Preferred Hotels & Resorts Adds 30 New Member Properties in Q2 2024

Preferred Hotels & Resorts Adds 30 New Member Properties in Q2 2024

By Nithyakala Neelakandan

Published on July 27, 2024

Preferred Hotels & Resorts has announced the addition of 30 new member properties to its global portfolio from April 1 to June 30, 2024. These properties, which include an adults-only all-inclusive resort and a historic villa, offer unique and personalized guest experiences in destinations such as South Africa, Portugal, Saudi Arabia, and the Dominican Republic.

Lindsey Ueberroth, CEO of Preferred Hotels & Resorts, expressed excitement about the new additions: “We’re thrilled to welcome these 30 stunning properties to our global portfolio of luxury independent hotels. In addition to representing our largest announcement of new members since 2018, each one exemplifies our commitment to transformational travel experiences. In particular, our eight new prestigious Legend Collection members demonstrate the highest levels of luxury in some of the most inspiring destinations across the globe.”

Properties joining the Preferred Hotels & Resorts portfolio include:

Casa Velas Puerto Vallarta (Puerto Vallarta, Mexico) – Lifestyle Collection: An adults-only boutique resort on Mexico's Pacific Riviera with 80 suites, private immersion pools, and scenic garden and golf course views.

Forth Hotel & Club (Atlanta, Georgia) – L.V.X Collection: Urban resort with 196 rooms, four dining concepts, an outdoor pool, fitness center, and members-only social club.

The Marker Union Square (San Francisco, California) – Lifestyle Collection: Renovated historic hotel with Beaux-arts architecture, 208 guestrooms, and a blend of historic charm and modern comfort.

Boutique Hotel Stresa (Stresa, Italy) – L.V.X Collection: Luxurious retreat in a 250-year-old villa, known as "Casa d’Oro," in the town of Stresa, often called the Pearl of Lake Maggiore.

Only YOU Hotel Sevilla (Seville, Spain) – L.V.X Collection: Modern hotel in Seville, blending Mediterranean and Arabic influences with Andalusian elegance.

The RuMa Hotel & Residences (Kuala Lumpur, Malaysia) – Lifestyle Collection: Urban sanctuary in Kuala Lumpur’s Golden Triangle with 253 luxurious rooms, combining tradition and modernity.

Mahali Mzuri (Masai Mara, Kenya) – Legend Collection: Luxury tented camp in the Masai Mara, offering an exclusive safari experience.

Kasbah Tamadot (Asni, Morocco) – Legend Collection: Prestigious luxury property in Morocco.

Mont Rochelle (Franschhoek, South Africa) – Legend Collection: Luxurious hotel located in South Africa’s wine country.

Necker Island (The Valley, British Virgin Islands) – Legend Collection: Exclusive private island resort in the British Virgin Islands.

Son Bunyola (Mallorca, Spain) – Legend Collection: Elegant estate in Mallorca, Spain, offering a luxurious retreat.

Ulusaba (Sabi Sands, South Africa) – Legend Collection: Luxury safari lodge in Sabi Sands, South Africa.

Bluesun Hotel Maestral (Brela, Croatia) – Lifestyle Collection: Upscale hotel in Brela, Croatia, known for its stunning coastal views.

HOTEL EXCELSIOR SPA & LIDO (Pesaro, Italy) – Lifestyle Collection: Luxurious spa hotel in Pesaro, Italy.

Galeria Plaza Leon (Leon, Mexico) – Lifestyle Collection: Modern hotel in Leon, Mexico, offering stylish accommodations.

Leiro Residences (Málaga, Spain) – Preferred Residences: Exclusive residential property in Málaga, Spain.

MacArthur Place Hotel & Spa (Sonoma, California) – L.V.X Collection: Elegant hotel and spa in Sonoma, California.

Ocean El Faro (Punta Cana, Dominican Republic) – Lifestyle Collection: Beachfront resort in Punta Cana, Dominican Republic.

Preidlhof Luxury Dolce Vita Resort (Naturno, Italy) – Lifestyle Collection: Luxury wellness resort in Naturno, Italy.

Sesimbra Oceanfront Hotel (Sesimbra, Portugal) – Lifestyle Collection: Oceanfront hotel in Sesimbra, Portugal.

Silverado Resort (Napa, California) – Lifestyle Collection: Iconic resort in Napa, California, known for its wine country charm.

The Branson Beach Estate (Spanish Town, British Virgin Islands) – Legend Collection: Luxury beach estate in the British Virgin Islands.

The Lodge (Verbier, Switzerland) – Legend Collection: High-end alpine lodge in Verbier, Switzerland.

Ventana Canyon Club and Lodge (Tucson, Arizona) – Lifestyle and Preferred Residences Collection: Scenic resort and club in Tucson, Arizona.

Vivienda Al Hada (Riyadh, Saudi Arabia) – L.V.X Collection: Luxurious residential property in Riyadh, Saudi Arabia.

Vivienda Al Hada Residences (Riyadh, Saudi Arabia) – L.V.X Collection: Exclusive residences in Riyadh, Saudi Arabia.

Vivienda DQ (Riyadh, Saudi Arabia) – L.V.X Collection: Prestigious residential property in Riyadh, Saudi Arabia.

Vivienda Granada (Riyadh, Saudi Arabia) – L.V.X Collection: Elegant residential property in Riyadh, Saudi Arabia.

Vivienda Jeddah (Jeddah, Saudi Arabia) – L.V.X Collection: Upscale residential property in Jeddah, Saudi Arabia.

Vivienda Turki Al Awal (Riyadh, Saudi Arabia) – L.V.X Collection: Luxurious residential property in Riyadh, Saudi Arabia.

These properties are part of the I Prefer Hotel Rewards program, which includes over 600 participating hotels and resorts worldwide. The loyalty program allows members to earn points redeemable for cash-value reward certificates, Titanium status, and other exclusive benefits.


Clarks Exotica Brings Guest Stories to Life with Personalised Hospitality

Clarks Exotica Brings Guest Stories to Life with Personalised Hospitality

By Manu Vardhan Kannan

Published on July 22, 2025

Nestled just minutes away from Bengaluru’s Kempegowda International Airport, Clarks Exotica Convention Resort & Spa is embracing a fresh and personal approach to luxury. Spread over 70 acres, the resort has always been known for its peaceful ambiance and versatile offerings, from corporate stays to weekend family escapes. But now, it’s taking things a notch higher by focusing not just on what it offers, but how it’s experienced  with every guest story at the heart of it.

“Every guest carries a unique story,” says Varun Sharma, General Manager Operations at Clarks Exotica. “Our aim isn’t just to serve, but to observe, listen, and respond, so each stay feels tailored, like it was made just for them.”

Whether it’s a warm bowl of soup waiting for a late-arriving traveller or a poolside candlelight dinner set up for an anniversary couple, Clarks is turning small gestures into unforgettable memories.

This new approach isn’t just reflected in their service, it’s shaping how the brand communicates with the world. Clarks Exotica is moving away from generic promotions, instead sharing stories drawn from real, heartfelt guest moments. The idea is to make every piece of communication, whether online or on-site, feel genuine and personal.

Behind this shift is a team that values human touch. From Shiva in Engineering, who ensures every space is flawless without being seen, to Gautam from F&B, who remembers how guests like their coffee, it’s the quiet attentiveness that defines the Clarks culture.

These real moments and real people now take centre stage in the resort’s digital storytelling. With initiatives like:

  • Video reels capturing natural guest reactions and joyful moments with family

  • Team spotlights celebrating small yet meaningful acts of service

  • Social media campaigns like "Captured at Clarks" and "Humans of Clarks", showcasing authentic experiences

Clarks is turning its guestbook into a canvas of shared memories. What used to stay within four walls now reaches a wider, global audience, building not just loyalty, but an emotional connect that sets the brand apart.

With this shift, Clarks Exotica is showing that luxury isn’t always about extravagance. Sometimes, it’s in the little things, the ones that make you feel seen, remembered, and valued.


The LaLiT Suri Hospitality Group Launches Purpose-Driven Loyalty Program

The LaLiT Suri Hospitality Group Launches Purpose-Driven Loyalty Program

By Nishang Narayan

Published on July 22, 2025

The LaLiT Suri Hospitality Group, one of India’s most admired luxury hospitality brands, has unveiled its all-new loyalty program – The LaLiT Loyalty Program – that’s as rewarding as it is purposeful.

Designed to deepen the relationship with guests, this loyalty initiative combines classic perks with a unique opportunity to make a real-world impact. With four distinct tiers – Blue, Silver, Gold and Platinum – the program gives members the freedom to earn points for every rupee spent across stays, dining, and wellness services at The LaLiT’s hotels, palaces, and resorts. From enjoying a lavish meal at Baluchi or OKO, to unwinding at Spiceology, guests can now collect rewards seamlessly.

But the real differentiator is its conscious core. In a first-of-its-kind move, The LaLiT has partnered with Points for Good, a platform that enables guests to donate their points to causes that matter. With over 18 NGOs and 40 vetted projects to support – including child education, LGBTQIA+ rights, environmental sustainability, and more – this program invites travellers to become changemakers.

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“At The LaLiT, we believe hospitality is not just about service – it’s about building meaningful relationships. The LaLiT Loyalty Program is our way of showing gratitude to our guests and building a deeper, more meaningful connection with them. It’s a celebration of trust, shared values and mutual expectations,” said Dr. Jyotsna Suri, Chairperson & Managing Director, The LaLiT Suri Hospitality Group.

By blending rewards with responsibility, The LaLiT Loyalty Program offers more than points – it offers purpose. Whether you're a frequent traveller, a fine-dining enthusiast, or simply someone who values mindful luxury, this program welcomes you to indulge while making a difference.

Enrolment is free and can be done instantly at www.thelalitloyalty.com.


LaRiSa Hotels Expands in Himachal with New Resort in Palampur

LaRiSa Hotels Expands in Himachal with New Resort in Palampur

By Nishang Narayan

Published on July 20, 2025

LaRiSa Hotels and Resorts has signed a hotel management agreement for a new resort in Palampur, Himachal Pradesh. Scheduled to open in early 2026, this will be LaRiSa’s fifth property in the state and marks a significant step in the brand’s regional growth strategy.

Developed in collaboration with Grassmere Resorts, the upcoming resort spans 2.5 acres in the scenic Kangra Valley. It will feature 20 rooms and suites, each offering private balconies with views of either Palampur city or the majestic Dhauladhar range. Room sizes will range between 400 and 850 sq. ft.

The property will be equipped with an infinity pool overlooking the Himalayas, a spa with therapy rooms and steam facilities, and curated farm-to-table culinary experiences. Landscaped gardens, a fruit and herb garden, and a peaceful fish pond will further enhance the tranquil vibe of the retreat.

“Palampur in Kangra Valley is witnessing a notable surge in tourism,” said Priya Thakur, Director, LaRiSa Hotels and Resorts. “With the signing of LaRiSa Resort, Palampur, we are strengthening our offering in Himachal Pradesh through this collaboration with the Sandhu family.”

Achint Kaur Sandhu, Partner at Grassmere Resorts, added, “With this partnership we hope to cater to travellers seeking a premium stay experience that has been lacking in this destination.”

Strategically located, the resort will offer easy access to popular attractions such as Neugal Khad, Andretta Artist Village, Saurabh Van Vihar, and Tashi Jong Monastery. It is situated 9 km from Palampur Railway Station and 45 km from Kangra Airport, ensuring good connectivity for visitors.

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