Global hospitality technology company OYO has announced an ambitious plan to expand its company-serviced hotels in FY26, doubling their booking revenue share from 22% to 44%, reinforcing the brand’s focus on delivering premium guest experiences and boosting profitability in the Indian market.

Currently operating over 1,300 company-serviced hotels across India, OYO’s fastest-growing segment includes Townhouse, Townhouse Oak, Capital O, Palette, and its premium brand SUNDAY—hotels that have consistently proven popular among mid-segment and premium travellers.

The footprint of these company-serviced hotels will grow significantly from 124 cities to over 300 cities. New locations include Mohali, Faridabad, and Jalandhar in the North; Cuttack, Asansol, and Darjeeling in the East; Mangalore, Kollam, Port Blair, and Kasaragod in the South; and Bhilwara, Vapi, Junagarh, and Jalgaon in the West.

Higher Occupancy and Customer Satisfaction

These properties are already performing better than average. With a customer rating of 4.6, compared to OYO’s overall average of 4.0, and an occupancy rate 2.7 times higher than franchisee hotels, the company-serviced model is delivering strong guest loyalty and satisfaction. OYO’s internal data shows that the repeat customer rate is 1.3 times higher for these hotels.

According to Varun Jain, Chief Operating Officer, OYO,

“The program is in line with OYO’s strategic focus for 2025 for the India market, which aims to drive profitability by enhancing the overall guest experience. The superior ratings reflect better service standards, well-maintained facilities, and a seamless guest experience which results in stronger guest loyalty and repeat stays in our hotels.”

Top Performing Properties

The top five company-serviced hotels based on guest feedback ratings include:

• Palette Heritage Scindia Ghat, Varanasi
  

• Super OYO Townhouse Oak Mahadevpura, Bangalore
  

• OYO Townhouse Lakdi Ka Pul, Hyderabad
  

• Palette Patel Nagar, Bhopal
  

• Super OYO Townhouse Oak Alandur, Chennai
  

Company-Serviced Model: A Growth Engine

OYO first introduced the company-serviced model in FY23, where it contributed under 2% of booking revenue. Since then, it has become the company’s fastest-growing segment globally, supported by standardised operations, enhanced service quality, and a superior guest experience.

These hotels are listed as ‘Company Serviced’ on the OYO app and website, and offer property owners two models: revenue sharing or fixed rentals. With a dedicated on-ground team and channel partner network, OYO has rapidly scaled this segment by leveraging data-driven insights to identify high-demand areas and enhance service delivery.

The expansion will focus on leisure destinations, pilgrimage centres, and business corridors, where demand is strong and property owners are willing to engage in long-term partnerships.

OYO’s renewed focus on this model underlines its commitment to providing high-quality, reliable, and consistent stays for both business and leisure travellers, shaping the next phase of growth in India’s hospitality space.