OYO Acquires Iconic Motel 6 Brand in USD 525 Million All-Cash Deal

OYO Acquires Iconic Motel 6 Brand in USD 525 Million All-Cash Deal

By Nishang Narayan

Published on September 22, 2024

In a bold move to expand its presence in the US market, IPO-bound travel tech platform OYO has agreed to acquire the renowned American budget hotel chain Motel 6 and its offshoot, Studio 6, for USD 525 million in an all-cash transaction. OYO's parent company, Oravel Stays, announced the acquisition from Blackstone Real Estate, positioning the Indian unicorn for significant growth in the US hospitality sector. The deal is expected to close by the fourth quarter of 2024, subject to customary regulatory approvals.

Motel 6, an iconic name in the budget lodging segment with over 1,500 properties across the US and Canada, brings in a substantial gross room revenue of USD 1.7 billion. Under Blackstone's ownership, the brand underwent strategic transformation, shifting to an asset-light franchise model. The acquisition aligns with OYO's vision of strengthening its international footprint, especially in North America, where it currently operates more than 320 hotels across 35 states. In 2023 alone, OYO added nearly 100 hotels to its US portfolio and has plans to add 250 more in 2024.

Gautam Swaroop, CEO of OYO International, expressed enthusiasm about the acquisition: "This acquisition is a significant milestone for a startup company like ours, enabling us to build on Motel 6's strong brand recognition and financial foundation. Together, we aim to chart a sustainable path forward while maintaining Motel 6's iconic presence."

OYO plans to integrate its comprehensive technology suite, global distribution network, and marketing expertise to further elevate the Motel 6 and Studio 6 brands. With its technology-driven approach to hospitality, OYO aims to enhance guest experiences and drive continued financial growth for the newly acquired brands.

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Julie Arrowsmith, CEO of G6 Hospitality, welcomed the acquisition, stating, “OYO’s innovative approach will allow us to enhance our offerings and continue providing the value that Motel 6 guests have trusted for over six decades.” Blackstone's Rob Harper also highlighted the strong return on investment, noting that the deal tripled investors' capital and generated over USD 1 billion in profits.

This acquisition signals OYO's ambitions to solidify its standing in the global hospitality industry and marks another chapter in its aggressive international expansion strategy.


Global Investors Flock to ROMM Convent’s Rare Wellness Penthouses in Bangkok

Global Investors Flock to ROMM Convent’s Rare Wellness Penthouses in Bangkok

By Nishang Narayan

Published on June 6, 2025

Bangkok’s luxury real estate scene just got hotter. Proud Real Estate has unveiled a rare opportunity for global investors with the release of two duplex sky penthouses at the award-winning ROMM Convent in the city’s prestigious Sathorn-Silom CBD. These homes are more than just residences—they're a bold blend of wellness, luxury, and investment value.

Spanning 418–467 sqm with soaring 6.45-meter ceilings and private rooftop gardens, these penthouses are the only units of their kind at ROMM Convent. With panoramic views of Bangkok’s skyline and wellness-focused design backed by a 2-Star Fitwel certification, they are already turning heads among discerning investors. Rental yields range from 4% to 5.8%, with capital gains between 3% and 5.4% annually, making this a standout asset in Southeast Asia's fast-rising property market.

A Crown Jewel in Bangkok's Wellness Real Estate
ROMM Convent has already earned accolades from the Asia Pacific Property Awards and PropertyGuru, including Best Wellness Residences Development and Best Architectural Design. This reputation, combined with wellness-integrated amenities and smart home systems, positions the development at the forefront of lifestyle investments.

Residents enjoy world-class features such as:

  • A private rooftop garden visible from both living and bedroom spaces

  • Full-height glass windows with cityscape views including MahaNakhon and One Bangkok

  • Gourmet kitchen with an Ice Jade island, Gorenje ORA ITO appliances, and a 46-bottle wine cellar

  • Walnut wood flooring, stone-clad kitchens, and luxury bathroom fittings

  • Four bedrooms, five bathrooms, and a multi-use space for entertainment or work

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Health Meets Hospitality

ROMM Convent takes luxury a step further with health-first services. Residents enjoy access to a 24/7 Health Butler Concierge, exclusive VVIP privileges at BNH Hospital and BeDee by BDMS, and six levels of wellness amenities designed for mind-body well-being. Its 2-Star Fitwel Certification marks it as one of Bangkok’s few health-optimized luxury addresses.

Strong Market, Limited Availability

Bangkok’s luxury market has grown consistently, with large-format residences in prime districts witnessing rising demand from international buyers. With foreign quotas nearing capacity, Proud Real Estate has introduced a limited-time Early Investor Package—available until June 30, 2025. This includes bespoke layout customization and access to premium healthcare services, adding more weight to its already strong value proposition.

Attractive Entry Point in Prime Bangkok

Priced from THB 290,000 per sq.m., the duplex sky penthouses offer compelling value compared to global luxury capitals. Investors gain not only a home but also a globally benchmarked lifestyle, tailored wellness services, and a strategic long-term asset in one of Asia’s most dynamic cities.

A Final Call to Wellness-Led Luxury

As Bangkok’s skyline evolves and demand for wellness-integrated living surges, ROMM Convent’s duplex penthouses stand at the intersection of legacy, luxury, and long-term investment. With only two units available, this is a unique moment for global investors to secure a foothold in Thailand’s most exclusive wellness residence.

For more details, visit Proud Real Estate or call +662-026-8999.


HUMAN MADE Implements Centric PLM to Fuel Global Growth

HUMAN MADE Implements Centric PLM to Fuel Global Growth

By Nishang Narayan

Published on June 5, 2025

HUMAN MADE Inc., the parent company of the renowned Japanese lifestyle brand HUMAN MADE, has successfully rolled out Centric PLM™ to enhance its product development process and support long-term revenue growth. The move reflects the brand’s commitment to innovation, efficiency, and scaling operations in the dynamic world of fashion retail.

Launched in 2010 by designer and cultural icon NIGO, HUMAN MADE is best known for its philosophy—"The Future Is In The Past"—which blends nostalgic American casualwear with craftsmanship-driven design. Drawing from NIGO’s extensive vintage archives, the brand has created a distinct aesthetic that bridges workwear, military, outdoor, and sportswear influences.

In its search for a solution to manage growing complexities in product development and supply chain processes, HUMAN MADE Inc. selected Centric Software’s Product Lifecycle Management (PLM) platform. The platform’s apparel-specific capabilities, intuitive interface, and global reputation for successful deployment made it the ideal fit.

“We are excited about the successful PLM rollout with HUMAN MADE Inc. and the impressive results they have achieved to date,” said Fabrice Canonge, President of Centric Software. “We look forward to a lasting partnership and supporting the brand’s continued success and global growth.”

Centric PLM is designed to help lifestyle brands plan, design, source, and sell products more efficiently—delivering not just operational streamlining, but also greater speed to market and improved cross-team collaboration. For HUMAN MADE, this digital transformation initiative signals a strategic step forward in navigating today’s competitive global fashion landscape.

As HUMAN MADE expands its presence and evolves its offerings, the PLM integration will play a key role in maintaining the brand's high standards of quality, creativity, and craftsmanship while enhancing efficiency and adaptability.


Spalba Eyes ₹100 Cr Turnover by FY26, Expands into 6 Asian Markets

Spalba Eyes ₹100 Cr Turnover by FY26, Expands into 6 Asian Markets

By Nishang Narayan

Published on May 30, 2025

Spalba, a SaaS-enabled B2B venue marketplace, has set its sights on a ₹100 crore turnover by FY 2026. The company recently closed FY 2025 with a consolidated turnover of ₹60 crore, marking an impressive 3000% year-on-year growth since its inception just five years ago. What makes this journey even more remarkable? Spalba remains fully bootstrapped and profitable, a rarity in today’s startup ecosystem.

Driven by innovation, Spalba is expanding rapidly across Asia. The platform has entered six new markets—Malaysia, Vietnam, Sri Lanka, Myanmar, Bhutan, and Nepal—taking its VenueTech vision global. Back home, the company plans to grow its venue inventory from 11,000 to 13,000 and expand property listings from 2,067 to 4,500 by FY26, effectively doubling its offering and increasing its presence in over 80 Indian cities.

“Our journey from a bootstrapped startup to a ₹60 crore revenue run-rate has been driven by continuous innovation and an unwavering commitment to customer success,” said Vishal Puri, Co-Founder of Spalba. “With our tech-first approach—combining AR-powered Virtual Property Tours, an Event Mockup Builder, AI-driven sales tools, and more—we expect to cross ₹100 crore by FY 2026 and continue modernizing India’s ₹200 billion events industry.”

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Over 250 marquee properties including The Leela, Radisson Hotel Group, Accor, and The Oberoi have partnered with Spalba to streamline venue sales and boost cross-selling opportunities. The platform not only simplifies the venue booking process with immersive digital walkthroughs but also reduces the need for paperwork and physical site visits—supporting both revenue growth and sustainability for its clients.

Founded in 2020, Spalba is redefining event planning by making venue discovery and booking faster, smarter, and more collaborative. Its roadmap to ₹100 crore highlights a focus on scalable innovation, customer-centric solutions, and long-term value creation—all without raising external funding.

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