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By Nishang Narayan
Published on August 21, 2024
Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.
These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.
India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.
Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.
Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.
Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."
The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.
These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.
The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.
Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.
About Pernod Ricard India
Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.
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By Manu Vardhan Kannan
Published on August 22, 2025
Delhi’s culinary landscape has welcomed a new and imaginative entrant with the launch of Tubata in Pitampura, introduced by restaurateur Neeraj Aggarwal, over a decade after he unveiled his first venture, Lotus Leaf.
Tubata is not just a restaurant, it has been envisioned as a sensorial playground and a being inspired by the raw forces of nature. According to the release, it is “a mystical creature born from the elements of air, land, and ocean, where bold flavours, evocative design, and elemental spirit come together in perfect balance.”
Sharing his vision, Aggarwal said, “Tubata is not just a restaurant, it’s a feeling. It’s a space to indulge, to celebrate, to disconnect from the noise and reconnect with something primal, something beautiful. It’s refined, imaginative, and unapologetically distinctive.”
Tubata’s identity draws from the harmony of opposing worlds, with its emblem, the leopard, symbolising grace, mastery, and movement. The interiors reflect lush foliage, marine coral, and fluid natural forms, echoing the philosophy that indulgence is not excess, but alignment with nature’s rhythm.
The restaurant’s design presents a mix of unmatched aesthetics, cosy interiors, and a hint of glamour. It takes guests back to an era of good food and good mood, offering a cosmic play of a bespoke global experience. The multi-cuisine menu has been curated by a culinary team driven by curiosity and craft, reimagining familiar flavours while also introducing innovative creations.
Tubata also evolves with time. By day, it offers a soulful, inviting space for relaxed lunches, conversations, or quiet indulgence. By night, the atmosphere shifts as the lights deepen, the drinks flow, and the space transforms into a lively destination filled with rhythm and celebration.
Aggarwal summarised, “With an identity rooted in evolution, transformation, and sensory delight, Tubata is not your regular restaurant, it’s an experience, vibe and memory. With all ingredients amalgamated together, Tubata will surely give you reason to visit again and again.”
Published on August 21, 2025
McDonald’s India (North and East) is celebrating the 4th anniversary of its app with a host of exciting offers and daily surprises for customers. Since its launch in 2020, the McDonald’s app has grown into a trusted companion for food lovers, making ordering seamless while offering exclusive deals, easy customisation, and rewards that add more value to every meal.
Over the past four years, the app has become a go-to platform for millions of customers, reflecting their trust and love for the brand. It has not only simplified the dining experience but also enhanced it through loyalty-driven rewards and personalised deals.
Sharing his thoughts on the milestone, Mr. Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “We are delighted to celebrate the 4th anniversary of the McDonald’s app together with our customers. This milestone is truly a reflection of their trust and love. The special offers are our way of thanking the millions of McDonald’s fans who have made the app a part of their everyday lives. With exclusive daily value offerings, we hope to make this anniversary month a celebration of great taste, everyday value, and the joy of enjoying McDonald’s favourites with friends and family.”
To mark the occasion, McDonald’s is rolling out a month-long celebration filled with app-exclusive offers. Customers can enjoy surprises like Buy 2 Get 1 Free deals, offers such as Buy 2 Burgers and get a Pizza McPuff free, or Buy 2 Medium Fries and get 1 free. From burgers and fries to wraps and soft drinks, these exciting deals give customers more reasons to enjoy their favourites with loved ones.
The anniversary offers will run until 7th September 2025, with fresh surprises every day of the week, ensuring there’s always something new to look forward to.
The McDonald’s App, available on Android and iOS, provides a personalised and convenient way for customers to order dine-in, takeaway, or drive-thru, while also unlocking exclusive offers available only on the app.
So, download the McDonald’s App today and join the celebration!
By Hariharan U
Far & East, the Pan-Asian specialty restaurant at Four Seasons Hotel Bengaluru, has unveiled its latest culinary experience, the Unlimited Dimsum Lunch. Perched on the 21st floor with sweeping views of the city, the offering transforms weekday lunches into a luxurious mid-day escape.
The menu is designed by Chef Wong Chin Sheong, fondly known as Chef Wong, who brings his mastery of Cantonese cuisine to the table. Guests can enjoy an extensive selection of vegetarian and non-vegetarian dim sum, along with mains and desserts, making it a complete and indulgent lunch experience.
Highlights include delicate bites such as Steamed Pork Dumpling and Classic Chicken Shumai, as well as bolder flavours like Sichuan Spicy Chicken Dumpling and Yang Rou Jiao. Comforting options like Steamed Chicken and Water Chestnut Dumpling and Chicken Jiaozi add variety, while artisanal ice creams and sorbets provide a refreshing finish.
The Unlimited Dimsum Lunch is available daily from 12:30 pm to 3:30 pm. The experience is more than just dining it’s an invitation to slow down, savour authentic flavours, and enjoy the elegance of Four Seasons hospitality against a panoramic city backdrop
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