Cricket and pizza—two of India's greatest passions—come together in a deliciously thrilling collaboration as Oven Story joins hands with rising cricket star Abhishek Sharma for IPL 2025. This season, cricket fans can indulge in the all-new 2X Cheesy Pizzas while taking part in an interactive challenge that could score them free pizzas for a whole year!

The highlight of this campaign is the innovative cricket-themed packaging, which transforms a pizza box into a mini cricket field, allowing fans to try their hand at the Six Sixes Challenge. If they manage to hit six sixes in a row, they stand a chance to win free pizzas for an entire year.

Oven Story has brought in Abhishek Sharma, known for his fearless batting and explosive sixes, to add an electrifying edge to the campaign. The young cricketer features in a fun-filled Instagram video where he gears up to smash six sixes, only to find himself playing on the innovative pizza box instead. His passion and energy make him the perfect face for this exciting initiative.

Nishant Kedia, Chief Marketing Officer at Rebel Foods, shared his enthusiasm about the campaign: "At Oven Story, we believe great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re ensuring cricket fans have an extra reason to celebrate this IPL season. And the opportunity to win free pizzas for a year? That’s the ultimate bonus!"

Speaking about the collaboration, cricketer Abhishek Sharma said, "IPL is all about high-energy moments, massive hits, and unmatched excitement—just like Oven Story’s pizzas! I love how this campaign merges cricket and food in such a fun and engaging way. I can't wait to see fans take on the Six Sixes Challenge!"

How to Participate?

The challenge is simple—cricket lovers must record themselves hitting six consecutive sixes, post the video on Instagram, and tag @OvenStoryPizza. Winners will be rewarded with free pizzas for an entire year, making it the ultimate prize for cricket and food lovers alike!

With a mouthwatering product, interactive packaging, a dynamic cricket collaboration featuring Abhishek Sharma, and an engaging contest, Oven Story is all set to make IPL 2025 the cheesiest and most exciting season yet!

About Rebel Foods

Rebel Foods is the world’s largest and fastest-growing internet restaurant company, housing brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth, Wendy’s, and more. Operating across 450+ kitchens in 70+ cities, Rebel Foods uses its advanced Rebel OS to launch and scale multiple brands quickly. With a presence in India, the UAE, the UK, and Saudi Arabia, Rebel Foods continues to redefine the food industry.

About Oven Story

A flagship brand of Rebel Foods, Oven Story is India’s largest home-grown pizza brand. Known for its unique and indulgent toppings like Dragonfire, Pesto Paradiso, Fabulous Feta, and Veggie Fantasy, it continues to innovate and elevate the pizza experience. From standout pizza toppings to half-pizzas catering to individual cravings, Oven Story is redefining the pizza landscape. Available on EatSure, the Oven Story App, and food aggregators, it remains a top choice for pizza enthusiasts nationwide.