Oravel Stays Limited, operating under PRISM, has announced the launch of its new ‘Insta Stays’ programme across all OYO properties in India, aimed at catering to the surge in last-minute travel planning as New Year demand gains momentum. The initiative allows travellers to make quick bookings via the OYO app or website by selecting the Insta Stays option available on the home page.

OYO, a value-stay hospitality brand, currently operates over 13,000 hotels across India. Under the new programme, OYO Wizard members receive an additional 5% exclusive discount on Insta Stays bookings. With a membership base of over 18 million users, OYO Wizard continues to be one of India’s largest hotel loyalty programmes, reflecting a growing preference among travellers for trusted brands and value-driven loyalty benefits.

Designed especially for spontaneous travellers, Insta Stays offers a seamless booking experience with instant confirmation, verified properties, and exclusive savings. Rooms under the programme start at INR 999, even during peak travel periods, making it a convenient option for guests planning trips at short notice.

According to OYO’s internal booking data from recent years, last-minute hotel searches typically rise sharply during the year-end holiday season. This demand is largely driven by travel to popular leisure and religious destinations such as Goa, Manali, Jaipur, Rishikesh, Varanasi, Katra, Puri, Ayodhya, Ooty, and Pondicherry.

Commenting on the initiative, Varun Jain, Chief Operating Officer, PRISM Asia, said, “Guests can expect a seamless and hassle-free stay experience, powered by one of the fastest check-in processes in the category. With instant booking confirmation, digitally enabled check-ins and fully verified properties, the programme significantly reduces waiting time at hotels, allowing travellers to check in within minutes and focus on their stay.” He added that the guest-first approach is designed to deliver consistency, comfort, and convenience, especially during peak travel seasons and last-minute bookings.

PRISM expects the Insta Stays programme to play a crucial role during high-demand travel periods by offering greater booking certainty for travellers while enabling hotel partners to maximise occupancy.

About PRISM

PRISM, the parent company of OYO, operates a diverse portfolio of brands serving over 100 million customers across more than 35 countries. Its offerings span short stays, extended living, luxury travel, co-working spaces, celebration venues, and hospitality technology solutions, with a focus on simplifying and enhancing urban living through scalable innovation.