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By Manu Vardhan Kannan
Published on March 21, 2025
In the ever-evolving hospitality industry, where reputation, guest satisfaction, and visibility dictate success, branding has become a cornerstone for businesses to thrive. Praveen Tiwari, Founder of Bizzcom Solutions, emphasizes that while branding covers multiple facets, the role of a Public Relations (PR) agency is central to creating, maintaining, and amplifying a hospitality brand. A strategic PR partner not only helps position a business as a market leader but also builds trust, strengthens guest loyalty, and navigates challenges with confidence.
In today’s competitive landscape, where countless properties compete for attention, having a distinct brand identity is essential. PR agencies help hospitality businesses define their vision, mission, and core values while crafting narratives that resonate with target audiences. For example, a boutique hotel might highlight luxury and exclusivity, whereas a hotel chain may focus on affordability and reliability. Through tailored messaging and impactful campaigns, PR agencies ensure that each brand’s unique character stands out and connects emotionally with guests.
Visibility is another pillar of success, and PR agencies excel in ensuring that hospitality brands are seen by the right audience at the right time. Their strong relationships with journalists, influencers, and bloggers covering travel and hospitality enable them to secure prominent coverage across media platforms. Whether promoting a new hotel opening, announcing a restaurant’s revamped menu, or highlighting a seasonal offer, PR agencies drive awareness and bookings through strategic media outreach. Positive press and social media coverage not only boost a brand’s credibility but also enhance its appeal to potential guests.
Beyond visibility, storytelling plays a key role in forging emotional bonds. PR agencies are experts at creating stories that humanize a brand and build lasting impressions. Whether sharing the history of a heritage hotel or the eco-friendly initiatives of a modern resort, these narratives create emotional connections with guests and inspire loyalty. A luxury resort, for instance, might tell the story of its commitment to environmental conservation, encouraging guests to become advocates for the brand.
In today’s digital age, reputation management is a critical function of PR agencies. A single negative review or online controversy can impact a brand’s image. PR professionals proactively monitor online presence, respond to guest feedback, and ensure a consistent and positive brand voice across platforms. When crises arise—be it a food safety issue or operational disruption—a PR agency’s expertise in crisis communication helps manage situations effectively, preserving trust and helping brands recover stronger.
Guest relationships also benefit significantly from well-executed PR strategies. Through personalized communication, loyalty campaigns, and engagement initiatives like contests or live Q&A sessions, PR agencies cultivate a sense of community around hospitality brands. Recognizing loyal guests, sharing success stories, and offering exclusive promotions foster trust and encourage repeat visits.
Finally, PR agencies deliver measurable results through data-driven approaches. By tracking media coverage, campaign performance, and guest sentiment, they provide actionable insights to optimize branding efforts. In a sector where trust, loyalty, and guest experience define success, partnering with a skilled PR agency is no longer optional—it’s essential.
By entrusting branding, media outreach, and reputation management to experts, hospitality businesses can focus on delivering exceptional guest experiences while building resilient, recognizable brands in a competitive marketplace.
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Published on October 1, 2025
Thomas Cook (India) Limited, India’s leading omnichannel travel services company, has partnered with the Ministry of Tourism (MoT), Government of India, in a strategic initiative to transform the country’s tourism landscape. The Memorandum of Understanding (MoU) was signed by Ms. Seema Jain, Director, Destination Development Division, Ministry of Tourism, and Mr. Romil Pant, Executive Vice President & Head – Holidays, Thomas Cook (India) Limited. The event took place in the presence of key dignitaries, including Mr. Suman Bery, Vice Chairman, NITI Aayog, Mr. Suresh Gopi, Minister of State for Tourism, Petroleum and Natural Gas, Mr. Suman Billa, Additional Secretary and Director General, Ministry of Tourism, and Mr. Gyan Bhushan, Senior Economic Advisor, Ministry of Tourism.
The collaboration focuses on gathering direct and verified traveller feedback to assess India’s best-performing tourism destinations while identifying areas that need improvement. By leveraging its strong physical and digital presence, Thomas Cook India will integrate a co-branded feedback form, standardised by the Ministry, across its platforms. These insights will capture visitor opinions on cleanliness, safety, accessibility, service standards, and overall experiences.
This MoU, valid for three years, underscores a shared commitment to enhancing domestic tourism through transparency and data-driven decision-making. The anonymised, aggregated data will be shared with the Ministry of Tourism to support interventions aimed at improving infrastructure and services at destinations across India.
Mr. Suman Billa, Additional Secretary & Director General – Ministry of Tourism, said, “We are extremely delighted to sign this Memorandum of Understanding with Thomas Cook India. The idea behind this collaboration is to see how the Ministry of Tourism can collect real-time feedback from users at key destinations across the country. Our aim is to use this data as a foundation to identify and promote destinations that are able to provide great experiences. This marks the first step in a long journey ahead, and we hope this partnership proves fruitful for both of us.”
Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited, added, “We are delighted to partner with the Ministry of Tourism on this transformative initiative. With our extensive reach and deep understanding of Indian travellers, Thomas Cook India is uniquely positioned to provide valuable insights on destination performance. Our collaboration will focus on gathering authentic feedback from our customers to empower the Ministry’s efforts in enhancing the quality, safety, and sustainability of India’s tourism offerings.”
Pune Gas, in association with Alister Kitchen Equipments, successfully hosted Culinary Futures, a three-day immersive event curated for India’s hospitality and commercial kitchen consultants. Held in Pune from 12th to 14th September, the event brought together consultants from across the country to explore future-ready solutions for the HoReCa sector through innovation, collaboration, and cultural experiences.
The event began with a grand welcome at Shaniwar Wada, followed by a heritage food walk through Pune’s old city, giving participants a taste of the city’s authentic sights, sounds, and culinary delights.
Day two became the highlight, as consultants toured the Pune Gas manufacturing facility. The visit offered deep insights into best practices for gas safety, efficiency, and system design, areas often overlooked despite fuel being a critical resource for hospitality businesses. Pune Gas showcased innovations such as the LPGenius Smart LPG System, LeakCheck Gas Leak Detection System, and other advanced technologies, reinforcing its reputation as a trusted solutions provider.
Participants also visited customer sites powered by Pune Gas systems, gaining firsthand exposure to its efficient installations. A standout moment was the demonstration of an all gas-fired generator at a Pune bakery, which impressed attendees with its reliability and practical application. The day concluded with a cocktail dinner and networking mixer, celebrating collaboration and knowledge sharing.
The third day featured live demonstrations at Alister Equipments’ factory, including the launch of a new product that showcased the brand’s commitment to building next-generation commercial kitchens.
Jesal Sampat, Executive Director at Pune Gas, shared, “Collaboration with consultants is crucial in designing world-class kitchens. With over four decades of innovation, Pune Gas continues to prioritize safety and efficiency while shaping the future of HoReCa.”
Kitchen consultant P. Sravan Kumar from Hyderabad remarked, “Pune Gas innovations are helping HoReCa businesses achieve higher efficiency while reducing operational costs. The exposure to their manufacturing process and interaction with their team reinforced our trust in them as a reliable partner.”
The event reinforced the growing role of kitchen consultants as key enablers in designing safe, efficient, and sustainable kitchens, while also highlighting the shared vision of empowering India’s HoReCa industry.
Culinary Futures was not just about products but also about partnerships and the prosperity of an industry that feeds millions every day.
The second edition of the Pink Power Run 2025, a flagship initiative by the Sudha Reddy Foundation, saw an overwhelming participation of more than 20,000 people at Necklace Road in Hyderabad, uniting to raise awareness about breast cancer and the importance of early detection.
The event began in the early hours and was inaugurated by philanthropist Sudha Reddy, alongside Krishna Reddy, Managing Director of MEIL, Julia Morley, Chairperson of the Miss World Organization, and tennis legend Leander Paes. Reigning Miss World 2025, Opal Suchata Chuangsri, also joined, highlighting the global significance of the cause through her charitable project, Opal for Her.
Themed Stride & Shine, this year’s edition brought together an inspiring mix of participants, including celebrities, influencers, elite international runners, students, senior citizens, corporate leaders, underprivileged women, and dignitaries. Delegates from the Miss World Organization, including continental winners and Miss India World Nandini Gupta, added to the star-studded line-up. Pre-event activities such as fitness workshops, survivor stories, and social media campaigns deepened engagement with the cause.
The run featured 10 km, 5 km, and 3 km categories, culminating in an energetic awards ceremony. The 10 km race winners received ₹3.5 lakh, ₹2.5 lakh, and ₹1.5 lakh, while the 5 km race winners received ₹2 lakh, ₹1.5 lakh, and ₹1 lakh. Julia Morley was honoured with the Excellence in Mentorship Award 2025 for her remarkable leadership and lifelong dedication to empowerment.
Remarkable performances were witnessed across categories. In the men’s 10K division, Ankit Gupta secured first place at 30:52, followed by Kamlakar Deshmukh and Shubham Sindhu. In the women’s 10K, Seema Seema finished first at 34:44, with Bharti Nain and Sonika Sonika close behind. In the 5K, Harmanjot Singh topped the men’s category at 14:25, while Ankita Ankita led the women’s with 16:52.
Sharing her thoughts, Julia Morley said, “Our collective efforts can create a powerful movement for breast cancer awareness. Early detection can save countless lives, and the Pink Power Run empowers individuals with the knowledge to take charge of their health.”
Leander Paes added, “This initiative combines fitness with awareness, inspiring hope and proving that every step contributes to a larger movement for change.”
Sudha Reddy expressed, “Pink Power Run is a symbol of hope, resilience, and unity in the fight against breast cancer. With Pink Power Run, Beyond Borders launching in 2026, we are taking this mission global to unite millions across 140 countries.”
The upcoming Pink Power Run, Beyond Borders will debut in 2026 with a 24-hour continental relay and participation from Miss World’s seven continental queens, coinciding with the Miss World Organization’s 75th anniversary.
The Pink Power Run continues to be a beacon of awareness, honouring survivors, supporting fighters, remembering loved ones, and promoting the power of prevention and early detection.
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