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By Manu Vardhan Kannan
Published on March 21, 2025
In the ever-evolving hospitality industry, where reputation, guest satisfaction, and visibility dictate success, branding has become a cornerstone for businesses to thrive. Praveen Tiwari, Founder of Bizzcom Solutions, emphasizes that while branding covers multiple facets, the role of a Public Relations (PR) agency is central to creating, maintaining, and amplifying a hospitality brand. A strategic PR partner not only helps position a business as a market leader but also builds trust, strengthens guest loyalty, and navigates challenges with confidence.
In today’s competitive landscape, where countless properties compete for attention, having a distinct brand identity is essential. PR agencies help hospitality businesses define their vision, mission, and core values while crafting narratives that resonate with target audiences. For example, a boutique hotel might highlight luxury and exclusivity, whereas a hotel chain may focus on affordability and reliability. Through tailored messaging and impactful campaigns, PR agencies ensure that each brand’s unique character stands out and connects emotionally with guests.
Visibility is another pillar of success, and PR agencies excel in ensuring that hospitality brands are seen by the right audience at the right time. Their strong relationships with journalists, influencers, and bloggers covering travel and hospitality enable them to secure prominent coverage across media platforms. Whether promoting a new hotel opening, announcing a restaurant’s revamped menu, or highlighting a seasonal offer, PR agencies drive awareness and bookings through strategic media outreach. Positive press and social media coverage not only boost a brand’s credibility but also enhance its appeal to potential guests.
Beyond visibility, storytelling plays a key role in forging emotional bonds. PR agencies are experts at creating stories that humanize a brand and build lasting impressions. Whether sharing the history of a heritage hotel or the eco-friendly initiatives of a modern resort, these narratives create emotional connections with guests and inspire loyalty. A luxury resort, for instance, might tell the story of its commitment to environmental conservation, encouraging guests to become advocates for the brand.
In today’s digital age, reputation management is a critical function of PR agencies. A single negative review or online controversy can impact a brand’s image. PR professionals proactively monitor online presence, respond to guest feedback, and ensure a consistent and positive brand voice across platforms. When crises arise—be it a food safety issue or operational disruption—a PR agency’s expertise in crisis communication helps manage situations effectively, preserving trust and helping brands recover stronger.
Guest relationships also benefit significantly from well-executed PR strategies. Through personalized communication, loyalty campaigns, and engagement initiatives like contests or live Q&A sessions, PR agencies cultivate a sense of community around hospitality brands. Recognizing loyal guests, sharing success stories, and offering exclusive promotions foster trust and encourage repeat visits.
Finally, PR agencies deliver measurable results through data-driven approaches. By tracking media coverage, campaign performance, and guest sentiment, they provide actionable insights to optimize branding efforts. In a sector where trust, loyalty, and guest experience define success, partnering with a skilled PR agency is no longer optional—it’s essential.
By entrusting branding, media outreach, and reputation management to experts, hospitality businesses can focus on delivering exceptional guest experiences while building resilient, recognizable brands in a competitive marketplace.
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Published on August 22, 2025
Amritara Hotels & Resorts’ leaders, Mr. Karanveer Singh and Mr. Pawan Mudgal, have been honored with the Outstanding Leadership Awards 2025 by MakeMyTrip. The event, hosted by MakeMyTrip in Gurgaon on 7th August 2025, recognized individuals who have demonstrated exceptional leadership and an unwavering commitment to excellence in the hospitality industry.
The award celebrates visionary leadership, innovation, and commitment to excellence in the hospitality industry. Both leaders have played pivotal roles in driving Amritara Hotels & Resorts to new heights in customer satisfaction, revenue growth, and brand positioning.
Mr. Karanveer Singh, with his expertise in revenue management and strategic planning, has been instrumental in elevating the performance of Amritara properties, consistently ensuring top rankings in competitive markets. His innovative approach towards pricing, distribution, and customer engagement has set new benchmarks for the brand.
Mr. Pawan Mudgal, with his extensive leadership experience and sharp business acumen, has been a driving force in strengthening Amritara’s market presence. His ability to align teams with the brand’s vision and his relentless pursuit of operational excellence have contributed immensely to the group’s success.
Speaking on the recognition, the awardees expressed their gratitude to MakeMyTrip and dedicated the honor to the hard work and dedication of the Amritara Hotels & Resorts team.
"This award is not just a personal achievement, but a reflection of the collective efforts of our incredible team at Amritara Hotels & Resorts. Together, we are committed to redefining hospitality with innovation, authenticity, and exceptional guest experiences," said Mr. Singh and Mr. Mudgal in a joint statement.
The Outstanding Leadership Award 2025 reinforces Amritara Hotels & Resorts’ commitment to excellence and further strengthens its position as one of India’s leading hospitality brands.
Akasa, India’s youngest airline, has successfully completed a fresh investment transaction of about ₹1,200 crore, welcoming new investors such as Premji Invest, 360 ONE Asset, and the investment office of Ranjan Pai. The Jhunjhunwala family, an existing investor, also infused additional capital into the airline.
The airline, which began operations three years ago, announced that the closure of this funding round followed the receipt of all requisite regulatory approvals. Despite facing losses like most startup airlines, Akasa has ambitious plans for expansion, with a fleet of 30 aircraft currently in service and 190 Boeing 737s on order.
Akasa termed this investment a “significant milestone” in its growth journey and shared its aspiration to be among the top 30 airlines in the world by the end of this decade. The funds will be directed toward expanding operations, enhancing customer experience, and investing in safety, reliability, and advanced technology.
Vinay Dube, founder and CEO of Akasa, expressed gratitude to both new and existing investors, saying, “We warmly welcome our new investors to the Akasian family and deeply appreciate their confidence in our team. Their support affirms our vision and strengthens our ability to scale sustainably while keeping customers and employees at the heart of our operations. We remain especially grateful to the Jhunjhunwala family for not just helping us take flight but for their continued belief in our dream to redefine air travel in India.”
Manoj Jaiswal of Premji Invest highlighted the growth potential of Indian aviation, stating, “We are excited to partner with Akasa, India's fastest growing airline, in its next phase of growth. We believe Indian aviation industry has strong growth potential, domestically and beyond. Team Akasa is brilliantly positioned to execute on this opportunity.”
Umesh Agrawal, fund manager of 360 ONE Asset, added, “We are elated to partner with Akasa Air at a time when India’s aviation sector is poised for tremendous growth. This investment will support Akasa Air’s mission to build a customer centric airline.”
Shyam Powar, chief investment officer at Claypond Capital, also expressed confidence, saying, “What excites us is not just the scale of the opportunity, but the passion and purpose with which the team is building this airline. We are proud to back Akasa and look forward to supporting them in their journey to build a world class airline from India.”
Currently, Akasa serves 23 domestic and six international cities, and has flown over two crore passengers since its inception.
By Hariharan U
Against the backdrop of the Aravalli hills, the 700-year-old Fort Barwara has found a new life as Six Senses Fort Barwara, thanks to an extraordinary restoration by Nouveau Design Group and Panika. Spearheaded by Principal Architect Manish Mehta, the project stands as a remarkable example of adaptive reuse, honouring the spirit of Rajasthan’s royal past while reimagining it for today’s world of sustainable luxury.
Originally built in the 14th century, the fort had weathered centuries of battles and time. For Mehta and his team, the mission was clear, to revive its essence, not just its structure. “The fort represented not just stone and mortar but the soul of Rajasthan’s architecture. Our responsibility was to revive its spirit”, says Mehta.
Staying true to the fort’s original character, the design preserves battlements, domes, arched walkways, and courtyards, weaving them into a modern hospitality experience. The Zanana Mahal (ladies’ quarters) now houses a serene Six Senses spa, while the Mardana Mahal (men’s quarters) has been reimagined as the lobby and bar. Across 48 suites, temples, and dining areas, guests encounter Mughal-style courtyards, jharokhas, and jalis that echo the fort’s architectural soul.
Every detail reflects authenticity, stone sourced from nearby quarries, Rajasthani marble, lime-washed walls, handmade carpets, and antique-finished fittings, all crafted to blend seamlessly with the fort’s heritage.
Sustainability anchors the project. Thick stone walls and passive cooling reduce energy needs, while rainwater harvesting, solar panels, and organic gardens align with Six Senses’ eco-conscious ethos. The resort is fully plastic-free, complemented by discreetly integrated modern comforts like fibre-optic connectivity and smart water systems.
Lighting design adds to the fort’s majesty, using warm tones to highlight its sculptural elements, while the central Mughal-style courtyard doubles as a stage for reflection and cultural performances.
“This fort was built to endure war and climate”, notes Mehta. “Our sustainability measures honour that resilience through future-ready design”.
Today, guests arrive not as conquerors but as participants in the fort’s ongoing story, a space where Rajput strength meets modern elegance. With its sensitive yet forward-thinking transformation, Six Senses Fort Barwara sets a benchmark in heritage conservation and sustainable luxury.
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