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By Manu Vardhan Kannan
Published on March 21, 2025
In the ever-evolving hospitality industry, where reputation, guest satisfaction, and visibility dictate success, branding has become a cornerstone for businesses to thrive. Praveen Tiwari, Founder of Bizzcom Solutions, emphasizes that while branding covers multiple facets, the role of a Public Relations (PR) agency is central to creating, maintaining, and amplifying a hospitality brand. A strategic PR partner not only helps position a business as a market leader but also builds trust, strengthens guest loyalty, and navigates challenges with confidence.
In today’s competitive landscape, where countless properties compete for attention, having a distinct brand identity is essential. PR agencies help hospitality businesses define their vision, mission, and core values while crafting narratives that resonate with target audiences. For example, a boutique hotel might highlight luxury and exclusivity, whereas a hotel chain may focus on affordability and reliability. Through tailored messaging and impactful campaigns, PR agencies ensure that each brand’s unique character stands out and connects emotionally with guests.
Visibility is another pillar of success, and PR agencies excel in ensuring that hospitality brands are seen by the right audience at the right time. Their strong relationships with journalists, influencers, and bloggers covering travel and hospitality enable them to secure prominent coverage across media platforms. Whether promoting a new hotel opening, announcing a restaurant’s revamped menu, or highlighting a seasonal offer, PR agencies drive awareness and bookings through strategic media outreach. Positive press and social media coverage not only boost a brand’s credibility but also enhance its appeal to potential guests.
Beyond visibility, storytelling plays a key role in forging emotional bonds. PR agencies are experts at creating stories that humanize a brand and build lasting impressions. Whether sharing the history of a heritage hotel or the eco-friendly initiatives of a modern resort, these narratives create emotional connections with guests and inspire loyalty. A luxury resort, for instance, might tell the story of its commitment to environmental conservation, encouraging guests to become advocates for the brand.
In today’s digital age, reputation management is a critical function of PR agencies. A single negative review or online controversy can impact a brand’s image. PR professionals proactively monitor online presence, respond to guest feedback, and ensure a consistent and positive brand voice across platforms. When crises arise—be it a food safety issue or operational disruption—a PR agency’s expertise in crisis communication helps manage situations effectively, preserving trust and helping brands recover stronger.
Guest relationships also benefit significantly from well-executed PR strategies. Through personalized communication, loyalty campaigns, and engagement initiatives like contests or live Q&A sessions, PR agencies cultivate a sense of community around hospitality brands. Recognizing loyal guests, sharing success stories, and offering exclusive promotions foster trust and encourage repeat visits.
Finally, PR agencies deliver measurable results through data-driven approaches. By tracking media coverage, campaign performance, and guest sentiment, they provide actionable insights to optimize branding efforts. In a sector where trust, loyalty, and guest experience define success, partnering with a skilled PR agency is no longer optional—it’s essential.
By entrusting branding, media outreach, and reputation management to experts, hospitality businesses can focus on delivering exceptional guest experiences while building resilient, recognizable brands in a competitive marketplace.
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Published on July 12, 2025
In a heartfelt celebration of academic excellence and cultural unity, Sanskriti University, Mathura, hosted a grand convocation ceremony exclusively for its international students. The event reflected the university’s strong commitment to global education, diversity, and inclusive growth.
The ceremony began with the arrival of the Academic Procession, followed by the national anthem, lamp lighting, and Saraswati Vandana, setting a dignified and traditional tone.
Dr. Rainu Gupta, Dean of Academics, welcomed the gathering with warm words:
“Today is not only a moment of pride for our international students but also for Sanskriti University. Their dedication and academic perseverance serve as a beacon of inspiration.”
Dr. Sachin Gupta, Chancellor of Sanskriti University, officially opened the convocation and remarked:
“Our international students are ambassadors of knowledge, culture, and values. They embody the mission of Sanskriti University and will contribute meaningfully to their societies.”
A total of 35 students from countries such as Namibia, Myanmar, Zimbabwe, Tanzania, Ghana, and Sudan received their academic degrees across disciplines like Engineering, Management, Basic Sciences, and Nursing.
The event was graced by Mr. R.N. Trivedi, Registrar of Sanskriti University, alongside senior deans and faculty members. Their presence reinforced the collective effort behind the academic journey of these students.
This special convocation was more than a formal ceremony, it was a powerful symbol of education without borders. With graduates from diverse cultures, languages, and backgrounds, the event sent a strong message of unity, knowledge-sharing, and peaceful progress.
Sanskriti University continues to emerge as a hub of globally relevant education, nurturing students who will go on to make meaningful contributions across the world.
Evoke Experiences has officially unveiled the return of Rann Utsav – The Tent City, set to run from 23 October 2025 to 4 March 2026, in the heart of Gujarat’s White Rann. This iconic desert festival continues to capture India’s cultural essence through an immersive celebration of local traditions, scenic landscapes, and community spirit.
For the 2025 season, Evoke Experiences will manage not only the operations of The Tent City but also its branding, entertainment, and guest experience verticals. The seamless integration of hospitality and storytelling aims to provide visitors with a truly memorable and authentic journey into the soul of Kutch.
This year’s edition places strong emphasis on sustainability. Key initiatives include:
These initiatives highlight Evoke’s dedication to responsible tourism while preserving the fragile desert ecosystem.
The cultural fabric of the festival is being enriched with live art demos, open-air film screenings, personalised celebration zones, and hands-on traditional craft workshops, offering travellers meaningful interactions with local artisans and communities.
Expanding the experience beyond the White Rann, Rann Utsav 2025 will now include Mandvi, a charming coastal town, and offer curated packages that extend to Dholavira, the ancient Harappan city. These additions offer a more holistic cultural and historical journey through Gujarat.
To kick off the season, Evoke Experiences has also announced the Evoke Incredible Flash Sale, available from 11 to 13 July 2025, offering flat 25% off across multiple destinations:
This early-bird sale gives travellers first access to India’s top experiential stays before peak season demand.
With its renewed focus on culture, sustainability, and regional expansion, Rann Utsav 2025 – The Tent City promises a magical escape where tradition meets innovation under the starlit sky of Kutch.
Published on July 11, 2025
Cygnett Hotels & Resorts has announced the signing of its ninth property in Northeast India, with the launch of Cygnett Park Guwahati. The new hotel will be developed in partnership with SRKS Hospitalities Private Limited and is scheduled to open in July 2026.
Strategically located at the border of Guwahati and Meghalaya, the hotel offers easy connectivity, just 45 minutes from Lokpriya Gopinath Bordoloi International Airport and 15 minutes from Guwahati city centre. This makes it a prime choice for both business and leisure travellers.
This announcement comes close on the heels of Cygnett’s recent expansion in Arunachal Pradesh with Cygnett Park Itanagar, reflecting the brand’s focused growth across India, especially in the culturally rich and emerging Northeast region.
Cygnett Park Guwahati will feature 108 contemporary rooms and suites, an all-day dining restaurant with alfresco seating, a rooftop specialty outlet, a dedicated vegetarian restaurant, a chic bar, and banqueting and conference facilities spread over 9,000 sq. ft. Guests can also enjoy wellness offerings such as a spa, fitness centre, swimming pool, and recreational areas.
The new property aims to become a preferred venue for corporate gatherings, destination weddings, and vacationers, aligning with the Indian Government’s renewed push to grow the tourism sector in the Northeast.
“We were among the first branded hotel chains to enter the Northeast and are on track to reach a 2,000-key footprint in the region by 2029,” said Mr. Sarbendra Sarkar, Founder & Managing Director, Cygnett Hotels & Resorts. “With over ₹4.3 lakh crore worth of investments announced at the Rising Northeast Summit 2025, the hospitality sector in the region is poised for robust growth.”
The Cygnett Park brand is known for its green, wellness-focused hospitality with a touch of affordable luxury. The upcoming Guwahati property will also feature Cygnetture culinary excellence, offering diners a chance to savour flavours inspired by the rich culinary heritage of the Northeast.
With eight hotels already in operation or under development in the Northeast, the brand is now targeting 12–15 new properties annually across India, with the Northeast identified as a key growth area in its 100-hotel expansion strategy.
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