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By Author
Published on November 27, 2023
Radico Khaitan Limited, a key player in India's alcoholic beverage industry, unveils its latest offering – Magic Moments Remix Pink Vodka. Positioned as a premium addition to the Magic Moments Vodka portfolio, this vibrant creation caters to the rising demand for flavored and colorful alcoholic beverages.
Initially introduced in the markets of UP and Assam, Magic Moments Remix Pink Vodka aims to capture the growing interest in colored vodka. The strategic plan includes a nationwide expansion within the next 2-3 quarters, bringing this innovative spirit to a broader audience.
Magic Moments Vodka, featuring the Remix series, Verve line, Dazzle, and Vodka Cocktails, proudly serves as Radico Khaitan's flagship brand. With a market share of 60% across both domestic and international vodka brands, the portfolio has achieved a remarkable milestone, selling over five million cases in FY2023.
Crafted with natural flavors extracted from black mulberry, elderflower, and raspberry, Magic Moments Remix Pink Vodka promises a distinctive taste experience. This addition reflects Radico Khaitan's commitment to innovation and meeting consumer preferences for exciting and diverse flavors.
Magic Moments has earned its place as the 7th largest vodka globally, a testament to its pioneering role in India's premium vodka market. The brand's success lies not only in maintaining quality standards but also in delivering enchanting taste experiences.
Mr. Amar Sinha, Chief Operating Officer at Radico Khaitan, shared his excitement about the launch, stating, "The addition of Magic Moments Remix Pink Vodka is a direct response to the positive reception of Magic Moments Verve Cranberry Tease vodka, reflecting our commitment to offering innovative flavors."
Magic Moments Remix Pink Vodka doesn't just distinguish itself through taste but also through packaging. Encased in an elegant, transparent bottle showcasing its vibrant pink hue, it adds a touch of sophistication to both grand and intimate celebrations. Available in three sizes (750 ml, 375 ml, and 180 ml), this versatile spirit is designed to elevate various occasions.
With the introduction of Magic Moments Remix Pink Vodka, Radico Khaitan aims to fortify its market leadership by providing consumers with a sophisticated yet accessible product. This addition to the Remix Series is poised to redefine the vodka experience, making a lasting impact in the competitive spirits industry. Cheers to innovation and a splash of vibrant flavors!
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By Manu Vardhan Kannan
Published on July 21, 2025
Tequila gets a bold new twist in Bengaluru as Siren, the city’s only Asian cocktail bar, joins hands with Patrón for a limited-time celebration of World Tequila Day. From July 15 to 31, guests can sip their way through a specially curated menu where agave spirits meet Asian-inspired creativity.
The menu features four unique cocktails, each showcasing a different expression of Patrón tequila, Blanco, Reposado, and Añejo crafted with Siren’s trademark style rooted in clarity, control, and craft.
Here’s what’s pouring:
Patrón OG Picante – a bold and spiced creation, striking a perfect balance between heat and flavour
Patrón Añejo Old Fashioned – a smooth, slow-sipping reinterpretation of the classic
Patrón Mango Verse Highball – light, lyrical, and layered with tropical notes
Patrón Sour Cherry Margarita – tangy, vibrant, and meant to leave a lasting impression
This isn't just a celebration of tequila, it’s an elevated experience where technique, bold ingredients, and inspired pairing take centre stage. Every sip tells a story of tradition meeting modern cocktail artistry.
Whether you’re a tequila lover or someone curious to explore new blends, this collaboration promises an unforgettable journey through taste, intention, and agave.
Catch the experience from 7 PM to 10 PM at Siren, located on Lavelle Road, and raise a glass to the craft of cocktails and the heart of heritage.
The vibrant spirit of National Mango Day comes alive at Eros Hotel New Delhi, where the beloved King of Fruits takes center stage. This delightful event promises guests a tropical escape through taste, décor, and ambiance, perfect for both food lovers and photo enthusiasts.
To celebrate the legacy of mangoes, the hotel has turned its signature restaurants, Tea Lounge, Blooms, and Lounge AND Bar, into mango wonderlands. Whether it’s the zesty thrill of raw mango or the smoothness of creamy mango desserts, there’s something to please every palate.
Blooms will feature a lavish buffet lined with irresistible mango desserts that are both indulgent and refreshing. Guests can sip on expertly blended mocktails and cocktails, created specially to highlight the juicy richness of mangoes, each drink a perfect balance of cooling and flavor-packed delight.
The menu is a tribute to mango’s many moods, offering tropical twists on classic treats and cooling drinks that keep the summer heat at bay. From sweet to spicy, tangy to chilled, the spread is designed to take guests on a taste journey.
Adding to the experience is the mango-themed décor, featuring a grand mango tree as its centerpiece. With lush greens and sunny yellows filling the space, guests will feel like they’ve stepped into a tropical celebration, ideal for those Insta-perfect pictures.
If you’re looking for a fresh, fruity escape with unforgettable flavors, Eros Hotel New Delhi is the place to be. This mango-inspired festival is set to stir your senses and leave you with lingering memories of taste and joy.
Published on July 20, 2025
Baskin Robbins India is adding a playful twist to your ice cream outings by teaming up with the much-loved Smurfs movie franchise. This cheerful collaboration brings together the joy of scoops and the charm of everyone’s favourite blue characters—creating a fun and flavourful adventure for kids and families across the country.
Inspired by the adventurous world of The Smurfs, Baskin Robbins has introduced a lively new flavour called Splish Splash. This vibrant blue scoop captures the energy and mischief of the Smurfs, blending colour and taste into one joyful bite.
But the excitement doesn’t stop at the counter. Speaking about the partnership, Aleesha Desai, General Manager (Marketing) – Baskin Robbins India, shared,
“At Baskin Robbins, our mission is to spread smiles over a scoop of happiness. Collaborating with the beloved Smurfs helps us do that in a playful way.”
The celebration extends beyond flavours, Baskin Robbins is lighting up its parlours with Smurfs-themed in-store activations, engaging games, and social media contests. The brand has even gone full blue on its Instagram feed, making fans a part of the blue wave.
To bring the magic closer to fans, special product activations will take place at movie screenings, with influencers and content creators joining in for Smurfs-themed celebrations. Lucky fans will also get the chance to win limited-edition Smurfs goodies, turning every visit into a memorable moment.
With this colourful collaboration, Baskin Robbins once again proves that it’s more than just an ice cream brand, it’s a creator of joyful memories. While the love for ice cream spans all ages, this Smurfs-inspired tie-up is sure to leave kids smiling from ear to ear and parents reaching for another scoop.
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