OYO, the global hospitality technology brand, has officially stepped into the food and beverage sector with the launch of in-house kitchens and quick service restaurant (QSR) carts across its company-serviced hotels in India. This move is part of a broader plan to enhance the guest experience, particularly at Townhouse by OYO-branded properties.

The initiative began with a pilot program in January 2025 across 100 hotels in cities like Delhi, Gurugram, Hyderabad, and Bengaluru. Encouraged by its success, OYO now plans to expand the offering to 1500 company-serviced hotels across India in FY26.

Guests can now conveniently order meals through online platforms, including OTAs and the OYO app, by selecting the "Kitchen Services" option. The kitchens will range from full-scale commercial setups offering extensive menus to simpler pantries based on each hotel’s profile and infrastructure.

To meet varied dining needs, OYO is also introducing QSR carts and lobby stores under the brand name ‘Townhouse Cafe’. These will offer quick, ready-to-eat food options designed to cater to snacking, late-night cravings, and meals on the go—without the wait associated with traditional restaurants. The menu will include well-priced meals with both regional and continental options.

The decision to enter the F&B segment came in response to consistent guest feedback requesting more in-room dining options. The company expects this initiative to boost customer satisfaction and generate an additional 5-10% in hotel-level revenue once fully stabilized.

“This initiative aims to enhance the in-hotel dining experience for guests by offering fresh, convenient, and quality meal options across our network,” said Varun Jain, Chief Operating Officer at OYO. To support this rollout, OYO is also developing a network of trusted F&B experts in major cities like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Indore, Kolkata, Jaipur, and Lucknow.