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By Manu Vardhan Kannan
Published on April 5, 2025
Cricket and pizza—two of India's greatest passions—come together in a deliciously thrilling collaboration as Oven Story joins hands with rising cricket star Abhishek Sharma for IPL 2025. This season, cricket fans can indulge in the all-new 2X Cheesy Pizzas while taking part in an interactive challenge that could score them free pizzas for a whole year!
The highlight of this campaign is the innovative cricket-themed packaging, which transforms a pizza box into a mini cricket field, allowing fans to try their hand at the Six Sixes Challenge. If they manage to hit six sixes in a row, they stand a chance to win free pizzas for an entire year.
Oven Story has brought in Abhishek Sharma, known for his fearless batting and explosive sixes, to add an electrifying edge to the campaign. The young cricketer features in a fun-filled Instagram video where he gears up to smash six sixes, only to find himself playing on the innovative pizza box instead. His passion and energy make him the perfect face for this exciting initiative.
Nishant Kedia, Chief Marketing Officer at Rebel Foods, shared his enthusiasm about the campaign: "At Oven Story, we believe great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re ensuring cricket fans have an extra reason to celebrate this IPL season. And the opportunity to win free pizzas for a year? That’s the ultimate bonus!"
Speaking about the collaboration, cricketer Abhishek Sharma said, "IPL is all about high-energy moments, massive hits, and unmatched excitement—just like Oven Story’s pizzas! I love how this campaign merges cricket and food in such a fun and engaging way. I can't wait to see fans take on the Six Sixes Challenge!"
The challenge is simple—cricket lovers must record themselves hitting six consecutive sixes, post the video on Instagram, and tag @OvenStoryPizza. Winners will be rewarded with free pizzas for an entire year, making it the ultimate prize for cricket and food lovers alike!
With a mouthwatering product, interactive packaging, a dynamic cricket collaboration featuring Abhishek Sharma, and an engaging contest, Oven Story is all set to make IPL 2025 the cheesiest and most exciting season yet!
Rebel Foods is the world’s largest and fastest-growing internet restaurant company, housing brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth, Wendy’s, and more. Operating across 450+ kitchens in 70+ cities, Rebel Foods uses its advanced Rebel OS to launch and scale multiple brands quickly. With a presence in India, the UAE, the UK, and Saudi Arabia, Rebel Foods continues to redefine the food industry.
A flagship brand of Rebel Foods, Oven Story is India’s largest home-grown pizza brand. Known for its unique and indulgent toppings like Dragonfire, Pesto Paradiso, Fabulous Feta, and Veggie Fantasy, it continues to innovate and elevate the pizza experience. From standout pizza toppings to half-pizzas catering to individual cravings, Oven Story is redefining the pizza landscape. Available on EatSure, the Oven Story App, and food aggregators, it remains a top choice for pizza enthusiasts nationwide.
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Published on August 9, 2026
JW Kitchen at JW Marriott Kolkata is set to host the Osama Jalali Food Festival, bringing India's forgotten recipes and rich culinary traditions to the table. Celebrated food historian and author Osama Jalali will showcase a selection of heirloom recipes, regional delicacies and traditional cooking techniques, offering diners an opportunity to explore lesser-known flavours from different parts of India.
Running over ten evenings from 14–23 August 2026, the festival will feature specially curated dinner menus inspired by royal kitchens, historic food traditions and regional home cooking.
More than just a food festival, the experience aims to connect diners with the stories and traditions behind India's diverse cuisine. Each dish reflects a different part of the country's culinary heritage, giving guests an opportunity to discover authentic flavours and recipes that have been passed down through generations.
For food lovers and those interested in India's culinary history, the festival offers a chance to explore traditional Indian cooking through a specially curated dining experience.
Oasis Brewery is inviting beer enthusiasts to explore its collection of signature and seasonal brews, bringing together different flavours and brewing styles at its Whitefield, Bangalore location.
Leading the seasonal collection is the Very Berry Ale, a fruit-forward beer brewed with strawberries, blueberries, mulberries and raspberries. The light-bodied brew offers vibrant berry flavours, a refreshing character and a crisp finish with a subtle tartness.
Also available is the Perry Pear Cider, made entirely with fresh pear juice without added sugars. Inspired by the traditional Perry style, the cider combines delicate floral notes with fresh pear aromas and champagne-like carbonation for a smooth and refreshing experience.
The collection is completed by Oasis Brewery's signature 007 IPA, an Imperial India Pale Ale inspired by the iconic James Bond. Built around the number seven, from its ingredients and brewing process to its 7% ABV, the beer delivers a bold hop character while maintaining a balanced finish.
The beers are crafted under the guidance of Oasis Brewery's Brewmaster, a Heriot-Watt University, Scotland graduate with more than a decade of brewing experience. With a focus on quality and innovation, the brewery's collection brings together different flavour profiles and brewing techniques for those looking to explore craft beer in Bangalore.
Little Soi, the popular destination for authentic Asian cuisine, has launched The Noodle Theory Festival, a special celebration of Asia's rich noodle traditions. The festival brings together regional flavours, authentic recipes and traditional cooking techniques across Chennai, Coimbatore and Kochi.
Starting 6th August 2026 onwards, the festival takes diners on a culinary journey through the noodle cultures of Thailand, Malaysia, Japan, Korea, Vietnam, China, Myanmar and Hong Kong. The menu highlights how noodles have remained an important part of food traditions across Asia, with each region bringing its own flavours, ingredients and cooking styles to the bowl.
The festival features a selection of regional noodle favourites, including Biang Biang Black Bean & Hot Pepper, Hong Kong Style Wonton Mein, and Abura Soba, available with Beef, Chicken or Prawn. Guests can also try the refreshing Burmese Nangyi Thoke and the popular Thai Kwuay Tiew Rua (Boat Noodles), along with several other noodle creations inspired by different parts of Asia. Each dish showcases the differences in noodle shapes, textures, broths, sauces and preparation methods that have helped create some of the continent's best-known comfort foods.
The Noodle Theory Festival goes beyond a seasonal food menu, offering diners an opportunity to explore the cultural side of noodles and the traditions behind each dish. The festival highlights how geography, local ingredients and generations of culinary knowledge have shaped different noodle dishes across Asia. The idea behind The Noodle Theory is simple: while every bowl may have its own flavour and style, noodles continue to bring people together through comfort, community and craftsmanship. The festival is available for a limited period at Little Soi – Chennai, Coimbatore and Kochi Outlets, giving food lovers an opportunity to explore a wide range of Asian noodle traditions under one roof.
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