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By Nithyakala Neelakandan
Published on July 27, 2024
The Centre has announced that over one crore tourists visited Jammu and Kashmir (J&K) from January to June 2024. The region has seen remarkable growth in tourism, particularly following the abrogation of Article 370.
Minister of State for Home Affairs, Nityanand Rai, highlighted the steady rise in tourist numbers over the past few years. In 2020, J&K welcomed 34,70,834 tourists. This number surged to 1,13,14,884 in 2021 and 1,88,64,332 in 2022. Last year, the region saw 2,11,24,874 visitors, and as of June this year, 1,08,41,009 tourists have already explored the Union Territory.
Several strategic measures have been credited for this significant improvement in J&K’s tourism sector. The implementation of the Tourism Policy 2020 and the status of industry granted to the tourism sector under the Jammu and Kashmir Industrial Policy 2021 have played pivotal roles. These policies have provided various incentives, encouraging the growth of the tourism industry.
The improvement in the law and order situation has also contributed to the tourism boom. This resurgence has positively impacted the livelihoods of thousands of people connected to the tourism industry, both directly and indirectly.
To accommodate the increasing influx of tourists, the government introduced homestay guidelines, benefiting both visitors and local residents economically. Additionally, the Jammu and Kashmir Film Policy-2021 and Houseboat Policy-2020 have been significant in promoting the region as a tourist hotspot.
The government has identified 75 off-beat destinations to diversify tourism offerings. Notably, border tourism has gained traction, with previously lesser-known areas like Gurez, Keran, Teetwal, and R.S. Pura opening up to tourists. Adventure and golf tourism are also emerging sectors in J&K.
Jammu and Kashmir is increasingly being recognized as an international tourist destination. The successful hosting of major events, such as the 3rd G-20 Tourism Working Group Meeting, has enhanced the region's global profile.
The development of modern infrastructure, including luxury hotels and resorts, positions J&K as an attractive location for destination weddings and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.
The tourism sector's contribution to the Gross State Domestic Product (GSDP) has grown from 7.84% in the financial year 2019-20 to 8.47% in 2022-23. Over the past three years, the sector has recorded an annual average growth rate of 15.13%.
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By Author
Published on April 23, 2025
In a world where global travel, diplomacy, and security intersect, recent developments during Prime Minister Narendra Modi’s return from Saudi Arabia have captured national attention—and hold significance for industries beyond politics, including hospitality and tourism.
On his return journey to India, following an official visit to Saudi Arabia, Prime Minister Modi’s aircraft deliberately avoided Pakistani airspace, rerouting via the Arabian Sea and re-entering Indian airspace through Gujarat. This strategic shift was made in light of heightened security concerns stemming from a tragic terrorist attack in Jammu and Kashmir's Pahalgam region, which claimed the lives of at least 26 civilians, including tourists.
The choice to alter flight paths, especially for a nation's leader, is rarely taken lightly. In this case, the decision underscores the larger geopolitical challenges that can influence international air travel and diplomatic movement. While the aviation and travel industries have often served as bridges between nations, they are also directly impacted when tensions rise.
As a platform deeply rooted in hospitality and travel, Hospitalitynews sees this as a reminder of how the industry's landscape can shift dramatically due to external events. Airspace closures, route diversions, and security protocols not only affect heads of state but also shape tourism flows, travel confidence, and international mobility.
Upon landing at the Palam Air Force Base in New Delhi, Prime Minister Modi immediately convened a high-level emergency meeting. Key national figures—including National Security Advisor Ajit Doval, External Affairs Minister Dr. S. Jaishankar, and Foreign Secretary Vikram Misri—joined the discussions to address the aftermath of the Pahalgam attack and assess the national response.
This swift and focused action demonstrates the critical role of leadership during crises. For the hospitality sector, particularly those operating in or near sensitive regions, such incidents emphasize the importance of crisis management, security preparedness, and constant communication with governmental agencies.
The tragedy in Jammu and Kashmir is also a sobering reminder of how tourism can be affected by instability. Pahalgam, a region often associated with scenic beauty and hospitality, has hosted thousands of domestic and international tourists over the years. Incidents of violence not only tarnish the destination’s appeal but also strain local businesses—from hotels and homestays to transport operators and guides—whose livelihoods depend on stable visitor flows.
We, at Hospitalitynews, stand with the hospitality community in Kashmir and other affected regions. As an industry that thrives on trust, safety, and seamless experiences, we are reminded of the essential role hoteliers and tourism professionals play in rebuilding confidence through compassion, service, and resilience.
This episode serves as more than a headline. It is a call for solidarity, preparedness, and coordinated effort across sectors. The hospitality and travel industries must remain vigilant, adaptable, and united in the face of uncertainties. Whether it’s working closely with local authorities, reassuring travelers through transparent communication, or investing in safety measures, our commitment to guest well-being must be unwavering.
We extend our deepest condolences to the families of the victims and salute the resolve of those on the front lines—both in public service and within our own industry. As we look ahead, let us reaffirm our dedication to creating safe, welcoming environments for all.
Images used in this article are sourced from publicly available content on Google and are not the property of Hospitalitynews. All rights remain with the original creators.
By Nishang Narayan
Published on April 17, 2025
As the mercury climbs this summer, luxury travel is finding refreshing new ways to stay cool—without leaving a heavy footprint. At Niraamaya Retreats Backwaters & Beyond – Kumarakom, sustainability and comfort go hand in hand, offering guests a naturally cooler, deeply immersive experience by the backwaters of Kerala.
Set beside the tranquil Vembanad Lake, this eco-retreat exemplifies how thoughtful design and traditional wisdom can keep things breezy even in peak heat.
A Design That Breathes
Drawing inspiration from Kerala’s heritage, the villas at Niraamaya feature sloped clay-tiled roofs, open courtyards, and lofty ceilings that allow natural air flow. The result? Cooling that feels effortless—and rarely needs mechanical backup.
Cool Landscapes, Cooler Minds
The property’s lush greenery—towering palms, lotus ponds, and winding water channels—creates a calming microclimate. Guests often feel the temperature drop as soon as they step into the shaded gardens, where nature acts as the ultimate air conditioner.
Smart Energy, Subtle Luxury
Where artificial cooling is used, the resort turns to high-efficiency systems with motion sensors and inverter tech, cutting down energy waste while keeping comfort levels just right. Rooms adapt to occupancy, offering a seamless blend of luxury and logic.
Materials That Matter
Built using local terracotta, sustainable timber, and laterite stone, the structures don’t just look earthy—they feel it. These breathable materials offer thermal insulation, paying homage to local craftsmanship while reducing heat buildup.
A Gentle Pace of Living
From early morning yoga by the lake to spa treatments rooted in Ayurveda, Niraamaya encourages guests to move with nature’s rhythm. Mealtimes feature seasonal, cooling dishes enjoyed under breezy cabanas—adding wellness to every bite.
Sustainability, Rooted in Soul
At its core, Niraamaya Kumarakom is about more than just green practices. With solar energy, waste reduction efforts, and nature-led experiences, it offers a model where every stay nurtures both guests and the environment.
This summer, the resort extends an invitation to slow down, cool off, and reconnect—with self, nature, and a new way of living luxuriously.
At Niraamaya Kumarakom, cooling is no longer just a service—it’s a philosophy.
Tamarind Global, one of India’s leading Destination Management Companies, has announced its partnership with Canopy Sales & Marketing as its official representative for the UK and Scandinavian markets. The collaboration marks a significant step in Tamarind’s ongoing global expansion strategy.
With a team of over 400 professionals and operational strength across India’s key cities—including Mumbai, Delhi, Bengaluru, Chennai, Kochi, Jaipur, and Kolkata—Tamarind Global offers a wide array of travel and event services. From tailor-made individual tours and group travel to high-end incentive programs and corporate events, the company has built its reputation on curated experiences, local expertise, and personalised service.
The partnership with Canopy Sales & Marketing is designed to enhance Tamarind’s presence in the European market, tapping into Canopy’s deep-rooted relationships and understanding of the UK and Scandinavian travel sectors. This will allow Tamarind to better reach leisure travelers and corporate clients looking for immersive and well-executed travel experiences in India.
“At Tamarind, we are excited to expand our signature services to cater to the global travellers’ requirement through curated journeys,” said Louis D'Souza, Managing Partner, Tamarind Global. “With the UK and Scandinavia being essential growth markets for us, we are excited to join hands with Canopy Sales & Marketing. Their on-ground presence and deep trade know-how make them the perfect partners to represent Tamarind Global.”
Echoing the sentiment, Adrian Croft, Managing Director, Canopy Sales & Marketing, said, “We are honoured to be chosen as Tamarind Global's UK and Scandinavian representative. We are excited to promote their range of offerings and help connect travel advisors and event planners with an expert partner in India.”
With this strategic alliance, Tamarind Global continues its journey to bring the richness of Indian travel experiences to a wider international audience.
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