Passion and Innovation: Singapore's 'Made in Singapore' Tourism Campaign

Passion and Innovation: Singapore's 'Made in Singapore' Tourism Campaign

By Author

Published on October 1, 2023

The Singapore Tourism Board (STB) has embarked on an exciting journey with its latest global campaign, "Made in Singapore" (MIS), which seeks to captivate and inspire travellers worldwide to choose Singapore as their next destination. This campaign represents a fresh take on the "Passion Made Possible" destination brand and spotlights quintessentially Singaporean experiences that range from iconic attractions to hidden gems, all firmly rooted in the unique passions that define Singapore's identity.

Mr. GB Srithar, Regional Director – India, Middle East, South Asia & Africa, Singapore Tourism Board, explains that this campaign is well-aligned with the evolving preferences of Indian travellers who increasingly seek deep connections with their travel destinations. They are drawn to off-the-beaten-path, unexplored, and previously unimagined experiences. "Made in Singapore" serves as a testament to Singapore's ability to transform the ordinary into the extraordinary, offering travellers a renewed sense of wonder and limitless possibilities.

Kenneth Lim, Assistant Chief Executive (Marketing Group) at Singapore Tourism Board, elaborates on the campaign's core philosophy. "Made in Singapore" is anchored in the "Passion Made Possible" destination brand, which embodies the Singaporean spirit of pursuing individual passions and creating new opportunities. The primary objective is to showcase how Singapore, uniquely, turns everyday, ordinary moments into extraordinary, unforgettable experiences that can be found nowhere else, aiming to inspire travellers to explore this exceptional destination.

One of the key driving forces behind the MIS campaign is a recent study conducted in November 2021, involving over 3,000 respondents across 10 international markets. The study revealed that more than 60% of people are now seeking more meaningful and purposeful travel experiences. Furthermore, nearly 80% of those planning purposeful travel are actively looking for destinations that ignite inspiration.

The campaign ingeniously showcases Singapore's key attributes, positioning it as an inspiring "City in Nature" destination that is not only vibrant and cosmopolitan but also deeply rooted in a rich multicultural heritage. To establish an emotional connection with potential travellers and to spark their desire to visit Singapore, the MIS campaign adopts a bold and playful approach, emphasising the concept that a twist on the familiar can lead to a holiday filled with wonder.

Visitors to Singapore can now embark on unique adventures, such as indulging in "forest bathing" amidst the Jewel Changi Airport's Rain Vortex, savouring delectable dishes while breaking a sweat at the Lau Pa Sat hawker centre, and witnessing a mesmerising "air show" at the all-new Mandai Bird Paradise. These extraordinary experiences epitomise the essence of Singapore's commitment to turning imagination into reality.

Moreover, Singapore has introduced new offerings that perfectly align with the MIS campaign's spirited approach. Sentosa's The Palawan @ Sentosa by Shangri-La Group has transformed beachside living into an exhilarating experience with electric go-karts, a floating aqua park, mini-golf, beach clubs, and delightful food trucks. PLUME, the newly opened cocktail bar at Pan Pacific Singapore, tantalises guests with flavours inspired by local birds, redefining the traditional cocktail experience. Additionally, Lou Shang, a hidden gem of a café, presents fusion dishes inspired by beloved local favourites, adding a delightful twist to familiar flavours.

The "Made in Singapore" campaign serves as a successor to STB's "SingapoReimagine" international recovery campaign, initiated in November 2020 to reignite the passion for travel to Singapore.

As global travel continues to regain momentum, STB anticipates that visitor arrivals in the coming year will recover to approximately 12 to 14 million, with tourism receipts reaching around SGD 18 to SGD 21 billion, representing two-thirds to three-quarters of pre-COVID 2019 levels. Singapore is undeniably positioning itself as a destination where the ordinary is magically transformed into the extraordinary, promising travellers experiences that will stay with them forever.

Image Source- Singapore Tourism Board 


UAE Opens Golden Visa to Indians Without Property or Business Investment

UAE Opens Golden Visa to Indians Without Property or Business Investment

By Manu Vardhan Kannan

Published on July 8, 2025

In a landmark move, the United Arab Emirates (UAE) has introduced a new route for Indian citizens to obtain the prestigious Golden Visa — now without the need to buy property or launch a business. This shift is part of a pilot program that simplifies the path to long-term residency, specifically targeting skilled Indian professionals and creators.

The Golden Visa offers a 10-year or lifetime residency permit that allows foreigners to live, work, or study in the UAE without needing a local sponsor. With the new update, eligible Indians can apply by nomination through approved UAE partners and pay a one-time fee of AED 100,000 (approximately ₹23.3 lakh).

This initiative reflects the UAE’s strategic efforts to strengthen its knowledge-based economy and deepen ties with India under the Comprehensive Economic Partnership Agreement (CEPA), signed in 2022. The program is expected to receive over 5,000 applications in its first 90 days.

What’s New for Indians?

Under the new scheme:

  • No property purchase, business license, or investment is needed.

  • Applicants must be nominated by approved UAE partner organizations.

  • A fixed one-time fee of AED 100,000 covers lifetime visa eligibility, including admin costs.

  • No recurring taxes or investment maintenance required.

The visa allows unrestricted re-entry and continued residency even if the holder spends extended periods outside the UAE.

Who Can Apply?

The pilot program is open to individuals with experience or expertise in sectors of interest to the UAE, such as:

  • Senior professionals in education, healthcare, and corporates

  • University lecturers, school teachers, and experienced nurses

  • Digital creators (YouTubers, podcasters, filmmakers, authors)

  • Coders, esports professionals, yacht owners, and maritime workers

Application Process:

  1. Contact an authorized agent. The Rayad Group, in partnership with VFS Global and One Vasco, is managing the nomination process in India.

  2. Submit your qualifications and background at One Vasco centres.

  3. Pay the one-time fee.

  4. Complete background checks, including criminal, financial, and social media history.

  5. Receive Golden Visa approval and lifetime residency rights upon clearance.

This simplified path to UAE residency makes the Golden Visa more accessible to talented Indians from non-investment backgrounds, marking a significant policy shift in the region’s migration landscape.


Chef Kishor Singh Joins Namak Greenville as Sous Chef to Elevate Modern Indian Dining

Chef Kishor Singh Joins Namak Greenville as Sous Chef to Elevate Modern Indian Dining

By Manu Vardhan Kannan

Published on July 8, 2025

Namak Indian Restaurant & Bar, a top culinary destination in Greenville, US, has announced the appointment of Chef Kishor Singh as its new Sous Chef. Known for his versatile expertise and creative finesse, Chef Kishor brings over a decade of experience from some of the world’s most esteemed kitchens. His impressive portfolio includes celebrated names like Sanjh Restaurant in the US, Pincode by Kunal Kapoor in Dubai, Masala Library by Jiggs Kalra in New Delhi, Andaz Delhi by Hyatt, and Taj Jai Mahal Palace in Jaipur.

At Namak, Chef Kishor is set to infuse fresh energy into the kitchen, blending traditional Indian flavours with contemporary culinary techniques. His leadership in pre-opening teams and flair for modern plating, menu conceptualisation, and operational excellence makes him a vital addition to the brand’s evolution.

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“It’s an honor to join Namak and bring my culinary journey full circle,” said Chef Kishor Singh. “This role is not only a personal milestone but also an opportunity to showcase refined Indian gastronomy with global finesse.”

His previous role at Sanjh saw him thriving under high-pressure service environments and gaining acclaim for his innovation and team training. His foundation at Masala Library and Punjabi by Nature helped shape a culinary philosophy rooted in Indian tradition and presented with modern flair.

Chef Kishor will work closely with Namak’s head culinary team to develop seasonal menus, experiment with regional dishes, and create memorable dining experiences. His appointment reflects Namak’s ongoing commitment to pushing the boundaries of Indian cuisine while honoring its roots.


Atmosphere Kanifushi Wins Maldives’ Leading Family Resort for Sixth Time

Atmosphere Kanifushi Wins Maldives’ Leading Family Resort for Sixth Time

By Manu Vardhan Kannan

Published on July 8, 2025

Atmosphere Kanifushi Maldives continues its reign as the Maldives’ top family getaway, securing the title of ‘Maldives Leading Family Resort’ for the sixth year in a row at the World Travel Awards 2025. Blending serene beauty with vibrant energy, the resort strikes a unique balance between tranquillity for couples and adventure for families, making it a preferred choice across age groups.

“This win is a testament to our team’s passion and commitment to making each stay unforgettable,” said Ram Bhoyroo, General Manager, Atmosphere Kanifushi. The resort, known for its lush landscape and turquoise seascapes, boasts one of the highest guest repeater rates in the region and constantly innovates to keep experiences fresh.

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Recent additions include the launch of the new Essens Spa, offering immersive wellness journeys, detox sessions, and even dedicated spa treatments for kids and teens. With a heart for inclusivity and an eye for detail, Atmosphere Kanifushi continues to elevate family holidays in the Maldives, earning both loyalty and accolades in equal measure.

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