Loading...
You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Manu Vardhan Kannan
Published on March 21, 2025
In the ever-evolving hospitality industry, where reputation, guest satisfaction, and visibility dictate success, branding has become a cornerstone for businesses to thrive. Praveen Tiwari, Founder of Bizzcom Solutions, emphasizes that while branding covers multiple facets, the role of a Public Relations (PR) agency is central to creating, maintaining, and amplifying a hospitality brand. A strategic PR partner not only helps position a business as a market leader but also builds trust, strengthens guest loyalty, and navigates challenges with confidence.
In today’s competitive landscape, where countless properties compete for attention, having a distinct brand identity is essential. PR agencies help hospitality businesses define their vision, mission, and core values while crafting narratives that resonate with target audiences. For example, a boutique hotel might highlight luxury and exclusivity, whereas a hotel chain may focus on affordability and reliability. Through tailored messaging and impactful campaigns, PR agencies ensure that each brand’s unique character stands out and connects emotionally with guests.
Visibility is another pillar of success, and PR agencies excel in ensuring that hospitality brands are seen by the right audience at the right time. Their strong relationships with journalists, influencers, and bloggers covering travel and hospitality enable them to secure prominent coverage across media platforms. Whether promoting a new hotel opening, announcing a restaurant’s revamped menu, or highlighting a seasonal offer, PR agencies drive awareness and bookings through strategic media outreach. Positive press and social media coverage not only boost a brand’s credibility but also enhance its appeal to potential guests.
Beyond visibility, storytelling plays a key role in forging emotional bonds. PR agencies are experts at creating stories that humanize a brand and build lasting impressions. Whether sharing the history of a heritage hotel or the eco-friendly initiatives of a modern resort, these narratives create emotional connections with guests and inspire loyalty. A luxury resort, for instance, might tell the story of its commitment to environmental conservation, encouraging guests to become advocates for the brand.
In today’s digital age, reputation management is a critical function of PR agencies. A single negative review or online controversy can impact a brand’s image. PR professionals proactively monitor online presence, respond to guest feedback, and ensure a consistent and positive brand voice across platforms. When crises arise—be it a food safety issue or operational disruption—a PR agency’s expertise in crisis communication helps manage situations effectively, preserving trust and helping brands recover stronger.
Guest relationships also benefit significantly from well-executed PR strategies. Through personalized communication, loyalty campaigns, and engagement initiatives like contests or live Q&A sessions, PR agencies cultivate a sense of community around hospitality brands. Recognizing loyal guests, sharing success stories, and offering exclusive promotions foster trust and encourage repeat visits.
Finally, PR agencies deliver measurable results through data-driven approaches. By tracking media coverage, campaign performance, and guest sentiment, they provide actionable insights to optimize branding efforts. In a sector where trust, loyalty, and guest experience define success, partnering with a skilled PR agency is no longer optional—it’s essential.
By entrusting branding, media outreach, and reputation management to experts, hospitality businesses can focus on delivering exceptional guest experiences while building resilient, recognizable brands in a competitive marketplace.
Christmas Must-Try Menus and Festive Events to Explore in Mu...
Mumbai’s festive season dining gets a vibrant lift this Chri...
Delhi–NCR Malls Light Up Christmas with Festive Installation...
In Delhi–NCR, the festive season is in full swing as malls a...
Lodha Group Makes Delhi NCR Debut with MRG Group Partnership
Lodha Group has officially made its debut in the Delhi NCR r...
Celebrate New Year 2026 in Style with Glitz and Glam at Cour...
Courtyard by Marriott Pune Chakan is set to ring in the New ...
Published on December 25, 2025
Indian Hotels Company Limited (IHCL), India’s largest hospitality company, has announced strategic marketing collaborations for its loyalty programme, Taj InnerCircle – NeuPass, with Shangri-La Circle, the loyalty platform of Shangri-La Hotels and Resorts, and MyMillennium, the loyalty programme of Millennium Hotels & Resorts. These collaborations aim to enhance global access and offer enriched travel and stay benefits for members across participating hotels worldwide.
Commenting on the development, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said that Taj joining hands with Shangri-La and Millennium unlocks powerful synergies through a global loyalty network. He noted that the addition of these two partners will create a seamless experience for members by extending exclusive reciprocal benefits, reinforcing IHCL’s focus on shaping the future of travel through meaningful alliances that deliver long-term value to guests and partners.
Under the collaborations, members of Taj InnerCircle – NeuPass, Shangri-La Circle, and MyMillennium will gain access to each other’s extensive global portfolios. The partnerships offer reciprocal privileges, including preferred rates across participating hotels worldwide, enabled through authenticated journeys across respective brand platforms, strengthening exclusivity and ease of access for loyal travellers.
Shangri-La Group, established in 1971 and a subsidiary of Kerry Properties, operates 105 luxury hotels across 78 destinations, offering more than 40,000 rooms across Africa, Asia, Europe, the Middle East, North America, and Oceania. Shangri-La Circle extends beyond a traditional hotel loyalty programme, positioning itself as a contemporary travel and lifestyle platform focused on delivering personalised and meaningful experiences to its members.
Millennium Hotels & Resorts, recognised as Singapore’s Most Valuable Hotel Brand by Brand Finance in 2025 for the second consecutive year, continues to strengthen its global presence. Its award-winning loyalty programme, MyMillennium, combines the brand’s international footprint with a compelling and value-driven loyalty proposition for frequent travellers.
IHCL’s iconic brand Taj, recognised as the World’s Strongest Hotel Brand for the fourth time and India’s Strongest Brand for the fifth time by Brand Finance in 2025, offers a diverse portfolio of experiences ranging from grand palaces and landmark city hotels to wildlife lodges, beach resorts, and luxury serviced residences. The brand currently operates over 130 hotels across 14 countries, reinforcing its position as a global leader in hospitality.
By Hariharan U
Published on December 24, 2025
Antica Ceramica, a trusted name in India’s premium ceramic industry, has unveiled its latest Kota-inspired wall and floor tile collection, reinterpreting one of the country’s most enduring architectural materials for contemporary spaces. The new range pays tribute to the legacy of Kota stone while addressing the functional and aesthetic demands of modern construction and interior design.
Rooted in the heritage of Kota stone, a natural limestone traditionally quarried in Rajasthan, the collection draws inspiration from a material long valued for its durability, cooling properties, and understated elegance. Widely used in Indian homes, palaces, temples, courtyards, and institutional buildings, Kota stone has been a defining element of India’s built environment for generations. Antica Ceramica brings this legacy forward through advanced ceramic engineering, retaining the look and feel of Kota while overcoming the limitations of natural stone.
The collection is developed in a 600 x 1200 mm large-format size with a thickness of 10 mm, offering versatility across residential, commercial, and hospitality applications. The larger format allows for fewer grout lines, creating a seamless, expansive visual effect that suits modern interiors and open-plan layouts. This format also enables architects and designers to create cohesive design narratives across floors and walls with ease.
Designed for both performance and aesthetics, the tiles are stain-resistant, durable, and suitable for high footfall areas. A carefully engineered non-slip surface enhances safety, making the collection ideal for spaces such as hotels, restaurants, lobbies, corridors, kitchens, and bathrooms. The tiles also offer consistent colour, uniform texture, and dimensional stability, ensuring long-term reliability and easy maintenance compared to natural stone.
In residential settings, the collection adds a calm, earthy character to living rooms, bedrooms, kitchens, balconies, and bathrooms. The subtle tonal variations and stone-inspired finish create warmth and authenticity, allowing the surfaces to blend effortlessly with both contemporary and traditional décor styles.
For commercial and hospitality environments including hotels, retail spaces, offices, and public areas the collection strikes a balance between visual refinement and operational practicality. Its durability and slip-resistant properties make it suitable for high-traffic zones, while the timeless Kota-inspired aesthetic ensures lasting relevance.
Speaking on the launch, Rahul Bhugra, Director, Antica Ceramica, said, “Kota stone is deeply embedded in India’s architectural identity. It represents simplicity, resilience, and timeless beauty. With this collection, we wanted to honour that heritage while adapting it to modern lifestyles and construction needs. These tiles bring together the visual depth of traditional Kota with the precision, safety, and performance required in today’s spaces.”
With this launch, Antica Ceramica reinforces its commitment to creating surfaces that are culturally rooted, technically advanced, and design-forward. The Kota-inspired wall and floor tile collection stands as a thoughtful blend of Indian heritage and contemporary innovation, offering architects, designers, and homeowners a versatile solution for modern living and hospitality spaces
Manglam Group, one of Rajasthan’s leading real estate developers, has formally expanded into the hospitality sector with the launch of The Westin Jaipur Kant Kalwar Resort & Spa, marking its first hospitality project. The opening is a significant milestone for the Group and also represents Marriott International’s 200th property in India, highlighting Jaipur’s growing prominence as a destination for leisure, business travel and large-scale social and corporate events.
The resort has been developed under Manglam Spa and Resorts, the Group’s dedicated hospitality vertical, and forms part of Manglam’s long-term ₹1,000 crore hospitality investment plan. Built with an investment of approximately ₹300 crore, the property serves as the anchor asset for Manglam’s hospitality ambitions, with plans to build a diversified portfolio across super luxury hotels, wellness-focused resorts and serviced hospitality formats.
Located at Kant Kalwar, at the foothills of the Aravalli range, The Westin Jaipur Kant Kalwar Resort & Spa spans nine acres and features 135 rooms along with seven distinct venues for events and gatherings. The resort has been designed with sustainability at its core, blending Balinese-inspired architecture with locally sourced materials, natural textures and ecologically sensitive landscaping. Lush gardens, reflective water elements, a horseshoe-shaped pool and wellness-oriented public spaces come together with subtle references to Jaipur’s royal heritage.
Commenting on the launch, Mr. N K Gupta, Chairman, Manglam Group, said, “Having built a legacy of transforming real estate in Rajasthan through world-class infrastructure and disciplined delivery, stepping into hospitality was a natural progression for Manglam. The Westin Jaipur reflects our commitment to creating assets that elevate the city’s global standing. As Marriott International’s 200th property in India, this launch not only celebrates a milestone for the brand, it also sets the tone for Manglam’s future in hospitality with projects that are premium, service-led and internationally benchmarked.”
Wellbeing forms the core of the guest experience, guided by The Westin brand’s Six Pillars of Well-Being. The resort offers the WestinWORKOUT® Studio, outdoor movement spaces, cycling and jogging tracks, and the Heavenly Spa by Westin, featuring curated therapies and restorative wellness rituals. Dining options range from wellness-forward all-day dining experiences to destination-inspired Indian cuisine and relaxed lounge formats, balancing nourishment with indulgence.
Ms. Amrita Gupta, Director, Manglam Group and CEO, Manglam Spa and Resorts, said, “For us, this opening represents the start of a vision we have nurtured for years. This partnership with The Westin elevates Manglam’s presence at a global level. It brings international hospitality standards, refined wellbeing experiences and world-class design to Jaipur. The Westin Jaipur Kant Kalwar Resort & Spa is just the beginning, and several more premium and super luxury hospitality projects are in the pipeline.”
Service excellence remains central to Manglam’s hospitality strategy, with a strong focus on intuitive planning, operational depth and consistent delivery, supported by sustainability-led practices such as energy efficiency, climate-responsive design and responsible operations.
Beyond The Westin Jaipur Kant Kalwar Resort & Spa, Manglam is developing over 200 serviced apart’otel units under the Fern Habitat brand at Pinkwalk, Jagatpura, strengthening its presence in the serviced-stay segment. Two additional hospitality projects, including a resort-led concept and an urban hotel format, are also in active planning, aimed at addressing both leisure and business travel demand and reinforcing Jaipur’s position as a destination for world-class hospitality experiences.
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.