Radisson Hotel Group (RHG) has partnered with digital guest solutions provider Zaplox to introduce digital keys, marking a significant milestone in its ongoing digital transformation efforts. This collaboration enables RHG to leverage Zaplox’s middleware solution to launch mobile keys across its portfolio, enhancing guest experiences and modernizing hotel operations.

Starting June 1, Radisson Rewards members who book directly and use the Radisson Hotels  solutions that enhance the guest experience and simplify the digital transformation for our customers.”

This initiative aligns with RHG’s broader digital transformation strategy, which also includes implementing new technologies to facilitate meeting and event planners in booking RHG’s venues through external platforms. The partnership with Zaplox was established in 2022 when RHG selected Zaplox as the technical partner for providing digital keys. At that time, RHG had 624 hotels representing approximately 125,000 hotel rooms across Europe, the Middle East, Africa (EMEA), and the Asia-Pacific (APAC) regions.7

The implementation of digitaApp can access their hotel rooms and common areas such as elevators and fitness centers using their mobile devices. The digital keys are currently being trialed at Radisson RED Brussels, providing valuable insights for a broader rollout across RHG’s portfolio.

Cristina Serra, RHG’s Global Brand and Experience, Customer and Marketing Strategy SVP, expressed enthusiasm about this advancement, stating, “We are excited to enter the next stage of digitizing the guest experience with piloting the digital keys in one of our hotels. By adding this feature to our multiple award-winning Radisson Hotels App, we are one step closer to perfecting its in-stay usage.”

Tess Mattisson, CEO & President of Zaplox, highlighted the significance of the partnership, saying, “This launch marks an important step towards digitalizing Radisson Hotel Group’s guest journey as we can announce that we are now live at the first hotel with digital keys. This collaboration signifies our mutual commitment to providing innovativel keys at Radisson RED Brussels is a significant step forward, paving the way for a seamless and innovative guest experience throughout Radisson Hotel Group's extensive portfolio.

For more information, visit Radisson Hotels and Zaplox.