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By Nishang Narayan
Published on August 21, 2024
Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.
These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.
India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.
Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.
Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.
Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."
The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.
These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.
The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.
Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.
About Pernod Ricard India
Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.
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By Hariharan U
Published on September 12, 2025
In a city buzzing with new-age bars and polished lounges, a fresh entrant is raising its glass to nostalgia. Mirth, a 65-seater tucked just off Indiranagar’s 100 Feet Road, is not chasing trends but rewriting them with heart, history, and handcrafted detail.
Founded by four lifelong friends, Sundeep Reddy, Arsau Elango, Santosh Balan, and Prasanna Govindappa, Mirth is built on twenty-five years of shared pub memories in old Bangalore. Once just an idea in their group chat, it is now a warm, whiskey-rich cocktail bar designed for easy conversations, cosy evenings, and nights that blur seamlessly into laughter.
Once a corporate office, the space has been transformed into a glowing, golden-lit haven with interiors meant to flow as naturally as the drinks. Every corner carries the imprint of the founders’ friendship, creating an atmosphere that feels both personal and contemporary.
The beverage program, crafted by Dev Narveker (Petisco, Goa) and led by Head Mixologist Omkar Vidhyadhar Parab, leans into bold signatures and refined classics. Highlights include Pour Me A Slice (whiskey infused with gouda and blue cheese, swirled with cherry and hibiscus sake), Martini Revolver (a tequila–mezcal mix with house-made jalapeño brine), and Slow Current (a chilli-spiced highball with Gundu pepper and sumac). For lighter sips, options like Clear Intention and Lavender Line add a fizzy, playful edge.
“Start light and finish strong, move from fizzy and fruity to bold and boozy,” says Omkar, laying down the path through Mirth’s cocktail map. The extensive back bar ensures purists won’t feel left out either.
At the helm of the kitchen is Chef Baljeet Singh Mehra, whose stints across Abu Dhabi, Dubai, New Zealand, and top Indian kitchens bring “fusion without confusion” to the table. Expect dishes like Sunny Side South (Mirth’s take on Goa’s Ros Omelette stuffed with Asian chicken, served with Malvani curry), East Meets Mezze (a hummus-edamame-sriracha blend), Crackle Theory pork, and Napoli Heatwave spaghetti in chilli oil.
Each founder brings a unique flavour to the venture, Sundeep Reddy, active partner at Roxie, blends engineering precision with F1 fandom. Arsau Elango, finance professional-turned-nightlife enthusiast, contributes global influences and music sensibilities. Santosh Balan, with 20 years of risk advisory, adds depth alongside his passion for cooking. Prasanna Govindappa, an IT veteran, returned from global assignments to help carve a niche for Mirth.
Together, their shared history is visible in every cocktail, playlist, and plate. Guests may even catch them at the bar, sipping on Mirth’s signature Old Flame (a sherry-whiskey concoction) while digging into wok-tossed chilli basil chicken. In an age of Instagram-driven dining, Mirth is refreshingly old-school, prioritising good music, warm hospitality, bold drinks, and food that comforts while surprising. It’s a neighbourhood bar designed not for flash-in-the-pan trends but for the timeless joy of gathering.
Location: Mirth Bar, 2nd Floor, Ashok Terrace, 303, 100 Feet Road, Indiranagar 1st Stage, Bengaluru – 560038
By Manu Vardhan Kannan
Bangalore’s iconic community bar, Chin Lung Brewery Indiranagar, has marked its first anniversary, celebrating a year of bringing people together through food, drinks, and meaningful connections. Located at No. 1135, HAL 2nd Stage, 100 Feet Road, Indiranagar, the outlet has quickly become a favorite hangout in one of the city’s most vibrant neighborhoods.
Over the past year, Chin Lung Indiranagar has lived up to its promise of delivering quality food, exceptional beverages, and a warm atmosphere. From milestone celebrations and business meetings to casual gatherings, the restaurant has played host to countless memorable moments for its patrons.
The Indiranagar outlet is part of Chin Lung’s growing network of six outlets across Bangalore, including Marathahalli, Residency Road, New Bel Road, Koramangala, and Gandhinagar. Each outlet reflects the brand’s long-standing commitment to affordability without compromising on quality or experience.
Known for its curated Asian menu and an extensive beverage program featuring craft beers and creative cocktails, the Indiranagar location has won appreciation from both food enthusiasts and casual diners. Its welcoming vibe and versatile setting have made it a reliable choice for everything from lunch meetings to lively evening celebrations.
“For over six decades, Chin Lung has been more than just a bar, we’ve been the heart of countless celebrations, first dates, business deals, and lifelong friendships,” said Prajwal Lokesh, Founder of Chin Lung Brewery. “The success of our Indiranagar outlet in its first year reinforces our commitment to bringing people together through exceptional food, drinks, and experiences. Every pint poured here carries the warmth and stories of our legacy.”
As the Indiranagar outlet enters its second year, the focus will remain on community engagement and enhancing the dining experience for loyal customers. The milestone not only celebrates the success of the restaurant but also highlights the vibrant community it continues to foster in Bangalore’s buzzing social hub.
Published on September 11, 2025
South Delhi has welcomed a striking new entrant to its premium dining scene with the launch of Raiya, a cosmopolitan restaurant that reimagines Indian fusion dining. Officially opened on 5th September, Raiya takes inspiration from the Sanskrit word for treasure, bringing together global flavours, Indian artistry, and immersive design to redefine modern casual luxury.
At Raiya, food is treated as celebration. The menu blends cosmopolitan inspirations with Indian refinement, featuring dishes that embody the philosophy of fusion. Highlights include Mooradabadi with Thinly Sliced Sourdough, a heritage recipe reinvented with contemporary technique, and Pinwheel Ravioli, where ghee-roasted mushrooms meet delicate pasta craftsmanship. The mains showcase indulgent creations like Maharaja Cauli and Royal Spring Chicken, while desserts such as Timeless Tiramisu and Lotus Biscoff Royale Cheesecake bridge tradition with modern indulgence.
The bar too is designed as an experience, offering signature cocktails that surprise and delight. Standouts include Mystic Gold, a sparkling elderflower-based drink; The Hidden Gem, presented in a treasure box with smoky theatrics; and Elixir of Gold, Raiya’s showstopper featuring real edible gold glitter.
Raiya’s philosophy extends beyond the plate into its design. The restaurant’s interiors are a study in duality, one half inspired by India’s cultural opulence with temple-like textures, warm tones, and intricate details, and the other half echoing Victorian elegance through arched detailing, soft lighting, and curated vintage European accents. Together, these contrasting elements create a dialogue between past and present, East and West, and tradition and modernity, offering guests more than a meal, an immersive journey.
Speaking at the launch, Priyam Chauhan, Founder of Raiya, shared, “For me, it is a dream turned into a treasure, built from passion and a deep love for storytelling through food and design. One half of Raiya celebrates the warmth of India, while the other embodies contemporary global elegance. Together, they tell the story of a new India: rooted in heritage, yet confident in its global expression.”
With its distinctive culinary approach and immersive atmosphere, Raiya positions itself as a cultural treasure in the heart of South Delhi, inviting diners to explore its unique interpretation of fusion.
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