Radico Khaitan Launches 'Spirit of Victory 1999 Pure Malt Whisky’

By Author

Published on February 12, 2024

Radico Khaitan Limited has introduced the Spirit of Victory 1999 Pure Malt Whisky, paying homage to the brave soldiers of the 1999 Kargil War. This launch falls under the "Spirit of Victory" brand collection, which aims to honor India's victorious moments.

Crafted with a focus on quality, each product in this range reflects a deep sense of national pride. The Spirit of Victory 1999 Pure Malt Whisky joins the successful lineup of previous offerings, such as the 1965 The Spirit of Victory Premium XXX Rum and the 1965 Spirit of Victory Lemon Dash.

Aligned with Radico Khaitan's strategy to tap into the growing Pure Malt whisky segment, this launch underscores the company's commitment to producing exceptional spirits that resonate with Indian sentiments.

In a gesture of appreciation for the armed forces, Radico Khaitan has pledged to donate a portion of the proceeds from every bottle sold to the welfare funds of the Indian Armed Forces.

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The Spirit of Victory 1999 Pure Malt Whisky is priced at Rs. 5,000 and will initially be available in Uttar Pradesh and Haryana, with plans for wider distribution across other states.

Amar Sinha, Chief Operating Officer of Radico Khaitan, expressed pride in the new product, stating, "The Spirit of Victory 1999 Pure Malt Whisky is both a tribute to our courageous soldiers and a testament to our brand creation capabilities. We are dedicated to producing exceptional spirits that celebrate the bravery and sacrifices of our armed forces."

Pure Malt, also known as blended malt whisky, is crafted by blending various single malts distilled twice in traditional pot stills. These single malts undergo maturation in oak barrels, contributing to their distinct flavor profiles.

About the Spirit of Victory Range

The Spirit of Victory range from Radico Khaitan commemorates India's victories in significant Indo-Pak wars. It includes the 1965 Spirit of Victory Premium XXX Rum, the 1965 Spirit of Victory Lemon Dash, and now, the Spirit of Victory 1999 Pure Malt Whisky. Each product in this range embodies the spirit of brotherhood, courage, valor, and glory.

Radico Khaitan: A Brief Overview

Radico Khaitan Limited is one of India's largest liquor companies, known for its diverse portfolio of brands. From Rampur Indian Single Malt Whisky to Magic Moments Vodka, the company offers a wide range of spirits catering to various tastes and preferences. With a commitment to quality and innovation, Radico Khaitan continues to make strides in the premium spirits market.


Underdoggs Sports Bar Expands to Bengaluru, Offering a Thrilling Experience for Sports Enthusiasts

Underdoggs Sports Bar Expands to Bengaluru, Offering a Thrilling Experience for Sports Enthusiasts

By Nishang Narayan

Published on September 18, 2024

Underdoggs Sports Bar, a premier destination for sports lovers and food enthusiasts, has opened its doors in Bengaluru, bringing its signature blend of live sports screenings, craft beers, and vibrant atmosphere to the city. With established outlets in Delhi, Goa, and Ludhiana, Underdoggs continues its expansion and is set to launch new locations in major cities over the next six months, according to an official release.

Underdoggs Sports Bar offers more than just a space to watch games. It features multiple large-screen TVs, ensuring fans don’t miss a moment of their favorite matches. Beyond sports, the bar is a hub of entertainment, hosting arcade games, trivia nights, and live performances. Fans can also engage in challenges like the ‘spicy wings’ and ‘beer chug’ contests, making Underdoggs a dynamic spot for fun and excitement.

Sarthak Sidana, CEO of Underdoggs, shared his enthusiasm for the brand's Bengaluru debut, stating, "We are thrilled to bring Underdoggs to Bangalore, a city with a rich sports culture and a vibrant social scene. This expansion is a significant milestone for us as Bangalore is a key market due to its energy and growing enthusiasm for our concept."

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The Bengaluru franchise owners, Balu Balakrishna and Raghunath Reddy, echoed Sidana’s sentiments, saying, "We’re excited to introduce Underdoggs to Bangalore, a city we believe is ready for a sophisticated sports bar experience. We are confident that Underdoggs will soon become the city's go-to destination for a lively, upscale atmosphere."

With its commitment to providing unique experiences, Underdoggs Sports Bar continues to position itself as a leader in the sports and hospitality space, blending premium food and beverages with an immersive entertainment experience. Fans across India can expect more locations to open soon, further strengthening the brand's presence nationwide.


2Moons Launches Bold New Brunch Menu at 1 MG Mall

2Moons Launches Bold New Brunch Menu at 1 MG Mall

By Nishang Narayan

Published on September 17, 2024

2Moons, a dining destination known for its unique culinary experiences, has launched its exciting new brunch menu, promising to tantalize taste buds with bold flavours and refined craftsmanship. The revamped menu features a range of dishes that cater to both vegetarians and meat lovers, ensuring there’s something for everyone.

One of the highlights of the new menu is the Vegetarian Moussaka, a lighter twist on the classic Mediterranean dish, offering a fresh and flavourful alternative. The Grilled Paneer Skewers, infused with fragrant spices, provide a perfect blend of taste and texture for those seeking a lighter, yet satisfying option.

For meat lovers, the Chicken Fill is a must-try, while seafood enthusiasts can savour the Grilled Fish topped with a tangy lemon butter sauce. The seafood selection doesn’t stop there—the bold and spicy Dynamite Prawns offer an extra kick for those who enjoy a bit of heat.

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The menu also offers a variety of small plates that are ideal for sharing. The Mezze Platter, inspired by Mediterranean flavours, is a delightful assortment of dips and textures, while the crispy Snowy Rissois and the unique Beetroot Filo make for interesting bites that add a creative twist to the meal.

For those looking for heartier options, the La-Peta Chicken bursts with flavour, and the Bihari Chapli Kabab brings the bold spices of traditional Indian cuisine to the table.

2Moons’ new brunch menu guarantees a memorable dining experience for anyone looking to indulge in savoury or sweet delights. Whether you're a fan of Mediterranean-inspired dishes or crave something with an Indian twist, the menu has something for every palate.

When: Every Sunday

Where: 2Moons, 1 MG Mall, Bengaluru

Address: 5th floor, 1 MG Mall, Mahatma Gandhi Rd, Someshwarpura, Halasuru, Bengaluru, Karnataka 560008


Vintage Coffee Launches First Premium Café Lounge in Navi Mumbai, Expanding its Footprint in India's Hot Beverage Market

Vintage Coffee Launches First Premium Café Lounge in Navi Mumbai, Expanding its Footprint in India's Hot Beverage Market

By Nishang Narayan

Published on September 17, 2024

Vintage Coffee Private Limited, a wholly owned subsidiary of Vintage Coffee And Beverages Limited (a BSE-listed company), has proudly announced the grand opening of its first Premium Café Lounge in Navi Mumbai. Located at Shop No. 2/3, Beverly Park, Sector No. 6, Nerul, Palm Beach Road, this milestone event marks Vintage Coffee’s strategic entry into India’s hot beverage market, offering its premium coffee blends to local enthusiasts.

A Café Experience Beyond the Ordinary

Known for its excellence in manufacturing and exporting instant coffee, roasted coffee, and roast & ground products since 2018, Vintage Coffee has built a global reputation, with its blends being enjoyed in over 21 countries. With the launch of this Premium Café Lounge, the company is set to bring its plantation-fresh coffee offerings to Indian consumers in an elegant, relaxed setting.

The lounge is designed to cater to both coffee lovers and professionals, featuring a dedicated space for business meetings. This café offers a unique combination of freshly brewed coffee and an ambiance perfect for both casual and professional gatherings.

A Vision for Expansion

Speaking at the grand opening, Mr. Tati Balakrishna, Chairman & Managing Director of Vintage Coffee and Beverages Ltd, expressed his excitement: "Today’s consumers’ needs and expectations are changing fast. We are confident that this coffee-loving city will have a great experience with the unique blends of Vintage Coffee, from plantation-fresh coffees to the Lounge format café services."

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The company’s master franchisee, Dhruvatara Marketing Private Limited, also has aggressive plans for expanding Vintage Coffee’s footprint across Indian cities. According to Balakrishna, their extensive experience and ambitious expansion plans will ensure that the brand quickly establishes itself as a go-to café destination in various commercial centers across the country.

Vintage Coffee’s E-commerce Platform

In addition to the café’s launch, Vintage Coffee unveiled its new e-commerce platform, making its elite range of coffee products conveniently accessible online. This new platform aims to enhance the customer experience, allowing them to explore and purchase premium coffee blends from the comfort of their homes.

A Premium Blend of Heritage and Innovation

With a long-standing heritage in coffee production and a commitment to delivering top-quality products, Vintage Coffee is now focused on bringing its signature blends to discerning Indian consumers. The Premium Café Lounge in Navi Mumbai is just the beginning of what promises to be a dynamic expansion across the Indian hot beverage market.

Address: Shop No. 2/3, Beverly Park, Sector No. 6, Nerul, Palm Beach Road, Navi Mumbai, near Prashant Corner Sweets.

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