Passion and Innovation: Singapore's 'Made in Singapore' Tourism Campaign

Passion and Innovation: Singapore's 'Made in Singapore' Tourism Campaign

By Author

Published on October 1, 2023

The Singapore Tourism Board (STB) has embarked on an exciting journey with its latest global campaign, "Made in Singapore" (MIS), which seeks to captivate and inspire travellers worldwide to choose Singapore as their next destination. This campaign represents a fresh take on the "Passion Made Possible" destination brand and spotlights quintessentially Singaporean experiences that range from iconic attractions to hidden gems, all firmly rooted in the unique passions that define Singapore's identity.

Mr. GB Srithar, Regional Director – India, Middle East, South Asia & Africa, Singapore Tourism Board, explains that this campaign is well-aligned with the evolving preferences of Indian travellers who increasingly seek deep connections with their travel destinations. They are drawn to off-the-beaten-path, unexplored, and previously unimagined experiences. "Made in Singapore" serves as a testament to Singapore's ability to transform the ordinary into the extraordinary, offering travellers a renewed sense of wonder and limitless possibilities.

Kenneth Lim, Assistant Chief Executive (Marketing Group) at Singapore Tourism Board, elaborates on the campaign's core philosophy. "Made in Singapore" is anchored in the "Passion Made Possible" destination brand, which embodies the Singaporean spirit of pursuing individual passions and creating new opportunities. The primary objective is to showcase how Singapore, uniquely, turns everyday, ordinary moments into extraordinary, unforgettable experiences that can be found nowhere else, aiming to inspire travellers to explore this exceptional destination.

One of the key driving forces behind the MIS campaign is a recent study conducted in November 2021, involving over 3,000 respondents across 10 international markets. The study revealed that more than 60% of people are now seeking more meaningful and purposeful travel experiences. Furthermore, nearly 80% of those planning purposeful travel are actively looking for destinations that ignite inspiration.

The campaign ingeniously showcases Singapore's key attributes, positioning it as an inspiring "City in Nature" destination that is not only vibrant and cosmopolitan but also deeply rooted in a rich multicultural heritage. To establish an emotional connection with potential travellers and to spark their desire to visit Singapore, the MIS campaign adopts a bold and playful approach, emphasising the concept that a twist on the familiar can lead to a holiday filled with wonder.

Visitors to Singapore can now embark on unique adventures, such as indulging in "forest bathing" amidst the Jewel Changi Airport's Rain Vortex, savouring delectable dishes while breaking a sweat at the Lau Pa Sat hawker centre, and witnessing a mesmerising "air show" at the all-new Mandai Bird Paradise. These extraordinary experiences epitomise the essence of Singapore's commitment to turning imagination into reality.

Moreover, Singapore has introduced new offerings that perfectly align with the MIS campaign's spirited approach. Sentosa's The Palawan @ Sentosa by Shangri-La Group has transformed beachside living into an exhilarating experience with electric go-karts, a floating aqua park, mini-golf, beach clubs, and delightful food trucks. PLUME, the newly opened cocktail bar at Pan Pacific Singapore, tantalises guests with flavours inspired by local birds, redefining the traditional cocktail experience. Additionally, Lou Shang, a hidden gem of a café, presents fusion dishes inspired by beloved local favourites, adding a delightful twist to familiar flavours.

The "Made in Singapore" campaign serves as a successor to STB's "SingapoReimagine" international recovery campaign, initiated in November 2020 to reignite the passion for travel to Singapore.

As global travel continues to regain momentum, STB anticipates that visitor arrivals in the coming year will recover to approximately 12 to 14 million, with tourism receipts reaching around SGD 18 to SGD 21 billion, representing two-thirds to three-quarters of pre-COVID 2019 levels. Singapore is undeniably positioning itself as a destination where the ordinary is magically transformed into the extraordinary, promising travellers experiences that will stay with them forever.

Image Source- Singapore Tourism Board 


Discover Your Dream Wedding Venue

Discover Your Dream Wedding Venue

By Nithyakala Neelakandan

Published on July 27, 2024

Waldorf Astoria Dubai Palm Jumeirah has been awarded the Middle East's Luxury Wedding Resort Award at the World Travel Awards. This prestigious recognition highlights the resort's exceptional offerings for couples seeking a dream wedding destination.

The Waldorf Astoria Dubai Palm Jumeirah provides an array of enchanting venues, perfect for creating unforgettable wedding memories. Imagine saying your vows as the sun sets over the Dubai skyline at Sunset 55, or in the sophisticated atmosphere of the Peacock Alley Terrace. For indoor celebrations, the Grand Ballroom and Royal Suite offer unparalleled elegance and sophistication.

The resort caters to both intimate gatherings and grand affairs. The opulent Grand Ballroom can host up to 300 guests, making it ideal for larger weddings. For a more intimate setting, the Royal Suite accommodates up to 100 guests, offering a cozy yet luxurious experience. Couples seeking an outdoor ceremony will find the Helipad Lawn breathtaking, with a capacity of up to 400 guests.

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The dedicated team at Waldorf Astoria Dubai Palm Jumeirah ensures every wedding detail is perfect. From personalized menus crafted by world-class chefs to impeccable service, the team is committed to making your wedding dreams come true.

Exquisite Wedding Ceremonies

Haldi Ceremony: Choose from Sunset 55, Peacock Alley Terrace, or the Royal Suite.

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Sangeet/Cocktail Ceremony: Celebrate in the Grand Ballroom.

Wedding Ceremony: Exchange vows amidst the stunning beauty of the Helipad Lawn.

The resort boasts one of the largest suites in the UAE—the grand 1500 sqm Royal Suite. This exclusive suite spans the entire sixth floor and features two opulent ensuite bedrooms with king-sized beds and panoramic ocean views. Complete with a private elevator and dedicated check-in area, it epitomizes luxury. The Royal Suite is versatile, accommodating up to 100 guests for events, ceremonies, and parties, offering a unique venue for both intimate and grand celebrations.

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Book any of the mentioned venues, including the Royal Suite, this summer for your wedding ceremonies, social gatherings, or milestone celebrations and enjoy exclusive benefits:

  • Group rates starting from AED 650 net, inclusive of breakfast and all taxes.

  • One complimentary room for every 20 paid rooms per night.

  • One complimentary upgrade to King Deluxe Suite for every 15 paid rooms per night.

  • Double Hilton Honors Event Planner Bonus Points.

  • 20% discount on selected SPA treatments.

  • Complimentary two pieces of laundry per stay.

This offer is valid until September 15, 2024.


Discover Unmatched Luxury at Galeries Lafayette Paris Haussmann

Discover Unmatched Luxury at Galeries Lafayette Paris Haussmann

By Nithyakala Neelakandan

Published on July 26, 2024

Located in the heart of Paris on Boulevard Haussmann near the Opera Garnier and Rue La Fayette, Galeries Lafayette Paris Haussmann stands as a beacon of Parisian elegance and luxury. This flagship store, spanning an impressive 70,000 square meters, offers an unparalleled shopping experience with a collection of over 3,500 brands, catering to a wide range of tastes and preferences.

Galeries Lafayette is home to prestigious brands like Chanel, Christian Dior, Cartier, Louis Vuitton, Messika, and Rolex. The store's jewelry section features a curated selection of fine pieces from distinguished brands such as Aristocrazy, Zag, Gas Bijoux, Bohemian Rhapsody, Charlotte Chesnais, and Vanrycke, ensuring something for every style and preference.

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The perfumery section boasts an exquisite range of fragrances from renowned brands including Guerlain, Hermès, Thierry Mugler, Chanel, and Christian Dior. Visitors can immerse themselves in the essence of luxury with these prestigious scents.

For food enthusiasts, Galeries Lafayette offers a variety of gourmet experiences. Until the 30th, restaurants on the first floor of Le Gourmet and Pierre Sang Express will remain open until 11 pm. A notable addition to the first floor is The Crossing – Indian Bistro, which invites guests to explore a fusion of traditional Indian flavors and innovative cuisine in a comfortable setting.

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The shopping destination also hosts 25 international restaurants and gourmet havens, allowing visitors to indulge in diverse culinary delights while enjoying the finest fashion and lifestyle offerings that Paris has to offer.

Shoppers can take a break at one of the six "Le Concierge" lounges, where a team of multilingual professionals is available to offer tips and advice. These lounges provide a peaceful respite amidst a busy shopping day, accessible at any time during your visit.

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International visitors over the age of 16, residing outside the European Union, can benefit from a 12% VAT refund on purchases exceeding €100, making their shopping experience even more rewarding.

For an unparalleled luxury shopping experience, Galeries Lafayette offers a VIP personal shopper service. Experts in French fashion and Art de Vivre provide tailored style advice and personalized assistance, ensuring a seamless and unique shopping journey tailored to individual needs and preferences.


Discover the Magic of Four Seasons Maldives at Landaa Giraavaru

Discover the Magic of Four Seasons Maldives at Landaa Giraavaru

By Nithyakala Neelakandan

Published on July 23, 2024

Looking for a tropical getaway that combines luxury with adventure? Four Seasons Resort Maldives at Landaa Giraavaru is the perfect destination. This stunning island resort offers unforgettable experiences, blending relaxation and excitement in an idyllic setting. Here are six irresistible reasons why Landaa Giraavaru should be your next travel destination:

1. Luxurious Accommodations

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Experience true luxury in the resort's spacious villas and bungalows. Whether you prefer overwater or beachfront accommodations, you'll enjoy serene turquoise pools, direct access to the beach or lagoon, and elegant indoor/outdoor living spaces. Each accommodation is designed to provide privacy and island charm, ensuring a relaxing and exclusive stay.

2. Marine Biology Adventures

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Explore the underwater world with hands-on marine biology experiences. Guests can identify local dolphin populations, contribute to a national plankton database, and transplant coral frames. These activities, led by expert marine biologists, offer a unique opportunity to learn about and contribute to marine conservation efforts while having fun.

3. Wildlife Encounters

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Get up close with the island's diverse wildlife. Help rehabilitate injured sea turtles at the Turtle Rehabilitation Centre, interact with the island's chickens, spot baby sharks at Seabar, and snorkel in the vibrant Coral Garden. These encounters offer guests a chance to connect with nature and appreciate the island's ecological diversity.

4. Thrilling Water Sports and Adventures

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Whether you're a beginner or an experienced diver, the resort's sheltered lagoon offers the perfect setting for your PADI journey. Explore the manta-filled UNESCO waters, cruise alongside dolphins, and enjoy the Maldives' largest selection of water sports, including jet skiing and parasailing. There's an adventure for everyone, making each day exciting and new.

5. Mesmerising Manta Magic

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No need to get wet to experience the underwater wonders. Step into the innovative Hologram Room and enjoy a virtual swim with manta rays, whales, seahorses, and octopuses. Enhance this experience with the interactive Manta Story app, developed in collaboration with The Manta Trust, and delve into the fascinating lives of the Baa Atoll manta rays.

6. Holistic Wellness at AyurMa

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Rejuvenate your mind, body, and soul at AyurMa, the resort’s wellness center. Participate in daily gratitude rituals, indulge in soothing spa treatments, and explore holistic healing practices. AyurMa offers a comprehensive approach to wellbeing, inviting you to embark on a journey towards health, harmony, and happiness.

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