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By Nishang Narayan
Published on August 21, 2024
Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.
These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.
India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.
Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.
Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.
Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."
The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.
These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.
The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.
Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.
About Pernod Ricard India
Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.
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Published on June 16, 2025
Coffee Sutra, the brainchild of celebrated restaurateur and culinary innovator Dushyant Singh, has officially launched its third café in Jaipur, ushering in a new wave of specialty coffee culture in India. Located in Malviya Nagar, the café opened on June 12, 2025, and promises an immersive sensory experience that celebrates craftsmanship, global coffee innovation, and conscious living.
Staying true to its core values of quality, sustainability, and cultural storytelling, the café offers internationally sourced single-origin beans—from Colombian and Peru Geisha to signature global blends—all roasted in-house at Coffee Sutra’s own roastery. The all-day menu features breakfast favourites, continental dishes, artisan baked goods, and handcrafted beverages, making it a lifestyle destination beyond just coffee.
The new outlet also doubles as a showcase of cutting-edge international brewing technologies. It introduces Indian coffee lovers to the Gabi Drip Master, a Korean pour-over device known for its precision in flavour extraction, the visually striking Cold Brew Drip Tower for smooth and nuanced extractions, and the Paragon Nucleus, a high-performance aroma-preserving system that captures the most delicate flavour notes.
Commenting on the milestone, Dushyant Singh, Founder of Coffee Sutra, said:
"Coffee Sutra was born from a simple but powerful idea: that coffee should be personal, meaningful and globally connected. With the launch of our third outlet, we are deepening that vision. This space is a celebration of the craftsmanship of the farmers, roasters, baristas and coffee lovers who bring our story to life. With globally renowned brewing equipment and ethically sourced beans, we are not just serving coffee—we are revolutionizing how India experiences it."
The café is open daily from 8:00 AM to 11:00 PM, offering cozy seating for 85 to 90 guests. True to its Jaipur roots, the café is designed in royal blue and gold, inspired by the city’s regal architecture. It stands as a hub for both connoisseurs and curious learners, featuring Coffee Lab workshops, barista training programs, and curated masterclasses.
Coffee Sutra has already partnered with hospitality giants such as Fairmont, Novotel, and Jamie Oliver Kitchen, further solidifying its reputation as a key player in India’s emerging specialty coffee movement. Sustainability remains at the heart of the brand, with initiatives like eco-friendly bamboo travel cups and traceable bean sourcing underscoring its commitment to conscious living.
Coffee Sutra’s third café is not just a place to sip coffee—it’s a space to explore, learn, and celebrate the journey of every bean from farm to cup.
Burger King®, one of the world’s most iconic fast-food brands, has marked another major milestone in its India journey with the launch of its first restaurant in Tirupati. Strategically located on Air Bypass Road, this opening represents the 113th Burger King outlet in South India, reinforcing the brand’s growing footprint in the region.
The grand launch was a festive celebration, complete with vibrant décor, a ribbon-cutting ceremony, and family-friendly activities. Over 100 families joined the celebration, turning the opening into a lively community gathering.
Guests can now enjoy Burger King®’s legendary flame-grilled Whopper® in Veg, Chicken, and Mutton variants, along with popular localised offerings like the Chicken Tandoori and Makhani Burst burgers. For vegetarian guests, favourites such as the Crispy Veg, BK Veggie, and Hot ‘n’ Saucy ensure something for every palate.
Completing the experience are indulgent sides, Thick Shakes, Choco Lava Cake, and Sundaes, alongside comforting drinks from the Burger King Café—featuring Masala Chai, Hot Chocolate, and barista-style coffee.
A highlight of Burger King’s recent menu innovations is the Korean Range, featuring bold options like Korean Spicy Chicken & Paneer Burgers, Korean Fries, and Spicy Korean Wings—bringing global flavour trends to Indian tables.
True to its digital-first philosophy, the Tirupati outlet offers a seamless guest experience with Self-Ordering Kiosks, QR Code-based Table Ordering, and prompt Table Service—minimizing wait times and enhancing convenience. The brand also continues to offer its signature value deals and exclusive app-based offers for dine-in guests.
Commenting on the new opening, Kapil Grover, CMO, BURGER KING® India, said:
“Tirupati is a significant location for us—not just for its cultural importance, but also for the vibrant community we’re excited to serve. With this launch, we bring Burger King’s signature taste and digital convenience to Tirupati, while staying true to our promise of quality, taste, and value.”
He added, “Every new restaurant we open brings us closer to diverse communities across India. Our focus is to deliver a memorable guest experience through taste innovation, digital-first ordering, and exceptional value.”
The new Burger King® restaurant in Tirupati offers a modern, family-friendly ambience that blends global standards with local warmth—serving up iconic burgers, flavour-packed innovations, and unbeatable hospitality under one roof.
Published on June 15, 2025
This Father’s Day, The LaLiT Hotels across India are rolling out heartfelt experiences that go beyond a traditional brunch. From soulful music and live comedy to creative kids' zones and special pride-themed touches, it’s all about celebrating fatherhood—with warmth, laughter, and lots of flavour.
The LaLiT New DelhiCelebrate Dad with Flavour, Fun & Flair
At The LaLiT New Delhi, dads are in for a vibrant celebration at 24/7 Restaurant. Enjoy an indulgent brunch experience complete with gourmet live stations, unlimited beverages, stand-up comedy, tarot card readings, kids’ activities, and even glam touch-ups. A perfect day out for families of every kind, filled with moments of joy, bonding, and celebration.
24/7 Restaurant, The LaLiT New DelhiSunday, June 15, 202512:30 PM – 4:00 PM
The LaLiT ChandigarhFood, Fun & Laughter for Father’s Day
Treat your dad to a day of global flavours and festive vibes at The LaLiT Chandigarh. The specially curated brunch includes interactive live stations and a joyful nod to Pride Month. Kids can enjoy DIY muffin decoration and pizza-making, while adults sip on unlimited mocktails. A stand-up set by comedian Madhav Mehandru promises lots of laughs.
24/7 Restaurant, The LaLiT ChandigarhSunday, June 15, 202512:30 PM – 4:00 PMFor reservations: +91 172 676 7777 / +91 70873 00514gurucharan.singh@thelalit.com
The LaLiT JaipurA Feast Fit for Fatherhood
At The LaLiT Jaipur, celebrate your dad with a buffet experience curated to bring families together. Expect a delicious spread, warm hospitality, and a special discount for families and food lovers that adds an extra touch to this day of appreciation.
24/7 Restaurant, The LaLiT JaipurSunday, June 15, 2025
The LaLiT Ashok BangaloreIndulge in Togetherness
Gather with your family for an indulgent brunch at 24/7 – All Day Dining at The LaLiT Ashok Bangalore. Relish global delicacies and hearty classics in a welcoming ambience that’s perfect for making cherished memories with your dad.
24/7 – All Day Dining, The LaLiT Ashok BangaloreSunday, June 15, 202512:30 PM – 3:00 PM
The LaLiT MumbaiCelebrate with Music, Books & Mocktails
Join The LaLiT Mumbai for a spirited Father’s Day celebration filled with music and meaning. From live performances and rainbow-themed welcome mocktails to curated book readings and handcrafted cupcakes, the experience celebrates fatherhood and inclusivity in style. Enjoy exclusive dining offers and special packages for solo and duo guests.
The LaLiT MumbaiSunday, June 15, 2025For details/reservations: +91 84510 04250
The LaLiT Great Eastern KolkataPride, Parenthood & a Joyful Brunch
At Alfresco, The LaLiT Great Eastern Kolkata, Father’s Day meets Pride Month in a soulful brunch that celebrates love, identity, and family. With a chef-curated buffet, live music from queer artists, and surprise activities, it’s a meaningful celebration of the bonds we cherish.
Alfresco, The LaLiT Great Eastern KolkataSunday, June 15, 202512:30 PM – 3:30 PMFor reservations: +91 91633 29108 / +91 90642 74351
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