Pride Hotels Group is gearing up to expand its operations, with a particular focus on its upscale, moderately priced, full-service hotel brand, Pride Biznotel. With an increasing number of business travellers, the group plans to cater to their discerning needs. Currently, Pride Hotels operates around 17 properties under the Pride Biz brand, offering a wide range of banquet and food and beverage facilities.

Atul Upadhyay, Executive Vice President of Pride Hotels Group, said “While India’s five-star hotels can compete with global counterparts, there is a significant lack of internationally recognized three-star hotels. Our goal is to bridge this gap by expanding Pride Biznotel to multiple locations, meeting the discerning needs of budget-conscious travellers.”

The group also recognizes the industrial growth in tier 2 and tier 3 cities, which has created a demand for upscale mid-market hotels in those regions. Pride Biznotel, with its strategic locations, exquisite dining options, banquet facilities, and range of hospitality services, aims to appeal to business travellers.

Looking ahead, Pride Hotels Group has planned upcoming locations, including Daman, Bhavnagar, Agra, Jabalpur, Nainital, Dehradun, Chandigarh, Lucknow, Varanasi, and Amritsar, among others. With its commitment to providing unmatched hospitality and comfort, the group aims to solidify its position as a leading player in the hospitality industry, meeting the diverse needs of travellers across India.