Proximo Spirits and Monika Alcobev Introduce Bushmills GTR Exclusive Range in India

Proximo Spirits and Monika Alcobev Introduce Bushmills GTR Exclusive Range in India

By Manu Vardhan Kannan

Published on February 26, 2025

Proximo Spirits and Monika Alcobev Limited have unveiled the highly anticipated Bushmills GTR Exclusive Range in India. Now available at Hyderabad, Delhi, and Mumbai Duty-Free, the collection includes Bushmills 21 YO, 15 YO, and 10 YO, with two additional expressions - Bushmills Black Bush 80/20 GTR Exclusive and Bushmills 12 YO GTR Exclusive - set to launch soon.

With an ABV of 46%, these exclusive Bushmills whiskies offer a refined tasting experience:

  • Bushmills 10 Year Old (YO): Aged for 10 years in bourbon and sherry casks, then finished in Oloroso sherry butts from Paez-Morilla bodega, Spain, for a rich, aromatic profile.

  • Bushmills 15 Year Old (YO): Matured for 15 years in first-fill and second-fill American oak ex-bourbon casks, developing a robust character on the rugged Antrim coast.

  • Bushmills 21 Year Old: Aged 18 years in bourbon and Oloroso sherry casks, then finished for 3 years in first-fill Marsala casks, delivering a luxurious and complex flavor.

This launch is a major milestone for both companies, reinforcing their commitment to bringing premium spirits to Indian consumers. The exclusive collection is designed for whiskey connoisseurs and travelers looking for a sophisticated gifting option.

Industry Leaders Speak on the Launch

Roy Summers, Head of Global Travel Retail at Proximo Spirits, expressed his enthusiasm: “We are delighted to launch Bushmills across GTR in India, working closely with Monika Alcobev and GMR Hyderabad Airport Duty Free. Our exclusive range of Bushmills single malt Irish whiskeys has been crafted for travel retail shoppers. With this collection, we offer something special for whiskey explorers, enthusiasts, and gift seekers.”

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Kunal Patel, Managing Director & CEO, Monika Alcobev Limited, added, “Bringing the Bushmills Irish Whiskies range to our customers is an extension of our commitment to delivering #onlyTheBest premium experiences. This exclusive launch highlights our vision of introducing world-class brands to the Indian market.”

About Proximo Spirits 

Proximo Spirits is a global leader in crafting high-quality spirits, including Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey, and The Kraken Black Spiced Rum. The company continues to set industry standards in premium spirits innovation.

About Monika Alcobev   

Limited Founded in 2017, Monika Alcobev is a leading importer of luxury alcohol brands in India and South Asia. The company specializes in importing, logistics, distribution, and marketing across the HORECA and retail sectors, ensuring top-tier brands reach Indian consumers.

About GMR Hyderabad Duty Free  

A premier duty-free outlet offering global luxury goods, GMR Hyderabad Duty Free provides international travelers with premium spirits, fragrances, and exclusive products.

About Delhi Duty Free Services Pvt. Ltd. (DDFS)   

DDFS, established in 2010, is a flagship duty-free retail venture at Delhi International Airport, offering a world-class shopping experience with premium liquor, cosmetics, and luxury brands.

About OSPREE (Mumbai Duty-Free) OSPREE 

Mumbai Duty-Free features a curated selection of premium spirits, fashion, beauty, and electronics. Travelers can shop in advance and collect their items at the airport, enhancing their travel experience.

The launch of Bushmills GTR Exclusive Range marks a new era for whiskey lovers in India, bringing one of the world’s finest Irish whiskey brands closer to travelers and collectors alike.


SOCIAL Oktobeerfest 2025: Bigger Buckets, Bolder Bites, and Brew Bingo Fun!

SOCIAL Oktobeerfest 2025: Bigger Buckets, Bolder Bites, and Brew Bingo Fun!

By Manu Vardhan Kannan

Published on October 1, 2025

SOCIAL, India’s favorite neighborhood café-bar, is back with its much-awaited Oktobeerfest 2025, running from 6th to 19th October. This year’s edition promises bigger buckets, bolder bites, and playful new experiences designed to bring people together over food, beer, and festive cheer.

Buckets, Platters & Pairings

Beer takes the spotlight with bucket deals offering up to 20% savings on 3, 6, and 9 pints, perfect for sharing with friends. Making a comeback is SOCIAL’s popular Sausage Platter, the perfect companion to chilled brews. Guests can also indulge in exclusive bucket-and-platter pairings crafted to spark camaraderie and turn group hangouts into memorable beer-filled feasts.

SOCIAL’s Brew Bingo

Adding a quirky SOCIAL twist, each table will feature Brew Bingo, a beer-inspired challenge card with fun prompts like “chugged a pint in one go,” “spilled beer on yourself and kept drinking,” or “paired beer with dessert.” Guests can tick off their challenges as they go, creating laughter-filled moments to remember.

Festive Vibes All Around

All SOCIAL outlets nationwide will transform with buntings, quirky décor, and festive energy. True to SOCIAL’s spirit of being a second home for communities, the festival combines good beer, hearty food, and togetherness.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd, shared, “Oktobeerfest at SOCIAL has become a custom our communities look forward to every year. It’s our way of raising a toast to togetherness with buckets to share, a hearty platter to dig into, and playful experiences that bring people closer. Every year, we add a new SOCIAL twist to the global Oktobeerfest tradition, making it uniquely ours and something our guests can truly call their own.”

With bigger buckets, flavorful pairings, and engaging activities, Oktobeerfest 2025 is set to turn October into a month-long celebration of flavor, fun, and friendship, reaffirming SOCIAL’s place as the go-to neighborhood destination for unforgettable gatherings.


Santé Spa Cuisine Opens Third Pune Outlet at Law College Road

Santé Spa Cuisine Opens Third Pune Outlet at Law College Road

By Hariharan U

Published on October 1, 2025

Santé Spa Cuisine, the award-winning health and wellness dining brand, has strengthened its presence in Pune with the opening of its third outlet at Law College Road. Known for its commitment to fresh, preservative-free, and plant-based cooking, the brand continues to champion mindful dining with dishes that balance taste, nutrition, and sustainability.

The new outlet, set in the backyard of a century-old home surrounded by greenery, features both indoor and outdoor seating for up to 120 guests. With cane, bamboo, copper, and recycled accents, the space reflects Santé’s eco-conscious philosophy while encouraging guests to relax and connect with nature.

Santé’s menu remains true to its wellness-driven ethos. Guests can choose from vegetarian, vegan, Jain, and gluten-free options including millet bowls packed with superfoods, Levantine-inspired protein-rich dishes, gluten-free multigrain pizzas, high-fibre casseroles, and indulgent yet healthy desserts made with jaggery, date sugar, and erythritol. Cold-pressed juices, detox beverages, and carefully paired wines and sangrias complement the food experience.

Founder Sonal Barmecha shared her vision at the launch, “Our aim is to provide a space where people can sit peacefully and nourish both body and mind. With the Law College Road outlet, we are creating more than a dining space, we are building a community that values health, sustainability, and mindful living.”

She added, “The vibrant greenery and open spaces beautifully complement our ethos of simplicity and nourishment. We hope this space inspires people to adopt healthier lifestyles and to enjoy life’s simple pleasures, while also caring for the planet.”

With outlets already at Koregaon Park and Baner in Pune, along with three locations in Mumbai, Santé Spa Cuisine is rapidly expanding its reach in the health food space. Soon to be available on Swiggy and Zomato, the brand is making nutritious and sustainable dining more accessible to urban diners.

Santé’s seasonal menus, like the current Monsoon Menu featuring Himalayan Thukpa soup with momos, keep the experience fresh, relevant, and comforting.

About Santé Spa Cuisine

Founded by Sonal Barmecha and led by Chef Shailendra Kekade, Santé Spa Cuisine has been redefining India’s health dining landscape for over a decade. With a philosophy of ‘less-is-more,’ the brand focuses on plant-based, preservative-free meals rooted in sustainability. Its outlets across Pune, Mumbai, Bangalore, Chennai, and Ahmedabad reflect a vision of mindful eating that nurtures both the body and the environment.


The Den Bengaluru Launches Kebabs & Biryanis Fridays

The Den Bengaluru Launches Kebabs & Biryanis Fridays

By Hariharan U

Published on October 1, 2025

 The Den, Bengaluru, a 5-star luxury property known for its innovative dining experiences, has launched “Kebabs & Biryanis Fridays”, a weekend culinary festival celebrating the best of India’s flavours.

Every Friday evening from 7:00 PM to 11:00 PM, The Den transforms into a gourmet destination where succulent kebabs inspired by cities across India meet five distinct variations of biryanis, prepared with traditional methods and authentic spices. Guests can also opt for an unlimited beverage package to complement the lavish buffet.

This experience goes beyond dining—designed to bring people together, it encourages families and friends to enjoy food, flavours, and celebrations under one roof. The restaurant’s elegant setting and warm ambience enhance the festive vibe, making it a perfect start to the weekend.

Details:

  • What: Kebabs & Biryanis

  • When: Every Friday

  • Where: The Creek at The Den, Bengaluru

  • Time: 7:00 PM – 11:00 PM

With “Kebabs & Biryanis Fridays,” The Den Bengaluru promises a feast that blends tradition, indulgence, and togetherness, a true celebration of India’s rich culinary heritage.

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