Rad Beverages has unveiled Twisted Tails, India’s first concept-driven mixer and ready-to-drink (RTD) beverage brand, offering a bold new approach to drinking culture. Built on the mantra “One for Every Tale”, the brand celebrates stories, spontaneity, and connection through four carefully curated flavours made with real juices, real spices, and no artificial ingredients.

Twisted Tails is designed for versatility, whether sipped straight, poured over ice, or mixed into cocktails, each variant brings a flavour-packed personality with a plot twist, perfect for Gen Z and millennial consumers seeking premium, flavour-driven, convenient drink solutions.

The four signature flavours include:

• Mystical – Vanilla & Caramel: Smooth, indulgent, and elegant with a hint of mystery.
  

• Bizarre – Orange & Coffee: Bold, unconventional, and perfect for adventurous palates.
  

• Uncanny – Cinnamon, Clove, Apricot & Peach: Warm, complex, and comfortingly nostalgic.
  

• Enigmatic – Tea & Jasmine: Sophisticated, floral, and refreshing for the curious and adventurous.
  

  

Founded by Radhika Sharda, Raghav Sharda, and Atin Khanna, Rad Beverages aims to fill a gap in India’s mixer and RTD segment, offering products that spark creativity, experimentation, and playful social moments.

“Twisted Tails isn’t just a beverage; it’s an experience. Drinks are at the center of conversations, memories, and connections, and we wanted to make those moments playful, real, and a little twisted,” said Radhika Sharda, Co-Founder, Rad Beverages.

Co-founder Raghav Sharda added, “We’ve reimagined mixers in India, familiar fruits and spices are given bold, new expressions that invite creativity. Twisted Tails is about celebrating flavour in a modern, memorable, and original way.”

Availability: Twisted Tails is available online via twistedtails.in, Amazon India, Blinkit in select Punjab cities, and in 10 Nature’s Basket stores across Gurgaon, Mumbai, Bangalore, Pune, and Kolkata, with Delhi NCR coming soon.

With its bold flavours, real ingredients, and versatile usability, Twisted Tails promises to transform drinking culture, offering a unique mixer or RTD option for every tale and every occasion.