Pride Hotels & Resorts has expanded its presence in Madhya Pradesh with the launch of Pride Plaza Indore, a 141-room upscale hotel on AB Bypass near Rau. The new property marks the group's second hotel in Indore and the first Pride Plaza brand entry into the city.

The launch also carries a personal meaning for the group, particularly for S.P. Jain, Chairman and Managing Director, Pride Hotels & Resorts, who hails from Sagar district in Madhya Pradesh. For the group, the opening represents both a business milestone and a homecoming.

"It gives us immense pleasure to launch our own hotel in the heart of India, Madhya Pradesh, in Indore. This property holds a special place for us, it is the 8th hotel owned by the group, and to have it here in Madhya Pradesh, the state I call home, makes this moment truly personal for me and for all of us at Pride Hotels,” said Jain.

Pride Plaza Indore features 141 well-appointed rooms, a swimming pool, six versatile event venues, three restaurants, a pool side lounge & bar and an expansive banquet space. The property has been planned to serve both business travellers and the city's growing wedding market, along with MICE events and social celebrations.

With the opening, Indore becomes the only city in Madhya Pradesh to have two Pride properties, with Pride Plaza Indore joining Pride Premier Indore. Along with the group's existing hotels in Bhopal, Ujjain and Jabalpur, the launch takes Pride Hotels' presence in Madhya Pradesh to five hotels.

Speaking about the group's growth strategy, Satyen Jain, CEO, Pride Hotels Limited, said, “As we move into an exciting new phase of expansion, one of our core strengths has been our strategically located and highly diversified portfolio of hotels and resorts across India. Our presence has been consciously built across key business and gateway markets, high-growth leisure destinations, and culturally significant pilgrimage hubs. This diversification has given us a balanced and resilient portfolio, with 67 percent of our keys in business markets, 18 percent in leisure cities, and 15 percent in pilgrimage destinations allowing us to capture year-round demand from corporate travellers, government business, weddings, MICE, domestic tourism, and social celebrations,”

The new property also reflects Pride Hotels' focus on creating hotels that connect with their destinations. Atul Upadhyay, Executive Director, Pride Hotels, said, "Pride Plaza Indore is a true reflection of our 5 Senses philosophy, bringing together the warmth of local hospitality with the sights, sounds, flavours and traditions of Madhya Pradesh. We are confident that under the leadership of Prantik Sengupta, general manager, Pride Plaza Indore, this property will carry the Pride brand forward and set new benchmarks for hospitality in the region."

With its location, event spaces and range of dining and leisure facilities, Pride Plaza Indore is positioned to serve Indore's business and social demand while strengthening Pride Hotels & Resorts' growing footprint across Madhya Pradesh.