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By Nishang Narayan
Published on August 21, 2024
Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.
These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.
India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.
Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.
Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.
Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."
The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.
These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.
The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.
Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.
About Pernod Ricard India
Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.
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By Manu Vardhan Kannan
Published on May 20, 2026
As summer temperatures rise and days grow longer, coffee lovers are turning to cooler, more refreshing ways to enjoy their daily brew. Tata Coffee Gold is tapping into this shift with its premium freeze-dried coffee range, designed to bring café-style indulgence right into the comfort of home.
The range is crafted for both hot and cold coffee preparations, making it easy to enjoy everything from iced lattes on warm afternoons to rich, comforting evening brews. With five distinct flavours, each cup is designed to elevate everyday coffee moments into something more indulgent and refreshing.
The Original variant offers a classic café experience with a rich, full-bodied taste and strong aroma, made possible through freeze-dried technology that locks in freshness and flavour.
For those who prefer a softer profile, the Vanilla variant adds a smooth, mellow sweetness, making it ideal for creamy lattes or chilled iced coffees. It brings a comforting touch to everyday coffee routines.
The Hazelnut flavour is designed for coffee drinkers who enjoy a nutty, gourmet twist. It delivers a rich aroma that works perfectly for café-style mochas and mid-day coffee breaks.
For indulgence seekers, the Brownie variant transforms coffee into a dessert-like experience, offering deep, chocolatey notes that pair well with evening cravings or sweet treats.
Inspired by the classic Italian dessert, the Tiramisu variant blends coffee with creamy and cocoa-like undertones, creating a layered and luxurious drinking experience with every sip.
With this range, Tata Coffee Gold aims to turn everyday kitchens into personal cafés, offering consumers a simple way to enjoy café-style coffee experiences at home, one flavour at a time.
By Hariharan U
TWH Hospitality has launched its second Nazeer Foods restaurant at Pooja Plazzio in Zirakpur, marking another milestone in the company’s expanding hospitality portfolio across North India. The newly opened outlet is being positioned as Chandigarh–Tricity’s first authentic Old Delhi-themed Mughlai fine-dining restaurant, combining heritage-inspired interiors with premium hospitality and traditional flavours.
Founded over four decades ago, Nazeer Foods has built a strong reputation for authentic Mughlai cuisine, traditional recipes, and a loyal customer base across Delhi-NCR. The Zirakpur expansion reflects the brand’s continued efforts to take its Old Delhi culinary legacy beyond the capital region while preserving its signature dining experience.
The restaurant has been developed as a premium dine-in destination featuring Mughlai-inspired aesthetics, elegant seating, warm hospitality, and a refined ambience designed for families, professionals, and food enthusiasts across the Tricity region.
The launch follows TWH Hospitality’s earlier strategic partnership announcement with Nazeer Foods aimed at hospitality and culinary expansion. The company had previously integrated Nazeer Foods’ kitchen operations into its Goa hospitality venture to strengthen premium Mughlai dining and online delivery offerings in the region.
Speaking on the expansion, the management stated that demand for premium Indian dining concepts continues to rise in emerging lifestyle destinations such as Zirakpur and Chandigarh–Tricity. The company further shared that it is actively exploring additional opportunities across Punjab, Haryana, Chandigarh, and Delhi-NCR through fine-dine and high-street hospitality formats.
Backed by ICCPL Group, TWH Hospitality has steadily expanded its presence across cafés, resorts, and premium food ventures. The group has gained visibility through hospitality ventures including Boho By The Beach Resort and The Boho Box Café while continuing collaborations with established hospitality and food brands.
The Zirakpur outlet is expected to emerge as a key dining destination for residents across Chandigarh, Mohali, Panchkula, and nearby regions seeking an authentic Mughlai fine-dining experience inspired by Old Delhi’s rich culinary heritage.
Portugal’s gourmet extra virgin olive oil brand Coração Do Vale has officially entered the Indian market with a special culinary showcase held on a Friday afternoon at Le Meridien. The event, titled The Portuguese Pour – Chef DK’s Tasting Series, brought together the heritage of Portugal’s olive-growing tradition and over five decades of culinary expertise by Chef Davinder Kumar.
The exclusive, invitation-only experience introduced Indian food enthusiasts to Coração Do Vale, an ultra-premium EVOO sourced from the sun-drenched olive groves of Baixo Alentejo, Portugal. The brand has been brought to India by Leads Brand Connect, aiming to showcase the richness of Portuguese olive oil culture to Indian kitchens.
The tasting menu, curated by Chef DK, highlighted the versatility of Coração Do Vale and how it can connect European fine dining techniques with familiar Indian flavours. The menu featured creative live demonstrations of four signature dishes designed specially for the occasion: Tomato & Raw Mango Carpaccio with Kalamata Dust, EVOO & Shaved Parmesan, Charred Sweet Potato Chaat, Bajra Crisp, Imli Jaggery & EVOO Reduction, Pan Seared Sole with Mint, Caper & EVOO Tapenade, and Rustic Carrot & Cinnamon Cake.
Guests were also welcomed with crostini, olive focaccia with EVOO, and roasted makhana. The meal began with Broccoli Almond Soup paired with EVOO Pesto Crostini, followed by a multi-course spread that included Pan Seared Fish with Mint Caper & EVOO Tapenade, Murg Tikka Lazeez, Paneer Khaas, Pasta Aglio e Olio, and Dum Subz Biryani. The experience ended on a sweet note with Tiramisu, Mango Flan, Phirni, and Ice Cream, along with a signature mocktail infused with olive oil, an innovative touch that stood out for many guests.
Speaking at the event, Richa Khandewal, Managing Director of Leads Brand Connect, said, “Today we celebrated the best in Indian culinary masterpiece and excellence of Portugal’s finest EVOO. What sets Coração Do Vale apart is not merely its provenance, but its personality. It was a perfect balance for Chef Davinder Kumar’s culinary excellence. We couldn’t have expected a better debut for Coração Do Vale in India than the kitchen of a legend like Chef DK. This tasting series is the beginning of a long and flavourful chapter in India's premium culinary story.”
Chef Davinder Kumar also shared his thoughts on the brand, saying, “What sets Coração Do Vale is not merely its provenance, but its personality. This comes from the seven native Portuguese olive varieties with each contributing a distinct note to the final pour. The results in a fine balance of fruity and grassy, creamy mid-palate and a clean, peppery finish, something refined enough to transform every dish it touches. Coração Do Vale never competes with the food, it completes it.”
Coração Do Vale is crafted using a blend of seven olive varieties: Arbequina, Arbosana, Cobrançosa, Picual, Cordovil, Verdeal, and Galega. This combination creates a balanced flavour profile with fruity and grassy notes, a creamy mid-palate, and a peppery finish. As an early-harvest, cold-extracted olive oil, it is rich in natural antioxidants and polyphenols, with low acidity, making it a premium gourmet choice.
Positioned as a luxury culinary essential, Coração Do Vale goes beyond being just an ingredient. It enhances everything from salads, pastas, soups, grilled meats, to artisanal breads. It can also be paired with herbs, citrus, garlic, and chili to create refined flavour combinations, making it versatile for both everyday cooking and fine dining.
With its elegant packaging and artisanal story, the brand is also being positioned as a premium gifting option, especially for festive and wedding occasions. It is available exclusively through its direct-to-consumer platform, Amazon India, and select premium gourmet stores across Delhi and NCR.
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