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By Manu Vardhan Kannan
Published on October 3, 2025
In a defining moment for India’s startup ecosystem, Prime Minister Narendra Modi personally engaged with Azimuth’s ‘Business on Wheels’ showcase at the Uttar Pradesh International Trade Show (UPITS 2025). This powerful endorsement validates the company’s vision of reinventing everyday entrepreneurship through modern, scalable, and world-class mobile infrastructure.
Azimuth’s Founder, Puneet Anand, received direct recognition from PM Modi, underscoring the government’s commitment to supporting innovators who are reshaping India’s business landscape. The Prime Minister’s interaction sent a strong message of encouragement to risk-takers and entrepreneurs working to transform traditional models into smart, sustainable solutions.
Azimuth’s mission is clear: moving beyond the outdated, rusty thelas to smart wheels, food trucks, and mobile trailers that redefine how small businesses operate in urban and semi-urban India. This aligns seamlessly with national initiatives like Make in India and Atmanirbhar Bharat, aiming to formalize street food vending, foster mobile entrepreneurship, and create global benchmarks for innovation.
The showcase highlighted how Azimuth’s mobile units from food trucks and retail trailers to marketing vans and container models, are driving easy entrepreneurship. With pan-India operations headquartered in Noida, Uttar Pradesh, and a second unit in Erode, Tamil Nadu, Azimuth is scaling mobility solutions for businesses nationwide.
“From street food to export-ready mobile units, India’s business-on-wheels movement is setting a global standard,” noted PM Modi during the interaction. The endorsement reflects India’s golden path towards building a formal, innovative, and self-reliant street economy where small businesses thrive with modern design and engineering.
As Azimuth continues to expand, its ‘Business on Wheels’ model represents a new wave of Indian entrepreneurship, smart, scalable, and proudly Made in India.
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