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By Author
Published on February 12, 2024
Radico Khaitan Limited has introduced the Spirit of Victory 1999 Pure Malt Whisky, paying homage to the brave soldiers of the 1999 Kargil War. This launch falls under the "Spirit of Victory" brand collection, which aims to honor India's victorious moments.
Crafted with a focus on quality, each product in this range reflects a deep sense of national pride. The Spirit of Victory 1999 Pure Malt Whisky joins the successful lineup of previous offerings, such as the 1965 The Spirit of Victory Premium XXX Rum and the 1965 Spirit of Victory Lemon Dash.
Aligned with Radico Khaitan's strategy to tap into the growing Pure Malt whisky segment, this launch underscores the company's commitment to producing exceptional spirits that resonate with Indian sentiments.
In a gesture of appreciation for the armed forces, Radico Khaitan has pledged to donate a portion of the proceeds from every bottle sold to the welfare funds of the Indian Armed Forces.
The Spirit of Victory 1999 Pure Malt Whisky is priced at Rs. 5,000 and will initially be available in Uttar Pradesh and Haryana, with plans for wider distribution across other states.
Amar Sinha, Chief Operating Officer of Radico Khaitan, expressed pride in the new product, stating, "The Spirit of Victory 1999 Pure Malt Whisky is both a tribute to our courageous soldiers and a testament to our brand creation capabilities. We are dedicated to producing exceptional spirits that celebrate the bravery and sacrifices of our armed forces."
Pure Malt, also known as blended malt whisky, is crafted by blending various single malts distilled twice in traditional pot stills. These single malts undergo maturation in oak barrels, contributing to their distinct flavor profiles.
About the Spirit of Victory Range
The Spirit of Victory range from Radico Khaitan commemorates India's victories in significant Indo-Pak wars. It includes the 1965 Spirit of Victory Premium XXX Rum, the 1965 Spirit of Victory Lemon Dash, and now, the Spirit of Victory 1999 Pure Malt Whisky. Each product in this range embodies the spirit of brotherhood, courage, valor, and glory.
Radico Khaitan: A Brief Overview
Radico Khaitan Limited is one of India's largest liquor companies, known for its diverse portfolio of brands. From Rampur Indian Single Malt Whisky to Magic Moments Vodka, the company offers a wide range of spirits catering to various tastes and preferences. With a commitment to quality and innovation, Radico Khaitan continues to make strides in the premium spirits market.
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