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By Manu Vardhan Kannan
Published on July 12, 2025
Hospitality tech firm OYO has entered a strategic partnership with leading online travel platform Yatra, bringing over 500 company-serviced hotels under mid-premium and premium brands to Yatra’s booking platform for the first time. These hotels will cater specifically to the rising demand in the business travel segment across India.
The hotels listed include OYO’s SUNDAY, Palette, Clubhouse, Townhouse, Townhouse Oak, and Collection O brands. The collaboration covers key business hubs like Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, and Ahmedabad, along with fast-growing industrial and transit corridors.
OYO plans to list 1,000 more company-serviced hotels on Yatra by September 2025, enhancing Yatra’s accommodation offerings in emerging metros, where business travel is expanding due to infrastructure growth and regional economic activity.
India’s business travel sector reached $38.2 billion in 2024, making it the 8th largest market globally and 4th in Asia-Pacific. The OYO-Yatra partnership aligns with this growth by offering curated business accommodation solutions with added benefits such as:
Yatra, with over 800 large corporate clients and 10,000+ SMEs, earns 65% of gross bookings from corporate and B2B travel. This partnership adds substantial value to its users by expanding quality lodging options in previously underserved regions.
Earlier this year, OYO launched Oravel Travel Solutions, a vertical focused on corporate travel, offering end-to-end services like smooth check-ins, meal plans, event support, and custom holiday packages.
Speaking on the development, Varun Jain, COO of OYO, shared:
“While direct demand continues to be our mainstay, contributing nearly 80% of our total business, we are now looking to tap into a niche segment of business travelers who are exploring emerging business hubs. This partnership also opens up opportunities to cater to companies embracing blended travel programs, combining business and leisure.”
Commenting on the partnership, Sabina Chopra, Co-founder and COO,Yatra Online Limited said, "At Yatra, we are committed to simplifying travel for India Inc. Our strength lies in serving the complex needs of corporate travelers across segments, and this partnership with Oravel Stays Limiter is a natural extension of that focus. We are integrating OYO's portfolio of premium and mid-premium properties like Townhouse Hotels and Sunday hotels into our platform, we are enhancing our ability to offer quality inventory in emerging business hubs - where demand is growing and consistency is key. This partnership will enable us to deliver greater choice, value, and flexibility to our clients, reinforcing our leadership in the corporate travel ecosystem."
According to the Global Business Travel Association (GBTA), the business travel market is on track to return to pre-2019 levels by 2025, backed by strong corporate earnings and a rise in in-person meetings. This trend suggests a sustained increase in demand for reliable and quality stay options.
With this partnership, OYO and Yatra are set to redefine India’s corporate travel landscape, delivering convenience, flexibility, and consistency for the modern business traveler.
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Published on October 19, 2025
MakeMyTrip, India’s leading online travel platform, has introduced Semantic Search, an AI-powered feature designed to simplify the discovery of hotels and homestays. The feature allows travellers to type queries in everyday language, such as “pet-friendly hotels in Manali with a swimming pool” or “heritage stays near Jaipur forts with parking,” eliminating the need to manually navigate through multiple filters.
Built on the same AI framework as MakeMyTrip’s GenAI-enabled assistant, Myra, the Semantic Search system interprets open-ended queries to provide relevant, context-driven results tailored to individual preferences. Users receive personalized recommendations enhanced by property visuals, curated user-generated content, and context-based rankings.
The system also includes AI smart suggestions, offering recommendations like “beachfront hotels in Goa” or “Ooty stays with mountain views,” complete with context tags such as “great for families” or “private pools available.” This ensures faster, simpler, and more intuitive discovery for travellers seeking the perfect stay.
“Our goal is to make travel planning as natural as conversation. With AI Search within the stay booking experience, we’re simplifying one of the most important parts of the traveller journey, finding the right stay. Instead of forcing users to think like a system, we’ve built a system that understands how people naturally express themselves,” said Ankit Khanna, Chief Product Officer, MakeMyTrip.
This development builds on MakeMyTrip’s broader AI innovation strategy. Earlier this year, the company launched the Beta version of its GenAI Trip Planning Assistant, Myra, which supports travellers across the journey, from discovery and booking to in-trip and post-travel assistance. Currently available in English and Hindi, Myra also plans to expand into additional Indian languages based on user feedback.
With Semantic Search, MakeMyTrip aims to deliver a more natural, personalised, and efficient experience for travellers, taking the frustration out of finding the ideal stay and setting a new benchmark for AI-driven travel planning in India.
By Hariharan U
Published on October 16, 2025
The First Group Hospitality has announced a strategic partnership with Inntelo AI, a next-generation guest experience and operations platform, to introduce AI-native technology across its expanding portfolio of hotels. The collaboration aims to redefine how guests interact, communicate, and experience hospitality through advanced artificial intelligence.
Following a successful implementation at TRYP by Wyndham Dubai, The First Group is now set to integrate Inntelo AI across all its properties including the much-anticipated Ciel Dubai Marina – Vignette Collection by IHG, which is soon to claim the title of the world’s tallest hotel.
Through this integration, guests can look forward to a seamless digital concierge experience. From ordering room service and making restaurant bookings to scheduling local excursions or requesting amenities, everything can be done effortlessly via phone, WhatsApp, or voice commands in over 40 languages. This platform merges convenience, personalisation, and innovation, giving guests more control over their stay.
The collaboration aligns with The First Group Hospitality’s broader vision of embedding AI-driven intelligence throughout its business operations. The company already uses AI tools for revenue forecasting, rate optimisation, restaurant reservations, team scheduling, and guest satisfaction monitoring. This partnership with Inntelo extends that innovation into real-time service delivery and operational insights, connecting guest needs directly to hotel teams.
“The First Group has always been at the forefront of innovation, carefully evaluating and implementing the latest solutions; having worked with Inntelo AI over recent months, we are incredibly excited and ambitious about how this cutting-edge AI technology sets us apart in the hotel management field,” said Tom Stevens, Senior Vice President of Hotel Operations, The First Group Hospitality. “This partnership with Inntelo AI will ensure every guest interaction, from arrival to departure, is powered by intelligence, efficiency, and personalisation.”
Echoing this sentiment, Asif Alidina, Co-Founder and CEO of Inntelo AI, added, “We are delighted to partner with the team at The First Group Hospitality, who truly understand the value of being a first mover in this space using an AI-native platform. This project future-proofs their operations and positions them to rapidly leverage the power of agentic and conversational AI across their portfolio long before many of their competitors. Our platform doesn’t just enhance service; it transforms how hotels operate, think, and scale.”
The First Group Hospitality and Inntelo AI’s partnership represents more than just a technology upgrade — it signals a new phase for the hospitality sector where data-driven insights and personalisation work hand-in-hand to elevate the guest journey.
Published on October 11, 2025
BWH® Hotels, the global hospitality group behind WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, has introduced AutoClerk® Atlas, a next-generation Property Management System (PMS) developed in partnership with HotelKey.
This marks a major milestone in BWH Hotels’ technology journey, aimed at transforming hotel operations, improving guest experiences, and driving efficiency across its worldwide network.
AutoClerk Atlas is a reimagined version of the long-standing AutoClerk system, combining BWH Hotels’ expertise with HotelKey’s modern cloud-based platform. The collaboration brings together scalability, reliability, and smart automation to create a PMS that’s simple, powerful, and ready for the future of hospitality.
“AutoClerk Atlas marks a pivotal step forward in our journey to reimagine both the guest and hotel team experience. Through partnering with HotelKey, we're introducing a world-class Property Management System that's scalable, intuitive, and future-ready,” said Bill Ryan, Senior Vice President and Chief Technology Officer, BWH Hotels.
Built to address today’s operational challenges, AutoClerk Atlas delivers, One-day onboarding with built-in training modules for quick adoption, Automated payments and reconciliation to streamline daily tasks, Actionable guest insights that empower teams to offer personalized service, Deep integration with existing and third-party systems for seamless connectivity.
Aditya Thyagarajan, Co-Founder and President of HotelKey, said, “We are excited to bring AutoClerk Atlas powered by HotelKey to BWH Hotels, driving operational excellence and delivering a seamless, elevated guest experience.”
Fareed Ahmad, Co-Founder and CEO of HotelKey, added, “Our partnership with BWH Hotels reflects a shared commitment to innovation and long-term success. We’re focused on delivering a smooth transition and giving hotel teams the tools they need to thrive in an evolving industry.”
With AutoClerk Atlas, BWH Hotels continues to invest in technology that supports growth, enhances guest satisfaction, and simplifies operations for its vast network of nearly 4,300 hotels worldwide.
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