followed by Noida and Delhi.

Fashion and food & beverage (F&B) topped the charts with 24% share each in the leasing mix, followed by entertainment (18%) and department stores (11%). Notably, F&B leasing nearly doubled compared to last year, highlighting the shift toward lifestyle-oriented retail.

This growth in demand has sparked a race for high-quality, Grade A retail spaces in Gurugram. Developers are now focusing on mixed-use hubs, smart high streets, and hybrid formats that combine convenience with engaging experiences. Emerging zones like Golf Course Extension Road, Dwarka Expressway, and New Gurgaon are developing into thriving micro-markets. With growing metro access, wide highways, and new residential areas, these pockets are transforming into well-rounded retail ecosystems beyond the city’s traditional hubs.

Pankaj Jain, Chairman and CMD of SPJ Group, notes, “Commercial growth in Gurugram has driven a boom in retail leasing. People are now drawn to spaces that blend food, fashion, entertainment, and leisure. And the real action is now shifting to new, promising areas that are witnessing increasing footfall and spending. These places are ideal for curated retail concepts that offer both convenience and discovery.”

Arjun Gehlot, Director of Ambience Malls, adds, “Gurugram’s evolving lifestyle is reshaping retail. Consumers now seek meaningful experiences, and malls are becoming key spaces for connection. With better metro links and higher spending power, the city is drawing big names. At Ambience, we’ve created spaces that go beyond shopping—offering food, wellness, art, and entertainment. Our malls are true destinations.”

Technology, too, is reshaping the city’s retail scene. From AI-powered tools that understand shopper behaviour to real-time inventory systems, brands are embracing tech to elevate both operations and experiences. Omnichannel strategies are bringing together online and offline touchpoints, while digital displays, smart parking, and loyalty apps are now common across malls and high streets.

Prakash Mehta, CMD of Ocus Group, highlights, “Retail leasing is gaining momentum, especially with the rise of organised high-street formats. Global brands are investing in spaces that offer visibility and strong returns. Corridors like Dwarka Expressway and areas like Sector 99 are turning into retail hotspots. We’re seeing a clear trend toward community-focused, experience-driven retail.”

By blending innovative real estate formats, cutting-edge tech, and immersive consumer journeys, Gurugram has carved a niche for itself as a future-ready retail destination. Whether it’s flagship showrooms or lively high streets, the Millennium City is offering a bold and fresh vision of how India will shop tomorrow.

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