Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

By Nishang Narayan

Published on August 21, 2024

Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.

These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.

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India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.

Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.

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Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.

Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."

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The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.

These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.

The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.

Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.

About Pernod Ricard India

Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.


Vivanta Miramar Launches Verre Rooftop Bar, Blending Cocktails, Storytelling and Panoramic Sea Views

Vivanta Miramar Launches Verre Rooftop Bar, Blending Cocktails, Storytelling and Panoramic Sea Views

By Hariharan U

Published on June 10, 2026

Vivanta Miramar has introduced Verre, a new rooftop glasshouse concept that brings together handcrafted cocktails, global cuisine, curated music, and immersive storytelling, set against sweeping views of the Goan coastline.

Positioned as more than a rooftop bar, Verre is designed as a “parallel universe” experience where familiar archetypes are reimagined as playful characters, creating a layered and evolving social space. The venue transitions naturally from relaxed sundowners during sunset to high-energy nightlife as the evening progresses.

At the centre of the experience is a cocktail programme inspired by celestial themes, drawing from the sun and moon to create drinks that combine classic mixology techniques with global influences and experimental ingredients. The beverage offering is complemented by a contemporary menu featuring Asian, Mediterranean, and Indian flavours, along with curated shareable plates and a live sushi bar.

Music plays a key role in shaping the atmosphere at Verre, beginning with lounge and ambient sounds at sunset before shifting into upbeat and club-driven sets later in the night. This gradual transformation is designed to mirror the changing energy of the space as guests move from evening relaxation to late-night celebration.

A defining element of the concept is the introduction of “Verre Characters,” a storytelling feature that assigns playful personas inspired by everyday human traits. From dreamers to socialites and collectors, guests are invited to identify with these characters, adding an interactive narrative layer to the experience.

According to Ranjit Philipose, Senior Vice President – Operations, Goa, IHCL, Verre has been designed to go beyond traditional dining and drinking formats. He noted that the concept blends design, music, storytelling, and mixology to create a more immersive and memorable social experience in Goa’s evolving hospitality landscape.

With its combination of panoramic views, evolving atmosphere, and experiential storytelling, Verre positions itself as a distinctive addition to Goa’s rooftop and nightlife scene


Novotel Hyderabad Airport Brings Coastal Italian Flavours to Food Exchange

Novotel Hyderabad Airport Brings Coastal Italian Flavours to Food Exchange

By Manu Vardhan Kannan

Published on June 10, 2026

Novotel Hyderabad Airport is inviting guests to experience the flavours of coastal Italy with A Taste of the Italian Coast, a specially curated brunch designed to bring together authentic Italian cuisine, seasonal ingredients, and a relaxed dining atmosphere.

Hosted at Food Exchange, the brunch celebrates the rich culinary traditions of Italy’s coastline through a menu featuring classic favourites and fresh creations inspired by the region’s vibrant food culture.

Designed as a leisurely Sunday dining experience, the brunch offers families, friends, and food enthusiasts an opportunity to enjoy a carefully crafted selection of Italian dishes in a welcoming and elegant setting.

With its focus on comforting flavours, quality ingredients, and the laid-back charm associated with coastal Italy, the experience aims to transport guests on a culinary journey while offering a memorable afternoon of dining and hospitality.

The brunch will be available every Sunday in June 2026, except 21 June, at Food Exchange, Novotel Hyderabad Airport, from 12:30 PM to 4:00 PM.

  • Venue: Food Exchange, Novotel Hyderabad Airport
  • Dates: Every Sunday in June 2026 (except 21 June)
  • Time: 12:30 PM – 4:00 PM


Café Delhi Heights Opens New All-Day Dining Destination at Central 50, Noida

Café Delhi Heights Opens New All-Day Dining Destination at Central 50, Noida

By Manu Vardhan Kannan

Published on June 10, 2026

Café Delhi Heights (CDH) has announced the opening of its newest outlet at Central 50, Noida, further expanding its presence in one of the city's emerging lifestyle destinations. Designed as an all-day dining space, the new café offers a welcoming atmosphere that transitions seamlessly from casual daytime gatherings to relaxed evening experiences.

Spread across 1,680 sq. ft. and accommodating up to 69 guests, the outlet has been thoughtfully designed to create the feel of a modern neighbourhood café. The interiors feature a soothing mix of terracotta and lime tones, complemented by warm wooden finishes, brick-tiled details, and rattan accents. Carefully placed black highlights add contrast, while large windows allow natural light to create changing patterns throughout the day.

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Speaking about the new opening, Vikrant Batra said, “We wanted this space to feel calm, comfortable and effortlessly welcoming, a place that truly speaks of comfort, where you can drop in for a coffee during the day or unwind in the evening. Central 50 is an exciting new destination in Noida, and it gives us the perfect opportunity to connect with a diverse, evolving audience.”

Located within Central 50, the café is expected to attract a wide range of guests, including corporate professionals, families, and young urban diners. Its flexible layout and relaxed ambience make it suitable for everything from informal meetings and quick coffee breaks to leisurely meals and evening catch-ups.

Over the years, Café Delhi Heights has built a strong reputation for offering comfort-focused dining experiences across India. Since opening its first outlet in Gurgaon, the brand has expanded across multiple cities while maintaining its signature approach of creating spaces that feel both familiar and unique.

The launch at Central 50 marks another step in the brand’s growth journey. With a focus on combining thoughtfully designed spaces and enjoyable dining experiences, Café Delhi Heights continues to strengthen its presence in key urban markets across the country.

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