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By Manu Vardhan Kannan
Published on February 26, 2025
Proximo Spirits and Monika Alcobev Limited have unveiled the highly anticipated Bushmills GTR Exclusive Range in India. Now available at Hyderabad, Delhi, and Mumbai Duty-Free, the collection includes Bushmills 21 YO, 15 YO, and 10 YO, with two additional expressions - Bushmills Black Bush 80/20 GTR Exclusive and Bushmills 12 YO GTR Exclusive - set to launch soon.
With an ABV of 46%, these exclusive Bushmills whiskies offer a refined tasting experience:
Bushmills 10 Year Old (YO): Aged for 10 years in bourbon and sherry casks, then finished in Oloroso sherry butts from Paez-Morilla bodega, Spain, for a rich, aromatic profile.
Bushmills 15 Year Old (YO): Matured for 15 years in first-fill and second-fill American oak ex-bourbon casks, developing a robust character on the rugged Antrim coast.
Bushmills 21 Year Old: Aged 18 years in bourbon and Oloroso sherry casks, then finished for 3 years in first-fill Marsala casks, delivering a luxurious and complex flavor.
This launch is a major milestone for both companies, reinforcing their commitment to bringing premium spirits to Indian consumers. The exclusive collection is designed for whiskey connoisseurs and travelers looking for a sophisticated gifting option.
Industry Leaders Speak on the Launch
Roy Summers, Head of Global Travel Retail at Proximo Spirits, expressed his enthusiasm: “We are delighted to launch Bushmills across GTR in India, working closely with Monika Alcobev and GMR Hyderabad Airport Duty Free. Our exclusive range of Bushmills single malt Irish whiskeys has been crafted for travel retail shoppers. With this collection, we offer something special for whiskey explorers, enthusiasts, and gift seekers.”
Kunal Patel, Managing Director & CEO, Monika Alcobev Limited, added, “Bringing the Bushmills Irish Whiskies range to our customers is an extension of our commitment to delivering #onlyTheBest premium experiences. This exclusive launch highlights our vision of introducing world-class brands to the Indian market.”
About Proximo Spirits
Proximo Spirits is a global leader in crafting high-quality spirits, including Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey, and The Kraken Black Spiced Rum. The company continues to set industry standards in premium spirits innovation.
About Monika Alcobev
Limited Founded in 2017, Monika Alcobev is a leading importer of luxury alcohol brands in India and South Asia. The company specializes in importing, logistics, distribution, and marketing across the HORECA and retail sectors, ensuring top-tier brands reach Indian consumers.
About GMR Hyderabad Duty Free
A premier duty-free outlet offering global luxury goods, GMR Hyderabad Duty Free provides international travelers with premium spirits, fragrances, and exclusive products.
About Delhi Duty Free Services Pvt. Ltd. (DDFS)
DDFS, established in 2010, is a flagship duty-free retail venture at Delhi International Airport, offering a world-class shopping experience with premium liquor, cosmetics, and luxury brands.
About OSPREE (Mumbai Duty-Free) OSPREE
Mumbai Duty-Free features a curated selection of premium spirits, fashion, beauty, and electronics. Travelers can shop in advance and collect their items at the airport, enhancing their travel experience.
The launch of Bushmills GTR Exclusive Range marks a new era for whiskey lovers in India, bringing one of the world’s finest Irish whiskey brands closer to travelers and collectors alike.
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