Passion and Innovation: Singapore's 'Made in Singapore' Tourism Campaign

Passion and Innovation: Singapore's 'Made in Singapore' Tourism Campaign

By Author

Published on October 1, 2023

The Singapore Tourism Board (STB) has embarked on an exciting journey with its latest global campaign, "Made in Singapore" (MIS), which seeks to captivate and inspire travellers worldwide to choose Singapore as their next destination. This campaign represents a fresh take on the "Passion Made Possible" destination brand and spotlights quintessentially Singaporean experiences that range from iconic attractions to hidden gems, all firmly rooted in the unique passions that define Singapore's identity.

Mr. GB Srithar, Regional Director – India, Middle East, South Asia & Africa, Singapore Tourism Board, explains that this campaign is well-aligned with the evolving preferences of Indian travellers who increasingly seek deep connections with their travel destinations. They are drawn to off-the-beaten-path, unexplored, and previously unimagined experiences. "Made in Singapore" serves as a testament to Singapore's ability to transform the ordinary into the extraordinary, offering travellers a renewed sense of wonder and limitless possibilities.

Kenneth Lim, Assistant Chief Executive (Marketing Group) at Singapore Tourism Board, elaborates on the campaign's core philosophy. "Made in Singapore" is anchored in the "Passion Made Possible" destination brand, which embodies the Singaporean spirit of pursuing individual passions and creating new opportunities. The primary objective is to showcase how Singapore, uniquely, turns everyday, ordinary moments into extraordinary, unforgettable experiences that can be found nowhere else, aiming to inspire travellers to explore this exceptional destination.

One of the key driving forces behind the MIS campaign is a recent study conducted in November 2021, involving over 3,000 respondents across 10 international markets. The study revealed that more than 60% of people are now seeking more meaningful and purposeful travel experiences. Furthermore, nearly 80% of those planning purposeful travel are actively looking for destinations that ignite inspiration.

The campaign ingeniously showcases Singapore's key attributes, positioning it as an inspiring "City in Nature" destination that is not only vibrant and cosmopolitan but also deeply rooted in a rich multicultural heritage. To establish an emotional connection with potential travellers and to spark their desire to visit Singapore, the MIS campaign adopts a bold and playful approach, emphasising the concept that a twist on the familiar can lead to a holiday filled with wonder.

Visitors to Singapore can now embark on unique adventures, such as indulging in "forest bathing" amidst the Jewel Changi Airport's Rain Vortex, savouring delectable dishes while breaking a sweat at the Lau Pa Sat hawker centre, and witnessing a mesmerising "air show" at the all-new Mandai Bird Paradise. These extraordinary experiences epitomise the essence of Singapore's commitment to turning imagination into reality.

Moreover, Singapore has introduced new offerings that perfectly align with the MIS campaign's spirited approach. Sentosa's The Palawan @ Sentosa by Shangri-La Group has transformed beachside living into an exhilarating experience with electric go-karts, a floating aqua park, mini-golf, beach clubs, and delightful food trucks. PLUME, the newly opened cocktail bar at Pan Pacific Singapore, tantalises guests with flavours inspired by local birds, redefining the traditional cocktail experience. Additionally, Lou Shang, a hidden gem of a café, presents fusion dishes inspired by beloved local favourites, adding a delightful twist to familiar flavours.

The "Made in Singapore" campaign serves as a successor to STB's "SingapoReimagine" international recovery campaign, initiated in November 2020 to reignite the passion for travel to Singapore.

As global travel continues to regain momentum, STB anticipates that visitor arrivals in the coming year will recover to approximately 12 to 14 million, with tourism receipts reaching around SGD 18 to SGD 21 billion, representing two-thirds to three-quarters of pre-COVID 2019 levels. Singapore is undeniably positioning itself as a destination where the ordinary is magically transformed into the extraordinary, promising travellers experiences that will stay with them forever.

Image Source- Singapore Tourism Board 


Ras Al Khaimah: Your Ultimate Winter Wonderland Escape

Ras Al Khaimah: Your Ultimate Winter Wonderland Escape

By Nishang Narayan

Published on October 30, 2024

As winter arrives, Ras Al Khaimah invites you to experience the warmth of its scenic beaches, adrenaline-filled adventures, and a truly spectacular New Year's Eve celebration. With temperatures ranging from 14°C to 26°C, the emirate is perfect for a 2024 winter sun retreat, offering breathtaking views, sandy beaches, and thrilling adventures—all just 45 minutes from Dubai International Airport.

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Unmatched Festivities and Record-Breaking Fireworks Renowned for setting Guinness World Records with its iconic New Year's Eve fireworks, Ras Al Khaimah is where celebrations come alive. Each year, it promises a larger-than-life display that lights up the sky, drawing visitors from across the globe. Watch the magic unfold from the Neo Sky Bar on Marjan Island, which offers unparalleled 360° views of the skyline—a truly mesmerizing way to welcome the New Year.

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Beachside Luxury and Adventures for Everyone For beach lovers, Ras Al Khaimah’s crystal-clear waters, averaging 25°C, are an ideal escape, while thrill-seekers can hike Jebel Jais, the UAE's highest peak, or soar down the world’s longest zipline. History and culture enthusiasts will also enjoy learning about pearl diving at the Suwaidi Pearl Farm, where heritage and tradition come alive.

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Unforgettable Stays at World-Class Resorts From the serene beachfront villas at Anantara Mina Al Arab to the iconic grandeur of the Waldorf Astoria, Ras Al Khaimah’s resorts cater to every traveler. The recently reopened Waldorf Astoria offers exquisite interiors, the celebrated Peacock Alley, and a luxurious spa that makes it a perfect family stay. Or choose the all-inclusive Rixos Bab Al Bahr for a comprehensive experience with 14 restaurants and bars, live entertainment, and kid-friendly activities. For golf lovers, the Al Hamra Golf Club is just minutes away, featuring a stunning championship course.

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Families can find their festive haven at Sofitel Al Hamra Beach Resort, where the fusion of Arabian Gulf charm and French sophistication meet. With four swimming pools, including one just for adults, and seven dining venues, it offers a mix of relaxation and entertainment that ensures everyone enjoys their stay.

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A Journey into Nature at Al Wadi Desert Resort At the Al Wadi Nature Reserve, families can enjoy a unique holiday immersed in nature. From horseback riding and falconry to spa treatments, this tranquil escape offers a little something for everyone. Guests also gain access to the pristine beach at The Ritz-Carlton Al Hamra Beach for a blend of traditional desert vibes and luxurious touches.

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Plan Your Perfect Winter Getaway in Ras Al Khaimah Whether you’re after opulent beach resorts, thrilling outdoor adventures, or a cultural journey, Ras Al Khaimah promises a winter holiday that meets every expectation. With unforgettable experiences, top-tier hospitality, and an array of activities for all, it’s the perfect choice for a memorable Christmas and New Year’s celebration.

Let Ras Al Khaimah set the stage for your 2024 winter escape, where every wish for the perfect holiday awaits.


RuVango Winery Creates Unique Blend of Fine Wine and Art in Napa’s Carneros Region

RuVango Winery Creates Unique Blend of Fine Wine and Art in Napa’s Carneros Region

By Nithyakala Neelakandan

Published on October 30, 2024

RuVango Winery, located in Napa’s scenic Carneros region, offers a unique twist on the traditional wine experience by blending fine wines with world-renowned art. Recently, the winery unveiled an impressive art collection featuring pieces by Salvador Dalí and Sir Daniel Winn, positioning itself as a destination for wine lovers and art enthusiasts alike. The blend of wine and art at RuVango creates a cultural atmosphere that distinguishes it from other wineries, offering a space where visitors can appreciate both visual artistry and the artistry of winemaking.

With a commitment to the idea that “wine is the only art you can taste,” RuVango curates an experience that engages all the senses. The winery’s tasting rooms double as galleries, showcasing original artwork that complements the flavors and complexities of the wines served. This unique approach provides guests with a new perspective on wine appreciation, creating an immersive experience that blends taste, sight, and ambiance.

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Dalí’s Legacy: Surreal Art Meets Fine Wine

A highlight of RuVango’s art collection is Salvador Dalí’s rare Les Chants de Maldoror, a series of intricate etchings by the renowned surrealist. These artworks, known for their intricate details and surreal themes, provide a contemplative, almost dreamlike counterpart to the bold flavors of RuVango’s wines. The Dalí collection draws art lovers and wine enthusiasts alike, offering them a rare opportunity to engage with Dalí’s work in an intimate setting. This fusion of wine and surrealism invites guests to explore the nuances of both art forms, allowing them to consider the depths of the art on the walls and the flavors in their glass.

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Modern Art by Sir Daniel Winn

RuVango’s artistic appeal doesn’t stop with Dalí; it extends into the present through the works of Sir Daniel Winn. Known for blending classical and contemporary techniques, Winn’s colorful paintings and dynamic sculptures infuse a modern flair into the winery’s aesthetic. Winn’s pieces, strategically displayed throughout the tasting areas, enhance the experience by sparking conversation and reflection, while his bold color palette and evocative forms add to the winery’s vibrant atmosphere. The interaction between the wines and Winn’s art invites guests to contemplate both, providing a space where each enhances the other.

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A Fusion of Wine and Artistry

RuVango’s innovative approach to the winery experience stems from a philosophy that places equal value on wine and art. The winery curates an immersive environment that allows guests to fully appreciate the art behind winemaking, set against the backdrop of world-class art installations. At RuVango, art is not simply decoration—it is central to the winery’s identity. By blending two distinct forms of creative expression, RuVango creates a space that encourages guests to explore the artistry involved in both, making each visit a multi-sensory journey.

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Exceptional Service and Setting

Under the leadership of CEO Nasar Aboubakare, RuVango takes pride in offering top-tier service in a serene, relaxing environment. Nestled amid the rolling hills of the Carneros region, the winery provides a peaceful setting for visitors to unwind and engage with the art and wine on offer. The knowledgeable staff not only guide guests through the tasting experience but also provide insights into the artwork, ensuring a meaningful visit for wine enthusiasts and art lovers alike.

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Whether guests are touring the art collection or sampling wines, RuVango’s team is dedicated to offering a memorable experience. The attention to detail extends to every aspect of the visit, from personalized wine tastings to curated tours of the art installations, ensuring that each guest leaves with a deeper connection to both the wines and the artwork they’ve experienced.


Six Senses Earns Michelin Keys Recognition for Exceptional Hospitality in Europe and Asia

Six Senses Earns Michelin Keys Recognition for Exceptional Hospitality in Europe and Asia

By Nithyakala Neelakandan

Published on October 30, 2024

In the Michelin Guide’s first-ever hotel recognition program, Michelin Keys, Six Senses Hotels and Resorts has earned prestigious honors for its commitment to high standards and unforgettable guest experiences. Two of the brand’s properties in Thailand—Six Senses Samui and Six Senses Yao Noi—received Two Keys, while Six Senses Rome and Six Senses Kyoto were each awarded One Key.

A Michelin Key is considered the hotel industry’s counterpart to the renowned Michelin Star in dining, identifying properties that excel across five key areas: architecture and design, service quality, character, value, and contributions to the local community.

Two Keys for Six Senses in Thailand

Six Senses Samui

The “hideaway” appeal of Six Senses Samui, paired with its open-plan villas, infinity-edge pools, and lush natural setting, earned it Two Michelin Keys. Johannes Steyn, General Manager of Six Senses Samui, celebrated the recognition, noting, “Two Michelin Keys are a huge tribute to all our hosts and the way they help guests reconnect and enjoy the relaxing benefits of nature in our picturesque hideaway.”

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Six Senses Yao Noi

Located in Thailand’s Phang Nga Bay, Six Senses Yao Noi offers a serene escape where the calm sea and limestone formations create a remarkable backdrop. With luxurious villas and a signature Six Senses Spa, the resort captured the spirit of relaxation and well-being that the brand is known for. Graham Grant, Regional General Manager of Six Senses Southeast Asia, emphasized the significance of the award, stating, “This achievement makes us even more determined to deliver emotional hospitality in keeping with our ethos of sustainability, wellness, and awe-inspiring experiences.”

One Key Recognitions in Europe and Japan

Six Senses Rome

Combining contemporary Italian design with nods to Rome’s historic grandeur, Six Senses Rome is an embodiment of style and sophistication. The hotel’s spa, designed as an opulent Roman bath, and its commitment to luxurious guest experiences helped earn it a One Key rating.

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Six Senses Kyoto

In Kyoto, Six Senses provides a gateway to Japanese culture while offering tranquil, transformative experiences. With access to nearby sights and walkable historic neighborhoods, the property allows guests to enjoy the city while also experiencing a peaceful retreat within the hotel’s premises.

The Michelin Keys program marks a new standard in the hospitality industry, recognizing hotels that provide top-tier guest experiences and contribute positively to their local communities. Six Senses’ recognitions highlight the brand’s dedication to creating memorable stays rooted in luxury, sustainability, and cultural respect.

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