Pride Hotels Expands into India's Pilgrimage Sites to Cater to Spiritual Travellers

Pride Hotels Expands into India's Pilgrimage Sites to Cater to Spiritual Travellers

By Author

Published on March 7, 2024

Pride Hotels Group is embarking on a significant expansion to tap into India's flourishing spiritual tourism market, planning to open new properties at various pilgrimage sites across the country. This strategic move is designed to accommodate the increasing influx of domestic and international travellers embarking on spiritual journeys, with the tourism sector experiencing a notable 40% growth, as reported by The Economic Times.

The expansion will see the launch of Pride Resort Ambaji and Pride Comfort Dwarka in Gujarat, alongside planned developments in key spiritual hubs such as Haldwani, Puri, Ranakpur, Rishikesh, and Rudraprayag. These locations have been carefully selected to meet the unique needs of modern pilgrims, blending spiritual significance with the comforts and amenities of modern hospitality.

image

Pride Hotels Group, which currently operates in 28 locations nationwide, has set an ambitious goal to introduce 40 new hotels, enriching its portfolio across various market segments. The group's diverse brand offerings cater to a wide range of travellers: Pride Plaza targets the luxury segment, Pride Hotels offers upscale services, Pride Resorts provides leisure and vacation experiences, and Biznotel by Pride is tailored to meet the needs of the smart business traveller.

Senior Vice-President of Pride Hotels Group, Atul Upadhyay, emphasised the company's commitment to faith-based tourism, stating, "Our expansion into the realm of faith-based tourism underscores our commitment to excellence and our responsiveness to the changing desires of today’s pilgrims."

image

The announcement comes on the heels of the successful launch of Pride Biznotel Canopus Digha in West Bengal last year, marking the brand's debut in the coastal town. The property boasts a range of amenities, including a fitness centre, a swimming pool, and 1,500ft² of meeting space, further showcasing Pride Hotels' commitment to enhancing the travel experience for guests across India.

This expansion into pilgrimage sites reflects a growing demand for sustainable and culturally enriching travel options, highlighting Pride Hotels Group's innovative approach to catering to the evolving preferences of today's travellers. As the company extends its footprint into these sacred destinations, it aims to offer unparalleled hospitality experiences that resonate with the spiritual and cultural heritage of each location.


Vivanta Debuts in Vrindavan, Strengthening IHCL’s Spiritual Tourism Portfolio

Vivanta Debuts in Vrindavan, Strengthening IHCL’s Spiritual Tourism Portfolio

By Hariharan U

Published on March 29, 2026

Indian Hotels Company Limited has announced the opening of Vivanta Vrindavan, marking the brand’s debut in one of India’s most revered spiritual hubs, Vrindavan. The launch reinforces IHCL’s continued focus on expanding its presence across key pilgrimage and spiritual destinations in the country.

Strategically located close to major temples and cultural landmarks, the 135-key property has been designed to offer a calm and immersive stay experience, reflecting the spiritual essence of the destination while maintaining Vivanta’s contemporary hospitality approach.

Speaking on the launch, Deepika Rao noted that spiritual destinations in India continue to witness sustained and diverse travel demand, with Vrindavan remaining central to this journey. She added that the hotel aims to deliver a stay experience rooted in the ethos of the destination.

The property features multiple dining and lifestyle offerings including Mynt, an all-day vegetarian restaurant with global and regional influences; Swirl, a lobby café; Wink, a poolside bar; and Tease, an alfresco dining space. Guests can also access wellness facilities such as a spa, fitness centre, and an open-to-sky infinity pool.

Highlighting the operational vision, Saurabh Mitra shared that the hotel has been thoughtfully designed to reflect the vibrant character of Vrindavan, with a focus on delivering meaningful and personalised guest experiences.

The opening aligns with IHCL’s broader strategy of tapping into India’s growing spiritual tourism segment, where destinations like Shri Banke Bihari Mandir and Prem Mandir continue to attract both domestic and international travellers.

With this addition, IHCL further strengthens its position in the experiential hospitality space, blending cultural authenticity with modern comfort to cater to evolving traveller preferences.


LOYA at Taj West End Bengaluru Hosts an Intimate Storytelling Afternoon

LOYA at Taj West End Bengaluru Hosts an Intimate Storytelling Afternoon

By Manu Vardhan Kannan

Published on March 29, 2026

LOYA at Taj West End, Bengaluru marked World Storytelling Day with a calm and thoughtfully curated afternoon that brought people together over stories and shared experiences.

The gathering was designed as a space for open conversations around storytelling, seen as a way to preserve meaning and capture the beauty and emotion of everyday life. Much like food, which often brings people closer, storytelling became the centre of the afternoon’s experience.

The session featured a diverse group of voices, including writer and journalist Ruth D’Souza Prabhu, wine expert and writer Ruma Singh, hospitality connoisseur Aslam Gafoor, and sensory artist Indu Antony, known for capturing the unique scents of Karnataka.

As the conversation unfolded, it became clear that despite their different backgrounds, storytelling connected them all. Rooted in Indian culture and heritage, food emerged as a shared theme, bringing together memories, perspectives, and personal journeys, reflecting what LOYA aims to celebrate.

The menu added another layer to the experience, featuring dishes with strong cultural roots and stories of their own. Guests were served selections such as Dal ki Chaat, Dahi Kraal, Gola Paratha, Tudkiya Bhaat, and Kala Moti Gucchi Pulao, each offering a glimpse into traditional flavours.

Set against the serene backdrop of Taj West End, Bengaluru, the afternoon carried a sense of quiet elegance. Conversations flowed naturally, supported by a thoughtfully planned culinary experience.

Through such initiatives, LOYA continues to create a space where food, culture, and storytelling come together in a meaningful way, offering guests an experience that goes beyond dining.

LOYA, operated by IHCL, is the brand’s flagship North Indian concept that celebrates the culinary traditions of the region. With a focus on time-honoured recipes, slow cooking methods, and heirloom ingredients, the restaurant presents flavours that are both authentic and refined. With a seating capacity of 117, LOYA at Taj West End, Bengaluru offers an experience where every detail, from the interiors to the music, is designed to reflect India’s rich food heritage while blending it with a modern touch.


Courtyard Pune Chakan Enhances Stay with Focus on Comfort and Well-being

Courtyard Pune Chakan Enhances Stay with Focus on Comfort and Well-being

By Hariharan U

Published on March 28, 2026

Courtyard by Marriott Pune Chakan has introduced a property-wide upgrade aimed at improving guest comfort and overall well-being, with a clear focus on enhancing the stay experience.

As part of this initiative, the hotel has installed new mattresses across all rooms, addressing the growing importance of quality sleep for travellers. The move reflects a shift in hospitality priorities, where rest and relaxation are becoming key parts of the guest journey.

The upgrade has been designed keeping both business and leisure travellers in mind, offering a space that supports better sleep, reduces travel fatigue, and creates a more relaxed environment throughout the stay.

Commenting on the development, Amol More said, “At Courtyard By Marriott Pune Chakan, we believe that true hospitality goes beyond service, it’s about how our guests feel during and after their stay. This upgrade is part of our ongoing commitment to ensuring every guest experiences superior comfort, relaxation, and peace of mind.”

The refreshed room experience is part of the hotel’s continued effort to align its offerings with wellness-focused travel trends, where guests increasingly look for stays that help them unwind and recharge.

With this update, the property continues to strengthen its approach to guest-centric hospitality, focusing on simple yet impactful changes that make a noticeable difference to the overall stay.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.