Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

By Nishang Narayan

Published on August 21, 2024

Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.

These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.

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India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.

Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.

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Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.

Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."

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The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.

These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.

The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.

Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.

About Pernod Ricard India

Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.


Cake Mixing Ceremony at Courtyard by Marriott Pune Chakan

Cake Mixing Ceremony at Courtyard by Marriott Pune Chakan

By Manu Vardhan Kannan

Published on November 20, 2025

Courtyard by Marriott Pune Chakan marked the start of the festive season with a Mediterranean-inspired Cake Mixing Ceremony, blending tradition with creativity in a celebration filled with warmth, joy, and togetherness. Known for offering thoughtful guest experiences, the hotel reimagined the classic Christmas ritual through Mediterranean influences, a culture known for its emphasis on community, abundance, and shared happiness.

Guests, corporate partners, and team members gathered to celebrate in an atmosphere filled with cheerful energy. Long banquet tables were arranged with a rich selection of dry fruits, candied peels, nuts, and select spirits. Adding a Mediterranean flavour, the mix featured figs, dates, apricots, prunes, pistachios, almonds, and lemon zest, ingredients symbolising prosperity, warmth, and festive abundance.

The aromatic mixture prepared during the ceremony will be left to mature in the coming weeks before it is transformed into traditional Christmas plum cakes and festive treats. These seasonal offerings will soon be available at MoMo Café, the hotel’s popular bakery outlet.

The event was hosted by Jitendra Thakur, Director of Food & Beverage, who guided guests through each step of the ritual, from stirring the mixture clockwise to making heartfelt wishes for the year ahead. His warm hospitality captured the spirit of gratitude and optimism that defines the festive season.

Adding to the evening’s charm was a stunning floating dining setup at the poolside, creating a beautiful visual highlight. Guests enjoyed a Mediterranean-inspired culinary showcase, live music, and an engaging flair bartending act, all of which elevated the mood and created a memorable festive experience.

Speaking on the occasion, Amol More, General Manager, said, “Our Cake Mixing Ceremony symbolizes the spirit of hope and togetherness that defines the festive season. This year’s Mediterranean inspiration celebrates life, warmth, and diversity. It reminds us that every celebration is an opportunity to grow, share, and look ahead with optimism.”


Sommeliers Association of India Celebrates One Year with Key Milestones

Sommeliers Association of India Celebrates One Year with Key Milestones

By Manu Vardhan Kannan

Published on November 20, 2025

The Sommeliers Association of India (SAI) has completed a remarkable first year, emerging as a strong national platform for wine education and hospitality in India. Since its membership launch in October 2024, the Association has crossed 200 members, hosted India’s first SAI Best Sommelier Competition, and introduced the globally recognised Association de la Sommellerie Internationale (ASI) certifications and diploma programmes to India for the very first time.

SAI made its international debut when Co-Founder and President Amrita Singh presented India’s vision at the ASI 55th Anniversary and General Assembly in Monaco, where India was unanimously voted as a Member of ASI’s College of Applicants. This achievement placed India alongside globally recognised sommelier associations and opened doors for Indian professionals to connect with international standards in wine knowledge, service, and competitions.

“From the moment we stood before the ASI Executive Board in Monaco, our mission was clear, to build a platform that delivers rigorous education, real career pathways, and international exposure for Indian sommeliers,” said Amrita Singh, President, Sommeliers Association of India. “This first year proved that with focus, community, and collaboration, India can raise service standards, celebrate its culinary diversity, and compete confidently on the world stage.”

SAI’s first year featured several important milestones. Jai Singh was recognised as the 2025 SAI Best Sommelier of India and went on to represent the country at the 2025 ASI Contest Best Sommelier of Asia & Pacific in Kuala Lumpur, Malaysia. He has also been confirmed as India’s official candidate for the 2026 ASI Contest Best Sommelier of the World in Lisbon, Portugal.

The Association hosted India’s first ASI Diploma and ASI Certification Level 1, and supported five Indian sommeliers as they attended the ASI Bootcamp in Singapore. National initiatives such as the Sommelier of the Month programme and the upcoming SAI Job Board and Travel Board continue to engage and support members across the country.

SAI has also built strong partnerships with leading international platforms including JancisRobinson.com, JaneAnson.com, GuildSomm, California Wines, Sonal Holland Wine Academy, and Food Matters Group, giving Indian sommeliers access to world-class learning resources.

The leadership team includes Amrita Singh (Co-Founder & President), Mattia Antonio Cianca (Co-Founder & Vice President), Salvatore Castano (Co-Founder & Vice President), and Vinod Abrol (Co-Founder & Vice President), bringing together some of the most respected names in global wine education. Their collective vision centres on education, integrity, inclusion, and opportunities for sommeliers, bartenders, and enthusiasts across India’s fast-growing hospitality sector.

Looking ahead, SAI aims to expand its certifications and partnerships while working towards hosting ASI Certification Level 2 and the ASI Diploma 2026 in India. The Association is also developing a national mentorship and scholarship programme to support emerging talent.

“This is just the beginning,” said Mattia Antonio Cianca, Co-Founder and Vice President of SAI. “We are shaping a generation of Indian sommeliers who will not only serve with skill and knowledge but represent India as part of the global dialogue on wine, hospitality, and culture.”


Jolly Indian Brings Retro Charm, Bold Flavours and Pure Nostalgia to Chennai

Jolly Indian Brings Retro Charm, Bold Flavours and Pure Nostalgia to Chennai

By Manu Vardhan Kannan

Published on November 20, 2025

Jolly Indian steps into Chennai as a celebration of the country’s fun, colourful, and nostalgic side. Built on the idea that India is always lively,  full of drama, laughter, chaos, and warmth, the restaurant reimagines the typical Indian eatery into a playful, retro-inspired space.

The interiors bring back old-school memories with quirky elements, while the music sets a vibey modern Indian mood. The food travels across regions, moving from tikka to chukka, bringing together favourites from across India along with bold, inventive twists.

“Jolly Indian is not North, it’s not South, it’s India on the Jolly mood. After years of going deep into regional niches, we wanted to build something joyful and every day. Familiar enough to feel like home, but playful enough to surprise you. The classics hit exactly how they should, and the jolly dishes push the boundaries just right,” says Japtej Ahluwalia, Co-founder, BORN / Jolly Indian.

“I love crafting moments. At Jolly Indian, the food is delicious, but the experience is the show, the nostalgia of Poppins, the smoky chola bhatura with its blinking bulb, the dhol at entry to the paan counter at exit. Whether you’re here with family, friends, or on a date, the goal is simple: walk in hungry, walk out smiling,” shares Manoj Padmanaban, Co-founder, BORN / Jolly Indian.

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The menu holds both sides of Indian dining, a “Regular” section with timeless favourites made in their best form, and a “Jolly” section that flips them with a fresh approach. Some playful creations include aloo gobi as creamy potato mash with a cauliflower steak, smoked pineapple chaat with froyo and corn salsa, lotus stem bhel, pickled artichoke fritters, Newton tikka with thyme and parmesan yogurt, and a rich Gucchi pulao with truffle and morels.

“There’s a misconception that Indian food has to be heavy. I wanted to break that. At Jolly Indian, the dishes are bold in flavour but light in feel, using simple ingredients, clean techniques, home-grown spices, and no fillers. The idea is to cook with honesty, not shortcuts,” says Chef Gopalsami Mani, Partner-Chef, BORN.

The drinks match the mood with fun picks like Poppins, a rainbow popsicle dipped in grapefruit soda, and Besh Besh, a nitro cold filter coffee. Signature dishes include Potalam Rice, Shepherd’s Pie, Smoked Pineapple Chaat, Salmon Khan, Edamame Masala, and Newton Chicken Tikka.

The 65-seater restaurant is powered by a dynamic trio, Manoj Padmanaban, known for Pandan Club and his boundary-blurring creativity; Japtej Ahluwalia, the mind behind Double Roti and a key figure in Chennai’s dining scene; and Chef Gopalsami Mani, whose journey from Tamil Nadu to global kitchens brings a mix of international finesse and homegrown soul. Their work across concepts like Double Dashi, Sortd and Cherry Pond has already earned recognition, and Jolly Indian stands as their flagship, bold, joyful, and proudly desi.

Jolly Indian aims to be more than a restaurant, it’s a feeling. A little retro, a little eccentric, and wholeheartedly Indian.

For More Information:

  • Address: 4th Floor, Born Restaurants LLP, CP Ramaswamy Road, Alwarpet, Chennai, Tamil Nadu: 600018
  • Cuisine: Pan Indian
  • Timings: 12:30 PM - 3:30 PM (Lunch) & 7 PM - 11 PM (Dinner)

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