Radisson Hotel Group’s Milestone Year: Over 30,000 Keys Added in 2023

By Author

Published on January 14, 2024

Radisson Hotel Group has concluded 2023 on a remarkable note, achieving unprecedented growth by incorporating over 30,000 keys into its international portfolio. Since the initiation of its transformation plan in 2018, the group has expanded its business by nearly 50%, marking a significant milestone.

2023 saw Radisson Hotel Group setting a new company record by adding the largest number of keys to its portfolio through openings and signings. The flagship Radisson Blu brand retained its position as Europe's largest upper-upscale brand for the 12th consecutive year, showcasing the brand's enduring appeal.

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, expressed gratitude to owners and colleagues for their contribution to a strong 2023. He highlighted the addition of over 30,000 keys, the highest ever for the group. Looking ahead to 2024, Younes anticipates a continuation of the positive trends, emphasizing a focus on innovation and responsiveness to the evolving business environment.

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Key Highlights of Radisson Hotel Group's Success in 2023:

Radisson Blu Dominance: Radisson Blu solidified its dominance, securing its position as Europe's largest upper-upscale brand for the 12th consecutive year.

Strategic Growth: Radisson Hotel Group strategically accelerated its global growth by partnering with PPHE to integrate the premium lifestyle art'otel brand into its portfolio. This move increased the Group’s brand portfolio to ten distinct brands, offering a unique blend of art and lifestyle.

Radisson RED Expansion: The vibrant and bold Radisson RED brand expanded its footprint, making notable entries into Serbia, Helsinki, and Georgia, introducing its social and hyper-connected hospitality to diverse destinations.

Resort Portfolio: Resorts played an increasingly relevant role in the group's business, with additions like Radisson Blu Resort, Mani in Greece, Radisson Blu Resort, Kumbhalgarh in India, and Fridays Boracay, A Radisson Collection Resort in the Philippines. Looking ahead to 2024, resorts will continue to be a crucial part of the group's strategic growth plan.

Recognition and Awards: Radisson Hotel Group received prestigious awards, including being recognized as the third-best employer worldwide in the Travel and Leisure industry by Forbes Magazine. The Group’s commitment to responsible travel earned it the Sustainable Business Award at the Global Travel Hall of Fame and the Environmental Impact Award at A World for Travel.

Outlook for 2024: Radisson Hotel Group anticipates a continuation of its successful trajectory into 2024, with a focus on slower inflation, sustained investor appetite, and a commitment to innovation in response to an ever-changing environment.

Radisson Hotel Group's 2023 achievements reflect its commitment to growth, innovation, and the creation of unique opportunities for owners and guests. The addition of over 30,000 keys and the strategic expansion of key brands position the group as a key player in the global hospitality industry. With an optimistic outlook for 2024, Radisson Hotel Group remains dedicated to shaping the future of the hospitality landscape.


Haldiram’s Launches New TV Campaign, “Mithai Khao Aur Happy Shappy Ho Jao”

By Nithyakala Neelakandan

Published on October 9, 2024

Haldiram’s, one of India’s leading sweets and snacks brands, has unveiled its latest television campaign titled “Haldiram’s mithai khao aur happy shappy ho jao”, under the hashtag #MithaiHotTohBasHaldirams. This campaign showcases Haldiram’s extensive range of premium gifting mithai, just in time for the festive season. The campaign encourages consumers to not only enjoy sweets during celebrations but also to create joyful moments by indulging in Haldiram’s mithai.

The TV ad highlights a wide selection of Haldiram’s popular products, including the Imperial Joy Box, Royal Heritage Box, Kaju Katli, Motichoor Ladoo, Gulab Jamun, and Rasgulla, among others. Through this campaign, the company aims to emphasize the role of its premium sweets in uplifting every occasion, making each moment sweeter and more memorable.

Launching as the festive season kicks off across India, the campaign brings forward the message that you don’t need to wait for a special occasion to enjoy mithai—sweets can make any day happier. This idea is creatively captured in a catchy and vibrant song that conveys the joy and togetherness of enjoying sweets with loved ones. The campaign will be visible across multiple platforms, including television, print, digital media, and outdoor advertisements.

Divya Batra, Head of Marketing at Haldiram’s, said, "We want to highlight that mithai is not just a treat for festivals but can bring happiness into everyday life. Our gifting range is the perfect way to spread this joy to friends and family every day. That’s why we say—Khushkhabri ka wait mat karo, Haldiram’s mithai khao aur happy shappy ho jao. Mithai ho toh bas Haldiram’s!"

This new campaign reinforces Haldiram’s leadership in the mithai gifting market, positioning the brand as the go-to choice for sweet gifts that connect families and friends during the festive season. The brand continues to expand its reach and cater to the growing demand for high-quality sweets, making every celebration a little sweeter.


MakeMyTrip Partners with Tourism Ministry to Attract Global Indian Diaspora

By Nishang Narayan

Published on August 19, 2024

On the eve of India's 78th Independence Day, MakeMyTrip, in collaboration with the Ministry of Tourism, launched a heartfelt campaign titled "India: The Homecoming." This initiative calls upon the global Indian diaspora to rediscover the beauty, diversity, and transformation of their homeland. At the center of this campaign is an evocative online film featuring the legendary poet and lyricist Gulzar Saab. Through his powerful words and distinctive voice, the film captures India's evolution and invites the Indian community across the globe to experience the country's transformation.

The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore."

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The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."

As India celebrates another year of independence, this campaign serves as a powerful invitation for the Indian diaspora to return and rediscover the ever-evolving landscape of their homeland.


Medusa Beverages and Warner Bros Discovery Launch Exclusive House of the Dragon Edition

By Nishang Narayan

Published on August 17, 2024

Medusa Beverages, the renowned home-grown beer brand, has partnered with Warner Bros Discovery Global Consumer Products to unveil an exclusive House of the Dragon inspired edition. This collaboration artfully merges Medusa's brewing expertise with the captivating world of the acclaimed HBO Original drama series, offering fans a unique and immersive experience.

Drawing inspiration from the fiery essence of dragon fire and the bold, adventurous spirit of the brand, this limited-edition collection is crafted in celebration of the series' return. The partnership marks a pioneering moment in India's beverage market, promising an unforgettable experience for both fans and beer enthusiasts alike.

Each brew in this collector's series is presented in exclusive, limited-edition cans, meticulously designed to reflect the dramatic landscapes of House of the Dragon. From scorching infernos to icy realms, these cans embody the pivotal elements of the series' epic narrative, making them a must-have for collectors.

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Expressing his excitement about the collaboration, Avneet Singh, Founder & CEO of Medusa Beer, said, "We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to unveil the exclusive House of the Dragon-inspired limited-edition cans. This collaboration epitomizes the rich tradition, bold innovation, and epic storytelling that define both our brand and the iconic series."

This innovative partnership not only highlights the creativity and boldness of Medusa Beverages but also celebrates the rich storytelling that has made House of the Dragon a global phenomenon. Fans can now indulge in a brew that truly embodies the spirit of the series, offering a taste of the epic world of dragons and adventure.

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