Mumbai-based strategy firm Sam & Andy has successfully conceptualized ‘The Talking Spoons’, a premium catering brand under Raksha Hospitality. With a legacy spanning over 35 years, Raksha Hospitality is one of Mumbai’s top 10 vegetarian wedding hospitality companies, known for delivering excellence in wedding and event catering.

Recognizing the changing dynamics of celebrations, ‘The Talking Spoons’ was introduced as a sophisticated extension of Raksha Hospitality to cater to modern-day events, luxury house parties, and evolving wedding trends. The brand balances heritage with innovation, offering a refined experience while retaining the technical finesse of its parent company.

A Strategic Approach to Modern Hospitality

Sam & Andy took a market-driven approach, analyzing consumer behavior, industry trends, and revenue challenges before launching the brand. This strategic foundation ensured business traction and differentiation in a competitive space.

"Taking a walk down memory lane, it is nothing short of awe-inspiring to recall the entire journey right from planning to the launch of The Talking Spoons. The passion, research orientation, and dedication displayed by Sam & Andy are commendable. Here’s to scaling new heights in the times to follow,” said Avani Sanghvi, Director - Raksha Hospitality & CEO - The Talking Spoons.

Building a New-Age Brand

From developing the brand identity and designing the menu to creating a cloud kitchen concept, Sam & Andy played a pivotal role in shaping The Talking Spoons into a distinctive brand.

"Our vision was to craft a modernized extension of Raksha Hospitality that meets evolving customer expectations while maintaining the technical finesse of the parent company," shared Anindya Ghosh, Founding Partner, Sam & Andy.

Adding to the insights, Sameer Joshi, Founding Partner, Sam & Andy, said, “The key challenge was addressing a category issue impacting revenue. By proposing a solution aligned with industry trends, we created a long-term fix that not only solved the business problem but also strengthened the brand’s presence.”

About Sam & Andy

Sam & Andy is a Mumbai-based strategy-first firm, focusing on brand-driven revenue growth for mid-sized businesses. Founded in 2018 by Sameer Joshi and Anindya Ghosh, the company specializes in brand strategy, digital solutions, business transformation, and mainline advertising.

With clients across India, the Middle East, and South Asia, Sam & Andy continues to unlock growth potential for brands through a strategic lens.

In a world where hydration is more than just quenching thirst, LUCOFAST FOOD AND BEVERAGES PRIVATE LIMITED is stepping into the spotlight with LUCOFAST—a clean, functional, and nutrient-packed hydration drink designed for energy, recovery, and immunity.

With rising temperatures, increasing fitness consciousness, and the growing need for nutrient-driven beverages, LUCOFAST caters to the modern consumer seeking effective hydration without unnecessary additives.

A Smarter Way to Hydrate

Unlike sugary energy drinks or carbonated beverages, LUCOFAST is a non-carbonated, caffeine-free hydration solution that blends electrolytes, B-vitamins, zinc, and vitamin C for optimal performance.

Key Features of LUCOFAST:

Electrolyte-Enriched Hydration – Restores essential minerals for sustained hydration.
Caffeine-Free – Hydrates without jitters or energy crashes.
Refreshing Flavours – Naturally sourced flavours for a clean, enjoyable taste.
No Artificial Flavours or Sweeteners – Made with natural ingredients.
Non-Carbonated – Gentle on the stomach for rapid hydration.
High in Vitamin C – Supports immune function.

"Consumers today are more conscious of what goes into their bodies. They're looking for hydration that does more—one that supports their lifestyle and wellness goals," says Khushi Mehta, Founder of LUCOFAST. "We saw a gap in the market for a hydration solution that replenishes and fuels the body without unnecessary ingredients. LUCOFAST is our answer to that need."

Where to Get LUCOFAST?

Starting February 28, 2025, LUCOFAST will be available PAN India, including key urban cities. Consumers can purchase it directly from the official LUCOFAST website (launching the same day) or through Amazon, Flipkart, and other leading e-commerce platforms.

With a strong focus on wellness and convenience, LUCOFAST is set to redefine the hydration experience—one refreshing sip at a time.

Franke Coffee Systems, a renowned Swiss manufacturer of professional fully automatic coffee machines, is making its debut in the Indian market. The brand will exhibit at the 39th edition of the International Food and Hospitality Fair (AAHAR) in Delhi from March 4th to 8th, 2025, marking a significant milestone in its Asia-Pacific expansion.

Having successfully grown its presence in Japan, China, and Australia, Franke now sets its sights on India, a market known for its evolving coffee culture. At AAHAR 2025, Franke Coffee Systems will showcase its range of high-performance coffee machines, including the award-winning compact A300, versatile semi-automatic S700, and the self-serve A400, A600, and A800 models. These machines cater to various businesses, from boutique hotels to quick-service restaurants and convenience stores.

Stefan Niederberger, Vice President for Asia Pacific at Franke Coffee Systems, expressed enthusiasm about the launch, stating, “India is a high-potential market with a fast-growing coffee culture. Our innovative equipment and high-quality solutions ensure an outstanding coffee experience, cup after cup.”

Girish Banwait, Deputy Managing Director at Franke Faber India, echoed the sentiment, highlighting India’s increasing demand for premium coffee experiences. He emphasized that Franke’s entry will elevate coffee culture in India while offering advanced technology and global-quality coffee solutions.

With over 1,700 exhibitors at  AAHAR 2025, Franke Coffee Systems’ presence is expected to attract significant attention from India’s booming Food & Beverage industry. The company aims to establish a strong foothold in the country, leveraging its partnership with Franke Faber India to provide top-tier support to local businesses.

Franke’s participation in AAHAR signals its long-term commitment to India, with plans to introduce high-quality, Swiss-engineered coffee solutions to a market eager for innovation and excellence.