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By Manu Vardhan Kannan
Published on March 21, 2025
In the ever-evolving hospitality industry, where reputation, guest satisfaction, and visibility dictate success, branding has become a cornerstone for businesses to thrive. Praveen Tiwari, Founder of Bizzcom Solutions, emphasizes that while branding covers multiple facets, the role of a Public Relations (PR) agency is central to creating, maintaining, and amplifying a hospitality brand. A strategic PR partner not only helps position a business as a market leader but also builds trust, strengthens guest loyalty, and navigates challenges with confidence.
In today’s competitive landscape, where countless properties compete for attention, having a distinct brand identity is essential. PR agencies help hospitality businesses define their vision, mission, and core values while crafting narratives that resonate with target audiences. For example, a boutique hotel might highlight luxury and exclusivity, whereas a hotel chain may focus on affordability and reliability. Through tailored messaging and impactful campaigns, PR agencies ensure that each brand’s unique character stands out and connects emotionally with guests.
Visibility is another pillar of success, and PR agencies excel in ensuring that hospitality brands are seen by the right audience at the right time. Their strong relationships with journalists, influencers, and bloggers covering travel and hospitality enable them to secure prominent coverage across media platforms. Whether promoting a new hotel opening, announcing a restaurant’s revamped menu, or highlighting a seasonal offer, PR agencies drive awareness and bookings through strategic media outreach. Positive press and social media coverage not only boost a brand’s credibility but also enhance its appeal to potential guests.
Beyond visibility, storytelling plays a key role in forging emotional bonds. PR agencies are experts at creating stories that humanize a brand and build lasting impressions. Whether sharing the history of a heritage hotel or the eco-friendly initiatives of a modern resort, these narratives create emotional connections with guests and inspire loyalty. A luxury resort, for instance, might tell the story of its commitment to environmental conservation, encouraging guests to become advocates for the brand.
In today’s digital age, reputation management is a critical function of PR agencies. A single negative review or online controversy can impact a brand’s image. PR professionals proactively monitor online presence, respond to guest feedback, and ensure a consistent and positive brand voice across platforms. When crises arise—be it a food safety issue or operational disruption—a PR agency’s expertise in crisis communication helps manage situations effectively, preserving trust and helping brands recover stronger.
Guest relationships also benefit significantly from well-executed PR strategies. Through personalized communication, loyalty campaigns, and engagement initiatives like contests or live Q&A sessions, PR agencies cultivate a sense of community around hospitality brands. Recognizing loyal guests, sharing success stories, and offering exclusive promotions foster trust and encourage repeat visits.
Finally, PR agencies deliver measurable results through data-driven approaches. By tracking media coverage, campaign performance, and guest sentiment, they provide actionable insights to optimize branding efforts. In a sector where trust, loyalty, and guest experience define success, partnering with a skilled PR agency is no longer optional—it’s essential.
By entrusting branding, media outreach, and reputation management to experts, hospitality businesses can focus on delivering exceptional guest experiences while building resilient, recognizable brands in a competitive marketplace.
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Published on March 28, 2025
The LaliT Suri Hospitality Group has been awarded the prestigious DI-verse Certification at Purple Fest 2025, held at Rashtrapati Bhavan. This esteemed recognition, presented by the Department of Empowerment of Persons with Disabilities (DEPwD), Ministry of Social Justice & Empowerment (MSJE), in collaboration with the American India Foundation (AIF), acknowledges organizations that exhibit outstanding dedication to workplace inclusivity for Persons with Disabilities (PwDs).
A Commitment to Diversity, Equity, and Inclusion
As a pioneering force in Diversity, Equity, and Inclusion (DEI), The LaliT Suri Hospitality Group has established itself as a model for corporate India, implementing policies that promote accessibility, equal opportunities, and an inclusive work culture. The group actively supports employment, training, and career development for marginalized communities, including individuals with disabilities.
The DI-verse Certification stands as a testament to the Group’s unwavering commitment to creating a barrier-free and equitable workplace, where talent is recognized beyond differences, and diversity is celebrated as a strength. Through structured interventions such as inclusive hiring, workplace accessibility enhancements, and sensitization programs, The LaliT Suri Hospitality Group continues to inspire the hospitality industry to embrace inclusive employment practices.
Industry Recognition and Leadership
Keshav Suri, Executive Director of The LaliT Suri Hospitality Group & Founder of the Keshav Suri Foundation, expressed his pride in receiving the DI-verse Certification:
"DEI is in the DNA of The LaliT. This award stands as testimony to our firm belief that hospitality goes beyond service; it truly is about creating spaces for everyone, regardless of ability. Staying true to our mission, The LaliT Suri Hospitality Group shall continue to build an inclusive and equitable nation that empowers individuals through equal opportunities and enriches businesses."
Purple Fest 2025: A Milestone for Accessibility and Inclusion
Purple Fest 2025 has emerged as a landmark event in India’s accessibility and inclusion movement, bringing together leaders, changemakers, and organizations committed to creating a more equitable society. The recognition of The LaliT Suri Hospitality Group at this prestigious platform further strengthens its role as a leader in promoting inclusive employment practices within the hospitality sector.
By championing diverse talent and fostering an inclusive work environment, The LaliT Suri Hospitality Group sets a benchmark for the industry, reinforcing that true hospitality extends beyond service—it creates spaces where everyone belongs.
Published on March 27, 2025
With global travel rebounding post-pandemic, casino enthusiasts are looking for destinations that provide the same thrill as Las Vegas—without the hefty price tag. According to Google Destination Insights, the demand for affordable gaming hotspots is on the rise, proving that luxury gaming experiences don’t have to come at a high cost.
"For many travelers, the idea of a casino vacation means high stakes and luxury, but that doesn’t have to mean expensive," explains Bryan Zarpentine, betting expert at Casino.com. "Many destinations now offer top-tier gaming experiences at a fraction of Vegas prices."
As inflation increases travel expenses, savvy tourists are searching for destinations where their money stretches further. Many budget-friendly locations provide five-star stays, gourmet dining, and VIP casino perks—ensuring an unforgettable experience without overspending.
Additionally, the rise of digital nomadism is influencing casino tourism, as travelers seek longer, cost-effective stays that combine work and leisure.
"Social media plays a key role in exposing travelers to budget-friendly casino hotspots," says Zarpentine. "By leveraging travel hacks, credit card rewards, and off-peak deals, smart travelers can enjoy a high-roller experience on a mid-range budget."
Zarpentine analyzed key cost factors such as hotel prices, dining expenses, and overall affordability to determine the best value gaming getaways. These three destinations emerged as standout choices:
Atmosphere: A vibrant city rich in culture, nightlife, and gaming.
Tourism Growth: Increasing international visitors, particularly from Asia and Europe.
Casino Highlights: Luxury casino resorts like Okada Manila and Solaire offer world-class gaming at a fraction of the price compared to Western destinations. Hotels and dining remain significantly more affordable.
Atmosphere: A picturesque city known for its historic architecture and famous thermal baths.
Tourism Growth: A well-loved European getaway offering affordable luxury.
Casino Highlights: The city’s Grand Casino and Las Vegas Casino provide a sophisticated gaming experience, while accommodations and dining remain far cheaper than in cities like London or Paris.
Atmosphere: A cosmopolitan city blending culture, adventure, and entertainment.
Tourism Growth: A growing international hub attracting both budget travelers and high-rollers.
Casino Highlights: Montecasino and Gold Reef City offer an exciting gaming experience, with hotel and dining costs averaging 30–50% lower than in major casino cities worldwide.
Here’s a breakdown of the total cost of staying in top casino cities, including hotel rates and three inexpensive meals per day:
Destination
Hotel Cost (€)
Inexpensive Meal (€)
Total Cost (Hotel + 3 Meals) (€)
Manila
20.00
4.81
34.43
Budapest
46.13
10.02
76.19
Johannesburg
51.03
15.00
96.03
Macau
125.00
5.74
142.22
Las Vegas
132.33
20.68
194.37
New York
228.47
27.57
311.18
As international destinations continue to invest in state-of-the-art gaming facilities, luxury casino experiences are no longer limited to Las Vegas or Macau.
"This boom in budget-friendly casino tourism is fueled by affordability, accessibility, and changing traveler expectations," says Zarpentine. "People want luxury, but they also want value—and today’s emerging casino hotspots are delivering both."
With casino operators in emerging markets prioritizing high-end experiences at lower costs, the industry is undergoing a significant transformation. The Vegas experience is no longer exclusive to the Strip. With careful planning, savvy travelers can now enjoy world-class casino experiences in unexpected locations—without the hefty price tag.
Published on March 25, 2025
Ankit Kansal, Managing Director of Axon Developers, highlights the rapid expansion of India’s alternate hospitality sector, which has evolved from a niche trend into a mainstream choice. Once popular among select urban audiences, the demand for rental villas, serviced apartments, and private guest houses is now growing across the country. From heritage towns to scenic hillsides and coastal retreats, vacation villas and holiday homes are redefining travel preferences nationwide.
Weekend escapes are increasingly popular in locations like Karjat, Alibaug, Nandi Hills, Panvel, Alwar, and Ratnagiri, all within a few hours' drive from major cities. These serene destinations offer perfect getaways from the city bustle and are prime spots for vacation rental developments.
While the pandemic accelerated this shift, the rise of alternate hospitality reflects a broader change in travel trends. Today’s travelers, whether millennials or mature audiences, are opting for immersive experiences in spacious villas over conventional hotel stays. Rental villas offer not only privacy but also an opportunity to explore local culture and landscapes in a more personalized setting.
The appeal extends beyond leisure. Increasingly, corporates are embracing private farmhouses and villas for business retreats, brainstorming sessions, and wellness-focused getaways. The boundaries between hospitality, tourism, and wellness are blurring, as more travelers seek spaces that offer Ayurveda therapies, spa services, farm-to-table dining, and fitness facilities as part of their stay.
The market is witnessing strong growth. From 720 branded rental villas in 2021, the number rose to 1,150 in 2023, with projections exceeding 4,000 in the next five years. Valued at around USD 330 million, this high-yield segment is attracting both established hoteliers and new entrants.
Big players like IHCL, with its Ama Stays, are already tapping into this potential, while others are exploring opportunities in this dynamic space. Real estate developers are also considering investments in the sector, drawn by the rising demand and promising returns.
Technology will play a pivotal role in driving this growth. From digital walkthroughs for renters to IoT-powered property management solutions for owners, tech-driven innovations will streamline operations and enhance customer experiences, boosting profitability across the board.
Alternate hospitality is fast becoming an integral part of India’s evolving tourism landscape, offering unique, tailored stays that go beyond traditional hospitality norms.
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