Radisson Hotel Group Unveils Bold Expansion Plans for Middle East and Africa

Radisson Hotel Group Unveils Bold Expansion Plans for Middle East and Africa

By Author

Published on February 17, 2024

Radisson Hotel Group is on the path to redefine hospitality in the Middle East and Africa with ambitious expansion plans for 2024. Following a successful 2023, where the group added over 30,000 keys globally and celebrated significant growth, the focus is now on enhancing their presence in these dynamic regions.

In 2023, Radisson Hotel Group cemented its position in the Middle East and Africa by signing 22 hotels, resorts, and serviced apartments, adding over 3,800 rooms to its regional portfolio. This marked a milestone in the group's transformation journey, with nearly 50% business growth since the launch of its strategic plan in 2018.

Looking ahead to 2024, Radisson Hotel Group is gearing up for a landmark year with 14 new hotel openings across various countries in the Middle East and Africa. This expansion reflects the group's commitment to providing exceptional hospitality experiences while meeting the growing demand for premium accommodation in these regions.

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In Africa, the momentum continues with eight hotel signings in 2023, adding over 1,600 rooms to the robust African portfolio. With plans to reach 150 hotels in Africa over the next five years, the group is expanding into new markets such as Gambia and Nigeria. Strategic signings in Nigeria, including Radisson Collection Hotel & Conference Center, Abuja, and Radisson RED Lagos VI, further strengthen the group's position as a market leader in the region.

Morocco and South Africa are also key focus areas for Radisson Hotel Group's expansion in Africa. The highly anticipated opening of Radisson Hotel Casablanca Gauthier marks the debut of the Radisson brand in Morocco, while in South Africa, the group is set to open its 12th hotel with Radisson Hotel Middelburg.

Additionally, Radisson Hotel Group is proactively pursuing East Africa, with Kenya and Tanzania identified as market priorities. The group's successful resort expansion in Africa, including recent openings in Livingstone and Reunion Island, underscores its commitment to providing diverse hospitality experiences across the continent.

In the Middle East, Radisson Hotel Group is on track to open over 1,000 keys in 2024, with a focus on strategic markets such as Oman, Jordan, and Saudi Arabia. The group aims to have 150 properties operational or under development in the region by 2030, emphasizing its commitment to long-term growth and sustainability.

As Radisson Hotel Group continues its expansion journey, it remains dedicated to providing exceptional hospitality experiences and driving sustainable tourism practices. With a strategic focus on the Middle East and Africa, the group is poised to reshape the hospitality landscape in these dynamic regions, offering travelers unparalleled options for their stays.


ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

By Hariharan U

Published on October 22, 2025

ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.

Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.

“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.

“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.

Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.

With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.

If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.


Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

By Hariharan U

Published on October 22, 2025

Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.

This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.

The upcoming Lemon Tree Resort, Saj by the Mountain will feature:

  • 78 well-appointed rooms offering scenic views

  • A restaurant and a bar serving curated local and global cuisines

  • A banquet hall for events and celebrations

  • A swimming pool and spa for recreation and relaxation

Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.

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