Paras Dairy, a leading dairy brand from VRS Foods Limited, has entered the specialised cream cheese category with the launch of Galacia Cream Cheese at Anuga Select India in Mumbai. The launch expands the company’s cheese portfolio as it looks to meet the growing demand for quality cheese products across India’s bakery, cafe, food-service and home-baking segments.

The launch comes as cream cheese finds wider use beyond traditional spreads. Galacia Cream Cheese is designed for applications including cheesecakes, frostings, desserts, sandwiches, wraps, dips and spreads, creating opportunities across bakeries, cake shops, cafes, coffee chains, hotels, restaurants, cloud kitchens, QSRs and home-baking businesses.

Paras Dairy plans to support the product’s market entry through application-led trials and engagement with bakery-specialist chefs. The company will conduct product trials across key food-service markets to demonstrate how Galacia can be used across different recipes and professional kitchen formats.

The institutional segment currently accounts for nearly 85–90% of India’s cream cheese demand, highlighting the importance of professional food-service applications in the category. Consistency, cold-chain management, shelf life and pricing are key requirements for the segment. Paras Dairy plans to address these areas through consistent quality, 2–4°C cold-chain management, application trials and engagement with bakery chefs. Product sampling and conversion initiatives will be carried out across Mumbai, Bengaluru and Delhi to build awareness and encourage adoption among professional users.

Gajinder Nagar, Joint Managing Director, VRS Foods Ltd, said, "The launch of Galacia Cream Cheese is an important step in Paras Dairy's evolution as we strengthen our presence in the value-added cheese segment. Cream cheese is a specialised category where product consistency, manufacturing expertise, cold-chain discipline and application performance are critical. Our investment of over ₹100 crore in the cheese business reflects our long-term commitment to building capabilities that can address the evolving needs of both consumers and India's rapidly developing food-service ecosystem. With Galacia, our focus is on building a strong and dependable proposition for the professionals who use it every day."

VPS Malik, Chief Marketing Officer, VRS Foods Ltd, said, "Cream cheese is increasingly becoming an important ingredient across India's evolving bakery and food-service landscape, but it is also a category where professionals look for consistency, functionality and value alongside taste and texture. Galacia Cream Cheese has been developed with these requirements in mind. From cheesecakes and frostings to savoury applications, we see significant potential for cream cheese to become a more versatile ingredient across professional kitchens and the growing home-baking community. Our approach will be to build the category through product experience, chef engagement and strong application-led sampling."

Paras Dairy has invested over ₹100 crore in its cheese business as part of its broader commitment to strengthening its capabilities, expanding its product portfolio and responding to changing consumer and food-service demand for quality cheese products.

Building on this investment, Galacia has expanded its presence across North, West and South India through the Mozzarella and cheese block categories. The brand is supported by a network of more than 300 distributors and market coverage across over 125 cities. The launch of Galacia Cream Cheese marks the next step in this portfolio expansion, taking the brand into another specialised cheese category.

Galacia Cream Cheese has been developed with a soft, smooth and creamy taste and a rich, indulgent texture. It can be used across cheesecakes, frostings, desserts, sandwiches, wraps, dips and spreads. The product will be available in 400g and 1kg packs. The 400g format is designed for smaller bakeries and home bakers, while the 1kg pack will primarily cater to HoReCa and professional users.