Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

By Nishang Narayan

Published on August 21, 2024

Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.

These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.

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India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.

Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.

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Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.

Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."

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The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.

These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.

The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.

Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.

About Pernod Ricard India

Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.


Andrea’s Eatery Debuts in Gurgaon with a Global Menu That Celebrates Connection

Andrea’s Eatery Debuts in Gurgaon with a Global Menu That Celebrates Connection

By Hariharan U

Published on October 31, 2025

Andrea’s Eatery has opened its doors in Gurgaon, bringing its signature philosophy, “World of Flavors on a Plate” to one of India’s most vibrant dining destinations. Located in Ambience Mall, the new outpost reflects founder Andrea Pauro’s lifelong love for travel and diverse cuisines, offering guests a culinary journey that spans continents.

The space itself is designed to feel calm, modern, and inviting, a place where people can come together, share a meal, and connect over global flavours. It mirrors the cosmopolitan pulse of Gurgaon, giving diners a chance to experience the world without leaving the city.

The menu is inspired by Andrea’s own travels across Asia, Europe, and the Middle East, featuring dishes that tell stories through flavour and technique. From the Andrea’s House Salad and San Sebastian Cheesecake to the Gambas Al Ajillo — sizzling garlic prawns with a Spanish soul each dish celebrates authenticity and craft. The Pollo Pizzaiolo brings the warmth of Italian comfort food, while the Kafta Lamb Burger blends Middle Eastern spices into a flavour-packed bite. Andrea’s signature Krapow, inspired by Bangkok’s street-side magic, and Yalla Habibi, full of Middle Eastern zest, are also highlights on the menu.

Catering to all palates, Andrea’s Eatery ensures inclusivity through a range of vegetarian, vegan, and gluten-free options. Dishes like Mala Chili Tofu bring a spicy kick without compromising on flavour, while the restaurant’s gluten-free pizzas and pastas are crafted with the same passion and precision as any classic recipe. The newly introduced Protein Salad and Super Green Salad celebrate freshness and balance, proving that wholesome food can be vibrant and satisfying.

The interiors complement the menu perfectly. With warm lighting, earthy tones, and relaxed seating across 80 indoor seats, Andrea’s Eatery offers a versatile space for every occasion  from family gatherings and business lunches to casual dinners. Open daily from 12 noon to 11 PM, the restaurant welcomes guests to dine in or enjoy the Andrea’s experience at home through Zomato and Swiggy.

For Andrea Pauro, the heart of the brand lies not just in its food but in its values. “I couldn’t be more excited to join Gurgaon's dining scene,” says Mr. Andrea Pauro. “We’re bringing the flavours and experiences that have made our guests smile for two decades, and I can’t wait for the city to try them. There’s a rare satisfaction that comes from pure hedonism, one that enriches life and makes it worth living. From dishes crafted with care to a space full of warmth and life, every detail is meant to make your visit special.”

Built on kindness, respect, and joy, Andrea’s Eatery continues to create spaces that go beyond dining, where community, comfort, and connection come alive over every shared meal


1.5 Degree Partners with PVR to Serve 100% Natural, Plant-Based Gelatos to Movie Lovers

1.5 Degree Partners with PVR to Serve 100% Natural, Plant-Based Gelatos to Movie Lovers

By Manu Vardhan Kannan

Published on October 30, 2025

1.5 Degree, Delhi’s pioneering plant-based dairy start-up, has partnered with PVR Cinemas, India’s largest multiplex chain, to launch its first-ever retail kiosks offering 100% natural, lactose-free gelatos, shakes, and sundaes. This collaboration marks a new chapter in the cinema experience, combining indulgence with sustainability.

The kiosks have been launched at two of NCR’s most iconic cinema destinations, PVR ECX Chanakyapuri, Delhi’s only ECX, and PVR Inox Worldmark, Gurgaon. These illuminated experiential carts are designed to seamlessly blend with the premium ambiance of PVR cinemas, inviting movie-goers to enjoy a guilt-free treat under the tagline “Plant-based to Cool a Warmer Planet.”

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Through this partnership, 1.5 Degree brings its signature range of natural, lactose-free, and palm-oil-free gelatos to cinema audiences seeking both taste and wellness. To celebrate the collaboration, the brand has introduced exclusive PVR-inspired flavours like Caramel Popcorn Gelato, along with indulgent options including Mixed Berry, Biscoff, Mango, Coffee, and No-Added-Sugar Blueberry. The menu also features a variety of sugar-free shakes and signature sundaes served in cans, designed for freshness and convenience.

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Speaking on the launch, Vedansh Goyal, Founder of 1.5 Degree, said, “Ice cream is an emotion, an inseparable part of the movie experience. Whether it’s a family outing, date night, or get-together with friends, our gelatos aim to make every PVR moment sweeter, healthier, and more memorable. Our mission is to make plant-based indulgence mainstream, where great taste meets good health and sustainability.”

1.5 Degree recently raised seed funding from BITS Pilani and continues to expand its footprint across India with a focus on sustainable, health-conscious dairy alternatives. Through this association with PVR, the brand aims to make plant-based treats more accessible, enjoyable, and part of everyday indulgence.

 Watch the launch teasers here:


Holiday Inn Gurgaon NH8 Hosts “Boo-ffet Night” — A Spooky Feast of Flavours

Holiday Inn Gurgaon NH8 Hosts “Boo-ffet Night” — A Spooky Feast of Flavours

By Hariharan U

Published on October 30, 2025

Holiday Inn Gurgaon NH8 is set to bring an exciting twist to Halloween this year with its one-of-a-kind “Boo-ffet Night” at The Palate. The evening promises guests a mix of spooky elegance, great food, and festive fun from 7:00 PM to 10:30 PM.

Curated by Executive Chef Deep Dubey and his talented culinary team, the buffet will feature a range of creatively themed appetizers, wickedly delicious mains, and ghostly desserts, all inspired by the playful spirit of Halloween. Each dish has been designed to surprise and delight, turning a simple dinner into a memorable dining experience.

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The restaurant will take on a hauntingly beautiful makeover for the night, with eerie lighting, Halloween décor, and a few unexpected spooky surprises waiting to catch diners off guard.

Speaking about the celebration, Ms. Mukta Khanna, General Manager, shared, “The Boo-ffet Night is all about combining festive fun with culinary creativity. We want our guests to enjoy not just the flavors, but the entire spooky ambience that makes Halloween so special.”

Located conveniently off the Delhi-Jaipur Highway, Holiday Inn Gurgaon NH8 is known for its modern comfort, warm hospitality, and lively dining experiences. Its signature restaurant, The Palate, has built a reputation for global buffets and themed food festivals that bring people together through the joy of flavour and creativity.

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