Peachtree Group, a leading investment and hospitality management firm, has expanded its third-party hotel management portfolio through a new partnership with Group 10 Management, a Michigan-based hospitality company. This collaboration adds 14 new hotels to Peachtree’s portfolio, pushing its total managed properties beyond 100 and solidifying its role as a major player in the third-party hotel management space.

With this expansion, Peachtree now manages 107 hotels across 27 brands, totaling 13,485 rooms in 27 states, including Washington, D.C. The new properties, located primarily in the Detroit metro area, include brands such as Marriott, Hilton, and IHG. This milestone strengthens Peachtree’s presence in the upper-midscale and upscale hospitality markets, where it has focused on limited-, select-, and compact full-service hotels.

Vickie Callahan, president of Peachtree’s hospitality management division, highlighted the impact of the partnership, stating, “Our extensive experience in hotel operations allows us to partner with Group 10 to take third-party management to a whole new level. A substantial portion of Peachtree Group’s portfolio is third-party managed, underscoring our commitment to driving strong financial results for our partners while providing exceptional guest experiences.”

Peachtree’s expertise in hotel operations includes a broad range of services that Group 10 will now benefit from. The partnership will leverage Peachtree’s capabilities in areas such as brand compliance, operational efficiency, talent acquisition, digital marketing, and cost-effective renovation strategies. Additionally, Peachtree will provide support in implementing scalable operating efficiencies across the Group 10 properties, further enhancing their competitiveness in the market.

This partnership marks an important milestone for Peachtree’s hospitality division as it continues to grow its presence across the U.S. The company recently started construction on a dual-branded hotel development in Dallas, Texas, featuring AC and Moxy Hotel brands. Expected to open in mid-2026, this development will introduce 264 upscale rooms within a 19-story structure along the McKinney Avenue corridor, reflecting Peachtree’s commitment to expanding in strategic urban markets.

Peachtree Group’s expansion through the Group 10 partnership reflects its commitment to providing high-quality service and operational excellence to partners and guests. As a vertically integrated investment firm, Peachtree manages capital across various sectors, focusing on commercial real estate and dislocated market opportunities.

About Peachtree Group

Peachtree Group is a diversified investment management firm specializing in hospitality and commercial real estate. With billions in assets under management, Peachtree supports its portfolio through acquisitions, development, and lending services, coupled with a full suite of management solutions. For more information, visit peachtreegroup.com.