Passion and Innovation: Singapore's 'Made in Singapore' Tourism Campaign

Passion and Innovation: Singapore's 'Made in Singapore' Tourism Campaign

By Author

Published on October 1, 2023

The Singapore Tourism Board (STB) has embarked on an exciting journey with its latest global campaign, "Made in Singapore" (MIS), which seeks to captivate and inspire travellers worldwide to choose Singapore as their next destination. This campaign represents a fresh take on the "Passion Made Possible" destination brand and spotlights quintessentially Singaporean experiences that range from iconic attractions to hidden gems, all firmly rooted in the unique passions that define Singapore's identity.

Mr. GB Srithar, Regional Director – India, Middle East, South Asia & Africa, Singapore Tourism Board, explains that this campaign is well-aligned with the evolving preferences of Indian travellers who increasingly seek deep connections with their travel destinations. They are drawn to off-the-beaten-path, unexplored, and previously unimagined experiences. "Made in Singapore" serves as a testament to Singapore's ability to transform the ordinary into the extraordinary, offering travellers a renewed sense of wonder and limitless possibilities.

Kenneth Lim, Assistant Chief Executive (Marketing Group) at Singapore Tourism Board, elaborates on the campaign's core philosophy. "Made in Singapore" is anchored in the "Passion Made Possible" destination brand, which embodies the Singaporean spirit of pursuing individual passions and creating new opportunities. The primary objective is to showcase how Singapore, uniquely, turns everyday, ordinary moments into extraordinary, unforgettable experiences that can be found nowhere else, aiming to inspire travellers to explore this exceptional destination.

One of the key driving forces behind the MIS campaign is a recent study conducted in November 2021, involving over 3,000 respondents across 10 international markets. The study revealed that more than 60% of people are now seeking more meaningful and purposeful travel experiences. Furthermore, nearly 80% of those planning purposeful travel are actively looking for destinations that ignite inspiration.

The campaign ingeniously showcases Singapore's key attributes, positioning it as an inspiring "City in Nature" destination that is not only vibrant and cosmopolitan but also deeply rooted in a rich multicultural heritage. To establish an emotional connection with potential travellers and to spark their desire to visit Singapore, the MIS campaign adopts a bold and playful approach, emphasising the concept that a twist on the familiar can lead to a holiday filled with wonder.

Visitors to Singapore can now embark on unique adventures, such as indulging in "forest bathing" amidst the Jewel Changi Airport's Rain Vortex, savouring delectable dishes while breaking a sweat at the Lau Pa Sat hawker centre, and witnessing a mesmerising "air show" at the all-new Mandai Bird Paradise. These extraordinary experiences epitomise the essence of Singapore's commitment to turning imagination into reality.

Moreover, Singapore has introduced new offerings that perfectly align with the MIS campaign's spirited approach. Sentosa's The Palawan @ Sentosa by Shangri-La Group has transformed beachside living into an exhilarating experience with electric go-karts, a floating aqua park, mini-golf, beach clubs, and delightful food trucks. PLUME, the newly opened cocktail bar at Pan Pacific Singapore, tantalises guests with flavours inspired by local birds, redefining the traditional cocktail experience. Additionally, Lou Shang, a hidden gem of a café, presents fusion dishes inspired by beloved local favourites, adding a delightful twist to familiar flavours.

The "Made in Singapore" campaign serves as a successor to STB's "SingapoReimagine" international recovery campaign, initiated in November 2020 to reignite the passion for travel to Singapore.

As global travel continues to regain momentum, STB anticipates that visitor arrivals in the coming year will recover to approximately 12 to 14 million, with tourism receipts reaching around SGD 18 to SGD 21 billion, representing two-thirds to three-quarters of pre-COVID 2019 levels. Singapore is undeniably positioning itself as a destination where the ordinary is magically transformed into the extraordinary, promising travellers experiences that will stay with them forever.

Image Source- Singapore Tourism Board 


Beyond Palaces and Ballrooms: Indian Weddings Redefine Tradition

Beyond Palaces and Ballrooms: Indian Weddings Redefine Tradition

By Hariharan U

Published on October 1, 2025

Indian weddings have always carried the weight of grandeur, but today’s celebrations are moving beyond the palace-and-ballroom template. Guest lists may be getting smaller, yet the experiences are becoming more imaginative, meaningful, and deeply personal. Couples are rewriting tradition with destinations that offer far more than backdrops they create stories.

 In Ras Al Khaimah, weddings feel like they belong in a dreamscape. Here, mehendis unfold in centuries-old coral-stone courtyards, while adventurous celebrations take flight on the Jebel Jais zipline. At Mövenpick Resort Al Marjan Island, haldis take place barefoot on private beaches, where the golden sun mirrors the turmeric hues. Evenings shift seamlessly from ballrooms glowing with sangeet lights to pheras under desert skies painted in fire.

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 Thailand’s charm lies in its intimacy. Pheras take place on terraces that seem to float above the Andaman, framed by limestone cliffs. Sangeets glow under paper lanterns in tropical gardens, while mornings start with Thai wellness rituals. At Phulay Bay, a Ritz-Carlton Reserve, weddings begin with a dawn blessing by monks a moment of serenity before the festivities unfold. Each celebration here feels uniquely curated, never copied.

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 Seychelles transforms weddings into experiences that feel elemental. With its scattering of islands—from cultural Mahé to untouched Platte couples celebrate amidst nature that feels otherworldly. Pheras glow on pristine beaches, mehendis spill into palm groves, and starlit sangeets bring families together in landscapes so pristine they feel eternal.

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 Kenya offers backdrops where nature writes half the story. In Nairobi’s wildlife conservancies or the Maasai Mara, vows unfold as elephants graze in the distance and golden skies turn to star-filled nights. Safari lodges double as venues, blending game drives with evening sangeets. Along the coast, Mombasa and Diani host barefoot pheras on soft white sand, followed by Swahili feasts and music carried by the sea breeze. No two weddings here are alike each one shaped by the wild or the ocean.

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 Hilton Salwa Beach Resort & Villas feels designed for Indian weddings. With its vast coastline, palatial ballrooms, and villa clusters, every ritual finds a fitting stage. Lantern-lit courtyards host mehendis, pheras glow beneath Gulf sunsets, and sangeets spark to life in waterparks or glittering ballrooms. It’s luxury and drama, woven seamlessly into days of celebration.

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Sri Lanka offers something different intimacy as the ultimate luxury. Teardrop Hotels’ boutique estates host weddings that feel more like family tales than events. Within Galle Fort, pheras unfold to the rhythm of the ocean. In Nuwara Eliya, misty tea fields wrap couples in a fairytale haze. Along southern beaches, barefoot ceremonies gather only the closest circle, turning vows into cherished secrets.

For Indian couples, weddings have never been just about two people, they’re about family, rituals, and memory. Today, as celebrations shift toward immersive and personal experiences, the future of Indian weddings lies not in how big they are, but in how deeply they resonate.


Banyan Tree Spa Krabi Honoured at Thailand Tourism Awards

Banyan Tree Spa Krabi Honoured at Thailand Tourism Awards

By Hariharan U

Published on September 30, 2025

Banyan Tree Spa Krabi has been recognised at the Thailand Tourism Awards, taking home the Outstanding Award in the Hotel & Resort category and the Sustainability Award in Health & Wellness Tourism. Both accolades reflect the spa’s dedication to personalized care, sustainable practices, and use of locally sourced ingredients.

While Banyan Tree Spa Krabi secured second prize in both categories, its sister property, Banyan Tree Spa Samui, also made the Top 5 for Outstanding and Top 10 in Sustainability, underscoring the Banyan Tree brand’s growing reputation in luxury, wellness, and sustainability.

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Montira Vichiankoo, Spa & Gallery Manager at Banyan Tree Spa Krabi, said, “Our treatments draw from Krabi’s heritage, using ingredients like coconut, turmeric, and tamarind to create authentic experiences. Sustainability is at our core—we support the local community while ensuring our team shares these values with guests. Personalized care is key, from our signature ‘Scent of the Day’ welcome ritual to treatment consultations and self-care guidance after the visit.”

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The spa features eight treatment suites with private gardens and adaptive “colour-calm” lighting designed to balance guests’ chakras. It is also home to Krabi’s first hydrotherapy spa, The Rainforest, offering a holistic wellness journey with a Rain Walk, Steam, Sauna, Ice Fountain, Vitality Pool, Outdoor Cold and Hot Plunge Pools, Jet Pool, and Heated Bed.

Banyan Tree Spa Krabi was recently recognised by the MICHELIN Guide as one of Thailand’s seven most luxurious spas and received 2 Keys for its hotel listing. Its Wellbeing Sanctuary programme, led by Ayurvedic specialist Dr Subhash Shanbhag, combines meditation, yoga, massage, nutritious diet, and sleep therapy to deliver a holistic wellness experience.

The resort itself offers 72 suites and villas, all sea-facing with private infinity and jet pools, alongside recreational activities like kayaking, stand-up paddleboarding, Thai boxing, hiking, and fine dining with Thai and international cuisine.

About Banyan Tree Group:
Founded in 1994, Banyan Tree Group is a global hospitality leader focused on sustainability, wellbeing, and exceptional design-led experiences. With 58 operating hotels in 17 countries and 47 properties under development, the group has received over 2,900 awards and recognition for its environmental and community initiatives through the Banyan Tree Global Foundation. Strategic partnerships, including a collaboration with Accor, support its global growth and guest loyalty programmes.


Wyndham Garden Opens in Conegliano, Italy

Wyndham Garden Opens in Conegliano, Italy

By Manu Vardhan Kannan

Published on September 30, 2025

Wyndham Hotels & Resorts has announced the opening of Wyndham Garden Conegliano, a four-star hotel located in the heart of Italy’s Veneto region. Known for its cultural heritage and world-class winemaking, the region is home to the UNESCO World Heritage-listed Prosecco Hills, offering guests the chance to explore rolling vineyards, medieval villages, and family-run wineries.

The Wyndham Garden Conegliano combines contemporary design with a wide range of amenities for both leisure and business travelers. Its 51 refurbished guestrooms feature modern furnishings, premium bath products, a pillow menu, and mini fridges, along with bright, airy interiors. Guests can enjoy fresh Italian and international dishes at the Nice & Vice self-service restaurant, Starbucks coffee, and a continental buffet breakfast at the Garden Lounge Bar, which transforms into a relaxed evening space.

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Positioned near Conegliano’s train and bus stations and only half an hour from Treviso Airport, the hotel offers easy access to local attractions, including Venice and the Dolomites. Prosecco Road, Italy’s first official wine route, is just a short distance away, inviting guests to enjoy vineyard tours, tastings, and regional cuisine.

The hotel also provides a fitness centre, free parking, and pet-friendly facilities. For business and events, it offers 70 square meters of event space with a meeting room that accommodates up to 50 guests, supported by catering services and audiovisual facilities.

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Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said, “With the rising demand for meaningful experiential travel, Wyndham Garden Conegliano is ideally positioned to attract this growing audience. Located in the heart of the Treviso wine-making region, the hotel is set to drive further footfall to local wineries, cultural heritage sites, and historic landmarks.”

Alberto Reggidori, CEO, All In Italia Hotels & Resorts, added, “In our third collaboration with Wyndham Hotels & Resorts, we’ve created a traditional but modernised destination, where the soul of Veneto is poured into every experience. From the rolling vineyards to the timeless charm of Treviso, guests are invited to savour the beauty, culture, and warmth that define this region.”

This is the third hotel developed under Wyndham’s partnership with All In Italia Hotels & Resorts, following openings in Siracusa and Florence. Guests at Wyndham Garden Conegliano can also benefit from Wyndham Rewards, named the number one hotel rewards program by readers of USA Today.

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