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By Manu Vardhan Kannan
Published on April 5, 2025
Cricket and pizza—two of India's greatest passions—come together in a deliciously thrilling collaboration as Oven Story joins hands with rising cricket star Abhishek Sharma for IPL 2025. This season, cricket fans can indulge in the all-new 2X Cheesy Pizzas while taking part in an interactive challenge that could score them free pizzas for a whole year!
The highlight of this campaign is the innovative cricket-themed packaging, which transforms a pizza box into a mini cricket field, allowing fans to try their hand at the Six Sixes Challenge. If they manage to hit six sixes in a row, they stand a chance to win free pizzas for an entire year.
Oven Story has brought in Abhishek Sharma, known for his fearless batting and explosive sixes, to add an electrifying edge to the campaign. The young cricketer features in a fun-filled Instagram video where he gears up to smash six sixes, only to find himself playing on the innovative pizza box instead. His passion and energy make him the perfect face for this exciting initiative.
Nishant Kedia, Chief Marketing Officer at Rebel Foods, shared his enthusiasm about the campaign: "At Oven Story, we believe great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re ensuring cricket fans have an extra reason to celebrate this IPL season. And the opportunity to win free pizzas for a year? That’s the ultimate bonus!"
Speaking about the collaboration, cricketer Abhishek Sharma said, "IPL is all about high-energy moments, massive hits, and unmatched excitement—just like Oven Story’s pizzas! I love how this campaign merges cricket and food in such a fun and engaging way. I can't wait to see fans take on the Six Sixes Challenge!"
The challenge is simple—cricket lovers must record themselves hitting six consecutive sixes, post the video on Instagram, and tag @OvenStoryPizza. Winners will be rewarded with free pizzas for an entire year, making it the ultimate prize for cricket and food lovers alike!
With a mouthwatering product, interactive packaging, a dynamic cricket collaboration featuring Abhishek Sharma, and an engaging contest, Oven Story is all set to make IPL 2025 the cheesiest and most exciting season yet!
Rebel Foods is the world’s largest and fastest-growing internet restaurant company, housing brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth, Wendy’s, and more. Operating across 450+ kitchens in 70+ cities, Rebel Foods uses its advanced Rebel OS to launch and scale multiple brands quickly. With a presence in India, the UAE, the UK, and Saudi Arabia, Rebel Foods continues to redefine the food industry.
A flagship brand of Rebel Foods, Oven Story is India’s largest home-grown pizza brand. Known for its unique and indulgent toppings like Dragonfire, Pesto Paradiso, Fabulous Feta, and Veggie Fantasy, it continues to innovate and elevate the pizza experience. From standout pizza toppings to half-pizzas catering to individual cravings, Oven Story is redefining the pizza landscape. Available on EatSure, the Oven Story App, and food aggregators, it remains a top choice for pizza enthusiasts nationwide.
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Published on December 9, 2025
Rosetta Hospitality has officially opened its festive season with its annual cake mixing ceremonies at Rosetta Sakleshpur in Karnataka and Elements by Rosetta in Varca, Goa. The celebrations mark the start of Estella 2025, the group’s signature year-end festive program, bringing guests, patrons, influencers and team members together to celebrate heritage, community and the warm spirit of Christmas.
At Rosetta Sakleshpur, the gathering brought together resident guests, VIPs, influencers and associates for a cheerful afternoon filled with festive charm. A hot-chocolate trolley added winter comfort while a live choir sang classic Christmas carols, creating a heartwarming atmosphere. Families, couples and team members joined around the grand mixing table to prepare a rich fruit blend of black currants, golden raisins, figs, cherries, cranberries, assorted nuts, orange peel, tutti frutti and warm spices. The mix was soaked in red wine, brandy and rum, setting the tone for the festive season at the resort.
A week earlier, Elements by Rosetta in Varca, Goa hosted its cake mixing ceremony on the resort lawns. Resident guests, non-resident patrons and team members participated in a lively afternoon by the poolside. Music, festive cheer and the coastal ambience shaped the celebration as participants mixed a generous blend of golden and black raisins, apricots, cranberries, prunes, figs, candied peels and assorted nuts with aged rum, brandy, white spirits, liqueurs and wine. A regional touch of Goan cashews added a coastal flavour to the traditional preparation.
Reflecting on this treasured tradition, Joint Managing Director & CEO, Mr. Jai Sreedhar said, “The cake mixing ceremony is one of our most cherished Christmas traditions at Rosetta Hospitality. It brings our guests, patrons, and teams together in a heartfelt way and sets the tone for the warmth and connection that define the festive season across our properties.”
Across both destinations, the ceremonies highlighted the importance of community celebrations within hospitality. With the fruit now resting in its aromatic blend, Rosetta Hospitality has set the stage for Christmas and New Year experiences under Estella 2025 at its Sakleshpur and South Goa properties.
By Hariharan U
Bengaluru has welcomed BELAGIO, the city’s newest luxury patisserie offering Italian couture-style desserts. Bringing a fresh touch of elegance to the dessert scene, BELAGIO is the creation of sisters Sushma and Shravya Reddy, who combine their strengths in hospitality, branding, and design to craft desserts that look as stunning as they taste.
BELAGIO’s signature entremets are crafted using traditional Italian techniques, layers of soft sponge, silky mousses, rich creams, and smooth ganaches, all perfected with flawless mirror glazes. The brand uses premium global ingredients, from Belgian chocolate to fine seasonal fruits, ensuring a balanced blend of flavours and textures. Each dessert is presented in bespoke packaging, making every order feel like an exclusive luxury gift.
Speaking about the launch, Sushma Reddy said, “Our goal is to make every celebration unforgettable. Every piece is created with care, designed to delight both the eyes and the palate.” Shravya added, “BELAGIO is more than desserts, it’s about creating beautiful moments that stay with you.”
The menu showcases a couture-style collection, featuring indulgent chocolate creations, bright berry profiles, light fruit-forward options, and fusion flavours. BELAGIO also caters to dietary preferences, offering sugar-free and high-protein choices without compromising on taste or elegance.
From browsing the gallery-style menu to unboxing a dessert in its signature packaging, BELAGIO ensures a refined, seamless experience for its guests. Perfect for intimate gatherings and milestone celebrations, the patisserie sets a new benchmark for premium desserts in the city.
Launching first as Bengaluru’s luxury online patisserie, BELAGIO has plans to expand across India through cloud delivery. The founders also envision exclusive cafés in Bengaluru followed by flagship outlets in key metro cities, with the aim of positioning BELAGIO as a leading destination for haute patisserie and bespoke celebrations.
Published on December 8, 2025
Kimaya Himalayan Beverages has launched a refreshing new addition to its popular BeeYoung craft beer lineup, BeeYoung Tropic, India’s first crafted Tropical Pilsner. The new variant made its debut at Doon Music Festival Season 4, setting a lively and youthful tone that matches the brand’s spirit.
BeeYoung, known across India for its crisp taste and energetic vibe, created this new brew at its microbrewery in New Delhi’s BeeYoung Brewgarden. What began as an experimental favourite among visitors soon turned into a standout creation worth taking nationwide.
BeeYoung Tropic is crafted to bring a bright, feel-good experience with every sip. The flavour profile highlights gentle notes of mango and passion fruit, layered over a light-bodied, crisp pilsner base with a smooth malty finish. Designed to pair comfortably with all cuisines and seasons, it’s the kind of beer meant for unwinding, celebrating and connecting with friends.
After extensive trials, the team perfected its canning process to ensure the same fresh, clean and fruity profile reaches consumers everywhere.
Expressing his excitement, Abhinav Jindal, CEO and Founder of Kimaya Himalayan Beverages, said, “With the launch of BeeYoung Tropic Pilsner, we aim to capture the feeling of pure joy and togetherness that arises from great craft beer. Launching it here in Dehradun, the city where BeeYoung was born, surrounded by music and mountains, feels like the perfect homecoming for this tropical journey.”
BeeYoung Tropic now joins the brand’s flagship craft brews, continuing the brand’s strong connection with India’s young and fearless beer community.
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