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By Nishang Narayan
Published on September 16, 2024
Raffles Hotels & Resorts has revealed its latest global brand campaign, titled "The Butler Did It," showcasing the luxury brand's iconic Butler Service. Directed by creative powerhouse Trey Laird and photographed by Dylan Don, the campaign stars notable figures like designer and actor Waris Ahluwalia, fashion icon Robert Rabensteiner, and model May Siu, portraying quintessential Raffles guests. Renowned model Tim Easton steps into the role of the Butler.
Set against the backdrop of Raffles Singapore, the flagship property famous for its butler service since its founding in 1887, the campaign emphasizes how Raffles butlers anticipate guests’ every need—even before they ask. Featuring a vibrant aesthetic and a sense of wit, the campaign underlines the exceptional and surprising moments that guests experience during their stay.
Omer Acar, CEO of Raffles Hotels & Resorts, commented on the new initiative, saying, "This bold campaign celebrates the hallmarks of the Raffles experience. Our Butlers create magic at every turn. 'The Butler Did It' showcases them as the hero of every occasion, offering guests moments of delight that only Raffles can provide.”
A Creative Collaboration Rooted in Fashion and Hospitality
The creative vision behind "The Butler Did It" brings together some of the most influential names in fashion and lifestyle branding. Trey Laird, known for his innovative campaigns for leading global brands, lent his signature intelligence and style to the project. Fashion icon Robert Rabensteiner also served as the campaign's stylist, adding a fashion-forward edge to the initiative.
In Laird’s words, “Raffles is a heritage brand that delivers a modern guest experience full of warmth, playfulness, and whimsy. ‘The Butler Did It’ encapsulates this spirit, allowing guests to imagine a stay that exceeds their wildest dreams.”
The campaign, set to launch globally, will be rolled out across print, digital video, display, and social media platforms.
Raffles Expands Globally with New Openings
As Raffles continues its global expansion, with recent openings in Jaipur, London, Boston, and Bahrain, the "The Butler Did It" campaign reinforces the brand’s commitment to providing its signature blend of elegance and enchanted glamour. Whether guests are checking into Raffles Singapore, Paris, or the new locations, they can expect the same world-renowned service that has defined Raffles for over a century.
About Raffles Hotels & Resorts
Founded in Singapore in 1887, Raffles Hotels & Resorts has become synonymous with luxury, elegance, and a world-class guest experience. The brand's Butler Service has set a global standard, providing guests with unparalleled personalized attention. Raffles properties can be found in key locations such as Paris, London, Istanbul, and the Maldives, with upcoming openings in Sentosa, Singapore, and Jaipur, India.
Raffles is part of Accor, a global leader in hospitality with over 5,700 properties worldwide. Through Accor’s loyalty program, ALL – Accor Live Limitless, guests can access a wide array of exclusive services and rewards.
To experience "The Butler Did It," visit: raffles.com/the-butler-did-it.
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By Manu Vardhan Kannan
Published on November 13, 2026
OZEN RESERVE BOLIFUSHI in the Maldives brings together Asian culinary traditions and island dining at Soyi, its signature fine-dining restaurant overlooking the turquoise waters of South Malé Atoll. Offering a menu inspired by different parts of Asia, the restaurant combines regional flavours, traditional cooking techniques and elegant presentation in a scenic lagoon-side setting.
Guests can choose to dine inside the intimate, glass-fronted pavilion or on its wooden deck beneath the Maldivian sky. With its architecture, warm lighting and water views, Soyi offers a setting suited to romantic dinners, special celebrations and relaxed gatherings.
The menu draws inspiration from China, Thailand, Indonesia, Malaysia and Japan, bringing together a variety of regional dishes, spices and cooking styles. The selection includes both vegetarian and non-vegetarian preparations, allowing guests to explore different flavours from across the continent.
Some of the vegetarian options include Asian Wild Mushroom, Black Fungus Salad and Crystal Vegetables. The non-vegetarian selection features dishes such as Tom Yum, Chicken Shumai, Thai Red Curry Prawns and Sweet and Sour Pork Ribs.
For dessert, guests can choose from Wasabi Brûlée, Mango Sticky Rice and Shokupan Honey Toast, along with a selection of homemade ice creams.
Speaking about the restaurant's culinary approach, Abnash Kumar, General Manager at OZEN RESERVE BOLIFUSHI, said, "At Soyi, we bring together the culinary traditions of Asia through a menu shaped by their distinct flavours, spices and cooking techniques. We want guests to rediscover familiar regional favourites through nuanced preparations, elegant plating and ingredients that reveal the depth of these cuisines. Soyi reflects our approach to dining at OZEN RESERVE BOLIFUSHI, where every meal is conceived as a memorable part of the island experience."
With its Pan-Asian menu and lagoon-side location, Soyi adds to the dining experience at OZEN RESERVE BOLIFUSHI, bringing together regional cuisine, island hospitality and the surroundings of the Indian Ocean.
Published on November 11, 2026
IHG Hotels & Resorts has announced that its voco hotels brand has reached 50 open properties across Europe, marking another milestone in its expansion. Launched in 2018, voco has become IHG's fastest-growing premium brand, attracting guests with its individual character and welcoming hospitality while offering hotel owners a flexible brand model.
The brand continues to expand across major cities, resort destinations and neighbourhood locations in Europe, with another 26 hotels in its development pipeline. Its growth also reflects its position in the premium hotel segment, having won the World Travel Awards' Europe's Leading Premium Hotel Brand title for five consecutive years.
IHG's expansion across Europe has been supported by new hotel signings and conversions across its brand portfolio. For voco, its conversion-friendly model, flexible design approach and access to IHG's global distribution network, commercial scale and IHG One Rewards programme have supported its growth.
Recent openings include voco Budapest D8, the brand's first hotel in Hungary, and voco Antalya Konyaaltı, its first property in Türkiye. Another addition is the 114-room voco London Bloomsbury, located in a Fitzrovian building near the British Museum, Tottenham Court Road, Covent Garden and Soho.
The brand's sustainability efforts are also reflected in voco Zeal Exeter Science Park, IHG's first Net Zero Carbon hotel. The property demonstrates how sustainability initiatives can be brought together with premium hospitality while maintaining the guest experience.
Karin Sheppard, SVP & Managing Director, Europe, IHG Hotels & Resorts, said, “Reaching 50 open voco hotels across Europe is a proud moment for IHG and a real testament to the strength of this brand, the confidence of our owners, and the brilliant work of our hotel teams right across the region. Since launching, voco has carved out a distinctive position in the premium segment: it gives guests a warm, charming and characterful hotel experience, while offering owners a flexible, commercially compelling route to growth.
“What excites me most is the momentum still to come and the incredibly positive conversations we are having with owners in every corner of the region. We have a strong pipeline of 26 voco hotels set to open across Europe, including our first hotel in Tashkent which will see IHG expand our premium presence in Uzbekistan and opening our first European voco suites in Cesme, Türkiye in 2027. Owners are looking for versatile and trusted brands, faster routes to market and the strength of IHG’s enterprise behind them, and voco is proving to be a powerful answer to that demand.”
Each voco property follows three brand hallmarks: Come on in, Me time and voco life. These elements aim to create an inviting experience that combines the individual character of each hotel with the consistency and support of a global brand. The model also allows owners to retain the distinctive features of existing properties while benefiting from IHG's systems and commercial network.
With 50 hotels now open and 26 more in development, voco continues to strengthen IHG's presence in Europe's premium hospitality segment. Planned additions include the brand's first hotel in Tashkent and its first European voco suites in Cesme, Türkiye, both contributing to its future expansion.
Published on November 9, 2026
Saffron Indian Cuisine in Cary, North Carolina, has Chef Narendra Singh as its Specialty Chef, bringing over 15 years of culinary experience across premium hospitality establishments, international cruise operations, restaurant kitchens and catering services in the United States.
Specialising in Indian cuisine, Chef Narendra brings expertise in North Indian and Mughlai preparations, signature curries, biryanis and kebabs. His professional experience also covers menu development, recipe standardisation, production planning, kitchen coordination, food safety and large-scale food production.
He has been associated with Saffron Indian Cuisine since January 2025, contributing to daily kitchen operations and catering services for private events, weddings, corporate functions and community celebrations. His responsibilities include coordinating food preparation, managing kitchen stations and maintaining consistency in flavour, presentation and quality.
Chef Narendra has also contributed to the restaurant's food preparation and service for Cary Diwali, a major community celebration attended by thousands of people. The event involved large-scale Indian food production, detailed preparation planning and kitchen coordination to maintain quality during peak demand.
Speaking about his association, Chef Narendra Singh said, "Cooking is about preserving the authenticity of traditional Indian flavours while ensuring consistency and quality in every dish. At Saffron Indian Cuisine, I look forward to bringing my experience in North Indian and Mughlai cuisine, exploring new preparations and contributing to the restaurant's growth. Being part of community celebrations is equally rewarding because food brings people together and creates a connection with Indian culture and traditions."
Before joining Saffron Indian Cuisine, he worked with Thomas United Company Ltd. / Food Hub in Bermuda, where he prepared Indian speciality dishes and supported restaurant operations. He also gained international cruise hospitality experience with Carnival Cruise Lines, handling kitchen-station responsibilities, standardised food preparation and food-safety practices.
Earlier in his career, Chef Narendra worked at ITC Royal Gardenia in Bengaluru, India, where he developed his skills in North Indian and Mughlai cooking, kitchen organisation and professional food preparation.
His professional achievements include receiving the Master Chef India title from the Royal Bengal Master Chef Organization in May 2026. He was also selected as an International Judge at the Indian Culinary Premier League 2026, organised by the same organisation. With experience across India, Bermuda, international cruise operations and the United States, Chef Narendra brings traditional Indian culinary knowledge and international kitchen exposure to his role at Saffron Indian Cuisine.
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