ProWine Mumbai 2023: Raising a Toast to India's Largest Spirits Show

ProWine Mumbai 2023: Raising a Toast to India's Largest Spirits Show

By Author

Published on November 27, 2023

ProWine Mumbai, the premier event for the wine, spirits, and hospitality industry, is set to host its largest edition yet. Slated for November 24 and 25, 2023, at Mumbai's Jio World Convention Centre, this event promises to be a pivotal gathering for industry professionals and enthusiasts alike.

A Global Stage for Wine and Spirits

Organized by Messe Düsseldorf India and All Things Nice, ProWine Mumbai is more than just an exhibition. It's a vibrant platform for both Indian and International wine and spirit brands to engage with consumers and peers through exhibits and live tastings. This event provides a unique opportunity for brands to showcase their products, fostering industry and consumer engagement.

Networking and Business Opportunities

Anticipated to draw the country's community of AlcoBev brands, importers, distributors, wholesalers, retailers, and international brands eyeing the Indian market, ProWine Mumbai is a networking haven. The event will also attract large-scale buyers, including hoteliers, restaurateurs, bar owners, and wine & spirit aficionados.

International Support and Diverse Exhibitions

The 2023 edition of ProWine Mumbai boasts significant international support, with participation from entities like the California Wine Institute, Distilled Spirits Council of the United States, and Consulate General of The Republic of Argentina, among others. Over a thousand brands from around the world will be showcased, offering a diverse range of products from countries such as Argentina, Australia, France, India, Italy, Japan, and the United States.

Event Highlights and Expectations

Spanning 5000 square meters, the event will feature over 1000 brands from more than 150 companies across 20+ countries, expecting to attract over 5,000 attendees. The 2023 edition will introduce exciting new features like the ProWine Spirits Challenge and the ProWine Bartenders’ Competition, alongside masterclasses and exhibitions by leading brands.

Thomas Schlitt, Managing Director at Messe Düsseldorf India, shares his enthusiasm: “We are thrilled to see the wine and spirits industry's eagerness to convene at ProWine Mumbai 2023. This year, we have an exciting lineup with new features and discussions on the future of craft spirits. We anticipate a successful and engaging event for all participants.”

ProWine Mumbai 2023 is poised to be a landmark event, offering unparalleled opportunities for learning, networking, and experiencing the best in the world of wines and spirits.


Discover the Art of Cocktail Craftsmanship at Reservoire

Discover the Art of Cocktail Craftsmanship at Reservoire

By Nithyakala Neelakandan

Published on October 18, 2024

At Reservoire, cocktail-making is transformed into an art form, combining creativity, precision, and high-quality ingredients. The bar is known for its unique cocktail categories, offering a memorable experience with each drink. Their menu features Avengers-themed cocktails, inspired by characters like Iron Man, Black Widow, and the Hulk, alongside Hollywood-inspired drinks such as "Pirates of the Caribbean" and "Treasure Island."

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For those seeking innovative options, clarified cocktails provide a silky texture and crystal-clear look, while reimagined classics get modern updates. Their experiential cocktails take guests on a flavor journey, ensuring that every sip is an adventure.

What sets Reservoire apart is its attention to detail and customization. Each cocktail is tailored to individual tastes, making the drinking experience personalized and memorable. With a diverse selection of over 150-180 cocktails, there is something for everyone, from casual drinkers to cocktail enthusiasts.

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In addition to regular offerings, Reservoire introduces seasonal and limited-edition cocktails every month, highlighting fresh ingredients and festive themes. Whether a guest prefers a classic martini or a bold tequila-based drink, Reservoire’s philosophy ensures that each cocktail tells a story, integrating pop culture references with refined mixology.

Guests can enhance their drinks by pairing them with thoughtfully curated dishes from the menu, where food and cocktails complement each other perfectly. The vibrant ambiance blends art and nature, creating a stunning garden oasis in the heart of Bangalore, making Reservoire the ideal spot to relax with an exceptional drink in hand.


The Great Indian Street Food Festival Unveiled at Crowne Plaza Ahmedabad

The Great Indian Street Food Festival Unveiled at Crowne Plaza Ahmedabad

By Nithyakala Neelakandan

Published on October 18, 2024

Crowne Plaza Ahmedabad is bringing the rich flavors of Indian street food to its all-day dining venue, Essence, with “The Great Indian Street Food Festival.” This exciting event will run from October 17 to October 26, 2024, offering a vibrant showcase of street food specialties from across India’s four regions: North, South, East, and West.

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The festival will feature live food stations serving iconic dishes like spicy dosas from the South, tangy chaats from the North, flavorful puchkas from the East, and the popular vada pav from the West. Guests can indulge in these street delicacies without leaving the comfort of the city.

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Commenting on the festival, Suraj Kumar Jha, General Manager of Crowne Plaza Ahmedabad, said, "The Great Indian Street Food Festival is an invitation to our guests to experience the spirit of Indian streets through food. We’ve curated a menu that reflects the heart of India’s culinary heritage and brought it to our restaurant to create an unforgettable dining experience for everyone."

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Executive Chef Daksh Sirwani shared his passion behind the festival: "Our team has worked passionately to bring the authentic flavors of India’s bustling streets to the plates of our guests. We’ve carefully crafted each dish, ensuring that it remains true to its roots while delivering the signature quality of Crowne Plaza. This festival is not just about food; it’s about culture, tradition, and the stories behind every bite."

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The festival will be open daily from 7:00 PM to 11:00 PM, priced at INR 1799 plus taxes. Visitors can make reservations by contacting the hotel directly. This event offers a unique opportunity to explore India's culinary diversity under one roof in the heart of Ahmedabad.

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Brush Creek Distillery Partners with Purdue for Life on Limited-Edition Bourbon

Brush Creek Distillery Partners with Purdue for Life on Limited-Edition Bourbon

By Nithyakala Neelakandan

Published on October 18, 2024

Brush Creek Distillery has launched a special-release Straight Bourbon Whiskey in collaboration with the Purdue for Life Foundation, celebrating the shared legacy of the university and alumni Bruce and Beth White, founders of Brush Creek Ranch. The bourbon reflects Purdue’s values and history, with each bottle priced at $74.18, representing Purdue’s founding year, 1874. It is available online through Bourbon Outfitters and at the Brush Creek Distillery in Saratoga, Wyoming.

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Managing Director Andrew Wason expressed the distillery’s excitement about the partnership, stating, “We are thrilled to unveil this special-release whiskey with Purdue for Life and to support the organization’s ongoing efforts to engage alumni and strengthen the community.” The limited-edition bourbon showcases Wyoming’s rugged spirit and Purdue’s innovative legacy, aged for seven years—symbolizing the seven degrees offered at Purdue’s White Lodging – J.W. Marriott, Jr. School of Hospitality and Tourism Management, which honors Bruce White's contributions to the hospitality industry.

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The bourbon offers a rich tasting experience, with aromas of spiced honey, mint, citrus zest, and baking spices. The palate reveals layers of vanilla custard, caramel, dark chocolate, and spearmint, leading to a smooth, lingering finish with hints of pipe smoke and spice.

Founded in 2019, Brush Creek Distillery focuses on small-batch spirits, including bourbon, rye, gin, and vodka. The distillery’s commitment to craftsmanship is evident through this release, blending Wyoming's natural elements with Purdue’s spirit of innovation.

The Purdue for Life Foundation, established in 2020, helps alumni stay connected, supports lifelong learning, and encourages engagement with the university. The bourbon serves as a tribute to Purdue’s past while also supporting ongoing alumni initiatives.

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