Radisson Hotel Group’s Milestone Year: Over 30,000 Keys Added in 2023

By Author

Published on January 14, 2024

Radisson Hotel Group has concluded 2023 on a remarkable note, achieving unprecedented growth by incorporating over 30,000 keys into its international portfolio. Since the initiation of its transformation plan in 2018, the group has expanded its business by nearly 50%, marking a significant milestone.

2023 saw Radisson Hotel Group setting a new company record by adding the largest number of keys to its portfolio through openings and signings. The flagship Radisson Blu brand retained its position as Europe's largest upper-upscale brand for the 12th consecutive year, showcasing the brand's enduring appeal.

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, expressed gratitude to owners and colleagues for their contribution to a strong 2023. He highlighted the addition of over 30,000 keys, the highest ever for the group. Looking ahead to 2024, Younes anticipates a continuation of the positive trends, emphasizing a focus on innovation and responsiveness to the evolving business environment.

Key Highlights of Radisson Hotel Group's Success in 2023:

Radisson Blu Dominance: Radisson Blu solidified its dominance, securing its position as Europe's largest upper-upscale brand for the 12th consecutive year.

Strategic Growth: Radisson Hotel Group strategically accelerated its global growth by partnering with PPHE to integrate the premium lifestyle art'otel brand into its portfolio. This move increased the Group’s brand portfolio to ten distinct brands, offering a unique blend of art and lifestyle.

Radisson RED Expansion: The vibrant and bold Radisson RED brand expanded its footprint, making notable entries into Serbia, Helsinki, and Georgia, introducing its social and hyper-connected hospitality to diverse destinations.

Resort Portfolio: Resorts played an increasingly relevant role in the group's business, with additions like Radisson Blu Resort, Mani in Greece, Radisson Blu Resort, Kumbhalgarh in India, and Fridays Boracay, A Radisson Collection Resort in the Philippines. Looking ahead to 2024, resorts will continue to be a crucial part of the group's strategic growth plan.

Recognition and Awards: Radisson Hotel Group received prestigious awards, including being recognized as the third-best employer worldwide in the Travel and Leisure industry by Forbes Magazine. The Group’s commitment to responsible travel earned it the Sustainable Business Award at the Global Travel Hall of Fame and the Environmental Impact Award at A World for Travel.

Outlook for 2024: Radisson Hotel Group anticipates a continuation of its successful trajectory into 2024, with a focus on slower inflation, sustained investor appetite, and a commitment to innovation in response to an ever-changing environment.

Radisson Hotel Group's 2023 achievements reflect its commitment to growth, innovation, and the creation of unique opportunities for owners and guests. The addition of over 30,000 keys and the strategic expansion of key brands position the group as a key player in the global hospitality industry. With an optimistic outlook for 2024, Radisson Hotel Group remains dedicated to shaping the future of the hospitality landscape.

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025

Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.

In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.

Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”

“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”

Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.

About Ghodawat Consumer Limited (GCL)

GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.

About Sanjay Ghodawat Group (SGG)

Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.

Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.

The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.

PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”

Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.

With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

By Nishang Narayan

Published on February 26, 2025

Society Tea, a brand deeply rooted in Maharashtra’s tea culture, has launched its latest ad campaign, ‘Kadak Surve – Chai Bhari’, starring Bollywood actor Riteish Deshmukh. The film pays homage to the bold and full-bodied essence of kadak chai, a favorite across the state.

The campaign introduces Riteish Deshmukh as Kadak Surve, a fearless cop who embodies the spirit of kadakness. Shot in Marathi and Hindi, the ad film reflects the deep-rooted love for strong, dust tea in Maharashtra, with high-energy storytelling, dynamic visuals, and a compelling narrative.

A Tribute to Maharashtra’s Love for Chai

"Kadak chai is more than just a beverage—it's an emotion," said Karan Shah, Director, Society Tea. "With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!"

The power-packed ad film is now live across Meta and YouTube, inviting chai lovers to experience the boldness of Society Tea’s dust tea.

TVC Credits

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