Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

By Nishang Narayan

Published on August 21, 2024

Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.

These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.

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India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.

Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.

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Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.

Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."

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The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.

These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.

The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.

Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.

About Pernod Ricard India

Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.


Seoul Dak Expands Footprint with First Mall Outlet at Phoenix Marketcity Mumbai

Seoul Dak Expands Footprint with First Mall Outlet at Phoenix Marketcity Mumbai

By Hariharan U

Published on June 30, 2026

Seoul Dak has marked a key expansion milestone with the launch of its first-ever mall outlet at Phoenix Marketcity in Kurla, Mumbai. Known for introducing authentic Korean flavours to Indian diners, the brand has previously built its presence through high-street locations and now enters a high-visibility retail environment for the first time.

The new outlet has been designed to bring the energy of modern Seoul into a mall setting, blending neon-inspired interiors, youthful design elements, and a vibrant ambience suited for both quick bites and relaxed dining. With this launch, Seoul Dak aims to make Korean cuisine more accessible to Mumbai’s growing base of K-culture fans, families, and young professionals.

As interest in Korean entertainment, fashion, and food continues to rise in India, the brand is focusing on offering an immersive dining experience rooted in authenticity while reflecting contemporary Seoul’s cultural identity.

The menu continues to highlight Seoul Dak’s signature offerings, led by its popular Korean Fried Chicken available in flavours such as Volcano, Hot & Spicy, Ganjang, and K-BBQ. The outlet also features Korean staples including Ramen, Tteokbokki, and Korean Corn Dogs, along with refreshing K-Pop Coolers and indulgent Bingsus.

To mark the launch, Seoul Dak will host a grand opening event on 10th July featuring interactive games, live entertainment, and themed experiences including a photobooth inspired by Korean pop culture. The celebration is expected to bring together food lovers and fans of Korean culture in Mumbai.

Speaking on the launch, Sean Lee, Founder of Seoul Dak, said the Phoenix Marketcity outlet represents a new chapter for the brand as it expands into mall formats. He added that the goal is to offer not just authentic Korean food, but also a cultural experience that reflects the creativity and vibrancy of Seoul.

With this opening, Seoul Dak continues its growth journey in India, focusing on expanding its footprint through new locations, menu innovations, and culturally driven dining experiences that bring Korean flavours closer to Indian consumers.


Third Table Redefines Goa Café Culture with a “Third Space” Built for Long-Stay Living

Third Table Redefines Goa Café Culture with a “Third Space” Built for Long-Stay Living

By Hariharan U

Published on June 29, 2026

Goa’s evolving café culture is no longer just about holiday stops and beachside breaks. A quieter shift is underway in areas like Porvorim, where cafés are beginning to reflect a more permanent way of living rather than a temporary escape.

At the centre of this change is Third Table, a new café founded by Anjali Gupta and located between Panjim and the busy Candolim–Calangute stretch. The neighbourhood itself has seen a steady rise in expats, remote workers, and creatives over recent years, particularly after the widespread adoption of flexible and work-from-anywhere lifestyles. What was once a transitional space is now becoming increasingly rooted in everyday living.

Third Table is built around the idea of a “third space”, neither home nor work, but something intentionally in between. It is designed as a place where mornings are unhurried, work feels less transactional, and time is experienced at a more natural pace. The café reflects a broader behavioural shift in Goa, where longer stays are reshaping how people interact with food, community, and public spaces.

This philosophy extends into the experience itself. Rather than fixed meal formats, the menu features customizable breakfast boards, allowing guests to build their own plates depending on their pace and preference for the day. The offering is complemented by design-led desserts and freshly brewed canned coffee, blending a sit-down café experience with a more flexible, contemporary format suited to hybrid lifestyles.

Inside, the space is defined by natural light, greenery, and a calm aesthetic that encourages guests to stay longer than planned. The atmosphere is intentionally unhurried, aligning with the café’s core idea that it is not a stopover, but a place to settle into.

Third Table also reflects a wider transformation in Goa’s identity. As the state increasingly becomes a long-stay base rather than a short-term vacation destination, cafés are evolving into anchor points in daily routines. Spaces like Third Table are emerging not just as food and beverage outlets, but as essential parts of how people structure their everyday lives.

For founder Anjali Gupta, the concept draws inspiration from European café culture, where cafés function less as transactional spaces and more as places of ritual, familiarity, and community. Third Table brings that sensibility into a Goan context, blending global influence with the region’s inherent “susegad” approach to life.

Rather than positioning itself as just another café in Goa’s growing hospitality landscape, Third Table is attempting to redefine what a café can represent in a place that is steadily shifting from tourism-led rhythm to lived-in experience.

At its core, Third Table is not just responding to Goa’s café scene, it is responding to how people now choose to live there.


Kinya Coffee Introduces Weekend Breakfast Experience in Bengaluru's Indiranagar

Kinya Coffee Introduces Weekend Breakfast Experience in Bengaluru's Indiranagar

By Manu Vardhan Kannan

Published on June 28, 2026

Kinya Coffee is bringing a fresh take on Bengaluru's growing breakfast culture with the launch of The Weekend Breakfast, a curated morning experience designed for those who enjoy good food, exceptional coffee and unhurried conversations.

Hosted every Saturday and Sunday at its Indiranagar café, the initiative celebrates the idea of slowing down and making breakfast an occasion rather than a routine. Inspired by the café cultures of cities such as Paris, London and Melbourne, the experience aims to create a welcoming space where guests can gather, connect and enjoy their weekends at a relaxed pace.

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Located in one of Bengaluru's most vibrant neighbourhoods, Kinya Coffee is tapping into the city's evolving appreciation for breakfast-focused dining experiences. As more people embrace leisurely mornings, breakfast is increasingly becoming a social and cultural experience rather than simply the first meal of the day.

The menu brings together a selection of globally loved breakfast dishes, including Eggs Benedict, Turkish Çılbır, Shakshuka, Japanese Tamago Sandwiches, breakfast boards, pancakes and French toast. Each dish has been thoughtfully prepared to offer familiar flavours with attention to detail and quality.

Complementing the food menu is Kinya's specialty coffee and matcha programme. Guests can choose from espresso-based beverages, pour-over coffees, cold brews and ceremonial-style matcha, all crafted to enhance the overall breakfast experience. The focus is on creating beverages that encourage guests to linger a little longer and enjoy the moment.

Beyond the menu, The Weekend Breakfast is designed as a gathering space for Bengaluru's diverse community. Whether it's entrepreneurs catching up before the week ahead, families enjoying quality time together, friends reconnecting over coffee or travellers exploring the city's café culture, the experience offers a setting that brings people together.

In a fast-paced world, Kinya Coffee's latest offering embraces the simple joy of slowing down. With comforting food, carefully crafted beverages and a warm atmosphere, The Weekend Breakfast aims to become a go-to destination for Bengaluru's weekend mornings.

  • Location: Kinya Coffee, 12th Main Road, Indiranagar
  • Date: Every Saturday & Sunday
  • Time: 9 AM – 1 PM

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