Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

By Nishang Narayan

Published on August 21, 2024

Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.

These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.

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India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.

Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.

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Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.

Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."

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The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.

These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.

The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.

Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.

About Pernod Ricard India

Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.


Rosetta Hospitality Welcomes the Festive Season with Cake Mixing Ceremonies

Rosetta Hospitality Welcomes the Festive Season with Cake Mixing Ceremonies

By Manu Vardhan Kannan

Published on December 9, 2025

Rosetta Hospitality has officially opened its festive season with its annual cake mixing ceremonies at Rosetta Sakleshpur in Karnataka and Elements by Rosetta in Varca, Goa. The celebrations mark the start of Estella 2025, the group’s signature year-end festive program, bringing guests, patrons, influencers and team members together to celebrate heritage, community and the warm spirit of Christmas.

At Rosetta Sakleshpur, the gathering brought together resident guests, VIPs, influencers and associates for a cheerful afternoon filled with festive charm. A hot-chocolate trolley added winter comfort while a live choir sang classic Christmas carols, creating a heartwarming atmosphere. Families, couples and team members joined around the grand mixing table to prepare a rich fruit blend of black currants, golden raisins, figs, cherries, cranberries, assorted nuts, orange peel, tutti frutti and warm spices. The mix was soaked in red wine, brandy and rum, setting the tone for the festive season at the resort.

A week earlier, Elements by Rosetta in Varca, Goa hosted its cake mixing ceremony on the resort lawns. Resident guests, non-resident patrons and team members participated in a lively afternoon by the poolside. Music, festive cheer and the coastal ambience shaped the celebration as participants mixed a generous blend of golden and black raisins, apricots, cranberries, prunes, figs, candied peels and assorted nuts with aged rum, brandy, white spirits, liqueurs and wine. A regional touch of Goan cashews added a coastal flavour to the traditional preparation.

Reflecting on this treasured tradition, Joint Managing Director & CEO, Mr. Jai Sreedhar said, “The cake mixing ceremony is one of our most cherished Christmas traditions at Rosetta Hospitality. It brings our guests, patrons, and teams together in a heartfelt way and sets the tone for the warmth and connection that define the festive season across our properties.”

Across both destinations, the ceremonies highlighted the importance of community celebrations within hospitality. With the fruit now resting in its aromatic blend, Rosetta Hospitality has set the stage for Christmas and New Year experiences under Estella 2025 at its Sakleshpur and South Goa properties.


BELAGIO Brings Italian Couture Desserts to Bengaluru

BELAGIO Brings Italian Couture Desserts to Bengaluru

By Hariharan U

Published on December 9, 2025

Bengaluru has welcomed BELAGIO, the city’s newest luxury patisserie offering Italian couture-style desserts. Bringing a fresh touch of elegance to the dessert scene, BELAGIO is the creation of sisters Sushma and Shravya Reddy, who combine their strengths in hospitality, branding, and design to craft desserts that look as stunning as they taste.

BELAGIO’s signature entremets are crafted using traditional Italian techniques, layers of soft sponge, silky mousses, rich creams, and smooth ganaches, all perfected with flawless mirror glazes. The brand uses premium global ingredients, from Belgian chocolate to fine seasonal fruits, ensuring a balanced blend of flavours and textures. Each dessert is presented in bespoke packaging, making every order feel like an exclusive luxury gift.

Speaking about the launch, Sushma Reddy said, “Our goal is to make every celebration unforgettable. Every piece is created with care, designed to delight both the eyes and the palate.” Shravya added, “BELAGIO is more than desserts, it’s about creating beautiful moments that stay with you.”

The menu showcases a couture-style collection, featuring indulgent chocolate creations, bright berry profiles, light fruit-forward options, and fusion flavours. BELAGIO also caters to dietary preferences, offering sugar-free and high-protein choices without compromising on taste or elegance.

From browsing the gallery-style menu to unboxing a dessert in its signature packaging, BELAGIO ensures a refined, seamless experience for its guests. Perfect for intimate gatherings and milestone celebrations, the patisserie sets a new benchmark for premium desserts in the city.

Launching first as Bengaluru’s luxury online patisserie, BELAGIO has plans to expand across India through cloud delivery. The founders also envision exclusive cafés in Bengaluru followed by flagship outlets in key metro cities, with the aim of positioning BELAGIO as a leading destination for haute patisserie and bespoke celebrations.


BeeYoung Tropic: India’s First Crafted Tropical Pilsner Makes a Refreshing Debut

BeeYoung Tropic: India’s First Crafted Tropical Pilsner Makes a Refreshing Debut

By Hariharan U

Published on December 8, 2025

Kimaya Himalayan Beverages has launched a refreshing new addition to its popular BeeYoung craft beer lineup, BeeYoung Tropic, India’s first crafted Tropical Pilsner. The new variant made its debut at Doon Music Festival Season 4, setting a lively and youthful tone that matches the brand’s spirit.

BeeYoung, known across India for its crisp taste and energetic vibe, created this new brew at its microbrewery in New Delhi’s BeeYoung Brewgarden. What began as an experimental favourite among visitors soon turned into a standout creation worth taking nationwide.

BeeYoung Tropic is crafted to bring a bright, feel-good experience with every sip. The flavour profile highlights gentle notes of mango and passion fruit, layered over a light-bodied, crisp pilsner base with a smooth malty finish. Designed to pair comfortably with all cuisines and seasons, it’s the kind of beer meant for unwinding, celebrating and connecting with friends.

After extensive trials, the team perfected its canning process to ensure the same fresh, clean and fruity profile reaches consumers everywhere.

Expressing his excitement, Abhinav Jindal, CEO and Founder of Kimaya Himalayan Beverages, said, “With the launch of BeeYoung Tropic Pilsner, we aim to capture the feeling of pure joy and togetherness that arises from great craft beer. Launching it here in Dehradun, the city where BeeYoung was born, surrounded by music and mountains, feels like the perfect homecoming for this tropical journey.”

BeeYoung Tropic now joins the brand’s flagship craft brews, continuing the brand’s strong connection with India’s young and fearless beer community.

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