Pride Hotels Expands into India's Pilgrimage Sites to Cater to Spiritual Travellers

Pride Hotels Expands into India's Pilgrimage Sites to Cater to Spiritual Travellers

By Author

Published on March 7, 2024

Pride Hotels Group is embarking on a significant expansion to tap into India's flourishing spiritual tourism market, planning to open new properties at various pilgrimage sites across the country. This strategic move is designed to accommodate the increasing influx of domestic and international travellers embarking on spiritual journeys, with the tourism sector experiencing a notable 40% growth, as reported by The Economic Times.

The expansion will see the launch of Pride Resort Ambaji and Pride Comfort Dwarka in Gujarat, alongside planned developments in key spiritual hubs such as Haldwani, Puri, Ranakpur, Rishikesh, and Rudraprayag. These locations have been carefully selected to meet the unique needs of modern pilgrims, blending spiritual significance with the comforts and amenities of modern hospitality.

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Pride Hotels Group, which currently operates in 28 locations nationwide, has set an ambitious goal to introduce 40 new hotels, enriching its portfolio across various market segments. The group's diverse brand offerings cater to a wide range of travellers: Pride Plaza targets the luxury segment, Pride Hotels offers upscale services, Pride Resorts provides leisure and vacation experiences, and Biznotel by Pride is tailored to meet the needs of the smart business traveller.

Senior Vice-President of Pride Hotels Group, Atul Upadhyay, emphasised the company's commitment to faith-based tourism, stating, "Our expansion into the realm of faith-based tourism underscores our commitment to excellence and our responsiveness to the changing desires of today’s pilgrims."

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The announcement comes on the heels of the successful launch of Pride Biznotel Canopus Digha in West Bengal last year, marking the brand's debut in the coastal town. The property boasts a range of amenities, including a fitness centre, a swimming pool, and 1,500ft² of meeting space, further showcasing Pride Hotels' commitment to enhancing the travel experience for guests across India.

This expansion into pilgrimage sites reflects a growing demand for sustainable and culturally enriching travel options, highlighting Pride Hotels Group's innovative approach to catering to the evolving preferences of today's travellers. As the company extends its footprint into these sacred destinations, it aims to offer unparalleled hospitality experiences that resonate with the spiritual and cultural heritage of each location.


Novotel Vijayawada Varun Strengthens Sustainable Hospitality Initiatives on World Nature Conservation Day

Novotel Vijayawada Varun Strengthens Sustainable Hospitality Initiatives on World Nature Conservation Day

By Hariharan U

Published on July 25, 2026

Novotel Vijayawada Varun has reinforced its commitment to sustainable hospitality practices on the occasion of World Nature Conservation Day, observed on July 28, by highlighting its ongoing initiatives focused on environmental responsibility, resource conservation, and responsible tourism.

Aligned with this year's theme of “Living Sustainably in Harmony with Nature,” the hotel continues to integrate sustainability into its daily operations through cleaner energy solutions, waste reduction practices, and responsible resource management.

One of the key sustainability initiatives undertaken by the property was the transition from diesel to Piped Natural Gas (PNG) for boiler operations used in laundry steam generation. Implemented in March 2023, the initiative has contributed to an estimated annual reduction of approximately 98 tonnes of carbon dioxide emissions while eliminating sulphur dioxide emissions associated with diesel-based operations.

The hotel has also expanded its renewable energy adoption through solar power. Since early 2025, solar energy has contributed approximately 33 to 44 per cent of the property's monthly electricity requirements, resulting in an estimated annual reduction of around 1,476 to 1,968 tonnes of carbon dioxide emissions.

Beyond operational efficiencies, Novotel Vijayawada Varun has incorporated sustainability into the guest experience through initiatives such as complimentary electric vehicle charging stations, encouraging cleaner mobility among travellers. The property has also eliminated single-use plastics as part of its efforts to minimise waste and promote environmentally conscious practices.

Commenting on the initiative, Manish Pathak, Hotel Manager, Novotel Vijayawada Varun, said, "World Nature Conservation Day reminds us that every organization has an opportunity to contribute towards a healthier planet through meaningful action. We remain committed to adapting responsible practices that create a positive environmental impact while delivering a seamless experience for our guests."

The hotel's sustainability efforts have also received international recognition through the Green Key Certification, awarded by the Foundation for Environmental Education, acknowledging its commitment towards responsible environmental practices.

As sustainability continues to influence the future of travel and hospitality, Novotel Vijayawada Varun remains focused on creating a greener hospitality ecosystem through cleaner energy adoption, conscious operations, and responsible guest experiences.


LaRiSa Hotels & Resorts Expands Uttarakhand Presence with Two New Hotel Management Agreements

LaRiSa Hotels & Resorts Expands Uttarakhand Presence with Two New Hotel Management Agreements

By Hariharan U

Published on July 24, 2026

LaRiSa Hotels & Resorts has expanded its presence in Uttarakhand with the signing and launch of two new Hotel Management Agreements for Ramgarh Vatika and Kumaon Cottage, both joining the portfolio under the AM Hotel Kollection.

The additions mark another milestone in LaRiSa’s growth journey, taking its presence in India to 39 hotels while strengthening its footprint in the Kumaon region, which continues to attract travellers seeking peaceful, nature-led, and experiential stays.

Located near Nainital, both properties offer guests a quieter alternative to conventional hill destinations while retaining easy access to the region’s attractions. Rooted in their surroundings, Ramgarh Vatika and Kumaon Cottage reflect LaRiSa’s focus on creating hospitality experiences that celebrate local character, heritage, and regional culture.

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Ramgarh Vatika is a wooden chalet-style boutique retreat situated in the hills of Ramgarh at an altitude of over 4,500 feet. The property offers mountain-facing views, an in-house restaurant featuring freshly prepared cuisine and local Kumaoni specialities, along with curated experiences inspired by the natural surroundings.

Kumaon Cottage, meanwhile, carries a rich heritage legacy, having originated as a private home nearly 180 years ago. Over the years, the property has been transformed into a boutique stay while preserving its traditional charm through carved wooden doors, sheesham wood flooring, and handcrafted furniture created by local artisans.

The dining experience at Kumaon Cottage focuses on fresh organic ingredients and regional flavours, with in-house chefs creating dishes that reflect the culinary traditions of Kumaon.

Commenting on the new additions, Randhir Narayan, CEO, LaRiSa Hotels and Resorts, said, "Signing Ramgarh Vatika and Kumaon Cottage was not a move to add more hotels to our portfolio, rather a way to deepen our connection to a landscape and a way of travelling that feels quieter and more personal. Both hotels are rooted in their surroundings, and that is exactly what guides us when we grow: to build with intention, not just ambition."

With these additions, LaRiSa continues to strengthen its presence across India through its three brands, LaRiSa Resorts, AM Hotel Kollection, and 8fold by LaRiSa. The company focuses on developing professionally managed properties that combine warm hospitality, regional experiences, and a strong connection with their destinations.

The expansion into Uttarakhand reflects the growing demand for boutique mountain retreats and experiential hospitality, as travellers increasingly seek meaningful stays beyond traditional tourist destinations.


Accor’s Mid Year Sale Offers Up to 25% Off Stays at Novotel Vijayawada Varun

Accor’s Mid Year Sale Offers Up to 25% Off Stays at Novotel Vijayawada Varun

By Hariharan U

Published on July 22, 2026

Accor is inviting travellers to make their next getaway more rewarding with its Mid Year Sale, offering savings of up to 25% across more than 1,500 participating hotels in Asia Pacific, Africa, and beyond, including Novotel Vijayawada Varun.

The limited-time offer provides an opportunity for guests to plan city escapes, family holidays, business trips extended into leisure, and relaxing staycations at attractive value.

Bookings for the offer are open until July 31, 2026, with stays valid through September 30, 2026. Guests can enjoy 20% savings, while members of ALL – Accor Live Limitless, Accor’s lifestyle loyalty programme, receive an additional 5% discount on their stays.

Commenting on the offer, Manish Pathak, Hotel Manager, Novotel Vijayawada Varun, said: "At Novotel Vijayawada Varun, we believe a memorable getaway should be both accessible and exceptional. Accor's Mid Year Sale gives travellers the perfect opportunity to experience our warm hospitality and distinctive dining experiences at even greater value. Whether it is a relaxing weekend staycation, a family break or a business trip extended into leisure, we look forward to welcoming guests for an unforgettable stay in the heart of Vijayawada."

Located in the heart of Vijayawada, Novotel Vijayawada Varun, the city’s only five-star deluxe hotel, offers contemporary accommodation combined with signature hospitality experiences. The property features 233 elegantly designed rooms and suites, a rejuvenating spa, a fully equipped fitness centre, and an infinity swimming pool overlooking the city.

Beyond accommodation, guests can explore the hotel’s diverse culinary offerings, including the live Teppanyaki experience at Red Bowl, international cuisine at Food Exchange, handcrafted beverages at Gourmet Bar, panoramic city views at Skydeck, and artisanal desserts from The Cake Factory.

The hotel also focuses on responsible hospitality through initiatives such as complimentary EV charging facilities for guests and sustainability-driven practices, enhancing the overall stay experience.

Travellers who are not yet members of ALL – Accor Live Limitless can join the programme free of charge to access exclusive member rates, rewards, and special offers throughout the year.

The Accor Mid Year Sale is available for bookings until July 31, 2026, with stays valid until September 30, 2026, subject to availability and applicable terms and conditions

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