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By Author
Published on December 23, 2023
As the year winds down, OYO, the renowned hospitality technology company, unveils its much-anticipated Travelopedia 2023. This comprehensive report, fueled by the booking data of over 93 million users globally, sheds light on the travel trends that have captivated India and countries like the UK, the US, Germany, and several others in Asia and Europe, from January 1st to December 1st, 2023.
India's Travel Heartbeat:
Hyderabad Leads: Hyderabad has emerged as the most sought-after city in India, followed closely by Bangalore, Delhi, and Kolkata.
Uttar Pradesh, the Most Booked State: Topping the charts, Uttar Pradesh has been the most booked state this year, with Maharashtra, Telangana, and Andhra Pradesh not far behind.
Leisure Travel Favorites: In the realm of leisure, Jaipur reigns supreme, accompanied by popular destinations like Goa, Mysore, and Pondicherry.
Spiritual Sojourns: Puri stands out as the top spiritual and pilgrimage destination, with Amritsar, Varanasi, and Haridwar also being prominent choices.
Bookings Beyond Borders:
Smaller Towns Shine: Towns like Gorakhpur, Digha, Warangal, and Guntur have seen the highest year-over-year growth in bookings.
Global Snapshots:
USA: Texas and Florida are among the most-travelled states, with Houston and Tulsa as top cities. July 21st marked the peak booking day.
UK: London leads the UK travel scene, with a 13% increase in bookings. August 26th was the busiest booking day.
Europe: Salzburg and Tyrol are among Europe's hotspots. The longest stay recorded was 203 days in Svaneke, Denmark.
Indonesia: Jakarta and Bali topped the list, with a significant 52% booking increase.
Shreerang Godbole Speaks:
Shreerang Godbole, OYO's Global Chief Service Officer, reflects on 2023 as a transformative year for travel, highlighting a shift towards domestic destinations and the rise in business travel within India.
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