Prasuma Makes History: First Indian Food Brand to Win International Taste Award

Prasuma Makes History: First Indian Food Brand to Win International Taste Award

By Author

Published on February 23, 2024

Prasuma, a prominent Frozen Foods brand in India known for its dedication to quality and taste, has reached a remarkable milestone by becoming the first Indian food brand to secure an International Taste Award. Both their Spicy Chicken Momos and BBQ Chicken Bao Buns have earned a notable 2-star rating at the Superior Taste Award 2024, presented by the prestigious International Taste Institute in Brussels.

Expressing her excitement, Lisa Suwal, CEO of Prasuma, stated, "This recognition is truly thrilling. To have our quintessentially Indian street snack, the humble Momo, acknowledged on the global stage by an Indian brand is truly elating! We invest considerable effort and passion to ensure that every item on our menu is not only fresh but also irresistibly delicious. We use the highest quality vegetables, spices, and flour sourced directly from farms or regions where they are naturally at their best. Our commitment to using top-notch ingredients, mimicking the expertise of a seasoned hand in a kitchen, sets Prasuma apart."

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The judging criteria, evaluating parameters such as first impression, vision, olfaction, taste, and texture, underscored Prasuma's dedication to excellence in every facet of their culinary creations. The products underwent independent tasting by some of the world's leading chefs, representing over 20 countries, known for their achievements in the culinary world. These chefs include Michelin Star restaurant chefs and those serving Presidents, Prime Ministers, and Royalty.

Prasuma's commitment to perfection is evident in its meticulous attention to detail, from sourcing the freshest ingredients to refining their recipes. With over 38 years of expertise, Prasuma has become synonymous with quality and excellence in the food industry. As the trailblazer of the Fresh & Chilled Deli Meats and Ready to Cook Momos segment in India, Prasuma has garnered a stellar reputation among top modern retail outlets, restaurants, chefs, and consumers nationwide.

The company's philosophy revolves around a family of passionate, self-proclaimed food enthusiasts dedicated to experimenting with the finest ingredients and recipes. Whether inheriting recipes from generations or crafting innovative creations from recent kitchen experiments, Prasuma's objective is to offer the best to the evolving Indian consumer, making each day delicious.


McDonald’s India (North & East) Spreads Festive Cheer with Special Meal Offers

By Manu VArdhan Kannan

Published on October 5, 2025

McDonald’s India – North and East has announced the launch of its Festive-Meals, available at a special price with up to 51% off, adding more flavour and joy to the celebrations this festive season. The limited-time offer aims to make moments of Durga Puja and Diwali even more special by bringing families and friends together over affordable and delicious McDonald’s favourites.

As part of the campaign, McDonald’s has also released a festive anthem film celebrating togetherness, joy, and inclusivity. The film showcases how Festive-Meals bring communities closer, allowing people to share laughter, music, and happy moments over their much-loved burgers and fries.

Speaking about the initiative, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “For more than 25 years, McDonald’s has been woven into the fabric of India’s festive spirit. Each festival gives us the chance to connect with our customers through cherished moments of celebration. This year, the Festive Meal offers continue that tradition by making every festive gathering more delightful, with the familiar taste and everyday value that bring families and friends together at McDonald’s.”

To ensure inclusivity, McDonald’s is also offering No Onion, No Garlic (NONG) versions of favourites like the McAloo Tikki Burger and Happy Meals®, catering to festive food preferences. The brand continues to uphold one of the strictest vegetarian and non-vegetarian segregation practices in the industry, maintaining separate kitchens, storage, and equipment to ensure 100% purity for vegetarian food.

Notably, McDonald’s India stands out as the only market globally with fully vegetarian restaurants, located in Jammu (New Track-Tarakote Marg and Ardhkuwari) and Amritsar (near the Golden Temple). These outlets reflect the brand’s respect for local traditions while offering the familiar McDonald’s experience.

The Festive Meal brings exceptional value , the McAloo Tikki Value Meal (Burger + Fries + Beverage) is priced at just ₹99 instead of ₹203, while a wholesome 4-course meal available at a special price. Exciting offers are also available across McDonald’s premium burger range, making the season even more delightful.

Customers can enjoy these Festive-Meals via dine-in, takeaway, drive-thru, or through delivery on the McDonald’s app, Swiggy, and Zomato.


KFC and Snickers Team Up for India’s First-Ever Brand Collaboration

KFC and Snickers Team Up for India’s First-Ever Brand Collaboration

By Manu Vardhan Kannan

Published on October 5, 2025

KFC India and Snickers India have announced their first-ever brand collaboration with a limited-edition dessert,  the KFC X Snickers Choco Mousse Cake. This unique creation combines layers of chocolate-soaked sponge, creamy chocolate mousse, and finely chopped Snickers pieces, making it a dessert that’s indulgent, fun, and unforgettable.

This partnership marks a milestone moment, bringing together KFC’s 30-year legacy of delivering innovative food experiences in India with Snickers’ reputation as the ultimate hunger-satisfying chocolate bar.

Speaking on the collaboration, Aparna Bhawal, Chief Marketing Officer, KFC India & Partner Countries, said, “Who would’ve imagined KFC & Snickers in the same sentence, let alone the same plate. That’s the fun of this collaboration, two iconic brands coming together to create something unexpected and delicious! The KFC X Snickers Choco Mousse Cake is our first co-created dessert and the ultimate finger lickin’ good finale to a KFC meal.”

Adding to this, Nikhil Rao, Chief Marketing Officer, MW India, shared, “Today’s Gen Z audience seeks not just great taste but also share-worthy experiences. Our collaboration with KFC India brings the iconic taste of SNICKERS® into a dessert experience that is indulgent, fun, and crafted for a new generation of food explorers. This partnership celebrates two beloved brands coming together to offer something bold and exciting that consumers didn’t even know they wanted but will now crave.”

The KFC X Snickers Choco Mousse Cake is available for a limited time across 1,300+ KFC restaurants in India, for dine-in and takeaway, as well as via the KFC app, website (online.kfc.co.in), and leading food delivery apps. Fans can also pre-order via the KFC app to skip queues and enjoy this finger lickin’ good dessert right away.


Celebrate Diwali with Quro: India’s Artisanal Liqueur

Celebrate Diwali with Quro: India’s Artisanal Liqueur

By Hariharan U

Published on October 4, 2025

This Diwali, make your celebrations memorable with Quro, India’s first liqueur of its kind. More than a drink, Quro is an artisanal expression of heritage, craftsmanship, and individuality perfect for gifting during the festival of lights.

Crafted from 36 carefully selected ingredients sourced from across India including vibrant fruits, fragrant flowers, and traditional herbs and spices, Quro balances smoothness with complexity. Its flavour is at once familiar and intriguingly new, making it ideal for festive toasts, sharing special moments, or gifting to loved ones.

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Quro’s elegant packaging, inscribed with the name in multiple Indian scripts, celebrates the country’s diversity and adds a distinctive touch to any Diwali gift. The liqueur is versatile: sip it neat, enjoy it as a spritz, or try signature serves like the Quro Qrisp.

“Gifting Quro isn’t just about celebration; it’s about honouring tradition, togetherness, and the spirit of Diwali with something thoughtfully crafted and truly original,” says the team at Inspired Spirits.

About Inspired Spirits

Founded in 2023 by Anmoll Alok Bansal, Inspired Spirits was born out of a vision to bring innovation and creativity to India’s spirits category. Recognising a gap for bold experimentation in flavours and ingredients, Anmoll set out to reimagine what premium homegrown spirits could be.

Quro is the first creation from Inspired Spirits, a contemporary liqueur that celebrates curiosity, craftsmanship, and bold ideas. It marks the beginning of a journey to redefine how India experiences and engages with artisanal spirits.

  • Available at: Select premium wine stores across Goa

  • Follow on: Instagram and LinkedIn

This festive season, let Quro light up your celebrations with a gift that is bold, timeless, and unmistakably Indian.

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