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By Manu Vardhan Kannan
Published on December 11, 2025
The Pune and Hyderabad editions of the India International Travel Mart (IITM) concluded on a successful note, offering a strong platform for travel and tourism stakeholders to connect, collaborate, and explore new opportunities. Held from 27–29 November 2025 in Pune and 4–6 December 2025 in Hyderabad, both events marked an important milestone as IITM continues its journey of strengthening partnerships and shaping the tourism landscape for 25 years.
With exhibitors from national and international tourism boards, travel companies, hotels, airlines, and allied sectors, the two editions highlighted India’s growing influence as a global tourism hub. Both events attracted a wide range of participants whose presence added value to the discussions, networking sessions, and destination showcases.
The Pune inauguration was graced by industry leaders including Mr. Narendra Dev Bhatta, Member – Executive Committee, Nepal Tourism Board; Mr. Aijaz Qaiser, Joint Director, Jammu and Kashmir Tourism; Mr. Amit Kumar Sharma, President, Pune Hotelier’s Association; Mr. Shahbehram Rabbani, President, Skal International Pune; Sushil Kumar Singh, Chapter Chairman, ADTOI – UP and IATO Bihar; Mr. Aniket Kelkar, Secretary, Travel Agents Association of Pune; Mr. Mohan Shedge, Treasurer, Travel Agents Association of Pune; Ms. Payal Joshi, Sr. Trustee, Travel Agents Association of Pune; Mr. Navin Mahajan, Trustee, Travel Agents Association of Pune; and Mr. V G Kelkar from the Travel Agents Association of Pune.
The Hyderabad edition was inaugurated by Smt. Valluru Kranthi, IAS, Managing Director, Telangana Tourism Development Corporation Limited and Director (FAC) – Department of Tourism; Mr. M Hishamuddin, Director, Tourism Malaysia; Mr. N S N Mohan, Vice President and President Elect, SKAL International; Mr. Sunil Kumar, President, TAAI; Mr. Valmiki Kishan, Chairman, Tourism Committee – APFCCI and IATO; and Mrs. Sujana Kumar, Vice President of TOAT.
More than 400 exhibitors participated across the two cities, with representation from over 15 countries and numerous Indian states. Tourism Malaysia and Nepal Tourism Board participated as Partner Countries, showcasing their offerings and strengthening ties with the Indian market.
The events featured a strong business networking component, with hosted buyer programs attracting travel agents from key markets such as Nashik, Kolhapur, and Aurangabad. These programs facilitated more than 10,000 one-on-one business meetings, giving exhibitors significant visibility and collaboration opportunities.
Visitor engagement remained high, with more than 5,000 travel agents attending across both cities. Destination presentations, cultural showcases, and interactive sessions added energy to the platform and encouraged participants to explore new-age travel segments such as adventure, wellness, and culinary tourism.
IITM also highlighted the evolving trends in Indian travel, supported by the growth of the middle class, rising disposable incomes, and shifting travel preferences. The increasing interest in domestic travel after the pandemic has played a strong role in revitalising the sector, with travellers rediscovering the country’s cultural and natural diversity.
Sphere TravelMedia Director, Rohit Hangal, said, “The Pune and Hyderabad editions of India International Travel Mart have reaffirmed our commitment to being the foremost platform for the travel and tourism industry in India. The enthusiastic participation from exhibitors and the overwhelming response from visitors highlight the growing dynamism of the sector.”
Sphere TravelMedia Director, Sanjay Hakhu, added, “As we successfully conclude the Pune and Hyderabad editions, we are reminded of the resilience and creativity that define the travel industry. These events have not only facilitated meaningful business connections but also inspired new ideas in sustainable and experiential tourism. The growing outbound travel market in India presents vast possibilities, and IITM aims to connect global destinations with diverse Indian travellers.”
With participation from over 20 Indian states including Telangana, Karnataka, Uttar Pradesh, Gujarat, Madhya Pradesh, Rajasthan, Himachal Pradesh, Delhi, Tamil Nadu, Kerala, and Goa, along with international destinations such as Turkey, Malaysia, Botswana, Kenya, Vietnam, Bali, Thailand, Nepal, Bhutan, and Maldives, IITM continues to strengthen its presence as a major travel and tourism platform in India.
The successful completion of the Pune and Hyderabad editions further reinforces IITM’s commitment to nurturing industry connections, opening opportunities, and promoting growth across India’s vibrant travel sector.
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