Radico Khaitan Limited, one of India's largest players in the Indian-made foreign liquor (IMFL) industry, has further solidified its global presence by winning two prestigious awards at the 2024 Just Drinks Excellence Awards. These accolades not only underscore the company’s dedication to innovation but also highlight India’s growing stature in the global spirits market. Radico Khaitan continues to demonstrate its ability to create world-class products that balance tradition with modern consumer expectations.

The company received the Innovation Award for its Sangam World Malt Whisky, a product that blends the rich traditions of Western whisky-making with the artistry of Eastern craftsmanship. Sangam World Malt Whisky has captured the attention of whisky enthusiasts worldwide for its complex and harmonious flavor profile. The whisky features tropical fruit notes, spices, and a subtle peaty undertone, creating a sophisticated experience that appeals to a global audience. The fusion of East and West in Sangam’s creation is a celebration of cultural convergence, making it more than just a beverage but a symbol of unity between two distinct traditions.

Additionally, Radico Khaitan won the Product Launches Award for its Rampur Jugalbandi Series, which has garnered international recognition for its innovative use of Tokaji and Madeira wine cask finishes. These cask finishes are rarely used in the whisky world, making the Jugalbandi Series a standout in the global spirits market. The resulting flavor profile is unique, offering a novel and complex tasting experience that elevates the series above many of its competitors. The concept of “Jugalbandi,” inspired by Indian classical music, represents a duet of two solo musicians, symbolizing the harmonious blending of diverse flavors. This approach demonstrates Radico Khaitan’s mastery in blending tradition with innovation, creating a whisky series that stands out on the global stage.

“There is an undeniable allure to India’s rich heritage, and through our spirits, we strive to bring the very essence of India to the world. The success of Sangam World Malt Whisky and the Rampur Jugalbandi Series—both in the hearts of consumers and in prestigious recognitions such as the Just Drinks Excellence Awards—is a testament to the exceptional quality and innovation that define our brands. Winning these two awards is not only a significant honour for Radico Khaitan but also a moment of immense pride for India. Our products, crafted with the finest attention to detail at Rampur Distillery, embody the perfect blend of tradition and modernity. It fills us with great satisfaction to see them celebrated on the global stage,” said Mr. Abhishek Khaitan, Managing Director of Radico Khaitan Limited.

“There is mysticism about India and our vision is to share the best India has to offer with the world in the beverage alcohol space. Our innovative products are being accepted the world over, exemplifying the rich heritage and exceptional craftmanship that we practice at Rampur Distillery. It is an honor win two awards at the Just Drinks Excellence Awards for Sangam World Malt Whisky and Rampur Jugalbandi series”, stated Sanjeev Banga, President, International Business, Radico Khaitan Ltd.

Radico Khaitan’s success at the Just Drinks Excellence Awards is not just a win for the company but a significant achievement for India’s spirits industry. The awards serve as a testament to India’s ability to produce world-class spirits that can compete with and excel against global brands. Radico Khaitan’s innovative approach, rooted in deep respect for tradition and craftsmanship, continues to garner international acclaim.

Founded in 1943, Radico Khaitan Limited has grown into one of India’s leading IMFL manufacturers. Initially known as Rampur Distillery, the company has developed a diverse portfolio of brands that include Rampur Indian Single Malt Whiskies, Magic Moments Vodka, Jaisalmer Indian Craft Gin, and the well-known 8PM Whisky. Over the years, the company has built a strong reputation for its commitment to quality and innovation, with many of its brands becoming household names in India and abroad.

The Sangam World Malt Whisky and Rampur Jugalbandi Series are crafted at the company’s Rampur Distillery, located in Uttar Pradesh at the foothills of the Himalayas. This distillery is known for its precise craftsmanship, where every detail of the distillation, aging, and blending processes is meticulously managed to create products of exceptional quality.