Worldmark Aerocity turned into a vibrant cultural hotspot as the Korea Street Fair brought together global flavours, music and festive energy in New Delhi. Adding to the excitement, Rad Elan Distributors Pvt. Ltd. came on board as the exclusive liquor sponsorship partner, creating a high-energy bar experience that quickly became one of the event’s biggest attractions.

Across all three days, Punter Soju clearly emerged as the crowd favourite. Available in Original, Peach and Green Grape variants, the brand saw a strong response from visitors, ranging from first-time soju drinkers to regular enthusiasts. Long queues at the bar counters reflected its growing popularity, making Punter Soju one of the most talked-about offerings at the fair.

One of the standout highlights was the serving of Soju Bombs, paired with Taiwan Beer, which kept the bar buzzing well into the evenings. The playful and refreshing combination struck a chord with festival-goers and quickly became one of the most ordered drinks during the event.

Alongside Punter Soju, Rad Elan also showcased a selection of kombucha options and peach-based cocktails. These lighter, flavour-forward beverages proved especially popular among younger guests and those looking for refreshing alternatives, further strengthening the brand’s connect with an urban, globally curious audience.

The Korea Street Fair witnessed strong footfall and sustained energy throughout its three-day run, contributing to its overall success. The enthusiastic response reinforced Rad Elan’s growing presence in experiential brand activations and highlighted the rising appeal of soju culture in India’s metro markets.

More than just a food and beverage showcase, the event celebrated shared experiences, cultural exchange and social moments. With upbeat vibes, packed counters and memorable flavours, the Korea Street Fair once again demonstrated how global cultures continue to find a vibrant and joyful expression in India.