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By Nishang Narayan
Published on September 22, 2024
In a bold move to expand its presence in the US market, IPO-bound travel tech platform OYO has agreed to acquire the renowned American budget hotel chain Motel 6 and its offshoot, Studio 6, for USD 525 million in an all-cash transaction. OYO's parent company, Oravel Stays, announced the acquisition from Blackstone Real Estate, positioning the Indian unicorn for significant growth in the US hospitality sector. The deal is expected to close by the fourth quarter of 2024, subject to customary regulatory approvals.
Motel 6, an iconic name in the budget lodging segment with over 1,500 properties across the US and Canada, brings in a substantial gross room revenue of USD 1.7 billion. Under Blackstone's ownership, the brand underwent strategic transformation, shifting to an asset-light franchise model. The acquisition aligns with OYO's vision of strengthening its international footprint, especially in North America, where it currently operates more than 320 hotels across 35 states. In 2023 alone, OYO added nearly 100 hotels to its US portfolio and has plans to add 250 more in 2024.
Gautam Swaroop, CEO of OYO International, expressed enthusiasm about the acquisition: "This acquisition is a significant milestone for a startup company like ours, enabling us to build on Motel 6's strong brand recognition and financial foundation. Together, we aim to chart a sustainable path forward while maintaining Motel 6's iconic presence."
OYO plans to integrate its comprehensive technology suite, global distribution network, and marketing expertise to further elevate the Motel 6 and Studio 6 brands. With its technology-driven approach to hospitality, OYO aims to enhance guest experiences and drive continued financial growth for the newly acquired brands.
Julie Arrowsmith, CEO of G6 Hospitality, welcomed the acquisition, stating, “OYO’s innovative approach will allow us to enhance our offerings and continue providing the value that Motel 6 guests have trusted for over six decades.” Blackstone's Rob Harper also highlighted the strong return on investment, noting that the deal tripled investors' capital and generated over USD 1 billion in profits.
This acquisition signals OYO's ambitions to solidify its standing in the global hospitality industry and marks another chapter in its aggressive international expansion strategy.
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Published on July 5, 2025
Brigade Hotel Ventures Limited, the second largest owner of chain-affiliated hotels and rooms in South India, has raised ₹126 crore in a pre-IPO placement round, bringing a strategic investor on board ahead of its planned initial public offering.
The company issued 1.4 crore equity shares to 360 ONE Alternates Asset Management Limited (360 ONE) at ₹90 per share (including a premium of ₹80) in consultation with lead bankers. This placement, representing 4.74% of Brigade Hotel Ventures’ pre-offer share capital, effectively trims the IPO size announced in the DRHP from ₹900 crore to ₹774 crore.
The company intends to use approximately ₹481 crore from the IPO proceeds for debt repayment, including ₹412 crore for Brigade Hotel Ventures and ₹69 crore for its subsidiary, SRP Prosperita Hotel Ventures. Additionally, around ₹108 crore is earmarked to purchase an undivided share of land from its promoter BEL, while the remaining funds will support acquisitions, other strategic initiatives, and general corporate purposes.
A wholly owned subsidiary of Brigade Enterprises Limited, one of India’s leading real estate developers, Brigade Hotel Ventures owns and develops hotels across key Indian cities, with a strong focus on South India. The company operates nine hotels with 1,604 keys, holding the second largest portfolio of chain-affiliated hotels and rooms in South India, spanning Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Telangana, and the Union Territories of Lakshadweep, Andaman and Nicobar Islands, and Pondicherry.
With this pre-IPO boost from 360 ONE, Brigade Hotel Ventures is better positioned to move forward with a leaner public offering, a sharper focus on debt reduction, and strategic expansion in India’s growing hospitality sector.
Published on June 19, 2025
The first half of 2025 has seen an impressive rise in footfall across the National Capital Region's leading malls. From luxury retail to street-style heritage, and from lifestyle destinations to modern entertainment hubs, these malls have emerged as more than just shopping spaces—they’re cultural and experiential hotspots.
Both Ambience Malls in Vasant Kunj and Gurugram have recorded a 10% rise in footfall compared to the same period in 2024. According to Arjun Gehlot, Director, this growth is the result of a carefully curated brand mix and consistent innovation in guest experience.
In Gurgaon, the addition of brands like Dior, JJ Valaya, Lego, True Religion, and Kalyan Jewellers has expanded the mall’s premium and family-friendly footprint. Meanwhile, Vasant Kunj welcomed PF Chang’s, Blue Tokai, New Balance, and Domino’s, blending global dining with casual fashion and everyday favourites. Together, these additions are positioning Ambience as a space for both indulgence and accessibility.
Bringing order to the charming chaos of Chandni Chowk, Omaxe Chowk continues to gain momentum by modernising heritage retail. Executive Director Jatin Goel says their success comes from "respecting traditional shopping culture while offering modern conveniences."
New launches in 2025 include House of Surya, Twamev, PALMONAS, Khan Baba, KD Salon, and more—each contributing to a rich mix of ethnic fashion, regional food, and wellness. Anchors like Tanishq, Kalyan Jewellers, Imperfecto Mehfil, and Ghoomar remain crowd-pullers, enhancing the mall’s appeal among families and culturally curious tourists.
Vegas Mall in Dwarka has expanded significantly in H1 2025 with an intentional focus on fashion, wellness, and lifestyle experiences.According to Ravinder Choudhary, Vice President, their goal is to create a “lifestyle ecosystem” where every visit feels immersive.
Recent additions include Bewakoof, Libas, AND, Being Human, and Centre for Sight, making the mall a well-rounded destination for shopping, dining, and wellness—all under one roof.
Positioned as the go-to lifestyle hub for Greater Noida West, Gaur City Mall is redefining destination shopping. With eight major jewellery stores including Candere by Kalyan and CaratLane, it has firmly staked its claim as a jewellery hotspot.
The addition of Van Heusen Women, Libas, Theobroma, Starbucks, and the soon-to-launch Funcity enhances the mall’s family-friendly image. As Sarthak Gaur, Director, Gaurs Group, shares, “We’re creating more than a shopping centre—we’re building a community destination.”
Balanced brand mix: Premium, mass, and experiential
Dining & entertainment: A focus beyond retail
Cultural relevance: Especially evident in malls like Omaxe Chowk
Accessibility: Catchment areas are expanding
Repeat engagement: Via events, promotions, and seasonal campaigns
With the festive and wedding seasons around the corner, these malls are gearing up for even stronger footfall and premium brand launches. The focus remains on curating holistic, culturally connected experiences—where shopping meets community, tradition meets innovation, and every visit brings something new.
Published on June 6, 2025
Bangkok’s luxury real estate scene just got hotter. Proud Real Estate has unveiled a rare opportunity for global investors with the release of two duplex sky penthouses at the award-winning ROMM Convent in the city’s prestigious Sathorn-Silom CBD. These homes are more than just residences—they're a bold blend of wellness, luxury, and investment value.
Spanning 418–467 sqm with soaring 6.45-meter ceilings and private rooftop gardens, these penthouses are the only units of their kind at ROMM Convent. With panoramic views of Bangkok’s skyline and wellness-focused design backed by a 2-Star Fitwel certification, they are already turning heads among discerning investors. Rental yields range from 4% to 5.8%, with capital gains between 3% and 5.4% annually, making this a standout asset in Southeast Asia's fast-rising property market.
A Crown Jewel in Bangkok's Wellness Real EstateROMM Convent has already earned accolades from the Asia Pacific Property Awards and PropertyGuru, including Best Wellness Residences Development and Best Architectural Design. This reputation, combined with wellness-integrated amenities and smart home systems, positions the development at the forefront of lifestyle investments.
Residents enjoy world-class features such as:
A private rooftop garden visible from both living and bedroom spaces
Full-height glass windows with cityscape views including MahaNakhon and One Bangkok
Gourmet kitchen with an Ice Jade island, Gorenje ORA ITO appliances, and a 46-bottle wine cellar
Walnut wood flooring, stone-clad kitchens, and luxury bathroom fittings
Four bedrooms, five bathrooms, and a multi-use space for entertainment or work
Health Meets Hospitality
ROMM Convent takes luxury a step further with health-first services. Residents enjoy access to a 24/7 Health Butler Concierge, exclusive VVIP privileges at BNH Hospital and BeDee by BDMS, and six levels of wellness amenities designed for mind-body well-being. Its 2-Star Fitwel Certification marks it as one of Bangkok’s few health-optimized luxury addresses.
Strong Market, Limited Availability
Bangkok’s luxury market has grown consistently, with large-format residences in prime districts witnessing rising demand from international buyers. With foreign quotas nearing capacity, Proud Real Estate has introduced a limited-time Early Investor Package—available until June 30, 2025. This includes bespoke layout customization and access to premium healthcare services, adding more weight to its already strong value proposition.
Attractive Entry Point in Prime Bangkok
Priced from THB 290,000 per sq.m., the duplex sky penthouses offer compelling value compared to global luxury capitals. Investors gain not only a home but also a globally benchmarked lifestyle, tailored wellness services, and a strategic long-term asset in one of Asia’s most dynamic cities.
A Final Call to Wellness-Led Luxury
As Bangkok’s skyline evolves and demand for wellness-integrated living surges, ROMM Convent’s duplex penthouses stand at the intersection of legacy, luxury, and long-term investment. With only two units available, this is a unique moment for global investors to secure a foothold in Thailand’s most exclusive wellness residence.
For more details, visit Proud Real Estate or call +662-026-8999.
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