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By Nishang Narayan
Published on April 15, 2025
Palace Hotel Tokyo, renowned for its understated elegance and immersive hospitality, has unveiled a new chapter in authentic Japanese luxury with its exclusive stay package, JAXURY at Palace Hotel Tokyo. This one-of-a-kind experience is part of the hotel’s ‘Best of Japan’ series and showcases excellence in traditional craftsmanship and sensory-rich hospitality.
Curated in collaboration with the JAXURY Consortium – a collective born from Keio University’s Authentic Luxury Lab – the offering reflects the essence of "Japan's Authentic Luxury" by blending nature, humanity, design, and experience. Notably, this is the fifth year the Consortium has recognized Palace Hotel Tokyo as a torchbearer of these ideals.
Guests can immerse themselves in the JAXURY aesthetic through a dedicated JAXURY balcony room, featuring curated pieces from top Japanese artisans and designers. Highlights include handcrafted lanterns and a statement mirror by Time & Style, a Sony glass speaker, plush TENERITA organic cotton accessories (which guests can take home), and finely crafted furnishings by Azmaya and HOSOO.
Beyond the room, curated culinary and cultural encounters elevate the stay. A prix-fixe kaiseki dinner at Wadakura features elegant tableware from legacy brands like Asahiyaki and Kinzangama, paired with fine wines from Grace Wine and tea from Ippodo. Guests can also enjoy a JAXURY-themed cocktail at Lounge Bar Privé, paired with wagashi by Higashiya, and an indulgent whisky and chocolate pairing at The Palace Lounge accompanied by live jazz.
Adding to the allure are optional off-site experiences with artisan masters, such as:
Horiguchi Kiriko: A hands-on Edo Kiriko glass-cutting session at the Tokyo studio of Tōru Horiguchi.
HOSOO: A guided discovery of Nishijin weaving at the Kyoto brand's Tokyo boutique, including a keepsake textile pouch.
Parfum Satori: A behind-the-scenes fragrance experience at the Roppongi atelier of Satori Osawa, including a sample set of signature scents.
Priced from JPY 477,000 for two nights, the JAXURY at Palace Hotel Tokyo stay includes breakfast, dinner at Wadakura, signature drinks, and curated in-room experiences – available from May 12 to December 14, 2025.
General Manager Masaru Watanabe sums up the essence of this luxurious immersion:
“Through the lens of JAXURY, there is poetry in the end-user – not the manufacturer, the craftsman or the service provider – ultimately determining the intrinsic value of a product or service. It’s our hope that the JAXURY experience at Palace Hotel Tokyo will be enriching for our guests, sparking inspiration and curiosity and deepening their appreciation of Japanese culture.”
This one’s more than just a stay – it’s a soulful deep-dive into the refined artistry and quiet elegance that defines Japan’s luxury.
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By Manu Vardhan Kannan
Published on May 8, 2026
This Eid El Adha, Novotel Cairo Airport is inviting guests to slow down and enjoy meaningful family moments through a peaceful and relaxing holiday experience. Designed as a calm urban retreat, the hotel offers families a comfortable setting to reconnect and spend quality time together away from the rush of everyday life.
At the heart of the experience is the idea of togetherness. The hotel’s guest rooms and suites have been thoughtfully designed to create a warm “home away from home” atmosphere, allowing families to enjoy a comfortable and relaxed stay during the festive season.
The celebration continues through a wide range of dining experiences featuring seasonal favourites and international dishes. Whether over breakfast, lunch, or dinner, every meal is designed to encourage conversation, shared moments, and festive joy around the table.
Guests can also unwind with leisure experiences across the property, including relaxing by the pool or spending time at the gym. The overall atmosphere focuses on creating simple yet memorable moments where families can truly enjoy being together.
With comfort, warmth, and togetherness at its core, Novotel Cairo Airport aims to offer guests a meaningful Eid escape filled with relaxation and family connection.
Published on May 6, 2026
adidas and Saudia have come together to introduce the ‘Made to Fly’ travel pack, marking a first-of-its-kind collaboration that brings sportswear and aviation into one space. The collection officially launched in retail on April 20 across Saudi Arabia, the United Arab Emirates, Egypt and Morocco.
Saudia, as the national flag carrier of the Kingdom of Saudi Arabia, has played an important role in shaping the region’s travel experience over the years. By partnering with adidas, the collaboration aims to connect travel with modern sportswear, while appealing to a younger generation that sees travel as part of their lifestyle.
The collection is built on adidas’ SOFT LUX line, which focuses on clean design, premium materials and a refined look. With this collaboration, the classic tracksuit is reimagined as a modern travel essential, designed to suit both comfort and style.
Subtle design elements inspired by aviation and Saudi culture are woven into the collection, giving it a distinct identity while keeping the overall look minimal and contemporary. The idea is to create pieces that feel easy to wear, yet polished enough for different travel moments.
The garments are crafted using peached spacer fabric with modal and enhanced with a liquid cotton treatment, giving them a smooth texture and a soft feel. This makes the collection suitable for long journeys, airport transitions and everyday wear.
Speaking about the collaboration, Bilal Fares, SVP and GM, adidas EMC, said, “This collaboration allowed us to reinterpret one of adidas’ most refined sportswear lines through the lens of travel, alongside a brand that has shaped the Kingdom’s travel culture for generations. By bringing together Saudia’s connection to movement and adidas’ sportswear heritage, we created a collection that feels elevated, effortless and relevant to today’s consumer.”
The ‘Made to Fly’ pack blends elements of fashion, travel and movement, positioning the tracksuit as a modern-day travel uniform. It reflects how today’s travellers see their journeys not just as a way to move, but also as an expression of identity and personal style.
Khaled Tash, Saudia Group Chief Marketing Officer, added, “For 80 years, Saudia has connected the Kingdom to the world. Today, travel is no longer defined only by destinations, but by identity, culture, and self-expression. Building on our 2023 rebrand, which marked a new chapter in our global journey, we are expanding our brand presence beyond aviation into culture and lifestyle. Our collaboration with adidas brings these elements together, transforming movement into a statement of modern Saudi ambition and capturing the confidence and creativity shaping the Kingdom today.”
The adidas x Saudia ‘Made to Fly’ travel pack is available at select adidas stores across the region and online, offering a fresh take on travel-ready fashion.
Emirates has announced a near-complete return to its global operations, with 96% of its network now restored after a period of disruption. Over the past few weeks, the airline has gradually resumed services across key regions including the Americas, Europe, Africa, West Asia, the Middle East/GCC, the Far East, and Australasia.
At present, Emirates operates flights to 137 destinations across 72 countries, with more than 1,300 weekly frequencies. This accounts for around 75% of its pre-disruption capacity, as the airline continues to increase flights, seat availability, and travel options for passengers. The move also reinforces Dubai as a major global hub connecting international travellers.
Even during the disruption period, Emirates carried 4.7 million passengers between 1 March and 30 April, reflecting steady demand for travel and continued trust in the airline’s services.
Passengers flying with Emirates can expect a consistent and high-quality experience both onboard and on the ground. The airline offers regionally inspired, multi-course meals prepared by experienced chefs, along with a wide range of premium beverages. Its inflight entertainment system, ice, features over 6,500 channels across nearly 40 languages, including movies, TV shows, music, podcasts, and more. High-speed Wi-Fi is also available, with Starlink connectivity currently live on 28 aircraft, allowing passengers to stay connected during their journey.
To make travel more convenient, Emirates has introduced several customer-friendly benefits. Bookings made from 2 April include one free date change across all cabin classes, and travellers can hold fares for up to 24 hours at no cost. The airline’s Dubai Connect programme offers added comfort for passengers with transit times between 6 to 26 hours, providing complimentary hotel stays, airport transfers, meals, and visa support where required.
Additionally, Emirates Skywards members can benefit from faster tier upgrades and Bonus Tier Miles on Emirates and flydubai flights between 1 May and 31 August 2026.
For Indian travellers, Emirates continues to maintain strong connectivity with 167 daily flights between Dubai and nine cities, including Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram, ensuring smooth and reliable travel options.
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