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By Nishang Narayan
Published on August 21, 2024
Pernod Ricard India, a key player in the Indian spirits and wine industry, has unveiled its ambitious plan to triple revenue over the next decade by prioritizing premiumization and innovation. As part of this strategic move, the company has launched two new premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. These additions follow the successful introduction of Longitude 77, the first Indian Single Malt by Pernod Ricard.
These launches underscore Pernod Ricard India's commitment to strengthening its position in the rapidly growing premium whisky segment, which has seen evolving consumer preferences in recent years. The company aims to leverage its strong market presence, with Royal Stag and Blenders Pride already holding leadership positions in their respective categories.
India is a crucial market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's Make in India initiative. The introduction of these two new whiskies reflects the company's commitment to "innovating in India" by offering distinctive flavors and taste profiles once exclusive to imported whiskies. As India solidifies its status as one of the largest whisky-consuming markets globally, Pernod Ricard India is poised to redefine the whisky experience for aspirational and experimental Indian consumers.
Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This results in a vibrant and intricate flavor profile, further enhanced by its packaging, designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.
Meanwhile, Royal Stag Double Dark Peaty Whisky introduces a smoky blend profile, a first in its segment. It features double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits. Its contemporary packaging, crafted by FCB India, further differentiates it in the market.
Sustainability is also at the forefront of these new products. Both feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments under the "Good Times From a Good Place" roadmap.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, highlighted the significance of these launches, stating, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77, these unique line extensions demonstrate our commitment to innovation and premiumization, something we are truly thrilled about at Pernod Ricard India."
The company, deeply committed to the "Make in India" initiative, has a 30-year legacy of industry innovation and disruption. The launch of Longitude 77 marked a significant milestone in this commitment, showcasing India's capability in offering ultra-premium, authentic luxury products to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, setting industry benchmarks and shifting focus from volume to value-driven strategies.
These strategic launches not only reinforce Pernod Ricard India's commitment to the Indian market but also set the stage for potential global expansion. With Royal Stag available in 44 countries and Blenders Pride in 15, these brands are a testament to the global appeal of Indian spirits.
The products will be rolled out in phases, starting with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in UP, Haryana, Odisha, Telangana, and Goa. A pan-India rollout is expected by December 2024.
Blenders Pride Four Elements is positioned between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products, priced at a premium to their base variants, aim to attract new blend profile seekers and experimental consumers, establishing new benchmarks in the market.
About Pernod Ricard India
Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and is a fast-growing multinational alcohol-beverage company delivering quality products across the country. With a dynamic and premium portfolio led by Seagram's whiskies and a strong commitment to the "Make in India" initiative, Pernod Ricard India continues to set industry standards in innovation and excellence.
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Published on May 8, 2025
This Mother’s Day, Four Seasons Hotel Mumbai invites families to create memories wrapped in love and flavour with ‘A Recipe for Love’, a thoughtfully curated Sunday brunch at Opus, their vibrant all-day dining venue.
More than just a meal, this experience is a celebration of the women who inspire us daily. Guests can enjoy the lively ambiance of Opus or opt for an exclusive affair at The Modernist, as families unite over a soulful spread and engaging activities. From DIY cocktail, salad, and tiramisu stations—where kids and partners can surprise Mom with handcrafted treats—to a live band adding melody to the moment, every detail has been planned with heart.
To toast the occasion, every guest will be welcomed with a complimentary glass of Prosecco, adding a sparkle to the afternoon.
“At Four Seasons Mumbai, we believe the most cherished memories are those crafted with intention and heart. We invite families to handcraft a beautiful personal experience filled with love, gratitude, and the joy of giving back to the women who give us everything,” shares Nitesh Gandhi, General Manager.
The brunch menu is a global journey through flavours—featuring a rich variety of world cuisines along with comforting local favourites, curated to match the warmth and richness of a mother’s hug.
Adding to the love are thoughtful giveaways including Ras miniatures, a 5-piece truffle or macaron gift box, and a 15% spa discount coupon, letting moms take home not just memories, but some well-deserved pampering too.
Event Details:
Venue: Opus & The Modernist, Four Seasons Hotel MumbaiDate: Sunday, 11 MayTime: 12:30 PM – 4:00 PMReservations: +91 77100 33143
Celebrate her day, her way — with love, laughter, and flavours that last.
By Manu Vardhan Kannan
Mother's Day is just around the corner, and what better way to honour the amazing women in our lives than with a delicious meal she didn’t have to cook? From lavish brunches to mango-themed delights and sweet gestures, these restaurants are going all out to make her feel special. Here’s your guide to the top dining experiences this Mother’s Day 2025:
Celebrate Generations at ITC Maratha, Mumbai
ITC Maratha’s Peshwa Pavilion is offering a heartfelt brunch experience on May 11th from 12:30 pm to 3:30 pm. Celebrate with your mother for 20% savings, or go one step further by bringing along your grandmother too for a 30% discount—celebrating three generations together with love and flavour.
Sahar, Andheri East, MumbaiFor Reservations: Restaurantreservation.Itcmaratha@itchotels.in
Brunch & Big Love at Courtyard by Marriott, Mumbai
At MoMo Café, treat your mom to soulful music, Punjabi delicacies by Chef Sweety Singh, and sparkling wine. Moms get a 50% discount. Choose from alcoholic & non-alcoholic packages on May 11th. Bonus: Giveaway vouchers for all moms!
Mango Magic at one8 Commune
If your mom loves mangoes, one8 Commune’s “For the Love of Mango” menu is unmissable! Featuring Mango Carpaccio Salad, Chipotle Mango Chicken Taco, and the indulgent Mango & Pistachio Delice, this limited-time menu is a tropical treat.
Khatta-Meetha Mango Feast at Copper Chimney
The “Aam Carnival 3.0 – Khatta Meetha Edition” adds a playful Indian twist to mango dishes. From spicy Tadka Ambi Chicken to sweet Mango Shahi Cake Toast, it’s a celebration of all things tangy, sweet, and nostalgic.
Sweet Cupcake Surprise at The Bluebop Café
Dine in on May 12th and moms get a free flower cupcake! For home celebrations, get two complimentary cupcakes on orders from Bluebop Café or from Bluebop Bakes.
Free Dessert Love at Baliboo
Baliboo is spreading the love with complimentary desserts for all women. A simple, inclusive gesture to make all maternal figures feel appreciated.
Tropical Treats at Thyme & Whisk
From Mango Coconut Curry with Jasmine Rice to Mango Tiramisu, this summer menu is a mango lover’s dream. Cool down with Raw Mango Cooler or end on a rich Mango Basque Cheesecake.
Mango Treats at Mad Doh’s
Celebrate mango season with creamy Mango Cheesecake, tropical Mango Tiramisu, and the refreshing Mango Guacamole Burrata Bowl. Perfect for a fun and flavourful Mother’s Day!
A Joyful Mango Affair at The Nines
Enjoy elegant Mango Bocconcini Salad, spicy Mango Paneer, and rich Mango Cheesecake at The Nines. Their limited-edition mango menu brings flavour, creativity, and warmth to the table.
DIY Pizza Fun at Si Nonna’s
Get hands-on with Si Nonna’s "Make Your Own Pizza" experience on May 11th. Create cheesy memories with mom as you pick toppings and enjoy classic Italian favourites. Don’t miss Nonna’s Tiramisu!
When: May 11th, 12 to 7 pm
Refined Dining at Amelia, BKC
Celebrate over truffle ravioli, wine, and mango desserts like Mango Tres Leches and Golden Custard Mango Pie at this elegant European restaurant. A luxurious yet comforting setting to honour her day.
No matter how you celebrate—be it brunch, pizza-making, or mango indulgence—these dining experiences are designed to fill her heart (and plate) with joy. Don’t wait—book now to make her feel truly cherished this Mother’s Day!
Chalu Aapna Desi Chinese, the popular Indian-Chinese QSR brand known for its signature blend of Indian spices and Chinese flavours, has closed the financial year at ₹121 crore, recording a 128% year-on-year growth. The brand has also unveiled plans to launch 150 new outlets across India in 2025, strengthening its presence in the fast-growing QSR space.
As part of this expansion, 10 new outlets are set to open this quarter in cities including Agra, Patiala, Bhiwadi, Ludhiana, Delhi (DLF Motinagar), and Pune. With last year’s footprint crossing 80 new outlets, Chalu is now operational in over 33 cities with more than 200 outlets nationwide.
“We are not just opening restaurants, we are trying to build a culture, as for us Chalu Aapna Desi Chinese has always been more than just food,” said Vibhanshu Mishra, Founder of Chalu Aapna Desi Chinese. “It is the experience we want to give and create for our customers. We want you to have the loud laugh with friends over our hot and spicy chilly chicken, or if you’re craving for a post-work noodles that just hit the right spot, we are there for you.”
Started in 2020, Chalu Aapna Desi Chinese quickly gained popularity for its bold and flavourful approach to Chinese dishes with a local twist. From classics like Hakka Noodles and Chilly Chicken to their own fusion specials, the brand has become a go-to name for desi Chinese cuisine lovers.
The cities selected for new openings reflect a mix of growing urban demand and a shared enthusiasm for food culture. Whether it’s the lively markets of Agra or the corporate pace of Pune, Chalu is tailoring its experience to suit each location while retaining its trademark style.
Chalu’s growth is not limited to the Indian market. The brand is now set to go global with its first international venture in Ontario, Canada, scheduled for launch soon. This marks a key step in its vision to take the #Bchalu experience to Indian food lovers worldwide.
With this wave of expansion, Chalu Aapna Desi Chinese continues to redefine quick-service dining with a truly local soul and global ambition.
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