Ospree Duty Free Pioneers India’s First AI-Led, Digital-Only Retail Experience in Partnership with Voiceback Analytics

Ospree Duty Free Pioneers India’s First AI-Led, Digital-Only Retail Experience in Partnership with Voiceback Analytics

By Manu Vardhan Kannan

Published on June 29, 2025

In a bold move that blends artificial intelligence with airport retail, Ospree Duty Free, in collaboration with Voiceback Analytics, has successfully piloted India’s first AI-led, digital-only promotional experience at Mumbai International Airport. Conducted on May 29, 2025, this 24-hour trial marks a significant shift in the future of airport shopping.

Instead of the usual clutter of traditional discount signage, the retail space embraced a minimalist, tech-forward setup. Travellers were invited to interact with a single QR code, which unlocked real-time personalized offers powered by Voiceback’s Dynamic Promotion Engine, hosted on Microsoft Azure.

The pilot eliminated printed promotional material and relied entirely on a seamless, digital interaction. Upon scanning the QR code, travellers input minimal information including mobile number and passport ID and were instantly presented with customized discounts based on their preferences and behavioural cues.

The offers were dynamically generated through Voiceback’s AI system, which analyzed shopping patterns and curated real-time deals, bringing e-commerce-level personalization to the offline duty-free environment.

Ospree staff guided passengers through the digital journey, ensuring a smooth and engaging retail interaction. The interactive and clutter-free experience was met with positive traveller feedback, demonstrating a strong acceptance of tech-led innovations in duty-free retail.

Interestingly, sales performance remained steady despite the removal of visual banners, underscoring the effectiveness of AI-driven personalization in enhancing customer engagement and trust.

One insight from the pilot pointed to the need for improved staff training, especially to elevate on-ground assistance and encourage deeper digital participation among hesitant shoppers.

Speaking on the success of the pilot, an Ospree Duty Free spokesperson said:

“This pilot was a test drive and quite a successful one. It marks a new chapter in how we connect with travellers. As India’s first duty-free store to try something so novel, we see great potential in tech-led engagement that’s seamless, personalized, and built for the modern shopper.”

Following this promising response, Ospree Duty Free now aims to scale the digital-first retail system across additional stores and formats, further reinforcing its position as a leader in tech-powered travel retail.

With this initiative, Ospree Duty Free has set a new benchmark for innovation in the Indian retail space, blending AI, personalization, and customer convenience to create a futuristic shopping journey. The pilot is a testament to how technology can enhance value while reducing visual clutter, offering a glimpse into what the future of airport shopping could soon become.


Lemon Tree Hotels Signs Lemon Tree Resort in Pench, Maharashtra

Lemon Tree Hotels Signs Lemon Tree Resort in Pench, Maharashtra

By Manu Vardhan Kannan

Published on August 29, 2025

Lemon Tree Hotels has announced the signing of Lemon Tree Resort, Pench, Maharashtra, its newest getaway in the heart of India.

Nestled amidst the scenic forests of Pench, which spans across Madhya Pradesh and Maharashtra, the upcoming resort will feature 60 well-appointed rooms, a restaurant, spa, swimming pool, banquet spaces, and more.

Pench National Park, famously known as the inspiration behind Rudyard Kipling’s The Jungle Book, is home to the Royal Bengal Tiger, leopards, sloth bears, and countless other wildlife species. This makes it an ideal destination for both nature lovers and adventure seekers.

This signing further strengthens Lemon Tree Hotels’ footprint in Maharashtra, where it currently operates 14 hotels with six more in the pipeline. The expansion also reflects the brand’s commitment to growing its presence across India’s key leisure, wildlife, and experiential destinations.


Hotels across Vietnam roll out festive experiences for National Day holiday

Hotels across Vietnam roll out festive experiences for National Day holiday

By Hariharan U

Published on August 29, 2025

 Hotels and resorts across Vietnam are gearing up for the National Day holiday with a vibrant mix of dining events, wellness packages, and family activities that celebrate the country’s culture and spirit of togetherness.

Waving the Vietnamese Flag High at Alma Resort Cam Ranh

image

 Alma Resort Cam Ranh is pulling out all the stops with family-friendly festivities inspired by Vietnam’s flag. Activities include festive décor, DIY flag crafts, face painting, and a playful “Capture the Flag” challenge. Young guests can also enjoy kite making, tree planting, and plenty of fun with wood carving, yoga, tug of war, and even meet-and-greet moments with a Minion and a clown.

On September 2, Alma Garden will serve a lavish breakfast buffet with a “Special Vietnamese Delights” counter, followed by an evening spread titled “A Culinary Journey Across Three Regions”, featuring half a grilled lobster per adult, unlimited beverages, and a live performance by a traditional band. Meanwhile, Alma Food Court will spotlight Vietnamese coffee tasting, alongside local favourites such as grilled chicken with bamboo-tube rice and beef stew with rice noodles.

Wellness and Family Time at Azerai Resorts

image

 Azerai Resorts is celebrating with special offers designed for relaxation and family bonding. At Azerai Ke Ga Bay, guests can enjoy a “Buy 60, Get 90 Minutes” massage promotion and complimentary yoga sessions by the beach. Further north, Azerai La Residence, Hue is offering a “Family Time” package with a one-night stay, daily breakfast, a poolside BBQ dinner, and discounts on spa and dining. For a deeper escape, the “Hue Heritage and Nature Escape” two-night package combines time at the resort with a guided trip to Bach Ma National Park and explorations of Hue’s cultural landmarks.

Premium BBQ Buffet at Sofitel Legend Metropole Hanoi

image

In the capital, Sofitel Legend Metropole Hanoi is marking the holiday with an exclusive BBQ Buffet Dinner at Spice Garden on September 2. From 6pm to 10pm, diners can savour fresh seafood, Hanoi specialties, and premium BBQ across five live stations. Children under 6 dine free, while those aged 6–11 enjoy a 50% discount. The refurbished Spice Garden, relaunched in 2023, blends cozy luxury with authentic Vietnamese charm, making it an ideal setting for festive dining.

Fiery Festivities at The Anam Cam Ranh

image

 The Anam Cam Ranh is setting the stage for a lively Independence Day celebration with a Vietnamese buffet, fireshow, fireworks, and live traditional music on September 2. Hosted at Lang Viet Restaurant and Bar, with optional drinks packages for unlimited juices or free-flow draught beer. The highlight? Fresh mango juice made from Khanh Hoa’s famed mangos, adding a local touch to the beachfront feast.

From beachfront resorts to heritage city hotels, Vietnam’s hospitality scene is uniting to honour National Day with celebrations that bring together food, culture, and family fun.


Lemon Tree Hotels Expands in Maharashtra with New Nashik Property

Lemon Tree Hotels Expands in Maharashtra with New Nashik Property

By Manu Vardhan Kannan

Published on August 28, 2025

Lemon Tree Hotels has announced the signing of its latest property, Keys Select by Lemon Tree Hotels, Mhasrul, Nashik. The new hotel will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited.

The property will feature 50 well-appointed rooms, a restaurant, and a banquet, offering both leisure and business travelers a comfortable stay. Conveniently located, the hotel is about 16 km from Nashik International Airport and 15 km from Nashik Railway Station, with easy access to public and private transport.

Situated on Saputara-Nashik Road, the location benefits from strong connectivity to Gujarat. The area is emerging as a key industrial hub with major companies such as Reliance and Godrej already established there.

Speaking about the signing, Vilas Pawar, CEO, Managed & Franchise Business, Lemon Tree Hotels, said, “We are delighted to reinforce our presence in Maharashtra. This signing aligns with our broader strategy for sustained growth across key markets. This addition reinforces our growing footprint in the state, where we currently operate 14 hotels and have nine more upcoming ones.”

This new signing strengthens Lemon Tree Hotels’ presence in Maharashtra and highlights its commitment to expanding across important business and leisure destinations.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.