Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

Pernod Ricard India Amplifies Premiumization Strategy with Launch of Two New Whiskies

By Nishang Narayan

Published on August 21, 2024

Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.

These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.

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India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.

Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.

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Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.

Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."

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The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.

These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.

The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.

Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.

About Pernod Ricard India

Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.


Hyatt Regency Delhi Unveils The Art of Intimacy for Valentine’s Day

Hyatt Regency Delhi Unveils The Art of Intimacy for Valentine’s Day

By Manu Vardhan Kannan

Published on February 8, 2026

This Valentine’s Day, Hyatt Regency Delhi reimagines romance with The Art of Intimacy, a thoughtfully curated celebration where heritage blends seamlessly with modern expressions of love. Designed to honour connection and togetherness, the hotel transforms into a romantic sanctuary filled with immersive dining experiences, personalised mixology, and carefully crafted ambience.

Going beyond a single dining experience, each restaurant at Hyatt Regency Delhi presents its own interpretation of romance. Every space is styled to feel intimate and immersive, drawing inspiration from global culinary traditions. From the comforting warmth of Italian flavours to the soulful tastes of the Levant and the lively energy of Teppanyaki, each venue tells a distinct love story through food and atmosphere.

On 14th February 2026, guests can explore exclusive Valentine’s menus across the hotel’s signature restaurants. La Piazza offers authentic Italian multi-course set menus, featuring wood-fired heart-shaped pizzas and artisanal pastas. Syrah sets a relaxed yet romantic tone with a Levantine dining experience of mezze and smoky grills under the stars. The China Kitchen hosts an intimate Dining in the Kitchen experience with signature Peking Duck and celebratory dumplings, while TK’S Oriental Grill brings high-energy Teppanyaki dining with live grills, personalised chef interactions, and a special Flambé of Love moment. Café completes the celebration with a lavish global buffet for couples who enjoy discovering flavours from around the world.

The celebration continues at the bar, where love is served in a glass. Hyatt Regency Delhi’s mixologists introduce Valentine’s-themed cocktails and mocktails, blending craft pours with guest mixology experiences. The evenings are elevated with live band performances and curated deep-house romantic sets, creating a chic and inviting mood.

Dessert lovers can indulge in a special Valentine’s collection at Sidewalk, the hotel’s gourmet delicatessen, available from 9th to 15th February 2026. The selection includes rich chocolate mousses, layered cakes, and handcrafted sweet and savoury treats, all prepared with premium ingredients and designed to be as visually appealing as they are delicious.

Throughout the hotel, the focus remains on atmosphere and emotion. Soft candlelight, curated soundscapes, soulful acoustic performances, and intimate cabana moments near Aangan come together to create a romantic escape. Every detail, from table settings to lighting and music, is carefully planned to enhance the overall experience.

For couples wishing to extend the celebration, Hyatt Regency Delhi also offers a Valentine’s Staycation package, a private cabana dinner by the pool, and a 90-minute couples’ massage at Club Olympus Spa. Together, these experiences form a refined and intimate celebration of love, flavour, and finesse.

Dining Restaurants & Culinary Venues:
Café
TK’S Oriental Grill
La Piazza
The China Kitchen
Syrah
Sidewalk

Details & Timing:
Date: 14th February 2026
Lunch: 12:00 PM – 3:30 PM
Dinner: 7:00 PM – 11:30 PM.


k-o-j-i at Conrad Pune Brings Elements of Kin Khao With an Authentic Thai Dining Experience

k-o-j-i at Conrad Pune Brings Elements of Kin Khao With an Authentic Thai Dining Experience

By Manu Vardhan Kannan

Published on February 8, 2026

Starting 2026 on a note of reconnection, k-o-j-i, Conrad Pune’s award-winning modern Asian dining restaurant, invites guests to slow down and rediscover meaningful moments with loved ones through Elements of Kin Khao. This thoughtfully curated Thai dining experience will be available for dinner from 13th to 22nd February, offering a soulful journey into the heart of Thai food traditions.

In Thailand, the phrase Kin Khao means much more than simply “to eat rice.” It is a gentle expression of care, a way of checking in, sharing time, and building connection. Deeply rooted in warmth and togetherness, this philosophy reflects the essence of Thai culture, where food is meant to be shared and flavours are carefully balanced. Elements of Kin Khao brings this spirit to life through an experience that celebrates authentic Thai cooking and the joy of eating together.

Curated by Chef Gopal Subba, Chef De Cuisine, the menu takes diners through a rich journey of Thai flavours, from delicate herbs and fragrant curries to bold umami notes. Each dish reflects harmony and tradition, staying true to the roots of Thai cuisine while offering a refined dining experience.

Guests can begin with soups and salads, followed by a selection of appetisers such as Tod Khao Pod – Thai ground sweet corn cake with lime leaf & lemongrass, Tung Tong – deep fried money bag stuffed with vegetables, Tod Mun Pla – ground fish cake with herbs & red curry, Kratong Tong – coconut based spicy ground prawns served in a crispy basket, and Gae Phad Prik Gaeng – curry based, stir fried lamb.

The main course continues the journey with traditional favourites including Gaeng Phanaeng, Pad Krapow Kai, Pla Neung Manao, and Gaeng Phanaeng Lamb, highlighting classic Thai techniques and regional influences. The experience ends on a comforting note with the iconic Mango sticky rice – Khao Niaow Muang, offering a sweet and satisfying finish.

Set within the contemporary elegance of k-o-j-i, Elements of Kin Khao encourages diners to share plates, slow down, and reconnect. It is an experience where food becomes a conversation and every meal feels warm, familiar, and welcoming.

Event Details:

What: Elements of Kin Khao

When: 13th - 22nd February

Where: k-o-j-i, Conrad Pune


Al Habtoor City Unveils Refined Ramadan Dining Experiences for 2026

Al Habtoor City Unveils Refined Ramadan Dining Experiences for 2026

By Hariharan U

Published on February 7, 2026

As the Holy Month of Ramadan approaches, Al Habtoor City is set to offer a season of mindful gatherings and indulgent dining through a series of curated Iftar and Suhoor experiences across its landmark hotels. Located between Sheikh Zayed Road and the Dubai Water Canal, the destination brings together serene settings, thoughtful hospitality and diverse culinary offerings that reflect the spirit of togetherness and reflection central to Ramadan.

At Al Habtoor Palace Dubai, the Ramadan Garden at the Winter Garden returns as an elegant open-air venue designed to host up to 800 guests. Enhanced with Islamic-inspired décor, soft lighting and comfortable seating, the space creates a welcoming ambience for breaking the fast. The Iftar buffet features a wide spread of Arabic and international favourites, including hot and cold mezze, lamb ouzi, live cooking stations and traditional Ramadan beverages such as Jallab, Tamer Hindi and Kamer El Dine. Desserts like baklava, knafeh and Um Ali complete the experience. As the evening transitions into Suhoor, guests can enjoy lighter fare, interactive food stations, gentle oud music and classic board games, creating a relaxed late-night setting. Guests staying across the Al Habtoor City Hotel Collection can also enjoy a special Stay & Dine offer with savings at the Ramadan Garden.

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For those seeking a vibrant family-friendly setting, The Market at Hilton Dubai Al Habtoor City presents an expansive Iftar buffet from mid-February to mid-March. Featuring live kitchens and a rotating menu, the spread includes Middle Eastern Ramadan staples such as Madfoon, Harees, Machboos and Luqaimat alongside international selections, making it suitable for both small and large gatherings. Special group pricing further enhances its appeal for corporate and social bookings.

Complementing the dining experiences, Silk Spa at Al Habtoor City offers restorative spa rituals designed to rejuvenate the body and mind during the fasting period. Together, these experiences position Al Habtoor City as a refined destination for meaningful Ramadan moments in 2026.

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