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By Nishang Narayan
Published on October 21, 2024
Radisson Hotel Group has introduced Braille menus across its properties in South Asia, a move designed to foster inclusivity and enhance the dining experience for visually impaired guests. In partnership with the Confederation of Indian Industry’s (CII) Young Indians, this initiative reflects Radisson’s commitment to creating welcoming and accessible environments for all.
The introduction of Braille menus is part of the Group’s larger effort to align with its brand promise of ‘Every Moment Matters,’ ensuring that guests of all abilities can enjoy independent dining experiences. Visually impaired guests often face challenges when using traditional menus, which can lead to a reliance on others to make meal choices. By implementing Braille menus, Radisson Hotel Group empowers these guests, enabling them to confidently explore the dining options available across its 125 operating hotels.
Additionally, in select properties, Radisson is integrating scannable audio QR codes, allowing guests to listen to the menu at their own pace. This feature will soon be extended across the Group’s hotel portfolio, providing yet another layer of accessibility.
“At Radisson Hotel Group, we are committed to creating spaces that are welcoming and accessible for all our guests,” said Nikhil Sharma, managing director and senior area vice president, South Asia at Radisson Hotel Group. “Introducing Braille menus is an important step toward building inclusive dining experiences, ensuring that everyone—regardless of their abilities—feels valued.”
Some early adopters of this initiative include Radisson Blu Marina New Delhi, Radisson Blu Plaza Hyderabad, Radisson Blu Plaza Mysuru, Radisson RED Mohali, and Radisson Blu Resort Kumbhalgarh, among others.
Rakesh Sethi, corporate executive chef, Radisson Hotel Group South Asia, emphasized the significance of this initiative, stating, “Dining is not just about food; it’s an experience that should be available to everyone, without limitations. The introduction of Braille menus is a significant move in creating a truly inclusive environment.”
The collaboration between Radisson Hotel Group and CII’s Young Indians is a testament to both organizations’ shared vision of inclusivity. Tarang Khurana, national chairman of CII – Young Indians, highlighted, “We are proud to partner with Radisson Hotel Group in this impactful initiative. This collaboration demonstrates a strong commitment to inclusivity, and we are confident that it will inspire others in the hospitality industry to adopt similar practices.”
Rohit Puri, national chair of accessibility at CII – Young Indians, added, “By introducing Braille menus, we are making meaningful progress toward ensuring that every individual, regardless of their abilities, can enjoy the experience of dining independently and confidently.”
Radisson’s commitment to accessibility through these initiatives not only reflects its dedication to diversity and inclusion but also sets a new standard for the hospitality industry in ensuring equal access to experiences for all.
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