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By Nithyakala Neelakandan
Published on August 5, 2024
Radisson Hotel Group has announced the expansion of its premium Indian sweets brand, Meetha by Radisson, with the opening of two new stores in Borivali and Bandra, Mumbai. This expansion follows the success of the brand's flagship store in Goregaon and reflects the Group's ongoing commitment to enhancing its food and beverage portfolio in India’s branded mithai industry.
Meetha by Radisson, developed by Chef Rakesh Sethi and his team, offers a curated selection of Indian sweets that blend tradition with luxury. Each sweet is crafted using the finest and freshest ingredients, ensuring a memorable experience for customers. The two new stores will feature over 100 artisanal mithais, including unique creations like Motichoor Cheesecake, Coconut Kalakand Cake, and Biscoff Kalakand.
Nikhil Sharma, Managing Director and Area Senior Vice President, South Asia, Radisson Hotel Group, commented on the expansion: “Meetha by Radisson and the concept’s unique approach to mithai have received an overwhelming response from our patrons. Our expansion into Borivali and Bandra is a testament to this growing love, and we are enthused to offer these premium offerings to more customers in Mumbai. At Radisson Hotel Group, F&B continues to be a significant growth driver for us, which is not only enabling guest satisfaction but also boosting revenue, reinforcing our commitment to culinary excellence.”
The expansion is supported by a state-of-the-art central kitchen, which ensures the highest standards of quality and hygiene. This reflects Meetha by Radisson's commitment to excellence, with luxurious packaging options that cater to various occasions, from weddings to corporate events.
Rafiq Balwa, Director of Radisson Mumbai Goregaon, expressed his excitement about the new openings: “We are delighted to extend the Meetha by Radisson experience to Borivali and Bandra. Our brand seamlessly blends tradition with luxury, and we are excited to offer our premium products to a broader audience in Mumbai. The enthusiastic response to our Goregaon store has been incredibly encouraging, and we look forward to replicating that success in these new locations.”
Meetha by Radisson continues to set high standards in the mithai industry, with its commitment to quality, hygiene, and innovative flavors. These new stores will serve customers with an expanded range of sweets, ensuring that every occasion is made special with Meetha by Radisson's offerings.
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