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By Manu Vardhan Kannan
Published on April 5, 2025
Cricket and pizza—two of India's greatest passions—come together in a deliciously thrilling collaboration as Oven Story joins hands with rising cricket star Abhishek Sharma for IPL 2025. This season, cricket fans can indulge in the all-new 2X Cheesy Pizzas while taking part in an interactive challenge that could score them free pizzas for a whole year!
The highlight of this campaign is the innovative cricket-themed packaging, which transforms a pizza box into a mini cricket field, allowing fans to try their hand at the Six Sixes Challenge. If they manage to hit six sixes in a row, they stand a chance to win free pizzas for an entire year.
Oven Story has brought in Abhishek Sharma, known for his fearless batting and explosive sixes, to add an electrifying edge to the campaign. The young cricketer features in a fun-filled Instagram video where he gears up to smash six sixes, only to find himself playing on the innovative pizza box instead. His passion and energy make him the perfect face for this exciting initiative.
Nishant Kedia, Chief Marketing Officer at Rebel Foods, shared his enthusiasm about the campaign: "At Oven Story, we believe great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re ensuring cricket fans have an extra reason to celebrate this IPL season. And the opportunity to win free pizzas for a year? That’s the ultimate bonus!"
Speaking about the collaboration, cricketer Abhishek Sharma said, "IPL is all about high-energy moments, massive hits, and unmatched excitement—just like Oven Story’s pizzas! I love how this campaign merges cricket and food in such a fun and engaging way. I can't wait to see fans take on the Six Sixes Challenge!"
The challenge is simple—cricket lovers must record themselves hitting six consecutive sixes, post the video on Instagram, and tag @OvenStoryPizza. Winners will be rewarded with free pizzas for an entire year, making it the ultimate prize for cricket and food lovers alike!
With a mouthwatering product, interactive packaging, a dynamic cricket collaboration featuring Abhishek Sharma, and an engaging contest, Oven Story is all set to make IPL 2025 the cheesiest and most exciting season yet!
Rebel Foods is the world’s largest and fastest-growing internet restaurant company, housing brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth, Wendy’s, and more. Operating across 450+ kitchens in 70+ cities, Rebel Foods uses its advanced Rebel OS to launch and scale multiple brands quickly. With a presence in India, the UAE, the UK, and Saudi Arabia, Rebel Foods continues to redefine the food industry.
A flagship brand of Rebel Foods, Oven Story is India’s largest home-grown pizza brand. Known for its unique and indulgent toppings like Dragonfire, Pesto Paradiso, Fabulous Feta, and Veggie Fantasy, it continues to innovate and elevate the pizza experience. From standout pizza toppings to half-pizzas catering to individual cravings, Oven Story is redefining the pizza landscape. Available on EatSure, the Oven Story App, and food aggregators, it remains a top choice for pizza enthusiasts nationwide.
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Published on March 17, 2026
LOYA at Taj Mahal Palace, Mumbai is welcoming the festive spirit of Eid with a specially curated dining experience that celebrates the rich and diverse culinary traditions of Northern India.
Known for its storytelling approach to food and its strong connection to traditional cooking, LOYA brings together heirloom recipes, regional ingredients, and time-honoured techniques in its festive menu. Inspired by kitchens from across the northern belt of India, the dishes are prepared using classic methods such as dhungar (smoking), baghar (tempering), sigdi grilling, and slow dum cooking. These techniques allow the flavours to develop slowly, bringing out the warmth and depth that define traditional recipes.
The festive spread features several signature dishes that highlight the richness of the cuisine. Among the highlights are Dum Nalli, slow-cooked baby lamb shanks simmered in a fragrant spiced stock; Kangra Khodiya Gosht, a hearty Pahadi-style mutton curry; and Gosht ke Lazeez Pasliyan, charcoal-smoked mutton ribs infused with aromatic spices.
The menu also offers dishes such as Masaledar Pork Ribs with a honey-chilli glaze, Sigdi Macchi, a charcoal-cooked salmon prepared with fragrant spices, and Lakhori Murg Tikka, grilled chicken marinated with Almora chillies.
Vegetarian diners can enjoy regional favourites including Sepu Wadi, a Himachali preparation of urad dumplings served in yoghurt-tomato gravy, and Kathal Baingan Bharta, a smoked eggplant and jackfruit dish that reflects the depth of Northern Indian flavours.
To complement the festive meal, LOYA has introduced a selection of zero-proof beverages crafted with fruits and aromatic spices. Guests can choose from refreshing options such as the Saffron Delight with orange, mango and saffron notes, Sunrise to Sunset made with pomegranate, mango purée and basil, and Tamarind Fennel Soda, a tangy-spiced cooler with cranberry and citrus.
The dining experience concludes with LOYA’s signature desserts. Guests can indulge in Doodh Jalebi served with saffron milk and pistachio, Badana Pearls paired with rabri and saffron foam, and Kulfi Pop in flavours such as rose petal, saffron-cardamom, royal paan, and classic malai kulfi.
With its carefully crafted menu and traditional flavours, LOYA at Taj Mahal Palace Mumbai offers a festive dining experience that captures the warmth and celebration of Eid.
By Hariharan U
Two culinary communities from neighbouring countries have formalised a partnership that could open meaningful doors for the next generation of chefs. The Indian Culinary Forum signed a Memorandum of Understanding with the Youth Chefs Club of Ceylon, Sri Lanka, at Culinary Art India 2026, held alongside AAHAR, The International Food and Hospitality Fair 2026 at Bharat Mandapam, New Delhi.
The MoU was signed by Chef Vivek Saggar, General Secretary of the Indian Culinary Forum, and Chef Chamodh Peiris, Founder and Chairperson of the Youth Chefs Club of Ceylon, in the presence of chefs, culinary professionals, and participants from across the industry. It's a moment that reflects how culinary diplomacy can work quietly but effectively when the right people are in the same room.
Chef Davinder Kumar, President of the Indian Culinary Forum, spoke about what the partnership is intended to achieve. "This partnership reflects our commitment to strengthening international culinary relationships and creating meaningful opportunities for chefs and young culinary professionals. By working together with the Youth Chefs Club of Ceylon, we aim to encourage exchange of skills, culinary traditions and professional knowledge that will benefit the next generation of chefs."
Chef Vivek Saggar added context on why Culinary Art India was the right platform for this. "Culinary Art India has always served as an important platform that brings together chefs and culinary professionals from across the world. This MoU further strengthens that vision by opening new avenues for collaboration, knowledge sharing and professional growth for chefs from both countries."
For the Sri Lankan side, Chef Chamodh Peiris reflected on what the collaboration means for young culinary professionals. "This collaboration with the Indian Culinary Forum is an important step in strengthening culinary ties between Sri Lanka and India. We look forward to working together to promote knowledge exchange, cultural understanding and professional development for young chefs, while creating new opportunities for the next generation of culinary professionals."
In practical terms, the partnership aims to facilitate chef participation in culinary competitions, training programmes, workshops, and cultural exchanges between the two countries. For young chefs on either side, it creates a pathway to learn from diverse gastronomic traditions and build international professional networks at an early stage of their careers.
The Indian Culinary Forum, established in 1987 in New Delhi, is India's premier association of professional chefs and is affiliated with the World Association of Cooks Societies, which represents over nine million professional chefs across 110 countries. The organisation has long championed Indian culinary traditions globally while nurturing emerging talent through competitions, mentorship, and training.
In a significant development for India's casual dining landscape, Hard Rock International has formally terminated its agreements with JSM Corporation Pvt Ltd and related entities. The termination covers the rights to operate all Hard Rock Cafes and Rock Shops across India, affecting ten locations in some of the country's biggest cities.
The outlets impacted by this decision include Hard Rock Cafe Bengaluru, Bengaluru International Airport, Bengaluru Whitefield, Chandigarh, Chennai, Hyderabad, Hyderabad Hitech City, Kolkata, New Delhi, and Pune. These locations, which have been operated by JSM Corporation under a licensing arrangement with Hard Rock International, will no longer function under the Hard Rock brand following the termination.
One important clarification has been made alongside this announcement. The Hard Rock Hotel in Goa remains open and is entirely unconnected to this operator or the termination. Guests at that property are unaffected by this development.
Hard Rock International and JSM Corporation have not publicly detailed the reasons behind the termination, and no timeline has been shared regarding the future of the affected locations.
For diners across India who have been regulars at these outlets, the news marks the end of what has been a long-running presence of the Hard Rock Cafe brand in the country. JSM Corporation had operated Hard Rock Cafes in India for a significant period, building a loyal customer base across its multi-city portfolio.
This is a developing story and further details are expected as both parties address the transition.
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