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By Author
Published on October 1, 2023
The Singapore Tourism Board (STB) has embarked on an exciting journey with its latest global campaign, "Made in Singapore" (MIS), which seeks to captivate and inspire travellers worldwide to choose Singapore as their next destination. This campaign represents a fresh take on the "Passion Made Possible" destination brand and spotlights quintessentially Singaporean experiences that range from iconic attractions to hidden gems, all firmly rooted in the unique passions that define Singapore's identity.
Mr. GB Srithar, Regional Director – India, Middle East, South Asia & Africa, Singapore Tourism Board, explains that this campaign is well-aligned with the evolving preferences of Indian travellers who increasingly seek deep connections with their travel destinations. They are drawn to off-the-beaten-path, unexplored, and previously unimagined experiences. "Made in Singapore" serves as a testament to Singapore's ability to transform the ordinary into the extraordinary, offering travellers a renewed sense of wonder and limitless possibilities.
Kenneth Lim, Assistant Chief Executive (Marketing Group) at Singapore Tourism Board, elaborates on the campaign's core philosophy. "Made in Singapore" is anchored in the "Passion Made Possible" destination brand, which embodies the Singaporean spirit of pursuing individual passions and creating new opportunities. The primary objective is to showcase how Singapore, uniquely, turns everyday, ordinary moments into extraordinary, unforgettable experiences that can be found nowhere else, aiming to inspire travellers to explore this exceptional destination.
One of the key driving forces behind the MIS campaign is a recent study conducted in November 2021, involving over 3,000 respondents across 10 international markets. The study revealed that more than 60% of people are now seeking more meaningful and purposeful travel experiences. Furthermore, nearly 80% of those planning purposeful travel are actively looking for destinations that ignite inspiration.
The campaign ingeniously showcases Singapore's key attributes, positioning it as an inspiring "City in Nature" destination that is not only vibrant and cosmopolitan but also deeply rooted in a rich multicultural heritage. To establish an emotional connection with potential travellers and to spark their desire to visit Singapore, the MIS campaign adopts a bold and playful approach, emphasising the concept that a twist on the familiar can lead to a holiday filled with wonder.
Visitors to Singapore can now embark on unique adventures, such as indulging in "forest bathing" amidst the Jewel Changi Airport's Rain Vortex, savouring delectable dishes while breaking a sweat at the Lau Pa Sat hawker centre, and witnessing a mesmerising "air show" at the all-new Mandai Bird Paradise. These extraordinary experiences epitomise the essence of Singapore's commitment to turning imagination into reality.
Moreover, Singapore has introduced new offerings that perfectly align with the MIS campaign's spirited approach. Sentosa's The Palawan @ Sentosa by Shangri-La Group has transformed beachside living into an exhilarating experience with electric go-karts, a floating aqua park, mini-golf, beach clubs, and delightful food trucks. PLUME, the newly opened cocktail bar at Pan Pacific Singapore, tantalises guests with flavours inspired by local birds, redefining the traditional cocktail experience. Additionally, Lou Shang, a hidden gem of a café, presents fusion dishes inspired by beloved local favourites, adding a delightful twist to familiar flavours.
The "Made in Singapore" campaign serves as a successor to STB's "SingapoReimagine" international recovery campaign, initiated in November 2020 to reignite the passion for travel to Singapore.
As global travel continues to regain momentum, STB anticipates that visitor arrivals in the coming year will recover to approximately 12 to 14 million, with tourism receipts reaching around SGD 18 to SGD 21 billion, representing two-thirds to three-quarters of pre-COVID 2019 levels. Singapore is undeniably positioning itself as a destination where the ordinary is magically transformed into the extraordinary, promising travellers experiences that will stay with them forever.
Image Source- Singapore Tourism Board
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By Manu Vardhan Kannan
Published on August 21, 2025
Ras Al Khaimah is rapidly cementing its position as one of the most dynamic and fastest-growing real estate markets in the United Arab Emirates. Driven by the forward-looking vision of His Highness Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, the Emirate is undergoing a remarkable transformation anchored in sustainability, community well-being and smart urban planning.
In the last three years, property sales and prices in the Emirate have surged, propelled by major hospitality, residential and commercial developments. With the population expected to rise from 0.4 million to 0.65 million by 2030, demand for an estimated 45,000 additional homes is on the horizon. This growth has attracted both global developers such as Emaar, Aldar and Ellington and local leaders including Marjan, Al Hamra and RAK Properties.
Al Marjan Island has emerged as a flagship destination in this transformation. Under the leadership of CEO Eng. Abdullah Al Abdooli, it is welcoming iconic luxury brands including Wynn, JW Marriott, Nobu, Missoni and The Address. Further expanding Ras Al Khaimah’s commercial ecosystem, Marjan is developing RAK Central, set to become one of the Northern Emirates’ largest business districts, with Grade-A offices and sustainable infrastructure.
Al Hamra, led by CEO Benoy Kurien, continues to shape community living with Al Hamra Village’s 4,000+ homes, golf course and vibrant community. The group is also spearheading projects such as Waldorf Astoria Residences, Falcon Island, Al Hamra Waterfront and Manar Mall, the Emirate’s most popular retail hub.
RAK Properties, through its landmark Mina development, is redefining the Emirate’s shoreline. Already hosting world-class resorts like Anantara Mina Ras Al Khaimah and InterContinental Ras Al Khaimah, it is gearing up to welcome Nikki Beach, Staybridge Suites and a Four Seasons. Commenting on this momentum, Chairman Abdulaziz Abdullah Al Zaabi said, “We are creating a vibrant, sustainable environment that is attracting global investment while maintaining the unique culture and natural heritage of our Emirate.” CEO Sameh Muhtadi added, “We are witnessing unprecedented global interest and this momentum will only continue.”
Supporting this real estate boom is Ras Al Khaimah’s strong infrastructure: eight hospitals including RAK Hospital, a modern education ecosystem, and its ranking among the world’s safest places. Tourism further strengthens the Emirate’s appeal, with 1.28 million visitors in 2024 enjoying attractions like Jais Flight, the world’s longest zipline and the UAE’s highest-altitude restaurant, 1484 by Puro.
At the heart of it all lies Ras Al Khaimah’s 2030 Vision, a people-first development strategy focused on sustainability, inclusivity and global competitiveness. With its rising skyline, thriving communities and investor-friendly ecosystem, the Emirate is emerging as a benchmark for urban growth, lifestyle innovation and long-term prosperity.
Published on August 19, 2025
Applying for a student visa to New Zealand will now look different, with the country introducing a fully digital process. Starting today, all international student visa applications will be processed through Immigration New Zealand’s upgraded online platform, ADEPT. The move is aimed at reducing paperwork, expediting decisions, and making the process simpler and more efficient for applicants worldwide.
From August 18, applications for English Language Student Visa, Exchange Student Visa, Fee Paying Student Visa, Pathway Student Visa, New Zealand Government Scholarship Student Visa, and Foreign Government Supported Student Visa are automatically being directed to the new ADEPT form. Any applications submitted through the old system on or before August 17 will continue to be processed, while draft applications must be submitted by September 17. After this date, all draft applications will be deleted.
Immigration New Zealand confirmed that from September 18, paper applications will no longer be accepted for student visa categories, marking a complete shift to online processing. This change is part of a broader seven-year programme designed to transition all visa categories to a single digital platform. Visitor Visas, Accredited Employer Work Visas, and Permanent Resident Visas have already been on the ADEPT system since 2021.
In its official statement, Immigration New Zealand said, “Customers and staff are at the heart of the Our Future Services programme. We are aiming to deliver a simpler, faster, and more user-friendly visa application process to reduce waiting times, provide clear communication on application status, and increase self-service capabilities so everyone feels more informed and better supported.”
The immigration agency has also advised applicants to apply at least three months before their intended travel date, as this remains a peak period for student visa processing. Family-related visa products linked to student visas will also be shifted to the new system over the coming year as part of the phased rollout.
This digital transformation marks an important milestone for international students aspiring to study in New Zealand, providing a streamlined and modern approach to visa processing.
By Hariharan U
India’s leading destination representation firm, Red Dot Representations, has joined hands with Unique Lanka Travels, a top travel solutions provider from Sri Lanka, to expand the island nation’s global reach and redefine the way travellers experience it.
The collaboration marks an important milestone in showcasing Sri Lanka’s beauty, culture, and diversity to a wider international audience. With Red Dot’s expertise in bespoke sales and marketing strategies, Unique Lanka Travels will gain the kind of exposure and two-way communication usually reserved for larger travel companies. This means travellers can look forward to extraordinary, customised experiences crafted with precision and care.
Highlighting Sri Lanka’s appeal, Charith De Alwis, CEO of Unique Lanka Travels, shared,"Sri Lanka is a captivating paradise for high-end Indian travellers seeking luxury, adventure, and cultural richness. Offering pristine beaches, lush tea plantations, and vibrant heritage sites, Sri Lanka is perfect for indulgent stays at world-class resorts and thrilling outdoor adventures. At Unique Lanka Travels, our team is dedicated to customizing your experience and ensuring a seamless, pampered journey. We are excited to collaborate with Red.dot representation, a market expert, to grow together and bring exclusive Sri Lankan adventures to discerning travellers. Make Sri Lanka a must-visit destination on your bucket list!"
Echoing the sentiment, Prabhakar Kamat, Business Head at Red Dot Representations, said,"We are excited to represent Unique Lanka Travels, as their focus on authenticity and quality brings values that align perfectly with ours. Our onus as a team will be to engage on a platform that represents Sri Lanka as a must-see destination through one-of-a-kind sales and marketing initiatives to today’s traveler."
With this partnership, both companies are set to enhance Sri Lanka’s presence in key markets, engage closely with trade partners, and set new benchmarks in experiential travel. The collaboration ultimately aims to enrich the journeys of global travellers, making Sri Lanka a must-visit destination for those seeking both luxury and authenticity
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