Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

By Nishang Narayan

Published on August 21, 2024

Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.

These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.

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India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.

Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.

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Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.

Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."

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The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.

These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.

The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.

Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.

About Pernod Ricard India

Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.


Kura Bengaluru Adds a Halloween Twist with Its 'Halloween After Dark' Menu

Kura Bengaluru Adds a Halloween Twist with Its 'Halloween After Dark' Menu

By Manu Vardhan Kannan

Published on October 30, 2026

Halloween gets a darker and sweeter twist at Kura, the specialty coffee and all-day dining space on Double Road, Indiranagar, Bengaluru. The café has introduced 'Halloween After Dark', a limited-edition dessert and bakes menu that brings the season's playful and mysterious side to the table.

Built around the tagline Not Everything Sweet Is Innocent, the menu has been created by Kura's culinary team, combining bold colours, interesting flavours and creative presentation. The collection features three special creations that give familiar treats a Halloween-inspired makeover.

The first offering, The Black Magic Apple, brings a dark twist to the classic fruit, with a presentation designed to tempt dessert lovers. Bloody Velvet puts a Halloween spin on red velvet with its rich flavour and creamy texture, while Devil's Double Croissants adds a playful touch to the menu with its striking red-and-black theme. Each creation reflects the fun and slightly wicked spirit of Halloween while staying true to Kura's style.

The limited-edition menu will be available at Kura until 31st October, giving guests a chance to try the seasonal creations before they disappear. The Halloween specials will be served alongside the café's regular menu, which will continue as usual.

With its mix of creative desserts, distinctive presentation and seasonal flavours, Halloween After Dark offers Bengaluru's dessert lovers another way to enjoy the Halloween season.

Quick Facts

  • Address: Craig Park Layout, 26, Stage 3, Double Road, Indiranagar, Bengaluru
  • Timings: 8:00 am to 11:00 pm (Monday–Sunday)
  • Menu Availability: Until 31st October.


Barista Coffee Opens Its 555th Café in Salt Lake, Kolkata

Barista Coffee Opens Its 555th Café in Salt Lake, Kolkata

By Manu Vardhan Kannan

Published on October 30, 2026

Barista Coffee, the largest homegrown coffee chain, has opened its 555th café in Salt Lake, Kolkata, marking its seventh outlet in the city. The new café introduces a hybrid format that brings together food, beverages and flexible spaces for work, meetings and socialising.

The outlet offers more than the usual café experience, with a setting where customers can enjoy their favourite coffee, have a meal, work remotely or catch up with friends. The concept reflects the changing role of cafés, which are increasingly becoming spaces for both social interactions and professional activities.

The beverage menu includes Barista's signature drinks, protein coffee, matcha and bubble tea. On the food front, customers can choose from gourmet sandwiches, pizzas, pasta, rolls and English breakfast options. The varied menu caters to different preferences, whether customers are stopping by for a quick coffee, planning a casual meal or spending time at the café.

The new outlet also provides an alternative workspace for work-from-home professionals, along with a setting for groups to meet for collaborative sessions or casual conversations. By combining food, work and community in one place, Barista Coffee aims to cater to customers looking for more flexibility in how they spend their time at cafés.

Commenting on the milestone, Rajat Agrawal, CEO, Barista Coffee, said, “Reaching the milestone of 555 cafés is a proud moment for Barista Coffee and a testament to the trust our customers have placed in us, the dedication of our teams, and the commitment of our partners. Every café represents our promise to deliver memorable coffee experiences, meaningful connections, and warm hospitality.

As we continue to expand our presence, our focus remains on strengthening our brand, innovating our offerings, and making Barista a preferred destination for coffee lovers across India and beyond. This milestone is not just a celebration of how far we have come, but also a reflection of our ambition to reach new markets, create more opportunities, and bring people together over great coffee.

I extend my heartfelt gratitude to our customers, employees, franchise partners, and stakeholders who have been an integral part of this journey. At Barista, every cup tells a story, and with 555 cafés, we look forward to brewing many more stories together.”

The opening marks another step in Barista Coffee's expansion, as the brand continues to grow its presence while exploring café formats that bring together coffee, food and everyday customer needs.


Lemon Tree Hotel Whitefield Introduces Signature Indian Thalis at Citrus Café

Lemon Tree Hotel Whitefield Introduces Signature Indian Thalis at Citrus Café

By Hariharan U

Published on October 29, 2026

Lemon Tree Hotel Whitefield, Bengaluru, has introduced a signature Indian thali menu exclusively for lunch at Citrus Café, offering vegetable, chicken, mutton and seafood selections under the culinary leadership of Executive Chef Thirumal Mohan.

The new offering celebrates the diversity of Indian cuisine through the traditional thali format, bringing together familiar flavours and varied meal options for the hotel's midday dining service.

The lunch-only menu features four thali selections designed to cater to vegetarian and non-vegetarian preferences. The format offers diners a complete meal experience while retaining the familiarity and appeal of traditional Indian dining.

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Traditional Indian Flavours at Citrus Café

Under the guidance of Executive Chef Thirumal Mohan, the new menu highlights the continued relevance of Indian thalis in contemporary hospitality. The format brings together variety and convenience, allowing guests to explore different food preferences within a single meal.

Citrus Café, the hotel's all-day dining restaurant, provides the setting for the dedicated lunch offering. The menu caters to hotel guests, working professionals, families and other diners seeking a traditional Indian meal in a contemporary dining environment.

With vegetable, chicken, mutton and seafood options, the selection accommodates a range of tastes while celebrating the diversity of Indian culinary traditions.

The introduction of the thali menu adds another Indian dining option to Lemon Tree Hotel Whitefield's food and beverage offering. It also reflects how traditional meal formats continue to find a place in modern hotel restaurants, connecting familiar culinary experiences with the expectations of today's diners.

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