McDonald’s has bounced back to growth, reporting a 3.8% rise in global same-store sales for the second quarter of 2025, driven by smart value-driven offerings and creative pop culture collaborations. The uptick marks a positive shift for the brand after four quarters of sluggish or declining growth, helped along by consumer-focused strategies aimed at easing economic concerns.

International markets led the charge, while sales in the US rose by 2.5%, reversing the downward trend seen in previous quarters. The brand’s strong quarter was supported by promotions tied to pop culture, such as limited-time offers linked to the Minecraft movie and Squishmallows collectibles, which drew attention from younger audiences and families alike.

Alongside the promotions, the launch of a $5 meal bundle and the introduction of new chicken items helped McDonald’s connect with budget-conscious customers seeking both value and variety. These strategies appear to have paid off, positioning McDonald’s for continued momentum.

“The overall second-quarter results show that McDonald's strategy is working and could lead to sustained same-store sales outperformance compared to the rest of the industry,” noted Jon Tower, analyst at Citi.

The rebound in the US is particularly notable, especially when compared to competitors like Chipotle Mexican Grill and Pizza Hut, which continue to face challenges in communicating value to consumers. McDonald’s blend of affordability and fun has given it a clear edge, demonstrating how well-timed promotions and accessible pricing can win over today’s cautious diners.

Little Caesars customers in Los Angeles might soon find a robot at their doorstep delivering HOT-N-READY® pizzas, thanks to a new collaboration between Serve Robotics Inc. (Nasdaq: SERV), the nation’s third-largest pizza chain, and Uber Eats (NYSE: UBER).

The partnership introduces autonomous sidewalk delivery robots into Little Caesars’ Los Angeles delivery operations via Uber Eats, enhancing service speed, convenience, and sustainability. This move builds on Serve’s existing footprint in Los Angeles, Miami, Dallas, and Atlanta, with additional U.S. cities expected soon.

Ali Kashani, CEO of Serve Robotics, said: “Delivering for a beloved national chain like Little Caesars is another opportunity for us to show how we help merchants grow and give consumers a better delivery experience. Seeing a Serve robot at your door will soon become as much of a weekly tradition as pizza night.”

Serve’s third-generation robots are designed with pizza delivery in mind, featuring an expanded cargo bin that can hold four 16-inch pizzas plus sides and drinks, all while maintaining optimal temperature and quality en route.

Trish Heusel, Vice President of Innovation at Little Caesars, added: “Little Caesars is always looking for ways to be innovative in the restaurant industry, and we are proud to partner with Serve Robotics and Uber Eats to deliver our delicious pizzas to our customers in Los Angeles. Partnering with Serve allows us to deliver a solution that aligns with our commitment to better service and technology-forward solutions while reducing our environmental footprint.”

Megan Jensen, Head of Autonomous Delivery Operations at Uber Eats, noted: “By combining smart technology with everyday convenience, we’re making delivery easier, more reliable, and more sustainable.”

Customers in Serve’s Los Angeles delivery zone can now opt for autonomous delivery when ordering Little Caesars through the Uber Eats app.

Ranchi’s food scene just got a global upgrade as McDonald’s India (North & East) unveiled two new restaurants in the city — at Mall of Ranchi and Panache 99, Circular Road. This strategic expansion strengthens the brand’s presence in Jharkhand, following successful outlets in Jamshedpur and Dhanbad.

Ranchi, known for its vibrant youth culture, love for sports, and tight-knit community, now has more reasons to celebrate — with not just one, but two centrally located McDonald’s outlets offering a modern, accessible dining experience.

Two New Destinations for a Global Menu

Each restaurant combines a contemporary aesthetic, globally inspired décor, and a warm ambience. Together, the new locations span 3,034 sq. ft. and offer a combined seating capacity of 197, with both dine-in and takeaway options available.

Speaking on the launch, Mr. Rajeev Ranjan, Managing Director of McDonald’s India – North and East, shared:

“It fills us with immense joy to open our doors in Ranchi, a city that beautifully blends rich Jharkhand traditions, youthful energy, and the warmth of 'sab saath mein' spirit. We look forward to becoming a part of Ranchi's everyday moments — whether it's students catching up after college, families celebrating festivals, or friends unwinding after exploring Tagore Hill or Rock Garden.”

An Elevated McDonald’s Experience

Customers at both outlets can expect:

• Self-ordering digital kiosks

• Table service

• Guest experience leaders for personalized assistance

Menu Highlights

The menu features a delicious mix of global favourites and Indian classics, including:

• Maharaja Mac, McVeggie, McAloo Tikki

• McSpicy Burgers, McChicken, McCrispy Chicken, and Chicken McGrill

• McDonald’s signature French fries, wraps, beverages, and desserts

Whether you're grabbing a quick bite between classes, enjoying a family outing, or celebrating a shopping spree, these outlets aim to be the go-to hangout spot for Ranchiites.

Job Creation & Community Growth

In line with McDonald’s commitment to community development, the Ranchi outlets will also generate employment opportunities for youth, especially those from underprivileged backgrounds, under the McDonald’s for Youth initiative. Aspiring candidates can apply by emailing hiring.ngo@del.in.mcd.com.

About McDonald’s India – North & East

Operated by Connaught Plaza Restaurants Pvt. Ltd., McDonald’s has a footprint of close to 245 restaurants and 100 McCafés across the North and East of India. The brand focuses on affordability, high-quality local sourcing, and customer-centric service, making it a preferred food destination for millions.

For more information, visit www.mcdindia.com or follow them on Facebook, Instagram, Twitter, YouTube, and LinkedIn.