Radisson Hotel Group has partnered with Accenture to introduce an AI-powered hotel discovery app in ChatGPT, offering travellers a more conversational way to search, compare, and plan hotel stays before booking directly through Radisson Hotels.

Available as RadissonHotels in ChatGPT, the app allows users to discover more than 1,000 Radisson Hotels across 100+ countries using natural language. Travellers can ask for recommendations based on their preferences, such as a family-friendly weekend in Amsterdam or a hotel near the Eiffel Tower in Paris with a gym and spa.

The app provides relevant hotel recommendations with live room availability, real-time rates, amenities, hotel details, location insights, and interactive map-based results. Once travellers have selected their preferred hotel, they are directed to the Radisson Hotels website to complete their booking.

The launch marks another step in Radisson Hotel Group's agentic commerce strategy, where AI-powered conversations replace traditional search-based booking journeys. Instead of browsing multiple websites, travellers can now discover, compare, and shortlist hotels through a single conversation.

According to Accenture's Consumer Pulse Research, 87% of travellers are open to using an AI-powered travel assistant to help them choose the best travel options, while 71% believe AI will influence at least half of their hotel or airline spending over the next year. Radisson Hotel Group also noted that AI platforms such as ChatGPT are becoming increasingly important sources of travel discovery alongside traditional web channels.

Commenting on the launch, Gianni Di Fede, Chief Commercial Officer, Radisson Hotel Group, said, "AI is radically transforming how people search for and book hotel stays, and we are committed to being at the forefront of this shift. With Accenture, we are reimagining hotel discovery for the next generation of travelers, meeting guests in the planning moment with a branded experience that makes it easier to find, compare, and book Radisson Hotels properties."

The collaboration began with Radisson Hotel Group adopting an MCP accelerator, part of Accenture's AI Merchant Center, to optimise how hotel content, inventory, pricing, and booking information could be structured for AI-powered discovery. Accenture also helped design the overall user experience, ensuring seamless interactions across devices while connecting directly to Radisson Hotel Group's existing systems for real-time hotel information.

The companies plan to further enhance the experience by introducing personalised recommendations, loyalty programme recognition, in-chat booking, reservation management, trip modifications, and AI concierge services in the future.

Speaking about the changing travel landscape, Ndidi Oteh, CEO of Accenture Song, said, "Agentic commerce is fundamentally changing how people discover and choose brands. As journeys become more conversational and intent-driven, companies have to rethink how they show up, not just to be found, but to be chosen, and to deliver value in that moment. Radisson Hotel Group is taking a step in that direction, creating a more direct and meaningful way to connect with travelers when decisions are being made."

The ChatGPT app forms part of Radisson Hotel Group's wider digital transformation strategy. Accenture has supported the hospitality company in modernising its digital infrastructure, bringing its brands together on a unified global platform while enabling more personalised marketing across its network of over 1,000 hotels.

Emily Weiss, Senior Managing Director and Global Travel Lead at Accenture, added, "With travel, planning is becoming easier for consumers, but more competitive for brands. Travelers want to compare options quickly, narrow down choices and book with confidence, often in a single journey. That puts pressure on brands to show up with accurate, up-to-date, and easy-to-navigate information at every step. With Radisson Hotel Group, the focus was on making hotel content more accessible, so travelers can find what they need, explore options, and move to booking more seamlessly."

The initiative also builds on Accenture's broader collaboration with OpenAI, reinforcing the growing role of AI in transforming customer experiences, travel planning, and digital commerce across the hospitality sector.