Qatar Airways has announced a new partnership with the UEFA Champions League, becoming the official airline partner for the prestigious football tournament until 2030. This agreement builds on Qatar Airways’ previous sponsorships with UEFA, including partnerships for UEFA EURO 2020 and UEFA EURO 2024. The deal also extends to sponsorship rights for the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League.

Through this collaboration, Qatar Airways will gain brand visibility during UEFA Champions League matches via LED boards, media backdrops, and broadcast sponsorship. Additionally, fans will benefit from exclusive travel deals, including discounts, bespoke travel packages, and promotions through Qatar Airways Privilege Club. This partnership is a significant step for the airline as it expands its footprint in Europe, with over 50 destinations served from its hub at Hamad International Airport in Doha.