Outletcity Metzingen, Europe's largest outlet, is expanding its visitor experience with new culinary concepts, lifestyle offerings and seasonal events designed to complement its premium shopping environment.

The latest additions aim to encourage visitors to spend more time at the destination by bringing together shopping, dining and lifestyle experiences.

A key addition will be 60 Seconds to Napoli, which is scheduled to open at Outletcity Metzingen in October. The fast-casual restaurant will combine traditional Neapolitan pizza-making with modern technology.

The concept uses a 485°C (905°F) oven to bake pizzas in just 60 seconds. The pizzas are prepared with dough rested for up to 72 hours and ingredients including San Marzano DOP tomatoes and Fior di Latte mozzarella.

Janina Wittmann, Destination Marketing & Partnership Manager, Outletcity Metzingen, said the destination is focused on continuously evolving its visitor experience by complementing shopping with dining and seasonal offerings. She also highlighted India as one of Outletcity Metzingen's important international source markets.

The culinary additions also include CINNAMOOD, an exclusive pop-up concept that has been available at Outletcity Metzingen since June. Founded in Cologne in 2022, the lifestyle brand offers 17 varieties of cinnamon rolls along with signature coffees, matcha specialities and fresh fruit smoothies.

The destination's seasonal calendar will continue with the Motel a Miio Sample Sale from August 20 to 22 at The Gallery on Kanalstraße 6. Visitors will be able to explore the Portuguese ceramics brand's colourful handcrafted collection with discounts of up to 80%.

In September, Outletcity Metzingen will also host exclusive Michael Kors and MCM Sample Sales, providing visitors with additional limited-time shopping opportunities.

The new dining and seasonal experiences are part of Outletcity Metzingen's broader strategy to develop the destination beyond shopping, creating a more complete experience for international and domestic visitors.

With Germany attracting travellers from across the world, the destination is also looking to strengthen its appeal among Indian visitors by combining premium shopping with food, lifestyle and seasonal experiences.