Raffles Unveils New Global Campaign Highlighting Iconic Butler Service

By Nishang Narayan

Published on September 16, 2024

Raffles Hotels & Resorts has revealed its latest global brand campaign, titled "The Butler Did It," showcasing the luxury brand's iconic Butler Service. Directed by creative powerhouse Trey Laird and photographed by Dylan Don, the campaign stars notable figures like designer and actor Waris Ahluwalia, fashion icon Robert Rabensteiner, and model May Siu, portraying quintessential Raffles guests. Renowned model Tim Easton steps into the role of the Butler.

Set against the backdrop of Raffles Singapore, the flagship property famous for its butler service since its founding in 1887, the campaign emphasizes how Raffles butlers anticipate guests’ every need—even before they ask. Featuring a vibrant aesthetic and a sense of wit, the campaign underlines the exceptional and surprising moments that guests experience during their stay.

Omer Acar, CEO of Raffles Hotels & Resorts, commented on the new initiative, saying, "This bold campaign celebrates the hallmarks of the Raffles experience. Our Butlers create magic at every turn. 'The Butler Did It' showcases them as the hero of every occasion, offering guests moments of delight that only Raffles can provide.”

A Creative Collaboration Rooted in Fashion and Hospitality

The creative vision behind "The Butler Did It" brings together some of the most influential names in fashion and lifestyle branding. Trey Laird, known for his innovative campaigns for leading global brands, lent his signature intelligence and style to the project. Fashion icon Robert Rabensteiner also served as the campaign's stylist, adding a fashion-forward edge to the initiative.

In Laird’s words, “Raffles is a heritage brand that delivers a modern guest experience full of warmth, playfulness, and whimsy. ‘The Butler Did It’ encapsulates this spirit, allowing guests to imagine a stay that exceeds their wildest dreams.”

The campaign, set to launch globally, will be rolled out across print, digital video, display, and social media platforms.

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Raffles Expands Globally with New Openings

As Raffles continues its global expansion, with recent openings in Jaipur, London, Boston, and Bahrain, the "The Butler Did It" campaign reinforces the brand’s commitment to providing its signature blend of elegance and enchanted glamour. Whether guests are checking into Raffles Singapore, Paris, or the new locations, they can expect the same world-renowned service that has defined Raffles for over a century.

About Raffles Hotels & Resorts

Founded in Singapore in 1887, Raffles Hotels & Resorts has become synonymous with luxury, elegance, and a world-class guest experience. The brand's Butler Service has set a global standard, providing guests with unparalleled personalized attention. Raffles properties can be found in key locations such as Paris, London, Istanbul, and the Maldives, with upcoming openings in Sentosa, Singapore, and Jaipur, India.

Raffles is part of Accor, a global leader in hospitality with over 5,700 properties worldwide. Through Accor’s loyalty program, ALL – Accor Live Limitless, guests can access a wide array of exclusive services and rewards.

To experience "The Butler Did It," visit: raffles.com/the-butler-did-it.


UAE Opens Golden Visa to Indians Without Property or Business Investment

UAE Opens Golden Visa to Indians Without Property or Business Investment

By Manu Vardhan Kannan

Published on July 8, 2025

In a landmark move, the United Arab Emirates (UAE) has introduced a new route for Indian citizens to obtain the prestigious Golden Visa — now without the need to buy property or launch a business. This shift is part of a pilot program that simplifies the path to long-term residency, specifically targeting skilled Indian professionals and creators.

The Golden Visa offers a 10-year or lifetime residency permit that allows foreigners to live, work, or study in the UAE without needing a local sponsor. With the new update, eligible Indians can apply by nomination through approved UAE partners and pay a one-time fee of AED 100,000 (approximately ₹23.3 lakh).

This initiative reflects the UAE’s strategic efforts to strengthen its knowledge-based economy and deepen ties with India under the Comprehensive Economic Partnership Agreement (CEPA), signed in 2022. The program is expected to receive over 5,000 applications in its first 90 days.

What’s New for Indians?

Under the new scheme:

  • No property purchase, business license, or investment is needed.

  • Applicants must be nominated by approved UAE partner organizations.

  • A fixed one-time fee of AED 100,000 covers lifetime visa eligibility, including admin costs.

  • No recurring taxes or investment maintenance required.

The visa allows unrestricted re-entry and continued residency even if the holder spends extended periods outside the UAE.

Who Can Apply?

The pilot program is open to individuals with experience or expertise in sectors of interest to the UAE, such as:

  • Senior professionals in education, healthcare, and corporates

  • University lecturers, school teachers, and experienced nurses

  • Digital creators (YouTubers, podcasters, filmmakers, authors)

  • Coders, esports professionals, yacht owners, and maritime workers

Application Process:

  1. Contact an authorized agent. The Rayad Group, in partnership with VFS Global and One Vasco, is managing the nomination process in India.

  2. Submit your qualifications and background at One Vasco centres.

  3. Pay the one-time fee.

  4. Complete background checks, including criminal, financial, and social media history.

  5. Receive Golden Visa approval and lifetime residency rights upon clearance.

This simplified path to UAE residency makes the Golden Visa more accessible to talented Indians from non-investment backgrounds, marking a significant policy shift in the region’s migration landscape.


Chef Kishor Singh Joins Namak Greenville as Sous Chef to Elevate Modern Indian Dining

Chef Kishor Singh Joins Namak Greenville as Sous Chef to Elevate Modern Indian Dining

By Manu Vardhan Kannan

Published on July 8, 2025

Namak Indian Restaurant & Bar, a top culinary destination in Greenville, US, has announced the appointment of Chef Kishor Singh as its new Sous Chef. Known for his versatile expertise and creative finesse, Chef Kishor brings over a decade of experience from some of the world’s most esteemed kitchens. His impressive portfolio includes celebrated names like Sanjh Restaurant in the US, Pincode by Kunal Kapoor in Dubai, Masala Library by Jiggs Kalra in New Delhi, Andaz Delhi by Hyatt, and Taj Jai Mahal Palace in Jaipur.

At Namak, Chef Kishor is set to infuse fresh energy into the kitchen, blending traditional Indian flavours with contemporary culinary techniques. His leadership in pre-opening teams and flair for modern plating, menu conceptualisation, and operational excellence makes him a vital addition to the brand’s evolution.

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“It’s an honor to join Namak and bring my culinary journey full circle,” said Chef Kishor Singh. “This role is not only a personal milestone but also an opportunity to showcase refined Indian gastronomy with global finesse.”

His previous role at Sanjh saw him thriving under high-pressure service environments and gaining acclaim for his innovation and team training. His foundation at Masala Library and Punjabi by Nature helped shape a culinary philosophy rooted in Indian tradition and presented with modern flair.

Chef Kishor will work closely with Namak’s head culinary team to develop seasonal menus, experiment with regional dishes, and create memorable dining experiences. His appointment reflects Namak’s ongoing commitment to pushing the boundaries of Indian cuisine while honoring its roots.


Atmosphere Kanifushi Wins Maldives’ Leading Family Resort for Sixth Time

Atmosphere Kanifushi Wins Maldives’ Leading Family Resort for Sixth Time

By Manu Vardhan Kannan

Published on July 8, 2025

Atmosphere Kanifushi Maldives continues its reign as the Maldives’ top family getaway, securing the title of ‘Maldives Leading Family Resort’ for the sixth year in a row at the World Travel Awards 2025. Blending serene beauty with vibrant energy, the resort strikes a unique balance between tranquillity for couples and adventure for families, making it a preferred choice across age groups.

“This win is a testament to our team’s passion and commitment to making each stay unforgettable,” said Ram Bhoyroo, General Manager, Atmosphere Kanifushi. The resort, known for its lush landscape and turquoise seascapes, boasts one of the highest guest repeater rates in the region and constantly innovates to keep experiences fresh.

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Recent additions include the launch of the new Essens Spa, offering immersive wellness journeys, detox sessions, and even dedicated spa treatments for kids and teens. With a heart for inclusivity and an eye for detail, Atmosphere Kanifushi continues to elevate family holidays in the Maldives, earning both loyalty and accolades in equal measure.

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