Praveen Tiwari on the Power of PR Agencies in Hospitality Branding

Praveen Tiwari on the Power of PR Agencies in Hospitality Branding

By Manu Vardhan Kannan

Published on March 21, 2025

 In the ever-evolving hospitality industry, where reputation, guest satisfaction, and visibility dictate success, branding has become a cornerstone for businesses to thrive. Praveen Tiwari, Founder of Bizzcom Solutions, emphasizes that while branding covers multiple facets, the role of a Public Relations (PR) agency is central to creating, maintaining, and amplifying a hospitality brand. A strategic PR partner not only helps position a business as a market leader but also builds trust, strengthens guest loyalty, and navigates challenges with confidence.

image

In today’s competitive landscape, where countless properties compete for attention, having a distinct brand identity is essential. PR agencies help hospitality businesses define their vision, mission, and core values while crafting narratives that resonate with target audiences. For example, a boutique hotel might highlight luxury and exclusivity, whereas a hotel chain may focus on affordability and reliability. Through tailored messaging and impactful campaigns, PR agencies ensure that each brand’s unique character stands out and connects emotionally with guests.

Visibility is another pillar of success, and PR agencies excel in ensuring that hospitality brands are seen by the right audience at the right time. Their strong relationships with journalists, influencers, and bloggers covering travel and hospitality enable them to secure prominent coverage across media platforms. Whether promoting a new hotel opening, announcing a restaurant’s revamped menu, or highlighting a seasonal offer, PR agencies drive awareness and bookings through strategic media outreach. Positive press and social media coverage not only boost a brand’s credibility but also enhance its appeal to potential guests.

Beyond visibility, storytelling plays a key role in forging emotional bonds. PR agencies are experts at creating stories that humanize a brand and build lasting impressions. Whether sharing the history of a heritage hotel or the eco-friendly initiatives of a modern resort, these narratives create emotional connections with guests and inspire loyalty. A luxury resort, for instance, might tell the story of its commitment to environmental conservation, encouraging guests to become advocates for the brand.

In today’s digital age, reputation management is a critical function of PR agencies. A single negative review or online controversy can impact a brand’s image. PR professionals proactively monitor online presence, respond to guest feedback, and ensure a consistent and positive brand voice across platforms. When crises arise—be it a food safety issue or operational disruption—a PR agency’s expertise in crisis communication helps manage situations effectively, preserving trust and helping brands recover stronger.

Guest relationships also benefit significantly from well-executed PR strategies. Through personalized communication, loyalty campaigns, and engagement initiatives like contests or live Q&A sessions, PR agencies cultivate a sense of community around hospitality brands. Recognizing loyal guests, sharing success stories, and offering exclusive promotions foster trust and encourage repeat visits.

Finally, PR agencies deliver measurable results through data-driven approaches. By tracking media coverage, campaign performance, and guest sentiment, they provide actionable insights to optimize branding efforts. In a sector where trust, loyalty, and guest experience define success, partnering with a skilled PR agency is no longer optional—it’s essential.

By entrusting branding, media outreach, and reputation management to experts, hospitality businesses can focus on delivering exceptional guest experiences while building resilient, recognizable brands in a competitive marketplace.


Air India and Air Astana Sign Codeshare Agreement to Strengthen India–Kazakhstan Connectivity

Air India and Air Astana Sign Codeshare Agreement to Strengthen India–Kazakhstan Connectivity

By Manu Vardhan Kannan

Published on September 12, 2025

Air India, India’s leading global airline, and Air Astana, the flag carrier of Kazakhstan, have announced a new codeshare agreement to expand flight options and connectivity for travellers between India and Kazakhstan.

Under this partnership, Air India will place its ‘AI’ designator code on Air Astana’s flights between Almaty and Delhi, and Almaty and Mumbai. This enables Air India passengers to conveniently book single tickets and enjoy through check-in for their journey to Almaty, a fast-growing hub for both tourism and business in Central Asia.

Speaking on the announcement, Campbell Wilson, Chief Executive Officer & Managing Director of Air India, said:

“Our new codeshare partnership with Air Astana creates stronger air links to Kazakhstan, a fast-growing market with immense potential for tourism. Beyond serving leisure travel demand, our partnership will also support trade and cultural exchanges between our two countries, while bringing a new destination in Central Asia closer to our customers.”

Peter Foster, CEO of Air Astana Group, shared:

“We are delighted to have concluded a comprehensive codeshare agreement with Asia’s oldest airline. Air India is an exceptionally well-managed business, which operates a comprehensive network of flights to, from and across India, the world’s most populous country and one of the fastest growing travel markets. India is of key strategic importance to the Air Astana Group as we increase flights from Kazakhstan to Delhi, Mumbai and Goa. The codeshare will accelerate the increasingly strong business, tourist and student traffic flows between our two countries.”

The agreement builds upon an interline partnership signed earlier in 2025, under which Air India passengers already had access to destinations across Central Asia and China via Almaty, including Astana, Bishkek, Tashkent, Dushanbe, and Urumqi. Meanwhile, Air Astana customers gained access to 18 domestic and 9 international destinations through Air India’s network.

With this codeshare step-up, passengers will benefit from greater convenience, a wider destination network, and simplified travel through a single booking and check-in process. Subject to regulatory approvals, the codeshare flights will gradually be made available for booking across Air India’s website, mobile app, and travel agents worldwide.


Where to Go for the Perfect Date Night in Mumbai– From Rooftop Romance to Cozy Pizzerias

Where to Go for the Perfect Date Night in Mumbai– From Rooftop Romance to Cozy Pizzerias

By Hariharan U

Published on September 12, 2025

Mumbai’s dining scene offers no shortage of options, but when it comes to a perfect date night, not every place makes the cut. Whether you’re planning an indulgent evening under the stars, a cozy night at home, or a casual pizza-and-wine kind of outing, here are four standout spots to add to your list.

1. Mirage, Bandra – Rooftop Romance with a Touch of Fantasy

Step into Mirage, Bandra’s newest rooftop stunner, where dining is elevated into a cinematic experience. Curated by internationally celebrated chefs Bobby Recto and Maher Ramzi, the menu brings together bold Euro-Asian and Levantine flavours—think smoked lamb hummus, gold-dusted maki rolls, braised lamb shank, and pistachio kunafa crema.

Designed by Sumessh Menon, Mirage shimmers with reflective surfaces, dramatic lighting, and sweeping skyline views. Add artful cocktails like the Wasabi Punch or Medusa’s Eye, and live music that sets the tone, and you’ve got yourself the perfect setting for a romantic night out.

2. The Pantry – A Healthy Date Night at Home

image

For couples who prefer staying in but still want a touch of indulgence, The Pantry delivers just that. Its all-new menu is designed around wholesome bowls, globally inspired salads, and wraps that balance nutrition with flavour.

Highlights include the Zen Soba Protein Bowl with miso-lime soba and tofu, the Moroccan Glow Bowl with harissa-grilled chicken, and the Mediterranean Muscle Bowl featuring muhammara, cauli-quinoa, and olive tapenade chicken. Seafood lovers can try Fish & Greens with kasundi mustard rawas.

Available on Swiggy and Zomato, The Pantry makes it easy to turn your dining table into the coziest date spot.

3. Si Nonna’s – Cozy Pizzeria Vibes

image

Authentic wood-fired sourdough pizzas make Si Nonna’s a natural pick for couples who love sharing slices. Whether you’re dining in at their intimate pizzeria or ordering in for a relaxed evening, Si Nonna’s brings Italy to Mumbai with bold, fresh flavours.

Must-tries include Pizza No. 3, topped with Fior di Latte, Kalamata olives, and capers, and Pizza No. 6, loaded with spiced chicken, sun-dried tomatoes, basil pesto, and homemade chilli oil. End the night with Nonna’s Famous Tiramisu and raise a toast with Nonna’s Cooler.

4. The BlueBop Café – Jazz, Comfort & Connection

image

With its warm interiors and jazz-infused ambience, BlueBop Café is ideal for couples seeking comfort and connection. The menu is designed for sharing—start with Mozzarella Cheese Sticks, Butter Garlic Prawns, or Truffle Chicken Popcorn before moving on to hearty mains like Mexican Chicken Sizzlers, Prawns in Red Thai Curry, or a Tenderloin Steak.

Round off the evening with a decadent Hazelnut Hot Chocolate or a freshly baked dessert. Here, every date night feels as intimate and laid-back as it is indulgent.

Whether you’re chasing rooftop sunsets, pizza nights, wholesome bowls at home, or jazz-filled evenings, these four spots prove that Mumbai knows how to make every date night unforgettable.


GST Rationalization and Hospitality Growth by Ruban Das

GST Rationalization and Hospitality Growth by Ruban Das

By Author

Published on September 10, 2025

"In the wake of India’s recent Goods and Services Tax rationalization, the accommodation landscape for discerning travelers remains largely unchanged at the premium end. The simplified tax structure, which reduces amplification of costs at the economy and mid-market tiers, preserves the existing 18 per cent levy on nightly stays exceeding ₹7,500. The tax overhaul eases burdens for mid-tier counterparts, potentially stimulating overall travel demand, a trend from which established operators naturally benefit for hotels up to ₹7,500 with a GST of 5% (without any input credit facility) from the existing 12% GST.

image

We urge the authorities to reconsider the GST structure for hotel-based dining outlets and align it with that of stand-alone fine dining restaurants. A uniform tax rate will ensure fair competition, healthier growth of the industry, and better value for consumers.
In essence, the GST evolution affirms our resolve: even as regulatory winds shift, our commitment to excellence remains steadfast. We continue to invest thoughtfully in staff training, amenity enhancement, and sustainable practices, confident that the regulatory bedrock affords us clarity—and the freedom—to elevate each guest’s experience with distinction and unwavering warmth."- Ruban Das, General Manager, Hyatt Regency Chennai Submission from Hyatt Regency, Chennai

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.