Pepsi® is ushering in a new era with a fresh visual identity, marking its first major global redesign in fourteen years. Across more than 120 markets worldwide, the iconic brand has unveiled its revamped logo, showcasing a modern twist on its classic image.

In a spectacular display of innovation and creativity, digital installations featuring the redesigned Pepsi® globe logo have taken over iconic landmarks worldwide. From London's O2 arena to Warsaw's skyline, the brand's new look has captivated audiences with a blaze of pulsing electric blue and black.

But it's not just about aesthetics – Pepsi's updated visual identity reflects a deeper connection to its heritage while embracing modern elements. The incorporation of electric blue and black adds a contemporary edge to the classic Pepsi color scheme, while the signature Pepsi pulse evokes the essence of the brand.

Eric Melis, VP of Global Brand Marketing at PepsiCo, expressed excitement about the brand's transformation, emphasizing its commitment to delivering immersive experiences across music, sport, and culture. With a nod to nostalgia and a firm focus on the future, Pepsi is set to continue pushing boundaries and challenging conventions in 2024 and beyond.

As Pepsi fans eagerly anticipate what's next, the brand remains dedicated to providing unforgettable experiences that resonate with audiences worldwide. Stay tuned for more as Pepsi continues to lead the way in innovation and creativity.

In a world where change is constant, Pepsi is embracing the challenge, fueling the thirst for more and inspiring people to discover, experience, and do more. With its bold new look, Pepsi is ready to shape the future of refreshment and entertainment, one electrifying experience at a time.