Loading...
You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Author
Published on October 1, 2023
The Singapore Tourism Board (STB) has embarked on an exciting journey with its latest global campaign, "Made in Singapore" (MIS), which seeks to captivate and inspire travellers worldwide to choose Singapore as their next destination. This campaign represents a fresh take on the "Passion Made Possible" destination brand and spotlights quintessentially Singaporean experiences that range from iconic attractions to hidden gems, all firmly rooted in the unique passions that define Singapore's identity.
Mr. GB Srithar, Regional Director – India, Middle East, South Asia & Africa, Singapore Tourism Board, explains that this campaign is well-aligned with the evolving preferences of Indian travellers who increasingly seek deep connections with their travel destinations. They are drawn to off-the-beaten-path, unexplored, and previously unimagined experiences. "Made in Singapore" serves as a testament to Singapore's ability to transform the ordinary into the extraordinary, offering travellers a renewed sense of wonder and limitless possibilities.
Kenneth Lim, Assistant Chief Executive (Marketing Group) at Singapore Tourism Board, elaborates on the campaign's core philosophy. "Made in Singapore" is anchored in the "Passion Made Possible" destination brand, which embodies the Singaporean spirit of pursuing individual passions and creating new opportunities. The primary objective is to showcase how Singapore, uniquely, turns everyday, ordinary moments into extraordinary, unforgettable experiences that can be found nowhere else, aiming to inspire travellers to explore this exceptional destination.
One of the key driving forces behind the MIS campaign is a recent study conducted in November 2021, involving over 3,000 respondents across 10 international markets. The study revealed that more than 60% of people are now seeking more meaningful and purposeful travel experiences. Furthermore, nearly 80% of those planning purposeful travel are actively looking for destinations that ignite inspiration.
The campaign ingeniously showcases Singapore's key attributes, positioning it as an inspiring "City in Nature" destination that is not only vibrant and cosmopolitan but also deeply rooted in a rich multicultural heritage. To establish an emotional connection with potential travellers and to spark their desire to visit Singapore, the MIS campaign adopts a bold and playful approach, emphasising the concept that a twist on the familiar can lead to a holiday filled with wonder.
Visitors to Singapore can now embark on unique adventures, such as indulging in "forest bathing" amidst the Jewel Changi Airport's Rain Vortex, savouring delectable dishes while breaking a sweat at the Lau Pa Sat hawker centre, and witnessing a mesmerising "air show" at the all-new Mandai Bird Paradise. These extraordinary experiences epitomise the essence of Singapore's commitment to turning imagination into reality.
Moreover, Singapore has introduced new offerings that perfectly align with the MIS campaign's spirited approach. Sentosa's The Palawan @ Sentosa by Shangri-La Group has transformed beachside living into an exhilarating experience with electric go-karts, a floating aqua park, mini-golf, beach clubs, and delightful food trucks. PLUME, the newly opened cocktail bar at Pan Pacific Singapore, tantalises guests with flavours inspired by local birds, redefining the traditional cocktail experience. Additionally, Lou Shang, a hidden gem of a café, presents fusion dishes inspired by beloved local favourites, adding a delightful twist to familiar flavours.
The "Made in Singapore" campaign serves as a successor to STB's "SingapoReimagine" international recovery campaign, initiated in November 2020 to reignite the passion for travel to Singapore.
As global travel continues to regain momentum, STB anticipates that visitor arrivals in the coming year will recover to approximately 12 to 14 million, with tourism receipts reaching around SGD 18 to SGD 21 billion, representing two-thirds to three-quarters of pre-COVID 2019 levels. Singapore is undeniably positioning itself as a destination where the ordinary is magically transformed into the extraordinary, promising travellers experiences that will stay with them forever.
Image Source- Singapore Tourism Board
Chartered Speed Doubles Fleet Size, Eyes Sustainable Growth ...
India’s public transport sector is undergoing a transformati...
Gaurav Gupta Brings Laughter to World Street’s 'Happiness Ca...
Popular comedian Gaurav Gupta captivated an audience of more...
Indian Weddings 2024: 46% Couples Opt for Wedding Planners A...
Indian weddings are often a grand celebration of tradition, ...
Start 2025 with Unforgettable Journeys
As 2025 begins, it's the ideal time to plan journeys that wi...
By Manu Vardhan kannan
Published on January 3, 2025
As Indian millennials set their sights on 2025 travel goals, the Maldives stands out as an irresistible destination. With on-arrival visas and stunning natural beauty just a short flight away, it promises an extraordinary getaway. Adding to its allure are RAAYA By Atmosphere and VARU By Atmosphere, two distinct resorts by Atmosphere Hotels & Resorts that redefine luxury and adventure for the modern traveler.
Set against lush greenery and pristine white sands, RAAYA By Atmosphere offers a sanctuary for rejuvenation. Couples and families alike can embrace mornings with energizing activities like sunrise yoga, bodyweight workouts, and paddle tennis.
For families, the magic extends to creative activities such as angel ornament crafting, pancake decoration, and mocktail making. Children and adults alike can delve into storytelling sessions about Seb, the shipwrecked artist who inspired the resort’s enchanting ambiance. Combining immersive wellness with heartfelt family experiences, RAAYA By Atmosphere creates a harmonious start to 2025.
At VARU By Atmosphere, guests are invited to blend adventure with cultural exploration. Begin the day with CrossFit, Pilates, or yoga, then indulge in creative pursuits like palm leaf origami and tie-dye T-shirt workshops.
Evenings transform into a celebration of flavors and sounds, featuring European and Middle Eastern feasts, sunset yoga, and live guitar performances. For a truly magical experience, embark on a stargazing and sunset cruise - perfect for rekindling romance or finding inspiration. VARU By Atmosphere’s vibrant energy and soulful experiences make it the ideal retreat for millennials embracing the joy of living.
Atmosphere Hotels & Resorts encapsulates the spirit of the Maldives, offering more than just luxurious stays. RAAYA By Atmosphere and VARU By Atmosphere cater to the evolving preferences of Indian millennials, blending wellness, culture, and adventure into unforgettable experiences.
This New Year, step into a world curated to inspire. Let RAAYA By Atmosphere and VARU By Atmosphere turn your Maldives journey into the highlight of 2025.
By Manu Vardhan Kannan
Published on January 2, 2025
Vietnam continues to charm Indian tourists, with Da Nang and Phu Quoc emerging as the country’s most sought-after destinations. These cities captivate visitors with their pristine beaches, luxurious resorts, iconic landmarks, and cultural experiences, making them the ideal getaway for Indian travelers.
Known as the gateway to central Vietnam, Da Nang effortlessly fulfills Indian tourists’ desires for short-haul flights, serene beaches, and vibrant attractions.
Golden Bridge at Ba Na Hills: A masterpiece that draws thousands of Indian visitors annually. Luxebook hails it as one of the world’s most iconic bridges. Muskan Tiwari, an Ahmedabad-based traveler, remarked, “Seeing the Golden Bridge in person has always been a dream for my family.”
Top Attractions: My Khe Beach, Dragon Bridge’s weekend water and fire shows, and the natural beauty of Son Tra Peninsula add to Da Nang's charm.
Culinary Offerings: Ba Na Hills features a Halal-certified buffet, catering to Indian dietary preferences, ensuring travelers feel at home.
Growing Accessibility: New direct flights, such as the Ahmedabad-Da Nang route, have made this city more accessible, boosting its popularity among Indian travelers.
In 2024, Da Nang welcomed over 151,000 Indian visitors, reflecting a 125% increase compared to the previous year.
Often referred to as the "Island of Fireworks," Phu Quoc has quickly gained fame for its picturesque landscapes, luxury resorts, and extravagant wedding venues.
Weddings and Events: Phu Quoc has become a favored destination for Indian couples seeking dream weddings. High-profile events, such as billionaire Rushang Shah’s wedding at JW Marriott Phu Quoc Emerald Bay, highlight its global appeal.
Attractions and Activities: The Sun Paradise Land ecosystem offers unique experiences, including art shows, nightly fireworks, the world’s longest three-rope cable car, and the Kiss Bridge.
New Developments: The recently unveiled Eschuri Vung Bau Golf Course and expanding flight connectivity from cities like Da Nang enhance its allure.
Phu Quoc’s blend of mid-range affordability and high-end luxury has positioned it as a top destination for both leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.
With its rich offerings and growing accessibility, Vietnam is poised to remain a favorite for Indian tourists. Whether it’s the iconic landmarks of Da Nang or the luxurious beaches of Phu Quoc, these destinations promise unforgettable experiences tailored to Indian travelers.
Published on January 1, 2025
Experience Tropical Festive Magic at AAA Resorts Maldives
As the year winds down and you plan your festive getaway, consider the Maldives—a paradise offering balmy weather, visa-on-arrival for Indians, excellent air connectivity, and breathtaking landscapes. AAA Hotels & Resorts invites you to celebrate the season at two stunning properties: Medhufushi Island Resort in Meemu Atoll and Filitheyo Island Resort in Faafu Atoll.
Festive Highlights for Everyone Both resorts promise a magical festive experience:
Culinary Delights: Savor gourmet feasts, themed dinners, and live cooking stations crafted by expert chefs. From lavish Christmas brunches to elegant New Year’s Eve galas, enjoy global and local flavors that delight every palate.
Family Fun: Participate in cookie-decorating workshops, Santa welcoming parties, and traditional cake-mixing ceremonies.
New Year’s Eve Extravaganza: Ring in the new year with exclusive countdown parties featuring spectacular firework displays, delicious buffets, and engaging activities. Private beachside dining options are also available for couples seeking a romantic touch.
Unique Festive Experiences Indulge in creative workshops like wreath-making, nightly performances, and world-class amenities. Whether you desire a tranquil retreat or a vibrant celebration, the resorts ensure unforgettable memories for everyone.
Exclusive Packages from AAA Hotels & Resorts AAA Hotels & Resorts has curated special festive packages to enhance your holiday. Early bookings include perks like spa discounts and dining offers.
Plan your perfect tropical getaway today and secure your place in the magic. Visit https://aaaresorts.com/ to learn more.
About AAA Hotels & Resorts AAA Hotels & Resorts, a leading hospitality brand, is celebrated for exceptional service and luxurious accommodations. Its Maldives properties—Medhufushi Island Resort, Filitheyo Island Resort, and Hondaafushi Island Resort—offer unforgettable experiences for both business and leisure travelers.
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.