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By Nishang Narayan
Published on August 21, 2024
Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.
These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.
India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.
Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.
Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.
Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."
The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.
These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.
The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.
Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.
About Pernod Ricard India
Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.
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By Hariharan U
Published on April 10, 2026
Sheraton Grand Bangalore Hotel at Brigade Gateway brings the bold and rustic flavours of western Tamil Nadu to the city with its latest culinary showcase, Flavours of Kongunadu, hosted at High Ultra Lounge.
Celebrating the rich culinary heritage of Kongunadu, the experience highlights a cuisine known for its robust spices, earthy ingredients, and deeply rooted agrarian traditions. The showcase offers guests an opportunity to explore flavours that are both hearty and intensely satisfying.
Curated by Chef Gopinath, the menu brings together a thoughtful mix of vegetarian and non-vegetarian delicacies. Highlights include Kongu Mushroom Milagu Fry and Karuveppilai Baby Potato Roast, alongside signature dishes such as Mutton Kola Urundai and Pallipalayam Chicken Fry, each reflecting the authentic taste and character of the region.
Complementing the food is a curated selection of gin-based cocktails designed to enhance the flavour profile of the cuisine. Creations such as Pepper Leaf Gin Smash, Curry Leaf Gin Fizz, Spiced Tamarind Gin Sour, and Smoked Botanical Gin Tonic add a contemporary edge to the traditional spread.
Set on the 31st floor, High Ultra Lounge offers sweeping views of the Bengaluru skyline, pairing the culinary journey with a vibrant, high-energy ambience that transitions seamlessly from sunset to late evening.
With its blend of regional authenticity and elevated dining, Flavours of Kongunadu presents a unique opportunity for guests to experience the essence of Tamil Nadu’s western region in a contemporary rooftop setting.
In a strategic move to align with evolving urban consumer preferences, Brigade Hospitality has relaunched its flagship bakery brand, The Baking Company (TBC), introducing a refreshed concept focused on quality, convenience, and contemporary design.
Currently operating at prominent locations including the World Trade Center and The Woodrose, the brand continues to position itself within high-end commercial and lifestyle spaces. Strengthening its presence, a third outlet is set to open later this month at Brigade Tech Gardens, with three additional outlets planned across Bengaluru within the year.
The relaunch reflects a conscious effort to reimagine the brand for today’s fast-paced, quality-conscious consumers. With a strong emphasis on freshness and accessibility, The Baking Company aims to seamlessly integrate into everyday urban routines while maintaining a premium positioning.
“The Baking Company holds a special place in our portfolio, and this relaunch reflects our effort to reimagine the brand for today’s fast-paced, quality-conscious consumer. With a strong focus on freshness, convenience, and design, we aim to create a bakery experience that fits seamlessly into everyday urban life,” said Gurmeet Singh.
The menu has been curated to cater to diverse tastes, offering a wide range of bite-sized savouries, desserts, and beverages. Guests can expect an assortment of sandwiches, sliders, doughnuts, macarons, tartlets, and gourmet cakes. In line with changing consumer preferences, the brand is also expanding its focus on healthier options, incorporating fresh ingredients and select superfoods.
Operationally, the brand leverages a central kitchen model supported by a hub-and-spoke distribution system, ensuring consistency in quality, food safety, and efficiency across all outlets. This structured approach positions The Baking Company for scalable growth while maintaining product integrity.
With this relaunch, Brigade Hospitality blends the familiarity of a well-loved brand with a modern, forward-looking vision. As the brand expands its footprint, it aims to establish itself as a preferred urban bakery destination for India’s evolving consumer base.
By Manu Vardhan Kannan
Tipsy Tiger Garden Bar in Mumbai is currently hosting a Korean Food Festival, bringing the vibrant and bold flavours of Korean cuisine to the spotlight. The limited-time menu celebrates comfort food with a modern twist, inspired by the growing popularity of Korean dishes around the world.
As part of the festival, the restaurant has introduced two special additions that stand out for their flavour and presentation. The Big Bowl Ramen is a highlight, created as an oversized and filling dish for those who enjoy generous portions. Known as one of the biggest ramen bowls in Mumbai, it offers a hearty and shareable experience that adds a fun element to dining.
For those looking for something more indulgent, the Cheese Baked Ramen offers a rich and satisfying option. This oven-baked dish comes layered with gooey cheese and bold flavours, delivering a comforting and decadent experience. With only 10 portions prepared each day, it also adds a sense of exclusivity to the menu.
To go along with the food, the bar features eight beers on tap, including a seasonal mango cider that brings a fresh and fruity balance to the rich dishes. The combination of bold flavours and refreshing drinks adds to the overall appeal of the festival.
With its focus on flavour, portion size, and limited-time offerings, the Korean Food Festival at Tipsy Tiger Garden Bar creates a dining experience that is both enjoyable and memorable.
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