Promoting Soy Food Production and Consumption: Key Government Support Measures

Promoting Soy Food Production and Consumption: Key Government Support Measures

By Author

Published on June 30, 2023

The recently-concluded International Conference on "Soy Foods: Sustainable Protein for Health and Wellness" has concluded with significant recommendations for government support to promote soy food production, consumption, and entrepreneurship in India. The conference participants emphasized the acceptance of soy foods as a mainstream protein source and proposed various measures to foster growth and innovation within the industry.

The key government support recommendations include establishing standards and nomenclature for soy food products to ensure consistency and safety. It is suggested to include a representative from the Soy Food Promotion and Welfare Association (SFPWA) in relevant standards and scientific committees. Corrections to the existing tofu standards by the Food Safety and Standards Authority of India (FSSAI) should be addressed to improve quality and competitiveness.

Clear guidelines and appropriate tax rates for soy foods under the Goods and Services Tax (GST) are recommended to create a conducive business environment. Lowering customs duty on soybean imports would encourage cost-effectiveness and availability for domestic production. Seeking health claims from the Government of India through the Ministry of Health will validate the nutritional benefits of soy food consumption.

Promoting soy food consumption through generic campaigns in print and electronic media will raise awareness and preference for nutritious soy products. Including soy protein ingredients in the Production-Linked Incentive (PLI) scheme will incentivize their use in food manufacturing and drive market growth.

These recommendations have the potential to transform soybean production, entrepreneurship, and healthier diets in India. By implementing these measures and leveraging the expertise of all stakeholders, India can become a leader in soy food production, consumption, and overall health and wellness.


Discover the Art of Cocktail Craftsmanship at Reservoire

Discover the Art of Cocktail Craftsmanship at Reservoire

By Nithyakala Neelakandan

Published on October 18, 2024

At Reservoire, cocktail-making is transformed into an art form, combining creativity, precision, and high-quality ingredients. The bar is known for its unique cocktail categories, offering a memorable experience with each drink. Their menu features Avengers-themed cocktails, inspired by characters like Iron Man, Black Widow, and the Hulk, alongside Hollywood-inspired drinks such as "Pirates of the Caribbean" and "Treasure Island."

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For those seeking innovative options, clarified cocktails provide a silky texture and crystal-clear look, while reimagined classics get modern updates. Their experiential cocktails take guests on a flavor journey, ensuring that every sip is an adventure.

What sets Reservoire apart is its attention to detail and customization. Each cocktail is tailored to individual tastes, making the drinking experience personalized and memorable. With a diverse selection of over 150-180 cocktails, there is something for everyone, from casual drinkers to cocktail enthusiasts.

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In addition to regular offerings, Reservoire introduces seasonal and limited-edition cocktails every month, highlighting fresh ingredients and festive themes. Whether a guest prefers a classic martini or a bold tequila-based drink, Reservoire’s philosophy ensures that each cocktail tells a story, integrating pop culture references with refined mixology.

Guests can enhance their drinks by pairing them with thoughtfully curated dishes from the menu, where food and cocktails complement each other perfectly. The vibrant ambiance blends art and nature, creating a stunning garden oasis in the heart of Bangalore, making Reservoire the ideal spot to relax with an exceptional drink in hand.


The Great Indian Street Food Festival Unveiled at Crowne Plaza Ahmedabad

The Great Indian Street Food Festival Unveiled at Crowne Plaza Ahmedabad

By Nithyakala Neelakandan

Published on October 18, 2024

Crowne Plaza Ahmedabad is bringing the rich flavors of Indian street food to its all-day dining venue, Essence, with “The Great Indian Street Food Festival.” This exciting event will run from October 17 to October 26, 2024, offering a vibrant showcase of street food specialties from across India’s four regions: North, South, East, and West.

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The festival will feature live food stations serving iconic dishes like spicy dosas from the South, tangy chaats from the North, flavorful puchkas from the East, and the popular vada pav from the West. Guests can indulge in these street delicacies without leaving the comfort of the city.

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Commenting on the festival, Suraj Kumar Jha, General Manager of Crowne Plaza Ahmedabad, said, "The Great Indian Street Food Festival is an invitation to our guests to experience the spirit of Indian streets through food. We’ve curated a menu that reflects the heart of India’s culinary heritage and brought it to our restaurant to create an unforgettable dining experience for everyone."

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Executive Chef Daksh Sirwani shared his passion behind the festival: "Our team has worked passionately to bring the authentic flavors of India’s bustling streets to the plates of our guests. We’ve carefully crafted each dish, ensuring that it remains true to its roots while delivering the signature quality of Crowne Plaza. This festival is not just about food; it’s about culture, tradition, and the stories behind every bite."

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The festival will be open daily from 7:00 PM to 11:00 PM, priced at INR 1799 plus taxes. Visitors can make reservations by contacting the hotel directly. This event offers a unique opportunity to explore India's culinary diversity under one roof in the heart of Ahmedabad.

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Brush Creek Distillery Partners with Purdue for Life on Limited-Edition Bourbon

Brush Creek Distillery Partners with Purdue for Life on Limited-Edition Bourbon

By Nithyakala Neelakandan

Published on October 18, 2024

Brush Creek Distillery has launched a special-release Straight Bourbon Whiskey in collaboration with the Purdue for Life Foundation, celebrating the shared legacy of the university and alumni Bruce and Beth White, founders of Brush Creek Ranch. The bourbon reflects Purdue’s values and history, with each bottle priced at $74.18, representing Purdue’s founding year, 1874. It is available online through Bourbon Outfitters and at the Brush Creek Distillery in Saratoga, Wyoming.

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Managing Director Andrew Wason expressed the distillery’s excitement about the partnership, stating, “We are thrilled to unveil this special-release whiskey with Purdue for Life and to support the organization’s ongoing efforts to engage alumni and strengthen the community.” The limited-edition bourbon showcases Wyoming’s rugged spirit and Purdue’s innovative legacy, aged for seven years—symbolizing the seven degrees offered at Purdue’s White Lodging – J.W. Marriott, Jr. School of Hospitality and Tourism Management, which honors Bruce White's contributions to the hospitality industry.

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The bourbon offers a rich tasting experience, with aromas of spiced honey, mint, citrus zest, and baking spices. The palate reveals layers of vanilla custard, caramel, dark chocolate, and spearmint, leading to a smooth, lingering finish with hints of pipe smoke and spice.

Founded in 2019, Brush Creek Distillery focuses on small-batch spirits, including bourbon, rye, gin, and vodka. The distillery’s commitment to craftsmanship is evident through this release, blending Wyoming's natural elements with Purdue’s spirit of innovation.

The Purdue for Life Foundation, established in 2020, helps alumni stay connected, supports lifelong learning, and encourages engagement with the university. The bourbon serves as a tribute to Purdue’s past while also supporting ongoing alumni initiatives.

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