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By Vaishakh Surendran
Published on June 10, 2025
Vaishakh Surendran, the General Manager of Lyfe Hotels & Resorts in Bhubaneswar, brings a rich experience and a people-first philosophy that is redefining the hospitality space in Odisha’s capital. Under his leadership, the hotel is fast becoming a standout in the city’s competitive hospitality scene. With a progressive approach, sustainable practices, and a commitment to nurturing talent, Vaishakh and his team are creating a space where both guests and employees thrive.
We sat down with Vaishakh Surendran to understand the vision behind Lyfe Hotels, the cultural and operational essence of the property, and what sets it apart in the evolving hospitality landscape of Bhubaneswar.
1. What inspired your approach to leading Lyfe Hotels & Resorts in Bhubaneswar, and how do you ensure the property stands out in a competitive hospitality landscape?
“I have worked with various brands and owners during my stint as GM over the last 12 years,” says Vaishakh. “While most focus on improving revenue and profitability, what stood out during my interview with our Chairman Shri Srinibash Sahoo was his emphasis on human capital. He expressed a vision for a hotel with near zero attrition, and that deeply resonated with my personal belief that valuing people is the foundation for long-term success. Happy employees lead to happy guests, and that in turn drives repeat business and profitability.”
Being a relatively new entrant in the Bhubaneswar hospitality scene, Lyfe Hotels has experienced both challenges and milestones. But Vaishakh is confident about their distinctiveness. “Our vision and offerings are designed to align with what modern guests seek—experience-led stays. From our location and unique architecture to stylish rooms and the much-talked-about F&B experience, we’ve set ourselves apart. Notably, our Thai restaurant ‘Sweet Basil’ is the only one in Eastern India to feature an expat chef. At the end of FY 2024–25, we surpassed the topline revenue of many established branded hotels in the city, and that motivates us to aim even higher.”
2. What were some of the key priorities you focused on when you took charge, and how have they shaped the overall guest experience at the hotel?
Vaishakh outlines three key priorities: increasing revenue, optimizing operational efficiency, and improving profitability. “In addition, I’ve always focused on nurturing our People, Product, and Processes,” he shares. “Our Net Promoter Score (NPS) has risen to 85, and we’re targeting 90+. While revenues are strong, we’re continuously identifying areas to improve. Our attrition rate is well within industry standards, and we ensure 100% compliance with all statutory and Environmental Health & Safety (EHS) norms.”
3. Bhubaneswar is a vibrant mix of tradition and progress. How do you blend the city's cultural essence with the contemporary vibe of the Lyfe brand?
“Bhubaneswar is known as the Temple City, but it’s also emerging as a hub for sports, IT, and commercial ventures,” he says. “This blend of the old and new aligns perfectly with our brand ethos. While most hotels follow predictable formats, Lyfe offers something fresh. We bring a contemporary design sensibility and guest experience, while also practicing sustainable tourism rooted in Odisha’s cultural heritage. That’s how we stand out.”
4. How is the property embracing environmentally conscious practices, and what impact have these had on both operations and guest perception?
At Lyfe Hotels, sustainability is more than a buzzword—it’s a core value. “Our brand values are encapsulated in the acronym SPIRIT, where 'S' stands for Sustainability,” Vaishakh explains. “From design to daily operations, every element is conceived to reduce our environmental footprint. We use natural lighting, LED fixtures, motion-sensor-based utilities, solar panels, EV charging stations, paper pens, and an in-house water bottling plant. We avoid single-use plastics and locally source all fruits, vegetables, and meat. These efforts resonate well with our guests and align with global best practices.”
5. What leadership philosophy do you follow to motivate your team and maintain high service standards throughout the hotel?
“I believe in being present on the shop floor,” says Vaishakh. “It helps me get a first-hand feel of the guest experience and staff morale. I interact regularly with guests and team members, and maintain an open-door policy that encourages honest conversations.”
He also focuses on empowering his team through knowledge sharing and skill development. “I conduct regular training sessions based on best practices and my personal experiences. I believe every team member should be empowered to bring out their best. When people feel valued and free to innovate, service quality naturally improves.”
6. What is your long-term vision for Lyfe Hotels & Resorts in this region, and how do you plan to elevate the brand’s presence further?
Vaishakh envisions Lyfe Hotels becoming the preferred hospitality brand for guests, employees, and owners alike. “Rather than replicating a cookie-cutter format, we aim to create unique properties that reflect the spirit of their locations,” he shares. “Each hotel will carry the DNA of Lyfe Bhubaneswar but offer a distinct experience. That’s how we plan to grow—not just in numbers, but in character and guest impact.”
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By Hariharan U
Published on September 18, 2025
Lemon Tree Hotels has announced the signing of its latest property Lemon Tree Hotel, Gaya, Bihar. The upcoming hotel will feature 56 well-appointed rooms, a restaurant, banquet and meeting facilities, along with a swimming pool, fitness centre, spa, and other public spaces. The property will be managed by Carnation Hotels Private Limited, the management arm and wholly-owned subsidiary of Lemon Tree Hotels Limited.
Strategically located, the hotel offers easy access to both Bodhgaya Airport (14 km) and Gaya Railway Station (6 km), while being well-connected by road for public and private transport.
Commenting on the signing, Kapil Sharma, Executive Vice President, Finance & Chief Financial Officer, Lemon Tree Hotels, said, “With this signing, we further enhance and strengthen our footprint in Bihar, where we operate one hotel and have one more upcoming. This aligns with our strategy of expanding our brand across the country to delight our guests with comfortable options.”
Lemon Tree Hotels has steadily grown since its first 49-room property in 2004. Today, the group welcomes over 1.5 million guests annually across 110+ operational hotels in 75+ cities in India and overseas, with a pipeline of 110+ upcoming properties. Its network spans metro hubs such as Delhi-NCR, Mumbai, Bengaluru, and Hyderabad, along with tier II and III cities like Jaipur, Udaipur, Kochi, and Indore. Internationally, Lemon Tree Hotels is present in Dubai, Bhutan, and Nepal.
With the new signing in Gaya, Lemon Tree continues to build on its reputation for comfort, consistency, and refreshing hospitality — serving both business and leisure travellers alike.
Published on September 16, 2025
ALIVAA Hotels & Resorts has reached a new milestone with the addition of The Hoften Lotus Court in Greater Noida West, Uttar Pradesh, marking the 20th property in its growing portfolio. The launch strengthens ALIVAA’s footprint in a key market and aligns with its ambitious expansion strategy.
Operating under The Hoften brand, the hotel is designed for modern travellers seeking smart, efficient service combined with comfort and convenience.
Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), said, "We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider ALIVAA Hotels & Resorts collection. Greater Noida is a dynamic destination, and this partnership enables us to offer our guests an even broader range of exceptional experiences. Hotel The Hoften Lotus Court perfectly embodies the unique charm and high standards of our brand, and we're confident it will be a valuable asset to our expanding portfolio."
Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the strategic significance of Greater Noida, "As we strive to become a leading national player, Greater Noida holds a critical position in our roadmap. This signing establishes our foothold in the country's growing corporate hub. The upcoming Jewar Airport will be a game-changer, boosting business and leisure travel and creating immense opportunities for us."
Arjun Singh, owner of The Hoften Lotus Court, shared his excitement, "Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Lotus Court under The Hoften brand is a momentous occasion for us. Their deep expertise and commitment to guest satisfaction perfectly complement our vision. This is our second property with the same brand, reflecting our confidence and commitment. We look forward to delivering memorable experiences to our guests."
This milestone reinforces ALIVAA Hotels & Resorts’ dedication to expanding its portfolio, delivering exceptional stays, and creating unforgettable experiences across India’s key travel destinations.
About ALIVAA Hotels & Resorts:ALIVAA Hotels & Resorts is a dynamic hospitality group focused on creating exceptional guest experiences. Operating under the ALIVAA and The Hoften brands, the company emphasizes quality, innovation, and guest delight, offering memorable stays across established and emerging destinations.
Published on September 13, 2025
Treat Hotels & Resorts is expanding its presence in North India with the addition of two new premium properties in culturally and historically significant destinations, Kumbhalgarh in Rajasthan and Chhatrapati Sambhajinagar in Maharashtra.
The first, Treat Aranya Resort, Kumbhalgarh, marks the brand’s debut in Rajasthan. Set against the backdrop of the Aravalli Hills and close to the UNESCO World Heritage Site of Kumbhalgarh Fort, the resort offers a tranquil escape where heritage and modern comfort come together. Guests can expect spacious rooms, landscaped lawns, panoramic views, and a setting ideal for those seeking both relaxation and cultural exploration.
The second property, Treat Imperial, Chhatrapati Sambhajinagar, is positioned at the city’s heart and designed as an upscale venue for weddings, corporate retreats, and family getaways. With regal architecture, expansive banquet spaces, gourmet dining, and premium hospitality services, it caters especially to large-scale weddings and events while reflecting the cultural spirit of Sambhajinagar.
“These launches mark a new chapter in our journey,” said Mr. Alok Mundra, Managing Director, Treat Hotels & Resorts. “We’re not just building properties; we’re creating destinations that celebrate India’s diversity in architecture, cuisine, and celebrations, without compromising on luxury.”
Adding to this, Devendra Singh, General Manager, Development & Acquisitions, noted, “These developments are a testament to our vision of expanding thoughtfully into destinations that hold cultural, historical, and economic significance.”
With these upcoming launches, Treat Hotels & Resorts strengthens its position as one of India’s fastest-growing hospitality brands. Both properties uphold the brand’s philosophy of offering meaningful celebrations, memorable escapes, and enriching experiences — all while preserving India’s timeless heritage.
For inquiries and partnerships, visit www.treatresorts.com.
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