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By Manu Vardhan Kannan
Published on September 2, 2026
Oven Story Pizza by Rebel Foods has partnered with EaseMyTrip to launch Teriyaki to Tokyo, a consumer campaign that combines its new Japanese-inspired Teriyaki Pizza range with the chance to win travel experiences.
Running from 24th August to 20th September 2026, the campaign gives customers ordering through the Oven Story app an opportunity to win a couple's trip to Tokyo. Every eligible order also comes with an assured reward, while daily prizes add to the excitement.
The campaign has been introduced alongside Oven Story's new Teriyaki Pizza range, bringing together Japanese-inspired flavours and the experience of travel. As part of the partnership, one lucky couple will get an all-expenses-paid trip to Tokyo, powered by EaseMyTrip.
Nishant Kedia, Chief Marketing Officer, Rebel Foods, said: "At Rebel Foods, we believe the best brand experiences go beyond the product itself. Teriyaki to Tokyo celebrates our new Japanese-inspired pizza range by combining food with the excitement of travel, giving our customers the chance to enjoy authentic Teriyaki flavours while chasing a dream trip to Japan. It's a campaign designed to create unforgettable memories, one pizza at a time."
Manmeet Ahluwalia, Chief Marketing Officer, EaseMyTrip added: "Travel often begins with a craving to discover something new, and this collaboration brings that spirit of discovery to life in a fresh and engaging way. We are delighted to partner with Oven Story to connect the joy of Japanese-inspired food with the excitement of travel. Teriyaki to Tokyo is about turning a simple indulgence into an opportunity to dream, explore and experience a new culture."
Customers need to order any pizza from the new Teriyaki Pizza range through the Oven Story app. They then have to DM @ovenstory a picture of their invoice and answer in a few words: "Why is Tokyo your dream destination?"
At the end of the campaign, one couple will win a free trip to Tokyo, powered by EaseMyTrip. The campaign also offers daily rewards. One customer who places an eligible order through the Oven Story app will win a ₹5,000 EaseMyTrip travel voucher every day, giving customers another opportunity to take home a travel reward.
As the Official Travel Partner, EaseMyTrip is supporting the campaign through a co-branded experience that connects food and travel. The Teriyaki Pizza range is currently available through the Oven Story app, EatSure, and leading food delivery platforms across India. Customers can download the Oven Story app or visit Oven Story's Instagram for details about the Teriyaki to Tokyo contest, daily reward updates and contest terms & conditions.
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