Proximo Spirits and Monika Alcobev Introduce Bushmills GTR Exclusive Range in India

Proximo Spirits and Monika Alcobev Introduce Bushmills GTR Exclusive Range in India

By Manu Vardhan Kannan

Published on February 26, 2025

Proximo Spirits and Monika Alcobev Limited have unveiled the highly anticipated Bushmills GTR Exclusive Range in India. Now available at Hyderabad, Delhi, and Mumbai Duty-Free, the collection includes Bushmills 21 YO, 15 YO, and 10 YO, with two additional expressions - Bushmills Black Bush 80/20 GTR Exclusive and Bushmills 12 YO GTR Exclusive - set to launch soon.

With an ABV of 46%, these exclusive Bushmills whiskies offer a refined tasting experience:

  • Bushmills 10 Year Old (YO): Aged for 10 years in bourbon and sherry casks, then finished in Oloroso sherry butts from Paez-Morilla bodega, Spain, for a rich, aromatic profile.

  • Bushmills 15 Year Old (YO): Matured for 15 years in first-fill and second-fill American oak ex-bourbon casks, developing a robust character on the rugged Antrim coast.

  • Bushmills 21 Year Old: Aged 18 years in bourbon and Oloroso sherry casks, then finished for 3 years in first-fill Marsala casks, delivering a luxurious and complex flavor.

This launch is a major milestone for both companies, reinforcing their commitment to bringing premium spirits to Indian consumers. The exclusive collection is designed for whiskey connoisseurs and travelers looking for a sophisticated gifting option.

Industry Leaders Speak on the Launch

Roy Summers, Head of Global Travel Retail at Proximo Spirits, expressed his enthusiasm: “We are delighted to launch Bushmills across GTR in India, working closely with Monika Alcobev and GMR Hyderabad Airport Duty Free. Our exclusive range of Bushmills single malt Irish whiskeys has been crafted for travel retail shoppers. With this collection, we offer something special for whiskey explorers, enthusiasts, and gift seekers.”

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Kunal Patel, Managing Director & CEO, Monika Alcobev Limited, added, “Bringing the Bushmills Irish Whiskies range to our customers is an extension of our commitment to delivering #onlyTheBest premium experiences. This exclusive launch highlights our vision of introducing world-class brands to the Indian market.”

About Proximo Spirits 

Proximo Spirits is a global leader in crafting high-quality spirits, including Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey, and The Kraken Black Spiced Rum. The company continues to set industry standards in premium spirits innovation.

About Monika Alcobev   

Limited Founded in 2017, Monika Alcobev is a leading importer of luxury alcohol brands in India and South Asia. The company specializes in importing, logistics, distribution, and marketing across the HORECA and retail sectors, ensuring top-tier brands reach Indian consumers.

About GMR Hyderabad Duty Free  

A premier duty-free outlet offering global luxury goods, GMR Hyderabad Duty Free provides international travelers with premium spirits, fragrances, and exclusive products.

About Delhi Duty Free Services Pvt. Ltd. (DDFS)   

DDFS, established in 2010, is a flagship duty-free retail venture at Delhi International Airport, offering a world-class shopping experience with premium liquor, cosmetics, and luxury brands.

About OSPREE (Mumbai Duty-Free) OSPREE 

Mumbai Duty-Free features a curated selection of premium spirits, fashion, beauty, and electronics. Travelers can shop in advance and collect their items at the airport, enhancing their travel experience.

The launch of Bushmills GTR Exclusive Range marks a new era for whiskey lovers in India, bringing one of the world’s finest Irish whiskey brands closer to travelers and collectors alike.


ButterBrews Opens New Café in Aundh with Coffee-First Experience

ButterBrews Opens New Café in Aundh with Coffee-First Experience

By Manu Vardhan Kannan

Published on April 7, 2026

ButterBrews has opened its new outlet in Aundh, marking its largest format café so far. The new space has been designed as an everyday destination, bringing together a comfortable layout, a strong all-day menu, and a clear focus on coffee.

The café has been planned with multiple zones to suit different preferences. It includes an indoor seating area, a non-smoking outdoor section with an amphitheatre-style setup, and a separate smoking zone placed away from the main space to ensure a smooth and relaxed experience for all guests.

The menu offers a premium all-day selection built around fresh ingredients. Guests can choose from breakfast options, healthy bowls, wholesome meals, and vegan dishes, making it suitable for different tastes and dining needs throughout the day.

Coffee continues to be at the heart of the ButterBrews experience. The café uses 100 percent Arabica beans and serves both house blends and manually brewed coffees. It also features guest roasters like Tulum Coffee Roasters and Ground Zero Coffee Roasters, adding variety to its coffee offerings.

Desserts and baked items are prepared in-house at ButterBrews’ bakehouse. Popular choices include the Basque cheesecake and cinnamon rolls, which have already become favourites among guests.

Commenting on the opening, Harsh Agarwal, Co-founder, ButterBrews, said, “ButterBrews, Aundh is our largest format cafe yet. We have built a stronger indoor experience and created clear zones across the cafe so guests can settle in the way they like. We want this to be an address people can count on through the week.”

Umang Bhimrajka, Co-founder, ButterBrews, added, “For us, coffee has always been non-negotiable. With 100 percent Arabica beans, house espresso coffees and manual brews that rotate speciality roasters, we are bringing a program that balances familiarity with discovery. Alongside that, the all-day menu and our bakehouse desserts complete the experience we want to offer Aundh.”


McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

By Hariharan U

Published on April 7, 2026

McDonald's India – North and East has reintroduced its popular limited-edition Sipper, bringing back the fan-favourite collectible as part of its app-exclusive Super Sipper Meals. The offering follows strong customer demand earlier this year and is available for a limited time across select regions.

Accessible exclusively through the McDonald's App, the Super Sipper Meals can be ordered between 4 PM and 7 PM, adding an element of exclusivity and urgency for customers looking to grab the collectible while stocks last.

The meals are offered in two variants, catering to both vegetarian and non-vegetarian preferences. The Veg option, includes a McAloo Tikki Burger, Medium Fries, Small Coke, and Pizza McPuff. The Non-Veg variant, features a McGrill Burger along with Medium Fries, Small Coke, and Pizza McPuff.

Commenting on the reintroduction, Rajeev Ranjan said the overwhelming response to the earlier launch highlighted customers’ interest in unique and engaging experiences. He added that the brand remains focused on delivering offerings that combine value, taste, and memorable moments.

Operated by Connaught Plaza Restaurants Pvt. Ltd., McDonald’s India – North and East continues to strengthen its presence with over 295 restaurants and 190+ McCafé outlets across the region. The brand’s latest offering reflects its ongoing effort to create experience-led promotions that go beyond traditional value meals.

By combining everyday favourites with collectible merchandise, the reintroduced Sipper campaign aims to enhance customer engagement while driving digital adoption through its app ecosystem.


Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

By Manu Vardhan Kannan

Published on April 7, 2026

CoCo Ichibanya has opened its new outlet at Ambience Mall Gurugram, adding a global flavour to the mall’s growing food and beverage offerings. Located on the third floor, the restaurant spans around 3,000 sq. ft. and can accommodate up to 52 guests.

Founded in 1978 in Japan, CoCo Ichibanya is known as one of the world’s largest Japanese curry chains. The brand is popular for its curry-and-rice dishes, offering a mix of consistency and customisation, allowing diners to personalise their meals based on taste and preference.

The launch is part of Ambience Mall Gurugram’s ongoing effort to strengthen its dining portfolio by bringing in well-known international brands. With this addition, the mall continues to expand its options, offering both everyday dining choices and unique global experiences to visitors.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said, “Consumer preferences today are evolving towards experiences that feel both authentic and globally relevant. CoCo Ichibanya brings a strong international identity along with an offering that is approachable and versatile. At Ambience Mall, our focus remains on curating a balanced and contemporary mix, and this addition further strengthens that direction.”

With the opening of CoCo Ichibanya, Ambience Mall Gurugram further builds its position as a destination that blends retail with curated dining and lifestyle experiences, catering to a modern and globally aware audience.

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