PAR Technology, Inc. (PAR), a global leader in restaurant technology solutions, has announced a groundbreaking partnership between PAR Punchh® and Attentive, a leading AI marketing platform specialising in SMS marketing for renowned brands. This collaboration aims to enhance PAR Punchh's loyalty and offer solutions by integrating advanced SMS marketing capabilities, empowering restaurants to cultivate stronger customer relationships and drive business growth.

The integration of Attentive's SMS marketing platform with PAR Punchh offers restaurants an array of enhanced tools for customer acquisition and communication. Leveraging the power of SMS, which boasts a staggering 98% open rate, restaurants can now seamlessly engage with both loyalty members and non-members, encouraging new sign-ups and actions.

Savneet Singh, CEO of PAR Technology, emphasised the significance of this partnership in enhancing customer engagement and fostering brand loyalty in the competitive restaurant industry. He stated, "Partnering with Attentive equips our customers with more robust tools to engage guests through timely, relevant messaging. SMS engagement is critical for growing loyal customers and repeat visits in today’s restaurant industry. With Attentive, we can help brands create seamless omnichannel relationships with customers, fostering loyalty across digital interactions and real-world visits.”

Angelique Kamara, VP of Partnerships at Attentive, highlighted the value of personalised and visual text messaging in driving customer engagement and loyalty. She commented, "This partnership with PAR Punchh helps our joint brands unlock the full potential of SMS marketing, further strengthening brand loyalty and increasing revenue. By offering restaurants a convenient way to engage with customers through personalised and visual text messaging, we empower them to meet customers where they are in their omnichannel journey.”

Kim Collura, VP of Marketing at Jason’s Deli, shared her positive experience with the seamless integration between Attentive and Punchh, citing significant uplift in SMS subscriber growth and customer engagement. She remarked, “With targeted messaging and personalised rewards, we’ve seen a tangible increase in repeat visits and higher average spend per customer. This partnership has truly elevated our marketing efforts, allowing us to connect with our audience on a deeper level and drive sustainable growth.”

As the only restaurant loyalty and SMS platform integration of its kind, this partnership between PAR Punchh and Attentive marks a significant milestone in advancing SMS marketing capabilities for restaurant loyalty programs, reinforcing PAR Punchh's commitment to innovation and customer-centric solutions.