Pride Hotels Group is embarking on a significant expansion to tap into India's flourishing spiritual tourism market, planning to open new properties at various pilgrimage sites across the country. This strategic move is designed to accommodate the increasing influx of domestic and international travellers embarking on spiritual journeys, with the tourism sector experiencing a notable 40% growth, as reported by The Economic Times.

The expansion will see the launch of Pride Resort Ambaji and Pride Comfort Dwarka in Gujarat, alongside planned developments in key spiritual hubs such as Haldwani, Puri, Ranakpur, Rishikesh, and Rudraprayag. These locations have been carefully selected to meet the unique needs of modern pilgrims, blending spiritual significance with the comforts and amenities of modern hospitality.

Pride Hotels Group, which currently operates in 28 locations nationwide, has set an ambitious goal to introduce 40 new hotels, enriching its portfolio across various market segments. The group's diverse brand offerings cater to a wide range of travellers: Pride Plaza targets the luxury segment, Pride Hotels offers upscale services, Pride Resorts provides leisure and vacation experiences, and Biznotel by Pride is tailored to meet the needs of the smart business traveller.

Senior Vice-President of Pride Hotels Group, Atul Upadhyay, emphasised the company's commitment to faith-based tourism, stating, "Our expansion into the realm of faith-based tourism underscores our commitment to excellence and our responsiveness to the changing desires of today’s pilgrims."

The announcement comes on the heels of the successful launch of Pride Biznotel Canopus Digha in West Bengal last year, marking the brand's debut in the coastal town. The property boasts a range of amenities, including a fitness centre, a swimming pool, and 1,500ft² of meeting space, further showcasing Pride Hotels' commitment to enhancing the travel experience for guests across India.

This expansion into pilgrimage sites reflects a growing demand for sustainable and culturally enriching travel options, highlighting Pride Hotels Group's innovative approach to catering to the evolving preferences of today's travellers. As the company extends its footprint into these sacred destinations, it aims to offer unparalleled hospitality experiences that resonate with the spiritual and cultural heritage of each location.