Proximo Spirits and Monika Alcobev Introduce Bushmills GTR Exclusive Range in India

Proximo Spirits and Monika Alcobev Introduce Bushmills GTR Exclusive Range in India

By Manu Vardhan Kannan

Published on February 26, 2025

Proximo Spirits and Monika Alcobev Limited have unveiled the highly anticipated Bushmills GTR Exclusive Range in India. Now available at Hyderabad, Delhi, and Mumbai Duty-Free, the collection includes Bushmills 21 YO, 15 YO, and 10 YO, with two additional expressions - Bushmills Black Bush 80/20 GTR Exclusive and Bushmills 12 YO GTR Exclusive - set to launch soon.

With an ABV of 46%, these exclusive Bushmills whiskies offer a refined tasting experience:

  • Bushmills 10 Year Old (YO): Aged for 10 years in bourbon and sherry casks, then finished in Oloroso sherry butts from Paez-Morilla bodega, Spain, for a rich, aromatic profile.

  • Bushmills 15 Year Old (YO): Matured for 15 years in first-fill and second-fill American oak ex-bourbon casks, developing a robust character on the rugged Antrim coast.

  • Bushmills 21 Year Old: Aged 18 years in bourbon and Oloroso sherry casks, then finished for 3 years in first-fill Marsala casks, delivering a luxurious and complex flavor.

This launch is a major milestone for both companies, reinforcing their commitment to bringing premium spirits to Indian consumers. The exclusive collection is designed for whiskey connoisseurs and travelers looking for a sophisticated gifting option.

Industry Leaders Speak on the Launch

Roy Summers, Head of Global Travel Retail at Proximo Spirits, expressed his enthusiasm: “We are delighted to launch Bushmills across GTR in India, working closely with Monika Alcobev and GMR Hyderabad Airport Duty Free. Our exclusive range of Bushmills single malt Irish whiskeys has been crafted for travel retail shoppers. With this collection, we offer something special for whiskey explorers, enthusiasts, and gift seekers.”

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Kunal Patel, Managing Director & CEO, Monika Alcobev Limited, added, “Bringing the Bushmills Irish Whiskies range to our customers is an extension of our commitment to delivering #onlyTheBest premium experiences. This exclusive launch highlights our vision of introducing world-class brands to the Indian market.”

About Proximo Spirits 

Proximo Spirits is a global leader in crafting high-quality spirits, including Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey, and The Kraken Black Spiced Rum. The company continues to set industry standards in premium spirits innovation.

About Monika Alcobev   

Limited Founded in 2017, Monika Alcobev is a leading importer of luxury alcohol brands in India and South Asia. The company specializes in importing, logistics, distribution, and marketing across the HORECA and retail sectors, ensuring top-tier brands reach Indian consumers.

About GMR Hyderabad Duty Free  

A premier duty-free outlet offering global luxury goods, GMR Hyderabad Duty Free provides international travelers with premium spirits, fragrances, and exclusive products.

About Delhi Duty Free Services Pvt. Ltd. (DDFS)   

DDFS, established in 2010, is a flagship duty-free retail venture at Delhi International Airport, offering a world-class shopping experience with premium liquor, cosmetics, and luxury brands.

About OSPREE (Mumbai Duty-Free) OSPREE 

Mumbai Duty-Free features a curated selection of premium spirits, fashion, beauty, and electronics. Travelers can shop in advance and collect their items at the airport, enhancing their travel experience.

The launch of Bushmills GTR Exclusive Range marks a new era for whiskey lovers in India, bringing one of the world’s finest Irish whiskey brands closer to travelers and collectors alike.


Marriott Executive Apartments Hyderabad Brings Authentic Madurai Flavours to the City with Special Food Pop-Up

Marriott Executive Apartments Hyderabad Brings Authentic Madurai Flavours to the City with Special Food Pop-Up

By Hariharan U

Published on May 17, 2026

Marriott Executive Apartments Hyderabad is offering guests a taste of Tamil Nadu’s rich culinary heritage with a specially curated Madurai Food Pop-Up at its signature dining venue, Mazzo Rooftop Restaurant.

The limited-period culinary showcase celebrates the vibrant flavours, traditional recipes, and street food culture of Madurai, often regarded as one of South India’s most iconic food destinations. Hosted in a serene rooftop setting, the experience blends regional authenticity with contemporary hospitality.

The specially curated menu features a range of signature dishes inspired by traditional Madurai kitchens and local favourites. Guests can savour preparations such as Kola Urundai, Kozhi Kulambu, Vendakkai Mandi, and Kovil Puliyodharai, each reflecting the rustic flavours and bold spice profiles associated with Tamil Nadu cuisine.

The festival also includes dishes like Mor Kulambu, Kozhi Varuval, Kudal Kulambu, Eeral Piratal, and Aattu Kari Kulambu, showcasing the depth and diversity of Madurai’s culinary traditions. One of the highlights of the menu is the much-loved Vandiyur Chicken Biryani, paired with the iconic chilled dessert beverage Jigarthanda.

Set against the elegant poolside ambience of Mazzo Rooftop Restaurant, the food pop-up aims to offer more than just a dining experience by bringing together flavour, nostalgia, and cultural storytelling through food.

The showcase is open until 16th May 2026, from 7:00 PM to 11:00 PM, inviting food lovers and regional cuisine enthusiasts to experience the essence of Madurai in Hyderabad.

Event Details

  • Venue: Mazzo Rooftop Restaurant, Marriott Executive Apartments Hyderabad
  • Date: Until 16th May 2026
  • Time: 7:00 PM – 11:00 PM
  • Reservations: +91 9100080131 / +91 9100080130

Four Seasons Hotel Bengaluru Launches ‘101 Days of Summer’ Experience

Four Seasons Hotel Bengaluru Launches ‘101 Days of Summer’ Experience

By Hariharan U

Published on May 17, 2026

Four Seasons Hotel Bengaluru has unveiled its “101 Days of Summer” campaign, a property-wide seasonal residency running from May 1 to August 31, 2026, celebrating Bengaluru’s summer culture through immersive culinary, beverage, and stay experiences.

Part of the global Four Seasons seasonal activation, the Bengaluru edition has been thoughtfully adapted to reflect the city’s Garden City identity, combining nostalgic summer traditions with luxury hospitality experiences curated specifically for the local landscape and climate.

The campaign transforms the hotel into a summer sanctuary, offering guests a slower and more experiential approach to the season through artisanal food, botanical beverages, alfresco moments, and curated staycations.

At the centre of the experience is an artisanal gelateria concept featuring a vintage-inspired summer cart that recreates nostalgic frozen treats with a luxury twist. Signature offerings include the Java Plum in the Promenade Sorbet and the Coastal Cream Magnum Bar, both inspired by familiar regional summer flavours. The hotel’s Sunday brunches at CUR8 will also feature rotating artisanal gelatos and elaborate summer sundaes designed around seasonal indulgence.

The beverage programme introduces a specially curated “Garden City Collection” featuring cocktails and mocktails inspired by Bengaluru’s botanical heritage. Drinks such as the Nandi Hills Spritz and Silk Route Summer Float incorporate local ingredients and handcrafted elements, while the “Temperance Trail” mocktail collection offers non-alcoholic interpretations rooted in regional flavours.

Complementing the beverage programme is a dedicated Mango Residency at the Lobby Lounge celebrating India’s most iconic summer fruit. Guests can experience a mango-themed afternoon tea, Alphonso Mango Kulfi, and a range of seasonal desserts and beverages inspired by regional orchards and summer traditions.

Beyond dining, the campaign also positions Four Seasons Hotel Bengaluru as a luxury urban retreat through curated summer staycations. Garden suites, poolside experiences, wellness offerings, and leisurely dining moments have been designed to encourage guests to embrace a relaxed and immersive summer lifestyle within the city.

Signature touches such as floral-inspired beverages, alfresco lounging, and poolside culinary experiences further reinforce the property’s vision of blending Bengaluru’s local identity with the global luxury ethos of the Four Seasons brand.

Through “101 Days of Summer,” the hotel aims to transform the season into a thoughtfully crafted celebration of flavour, nostalgia, design, and experiential luxury, offering guests an elevated interpretation of a Bengaluru summer.

For more information, visit Four Seasons Hotel Bengaluru


Six Fields Launches #CheersForMore Campaign with Anil Chaudhary

Six Fields Launches #CheersForMore Campaign with Anil Chaudhary

By Manu Vardhan Kannan

Published on May 16, 2026

Six Fields has launched its Summer 2026 campaign, #CheersForMore, bringing internationally recognised cricket umpire Anil Chaudhary on board to create a fresh and engaging cricket-viewing experience. Launched during the ongoing cricket season, the campaign aims to encourage fans to celebrate not only match-winning moments but also the smaller moments that shape the game.

At the centre of the campaign is a digital film featuring Anil Chaudhary in a role not commonly seen in cricket brand campaigns. Instead of focusing only on players and high-impact moments, the campaign highlights the many events that keep fans emotionally invested throughout a match, from wides and dot balls to appeals, boundaries, near misses, and changing momentum.

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The idea behind the campaign comes from an interesting insight into fan behaviour. While cricket viewers remain emotionally connected from the first ball to the last, celebrations usually happen only during major moments like sixes, wickets, or final victories. Through #CheersForMore, Six Fields aims to make every moment worth celebrating.

Using familiar umpire signals as a creative element, the campaign transforms official gestures into easy fan reactions that people can use while watching matches together. Through this approach, Six Fields hopes to build a more interactive and socially driven viewing culture among modern cricket audiences.

Speaking about the campaign, Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd., said: “Cricket is one of India’s biggest entertainment experience and our campaign #CheersForMore celebrates the energy that exists in every moment of the game. The campaign reflects this energy and encourages fans to engage more actively throughout the game.”

The campaign’s choice of Anil Chaudhary also stands out. While many cricket campaigns usually feature current or former players, Six Fields has selected a personality closely associated with the game’s structure and authenticity. Having retired from IPL umpiring only last year, Chaudhary continues to be recognised as the most experienced umpire in IPL history, bringing familiarity and credibility to the campaign.

The initiative also reflects how cricket consumption habits are evolving, especially among younger audiences. Fans today interact with matches through memes, reels, fantasy leagues, watch parties, social media discussions, and live conversations beyond television screens. Brands are increasingly trying to become part of these moments rather than simply seeking visibility.

The campaign will roll out extensively across digital and social platforms during the cricket season. It will include creator collaborations, fan participation formats, influencer content, and real-time conversations to make the cheering behaviour more engaging and visible online.

Speaking on the campaign, Anil Chaudhary said: “Every signal on the field exists because every moment matters in cricket. Through #CheersForMore with Six Fields, we wanted to bring that same spirit to fans and encourage them to stay engaged with the game beyond just the major moments.”

With #CheersForMore, Six Fields is looking to strengthen its connection with cricket culture, social engagement, and celebration moments during one of India's biggest sporting seasons. Cheers For More with Six Fields!

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