Pepsi Unveils Bold New Look in Global Takeover

By Author

Published on March 6, 2024

Pepsi® is ushering in a new era with a fresh visual identity, marking its first major global redesign in fourteen years. Across more than 120 markets worldwide, the iconic brand has unveiled its revamped logo, showcasing a modern twist on its classic image.

In a spectacular display of innovation and creativity, digital installations featuring the redesigned Pepsi® globe logo have taken over iconic landmarks worldwide. From London's O2 arena to Warsaw's skyline, the brand's new look has captivated audiences with a blaze of pulsing electric blue and black.

But it's not just about aesthetics – Pepsi's updated visual identity reflects a deeper connection to its heritage while embracing modern elements. The incorporation of electric blue and black adds a contemporary edge to the classic Pepsi color scheme, while the signature Pepsi pulse evokes the essence of the brand.


Eric Melis, VP of Global Brand Marketing at PepsiCo, expressed excitement about the brand's transformation, emphasizing its commitment to delivering immersive experiences across music, sport, and culture. With a nod to nostalgia and a firm focus on the future, Pepsi is set to continue pushing boundaries and challenging conventions in 2024 and beyond.

As Pepsi fans eagerly anticipate what's next, the brand remains dedicated to providing unforgettable experiences that resonate with audiences worldwide. Stay tuned for more as Pepsi continues to lead the way in innovation and creativity.

In a world where change is constant, Pepsi is embracing the challenge, fueling the thirst for more and inspiring people to discover, experience, and do more. With its bold new look, Pepsi is ready to shape the future of refreshment and entertainment, one electrifying experience at a time.

Embrace Hanami Season with Roku Gin's Limited-Edition Floral Infusion

By Nithyakala Neelakandan

Published on April 15, 2024

As spring unfolds, Roku Gin welcomes the season with its new limited-edition release, the Roku Sakura Bloom Edition, paying homage to Japan's cherished hanami sakura festival. Capturing the essence of spring, this special edition gin embodies the delicate floral notes of cherry blossoms, offering a harmonious and refreshing taste experience.

Drawing inspiration from Japan's revered Hanami festivals, Roku Gin's Sakura Bloom Edition celebrates the beauty of nature and the sakura flower. With its subtle floral sweetness complemented by hints of saltiness from sakura leaves, this gin promises a nuanced flavor profile that captures the vibrancy of the season.


Partnering with Maison 21G, Roku Gin introduces a limited-edition scent, Spring Kaze, inspired by the Roku Sakura Bloom Edition. Crafted to evoke the essence of Japan, this fragrance invites you on a sensory journey through serene landscapes, blending Sakura essence, yuzu zest, aromatic greens, and warm wood notes.


In collaboration with renowned pastry chef Janice Wong, Roku Gin presents a special dessert gift set featuring a Roku Sakura Bloom cocktail and a delectable mini cake, Sakura Blossom, promising to indulge the senses and elevate the Roku Sakura Bloom experience.

For those seeking to enjoy Roku Sakura Bloom cocktails, Roku has partnered with 20 top establishments to offer specialty cocktails crafted with Roku Sakura Bloom gin. From April 1 to May 24, 2024, patrons can savor these unique creations and explore the versatility of Roku Gin in immersive settings.


Crafted with Japanese botanicals, including Sakura flower and Sakura leaf, Roku Gin captures the essence of Japan's annual Cherry Blossom Festival, making it the perfect spirit to elevate your own celebrations. Its soft and easy-to-drink profile, with distinct floral notes, ensures a delightful drinking experience that resonates with the spirit of hanami.


The Roku Sakura Bloom Edition is available for a limited time within the global travel retail channel, with its debut in Singapore Changi Airport in February, followed by an international roll-out across key airport locations. With its vibrant taste profile and cultural significance, Roku Gin's Sakura Bloom Edition promises to captivate gin enthusiasts worldwide and elevate the premium gin market.

The Quorum Opens Its Largest Club Yet in Hyderabad

By Nishang Narayan

Published on April 15, 2024

The Quorum, India's first homegrown lifestyle club, has officially opened its doors in Hyderabad, marking a significant expansion of its network. Located in Sattva Knowledge City, The Quorum Hyderabad is not only the brand's third club but also its largest, covering an impressive area of 80,000 square feet.

This new facility stands out with its 15,000 square feet of open-to-air outdoor space, featuring a swimming pool and various options for dining and entertainment. Adding to its allure, the club includes two internationally certified padel courts positioned on the rooftop terrace, catering to the sporty side of its members.

Central to The Quorum Hyderabad's appeal is a striking art installation by origami artist Ankon Mitra, inspired by murmuration, symbolising the dynamic confluence of people and ideas within the club. This installation enhances the club's aesthetic and intellectual environment.


The club is designed with distinct areas dedicated to work and leisure, ensuring that all member needs are met, whether they are looking to conduct business or unwind. Among its notable facilities are the Providore bar, known for its award-winning offerings, and the Coalesce brasserie, providing a gourmet dining experience. The club also features an expansive 2,000 square foot gym equipped with the latest in technogym technology, managed by celebrity wellness coach Sumaya Dalmia. Additionally, a Pilates studio, in collaboration with Master Trainer Radhika Karle, offers specialised fitness regimes.

The Quorum's expansion into Hyderabad was first announced in December 2022 as part of its strategic plan to extend its presence across India, with future locations planned in Bangalore, Goa, and Delhi. This growth is supported by a pre-series A funding round led by Nikhil Kamath's Gruhas.

Vivek Narain, Founder & CEO of The Quorum, expressed his enthusiasm about the new club, stating, "With our entry in Hyderabad, members now enjoy seamless access to our club network in three prominent gateway cities of India. This is a key milestone in our PAN India expansion roadmap and enhances our offerings across hospitality, community, and content."

As The Quorum grows, it continues to offer its members access to over 80 clubs worldwide through an extensive reciprocal program, spanning major cities like New York, London, and Singapore, further establishing its reputation as a premier global lifestyle network.

Shoppers Stop and EaseMyTrip Redefine Vacation Shopping

By Author

Published on April 14, 2024

Are you itching to plan your next adventure? Look no further! Shoppers Stop, your go-to destination for fashion, beauty, and gifting in India, has teamed up with, the country's leading travel tech platform. Together, they present the ultimate solution for your vacation needs – the 'VACATION READY' campaign.

Planning a vacation is more than just booking flights and accommodations. It's about curating the perfect vacation look that reflects your style and enhances your travel experience. With the launch of the 'VACATION READY' campaign, Shoppers Stop is revolutionizing the way you shop for your vacations.

Picture yourself winning a holiday to India's most exotic destinations like Kashmir, Kerala, or Goa, simply by indulging in your favourite pastime – shopping! As part of the campaign, 100 lucky shoppers will have the chance to win sponsored holidays, complete with luxurious accommodations and exciting activities. Plus, every shopper receives travel vouchers from EaseMyTrip with their purchases, adding an extra layer of excitement to their vacation plans.


Planning a vacation can be overwhelming, but with EaseMyTrip by your side, it becomes a breeze. From booking flights and hotels to discovering hidden gems at your destination, EaseMyTrip offers comprehensive travel solutions tailored to your needs. And now, with special shopping vouchers from Shoppers Stop, you can complete your vacation planning while indulging in a rewarding shopping experience.

At Shoppers Stop, the world is your oyster when it comes to fashion. With over 500 premium brands across all categories, you can create the perfect vacation wardrobe that exudes elegance and sophistication. Whether you're lounging on the beaches of Goa or exploring the lush valleys of Kashmir, Shoppers Stop has everything you need to elevate your vacation style.

Kavindra Mishra, Executive Director & CEO of Shoppers Stop Limited, emphasizes the company's commitment to providing a memorable shopping experience, while Rikant Pittie, Co-founder of, highlights the partnership's role in setting a new standard for vacation shopping.

Your journey to vacation bliss begins the moment you step into Shoppers Stop. With their unparalleled selection of premium brands, personalized service, and exciting promotions, you can rest assured that your vacation shopping experience will be nothing short of exceptional. So, dust off your suitcase and get ready to unlock your dream getaway with Shoppers Stop and EaseMyTrip by your side.

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