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By Nishang Narayan
Published on August 21, 2024
Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.
These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.
India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.
Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.
Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.
Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."
The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.
These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.
The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.
Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.
About Pernod Ricard India
Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.
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By Manu Vardhan Kannan
Published on October 1, 2025
SOCIAL, India’s favorite neighborhood café-bar, is back with its much-awaited Oktobeerfest 2025, running from 6th to 19th October. This year’s edition promises bigger buckets, bolder bites, and playful new experiences designed to bring people together over food, beer, and festive cheer.
Beer takes the spotlight with bucket deals offering up to 20% savings on 3, 6, and 9 pints, perfect for sharing with friends. Making a comeback is SOCIAL’s popular Sausage Platter, the perfect companion to chilled brews. Guests can also indulge in exclusive bucket-and-platter pairings crafted to spark camaraderie and turn group hangouts into memorable beer-filled feasts.
Adding a quirky SOCIAL twist, each table will feature Brew Bingo, a beer-inspired challenge card with fun prompts like “chugged a pint in one go,” “spilled beer on yourself and kept drinking,” or “paired beer with dessert.” Guests can tick off their challenges as they go, creating laughter-filled moments to remember.
All SOCIAL outlets nationwide will transform with buntings, quirky décor, and festive energy. True to SOCIAL’s spirit of being a second home for communities, the festival combines good beer, hearty food, and togetherness.
Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd, shared, “Oktobeerfest at SOCIAL has become a custom our communities look forward to every year. It’s our way of raising a toast to togetherness with buckets to share, a hearty platter to dig into, and playful experiences that bring people closer. Every year, we add a new SOCIAL twist to the global Oktobeerfest tradition, making it uniquely ours and something our guests can truly call their own.”
With bigger buckets, flavorful pairings, and engaging activities, Oktobeerfest 2025 is set to turn October into a month-long celebration of flavor, fun, and friendship, reaffirming SOCIAL’s place as the go-to neighborhood destination for unforgettable gatherings.
By Hariharan U
Santé Spa Cuisine, the award-winning health and wellness dining brand, has strengthened its presence in Pune with the opening of its third outlet at Law College Road. Known for its commitment to fresh, preservative-free, and plant-based cooking, the brand continues to champion mindful dining with dishes that balance taste, nutrition, and sustainability.
The new outlet, set in the backyard of a century-old home surrounded by greenery, features both indoor and outdoor seating for up to 120 guests. With cane, bamboo, copper, and recycled accents, the space reflects Santé’s eco-conscious philosophy while encouraging guests to relax and connect with nature.
Santé’s menu remains true to its wellness-driven ethos. Guests can choose from vegetarian, vegan, Jain, and gluten-free options including millet bowls packed with superfoods, Levantine-inspired protein-rich dishes, gluten-free multigrain pizzas, high-fibre casseroles, and indulgent yet healthy desserts made with jaggery, date sugar, and erythritol. Cold-pressed juices, detox beverages, and carefully paired wines and sangrias complement the food experience.
Founder Sonal Barmecha shared her vision at the launch, “Our aim is to provide a space where people can sit peacefully and nourish both body and mind. With the Law College Road outlet, we are creating more than a dining space, we are building a community that values health, sustainability, and mindful living.”
She added, “The vibrant greenery and open spaces beautifully complement our ethos of simplicity and nourishment. We hope this space inspires people to adopt healthier lifestyles and to enjoy life’s simple pleasures, while also caring for the planet.”
With outlets already at Koregaon Park and Baner in Pune, along with three locations in Mumbai, Santé Spa Cuisine is rapidly expanding its reach in the health food space. Soon to be available on Swiggy and Zomato, the brand is making nutritious and sustainable dining more accessible to urban diners.
Santé’s seasonal menus, like the current Monsoon Menu featuring Himalayan Thukpa soup with momos, keep the experience fresh, relevant, and comforting.
About Santé Spa Cuisine
Founded by Sonal Barmecha and led by Chef Shailendra Kekade, Santé Spa Cuisine has been redefining India’s health dining landscape for over a decade. With a philosophy of ‘less-is-more,’ the brand focuses on plant-based, preservative-free meals rooted in sustainability. Its outlets across Pune, Mumbai, Bangalore, Chennai, and Ahmedabad reflect a vision of mindful eating that nurtures both the body and the environment.
The Den, Bengaluru, a 5-star luxury property known for its innovative dining experiences, has launched “Kebabs & Biryanis Fridays”, a weekend culinary festival celebrating the best of India’s flavours.
Every Friday evening from 7:00 PM to 11:00 PM, The Den transforms into a gourmet destination where succulent kebabs inspired by cities across India meet five distinct variations of biryanis, prepared with traditional methods and authentic spices. Guests can also opt for an unlimited beverage package to complement the lavish buffet.
This experience goes beyond dining—designed to bring people together, it encourages families and friends to enjoy food, flavours, and celebrations under one roof. The restaurant’s elegant setting and warm ambience enhance the festive vibe, making it a perfect start to the weekend.
Details:
What: Kebabs & Biryanis
When: Every Friday
Where: The Creek at The Den, Bengaluru
Time: 7:00 PM – 11:00 PM
With “Kebabs & Biryanis Fridays,” The Den Bengaluru promises a feast that blends tradition, indulgence, and togetherness, a true celebration of India’s rich culinary heritage.
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