Protinex, the flagship brand of Danone India, has introduced its new range of Protinex sachets to make protein consumption more accessible and affordable across India. This launch aims to bridge the protein deficiency gap in the country by providing high-quality nutrition in a convenient, easy-to-use format.

With studies showing that nearly 73% of adult Indians have diets deficient in protein, Protinex’s sachets offer a practical solution. Protein is a vital nutrient essential for the body’s repair, maintenance, sustained energy, and strength, but it is not stored in the body, making daily intake crucial. Recognizing these needs, Protinex has designed these sachets as a cost-effective option to help individuals easily incorporate protein into their daily diets.

Catering to busy professionals, students, and homemakers, the new sachets are tailored for modern, on-the-go lifestyles. They dissolve easily in milk or water, providing a simple and hassle-free way to meet nutritional needs, whether at the office, while traveling, or at home.

Sriram Padmanabhan, Marketing Director of Danone India, stated, “Protein deficiency remains a pressing concern in India. At Protinex, we recognize the urgent need to bridge this nutritional gap with accessible and effective solutions. With the introduction of Protinex sachets, we are taking a step forward in making high-quality protein intake more convenient for individuals, thereby supporting India’s journey towards better health and nutrition.”

Available in Chocolate and Vanilla flavors, each sachet provides 25 essential nutrients at an affordable price of INR 25. The product reinforces Danone’s mission to promote health through food by supporting overall wellbeing, muscle strength, immunity, and cognitive development.

About Protinex

Protinex is one of India’s leading nutrition brands, trusted for over 65 years for its range of high-quality protein supplements, promoting good health and wellbeing.

About Danone

Danone is a global food and beverage company focused on essential dairy and plant-based products, waters, and specialized nutrition. In India, Danone operates with a portfolio of trusted brands, including Aptamil, AptaGrow, Neocate, Protinex, Dexolac, and Nusobee, aiming to inspire healthier and more sustainable eating practices.