ZYTO, a new premium vodka brand from Poland, has officially launched in the Indian market through Serenity Beverages Private Limited. This brand is set to redefine luxury in the Indian alcohol industry with its blend of quality and affordability.

Founded by Kashyap Salla and his fitness enthusiast friends, ZYTO was born from a shared passion for creating something unique. The name ZYTO, which means "Rye" in Polish, reflects its origin in Poland, where it is meticulously distilled using the finest ingredients.

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“We dreamt of a vodka that transcended the ordinary. A vodka meticulously crafted in Poland, steeped in tradition, yet refreshingly youthful in its approach. We achieved unparalleled smoothness through a rigorous distillation process, ensuring a taste that elevates every sip. ZYTO is for the young and ambitious who refuse to compromise on quality, but also value accessibility. It's the perfect expression of luxury redefined, a premium vodka experience you can truly own,” says Kashyap Salla, founder of ZYTO.

ZYTO offers two distinct variants: ZYTO 3 and ZYTO Luxe. ZYTO 3, priced at ₹2,500, is crafted through a triple-distillation process, resulting in a clean and smooth taste. For those seeking an even more refined experience, ZYTO Luxe, priced at ₹3,500, undergoes a five-stage distillation process, offering unparalleled smoothness.

Both variants are made with crystalline water and undergo rigorous filtration to ensure purity, resulting in a vodka that’s velvety smooth with every sip. ZYTO aims to cater to the young and ambitious consumer who values quality but also appreciates accessibility.

“Crafted with precision, savored with elegance – experience the purity of perfection,” encapsulates the ZYTO philosophy. The brand is designed for those who want to celebrate life’s moments with a touch of sophistication, without compromising on quality.

With its innovative approach and commitment to excellence, ZYTO is set to make a significant impact in the Indian vodka market, offering a luxurious experience at a competitive price.