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By Manu Vardhan Kannan
Published on April 5, 2025
Cricket and pizza—two of India's greatest passions—come together in a deliciously thrilling collaboration as Oven Story joins hands with rising cricket star Abhishek Sharma for IPL 2025. This season, cricket fans can indulge in the all-new 2X Cheesy Pizzas while taking part in an interactive challenge that could score them free pizzas for a whole year!
The highlight of this campaign is the innovative cricket-themed packaging, which transforms a pizza box into a mini cricket field, allowing fans to try their hand at the Six Sixes Challenge. If they manage to hit six sixes in a row, they stand a chance to win free pizzas for an entire year.
Oven Story has brought in Abhishek Sharma, known for his fearless batting and explosive sixes, to add an electrifying edge to the campaign. The young cricketer features in a fun-filled Instagram video where he gears up to smash six sixes, only to find himself playing on the innovative pizza box instead. His passion and energy make him the perfect face for this exciting initiative.
Nishant Kedia, Chief Marketing Officer at Rebel Foods, shared his enthusiasm about the campaign: "At Oven Story, we believe great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re ensuring cricket fans have an extra reason to celebrate this IPL season. And the opportunity to win free pizzas for a year? That’s the ultimate bonus!"
Speaking about the collaboration, cricketer Abhishek Sharma said, "IPL is all about high-energy moments, massive hits, and unmatched excitement—just like Oven Story’s pizzas! I love how this campaign merges cricket and food in such a fun and engaging way. I can't wait to see fans take on the Six Sixes Challenge!"
The challenge is simple—cricket lovers must record themselves hitting six consecutive sixes, post the video on Instagram, and tag @OvenStoryPizza. Winners will be rewarded with free pizzas for an entire year, making it the ultimate prize for cricket and food lovers alike!
With a mouthwatering product, interactive packaging, a dynamic cricket collaboration featuring Abhishek Sharma, and an engaging contest, Oven Story is all set to make IPL 2025 the cheesiest and most exciting season yet!
Rebel Foods is the world’s largest and fastest-growing internet restaurant company, housing brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth, Wendy’s, and more. Operating across 450+ kitchens in 70+ cities, Rebel Foods uses its advanced Rebel OS to launch and scale multiple brands quickly. With a presence in India, the UAE, the UK, and Saudi Arabia, Rebel Foods continues to redefine the food industry.
A flagship brand of Rebel Foods, Oven Story is India’s largest home-grown pizza brand. Known for its unique and indulgent toppings like Dragonfire, Pesto Paradiso, Fabulous Feta, and Veggie Fantasy, it continues to innovate and elevate the pizza experience. From standout pizza toppings to half-pizzas catering to individual cravings, Oven Story is redefining the pizza landscape. Available on EatSure, the Oven Story App, and food aggregators, it remains a top choice for pizza enthusiasts nationwide.
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Published on July 20, 2026
Soy Soi, one of Chennai's leading destinations for Pan Asian cuisine, is celebrating the rich traditions of Asian charcoal grilling with its limited-time food promotion, 'Embers of Grills', available at its Kotturpuram outlet until July 19, 2026.
Inspired by the bustling satay stalls of Kuala Lumpur, Japan's robata grills, and the charcoal street food culture of Bangkok, Hanoi and Chengdu, the promotion brings together authentic open-fire cooking techniques from across Southeast and East Asia.
The specially curated menu highlights Soy Soi's signature grilled dishes alongside regional favourites, offering guests an opportunity to experience the bold, smoky flavours that have become synonymous with Asian charcoal grilling.
Among the featured dishes are Moo Ping with Spicy Peanut Sauce, featuring Thai-style marinated pork skewers; Ga Nuong – Grilled Chicken Leg, prepared with fragrant lemongrass and charcoal-grilled to perfection; Spiced Tofu Kin, made with Burmese spices and chilli paste; and Xinjiang Lamb Skewers, seasoned with cumin and served alongside a numbing Sichuan chilli sauce.
Drawing inspiration from the vibrant street food culture of Asia, Embers of Grills recreates the experience of live charcoal cooking in a restaurant setting through bold marinades, authentic flavours and a menu designed to cater to a variety of preferences.
With this special promotion, Soy Soi invites guests to savour the distinctive taste of charcoal-grilled cuisine and explore the diverse grilling traditions that continue to define some of Asia's most loved culinary destinations.
Event Details:
Venue: Soy Soi, Gandhi Mandapam Road, Chitra Nagar, Kotturpuram, Chennai – 600085
Dates: Till July 19, 2026
Timings: 12:00 PM – 3:30 PM and 6:30 PM – 10:30 PM
Riding the wave of one of the internet's most popular dessert trends, Maize & Malt has introduced its latest creation, Rose Jalebi Tres Leches, offering a fresh take on the classic milk-soaked cake with flavours inspired by Indian sweets.
Tres Leches has become a favourite among dessert lovers worldwide, with creative variations appearing across cafés and restaurants. Adding its own signature touch, Maize & Malt has combined the richness of the classic dessert with the familiar flavours of crispy jalebi and fragrant rose.
The dessert features a soft and airy sponge cake soaked in three kinds of milk, topped with crunchy jalebi and finished with delicate rose notes. The combination brings together traditional Indian flavours and the creamy texture of Tres Leches, creating a dessert that is both nostalgic and contemporary.
Designed for those who enjoy discovering new food trends as well as lovers of Indian-inspired desserts, the Rose Jalebi Tres Leches adds a distinctive option to Bengaluru's growing dessert scene.
The dessert is now available at Maize & Malt, located at 3, 4th Cross Road, near Whitefield, Vigneshwar Nagar, Kaveri Nagar, Mahadevapura, Bengaluru, Karnataka 560048.
By Hariharan U
Published on July 19, 2026
Haldiram’s, one of India’s most recognised brands in sweets, snacks, and dining, has strengthened its presence in Uttar Pradesh with the opening of its latest outlet in Prayagraj.
Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, local dignitaries, and community members.
The launch marks another step in Haldiram’s expansion strategy of entering emerging markets beyond major metropolitan cities while bringing its legacy of traditional Indian flavours closer to consumers across the country. The opening is also aligned with the brand’s “Acche Din Aa Rahe Hai!” campaign, highlighting its continued growth journey.
Known as one of India’s most culturally significant cities, Prayagraj holds a special place in the country’s spiritual and intellectual heritage. Home to the iconic Triveni Sangam, where the Ganga, Yamuna, and mythical Saraswati rivers meet, the city attracts millions of visitors during the Kumbh Mela and continues to be a major destination for travellers, pilgrims, and scholars.
Beyond its cultural importance, Prayagraj has emerged as an important educational, administrative, and commercial hub in Uttar Pradesh. With increasing infrastructure development and rising tourism, the city has witnessed growing demand for quality dining experiences.
Recognising this evolving consumer landscape, Haldiram’s has introduced its new outlet to offer residents and visitors a trusted destination for traditional Indian cuisine combined with modern dining comfort.
Designed to cater to families, groups, and travellers, the outlet offers Haldiram’s extensive portfolio of Indian sweets, namkeens, regional favourites, chaats, complete meals, and contemporary beverages.
The expansion into Prayagraj reflects Haldiram’s broader vision of reaching new markets while preserving the traditions, flavours, and hospitality that have shaped the brand over decades.
With its growing footprint across India, Haldiram’s continues to focus on delivering authentic Indian culinary experiences while adapting to the changing preferences of today’s consumers.
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