Raffles Unveils New Global Campaign Highlighting Iconic Butler Service

By Nishang Narayan

Published on September 16, 2024

Raffles Hotels & Resorts has revealed its latest global brand campaign, titled "The Butler Did It," showcasing the luxury brand's iconic Butler Service. Directed by creative powerhouse Trey Laird and photographed by Dylan Don, the campaign stars notable figures like designer and actor Waris Ahluwalia, fashion icon Robert Rabensteiner, and model May Siu, portraying quintessential Raffles guests. Renowned model Tim Easton steps into the role of the Butler.

Set against the backdrop of Raffles Singapore, the flagship property famous for its butler service since its founding in 1887, the campaign emphasizes how Raffles butlers anticipate guests’ every need—even before they ask. Featuring a vibrant aesthetic and a sense of wit, the campaign underlines the exceptional and surprising moments that guests experience during their stay.

Omer Acar, CEO of Raffles Hotels & Resorts, commented on the new initiative, saying, "This bold campaign celebrates the hallmarks of the Raffles experience. Our Butlers create magic at every turn. 'The Butler Did It' showcases them as the hero of every occasion, offering guests moments of delight that only Raffles can provide.”

A Creative Collaboration Rooted in Fashion and Hospitality

The creative vision behind "The Butler Did It" brings together some of the most influential names in fashion and lifestyle branding. Trey Laird, known for his innovative campaigns for leading global brands, lent his signature intelligence and style to the project. Fashion icon Robert Rabensteiner also served as the campaign's stylist, adding a fashion-forward edge to the initiative.

In Laird’s words, “Raffles is a heritage brand that delivers a modern guest experience full of warmth, playfulness, and whimsy. ‘The Butler Did It’ encapsulates this spirit, allowing guests to imagine a stay that exceeds their wildest dreams.”

The campaign, set to launch globally, will be rolled out across print, digital video, display, and social media platforms.

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Raffles Expands Globally with New Openings

As Raffles continues its global expansion, with recent openings in Jaipur, London, Boston, and Bahrain, the "The Butler Did It" campaign reinforces the brand’s commitment to providing its signature blend of elegance and enchanted glamour. Whether guests are checking into Raffles Singapore, Paris, or the new locations, they can expect the same world-renowned service that has defined Raffles for over a century.

About Raffles Hotels & Resorts

Founded in Singapore in 1887, Raffles Hotels & Resorts has become synonymous with luxury, elegance, and a world-class guest experience. The brand's Butler Service has set a global standard, providing guests with unparalleled personalized attention. Raffles properties can be found in key locations such as Paris, London, Istanbul, and the Maldives, with upcoming openings in Sentosa, Singapore, and Jaipur, India.

Raffles is part of Accor, a global leader in hospitality with over 5,700 properties worldwide. Through Accor’s loyalty program, ALL – Accor Live Limitless, guests can access a wide array of exclusive services and rewards.

To experience "The Butler Did It," visit: raffles.com/the-butler-did-it.


6 Serene Escapes to Reclaim Yourself This Global Wellness Day

6 Serene Escapes to Reclaim Yourself This Global Wellness Day

By Manu Vardhan Kannan

Published on June 16, 2025

In a world that moves at breakneck speed, there is something quietly powerful about choosing stillness. This Global Wellness Day, step into spaces that allow you to disconnect from the chaos and reconnect with yourself. Here are six hand-picked wellness destinations where nature, culture, and calm converge to help you breathe deeper and be more present.

Thailand

At Phulay Bay, a Ritz-Carlton Reserve in Krabi, mornings begin with the sound of waves and end with crystal sound healing under open skies. The resort’s wellness journeys include ocean-facing meditation, Thai massages, and vitality pools. Dining at Sri Trang reflects the same care with seasonal, farm-to-table dishes rooted in traditional Thai techniques. Here, stillness feels as luxurious as the view.

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Ras Al Khaimah

At Camp 1770, perched 1,770 metres above sea level in the Jebel Jais Mountain range, wellness begins before sunrise. Sound healing and yoga unfold with the shifting sky as your backdrop. Down below, the Mövenpick Resort Al Marjan Island invites guests for yoga on the beach and spa rituals like the Desert Sand Reviver at Citrine Spa. Also worth exploring are the extensive wellness programmes at Anantara Mina Al Arab and nature-inspired yoga sessions at The Ritz-Carlton Al Wadi Desert. 

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Kenya

Kenya offers a more grounded approach to wellness. At The Sanctuary at Ol Lentille in Laikipia, guided walks with Maasai hosts end with quiet reflection on cliffside decks. On the coast, Watamu Treehouse features treetop meditation and breathwork with views of the Indian Ocean. It’s wellness guided not by routines, but by rhythm of nature, wind, and waves.

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Qatar

The Residences at The St. Regis Marsa Arabia Island on The Pearl-Qatar introduces wellness as a lifestyle. At the Longevity Hub by Clinique La Prairie, Swiss precision meets holistic science to deliver personalized therapies. Infinity pools, cabanas, and wellness-driven design make this island feel like a sanctuary that supports your wellbeing naturally and luxuriously. 

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Sri Lanka

Nestled in Sri Lanka’s central highlands, Camellia Hills offers views of Castlereagh Lake and tea-covered slopes—an ideal setting for quiet reflection. Near Colombo, The Wallawwa hosts Vikasa Wellness, a programme blending mindful movement, meditation, and ancient Sri Lankan sound healing rituals. These properties from Teardrop Hotels are curated for solo travellers and couples seeking a deeper, more personal retreat.

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Israel

Floating in the Dead Sea, you feel your shoulders drop and breath slow wellness in its purest form. In the Negev Desert, Desert Ashram provides unplugged weekends filled with movement and community. In Amirim, a plant-based moshav, boutique eco-stays host Kabbalah-based workshops and meditation, creating a gentle return to self.

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This June, pause intentionally. Choose stillness over speed. And let one of these places help you feel more like yourself again.


Novotel Nairobi Westlands Hosts “Nyama Choma & Bond” Father’s Day Brunch

Novotel Nairobi Westlands Hosts “Nyama Choma & Bond” Father’s Day Brunch

By Manu Vardhan Kannan

Published on June 14, 2025

 Novotel Nairobi Westlands is inviting families to make this Father’s Day truly special with a unique brunch celebration on Saturday, June 15th, 2025. Titled “Nyama Choma & Bond – Bold Flavors, Strong Bonds,” the event is thoughtfully designed to honor fathers while strengthening family ties through food, fun, and wellbeing experiences.

The highlight of the day will be a mouthwatering Nyama Choma spread, offering bold Kenyan flavors that every dad will love. Guests can choose between two brunch packages—Non-Alcoholic and Alcoholic—to suit their preferences. But the event goes beyond just food.

To ensure a complete family experience, the hotel has lined up fun games such as pool, darts, and board games, creating the perfect environment for bonding. For a touch of relaxation, Wellbeing Stations will offer massage and barber services, helping dads unwind and enjoy some pampering.

Adding an extra layer of excitement, a special giveaway will be organized exclusively for fathers, making them feel valued and appreciated.

Fabio Gonsalves, General Manager of Novotel Nairobi Westlands, shared,
“At Novotel Nairobi Westlands, we understand the deep and unique bond between fathers and their children. This Father's Day, we wanted to go beyond just food. With our Nyama Choma brunch, we’re celebrating bold flavors and even stronger bonds. It’s a day for families to create joyful memories together and truly honour the amazing dads in their lives.”

With its blend of great food, entertainment, and wellness, the Nyama Choma & Bond Brunch promises to be a memorable and meaningful celebration for the whole family.


The OZEN Collection and Champagne Guy Charbaut Mark Five Years of Celebrated Collaboration in the Maldives

The OZEN Collection and Champagne Guy Charbaut Mark Five Years of Celebrated Collaboration in the Maldives

By Manu Vardhan Kannan

Published on June 14, 2025

 In a celebration that fuses timeless heritage with elevated indulgence, THE OZEN COLLECTION teams up with Champagne Guy Charbaut for the fifth consecutive year. This milestone marks a deepening partnership between the iconic Maldivian hospitality brand and the historic French champagne house, bringing a week-long series of refined experiences across two dreamy resorts—OZEN LIFE MAADHOO and OZEN RESERVE BOLIFUSHI—from 20th to 26th October 2025.

Founded in 1936, Champagne Guy Charbaut has nearly a century of expertise crafting elegant cuvées shaped by the terroir of Mareuil-sur-Aÿ. Known for its refined approach to winemaking, the Maison’s philosophy aligns perfectly with THE OZEN COLLECTION’s commitment to crafting unforgettable luxury moments.

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OZEN LIFE MAADHOO | 20–22 October 2025

The celebration kicks off underwater at M6m on 20th October, where a dual lunch and dinner will be elevated by expertly curated Champagne pairings. The next day, the bold flavors of TRADITION INDOCEYLON take the spotlight in a “Champagne & Spice” dinner—a bold blend of Indian culinary tradition and French finesse. The festivities at MAADHOO conclude on 22nd October with the Champagne Brunch Royale at THE PALMS, a relaxed, bubbly affair that perfectly captures the essence of barefoot luxury.

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OZEN RESERVE BOLIFUSHI | 24–26 October 2025

From 24th October—World Champagne Day—BOLIFUSHI will host a captivating overwater dining experience at ORIGINƎ, where the finest vintages accompany gourmet, ocean-inspired fare. On 25th October, the fan-favorite “Champagne & Spice” dinner returns at SAFFRON, once again marrying the bold warmth of Indian flavors with the elegance of French Champagne. The series wraps on a high note with a sunset pool party at OZAR on 26th October, where golden bubbles sparkle against the backdrop of the Maldivian golden hour.

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“We have discovered something extraordinary with THE OZEN COLLECTION,” shared Xavier Charbaut.
“What began as a meeting of philosophies—our devotion to terroir and their dedication to curated moments—has grown into a cherished tradition. The Maldives feels like a second home for our champagnes. We’re already imagining the next chapter: daring new pairings, deeper connections with our vintages, and a few surprises from our cellars.”

A Partnership Beyond the Events

The collaboration isn’t limited to a single week. Throughout the year, guests at both resorts can explore the Maison’s impressive portfolio—from the refined Cuvée de Réserve ‘Old Vines’ Brut to the vibrant Rosé 1er Cru Brut. Each pour is an invitation to transform ordinary moments into exceptional memories.

“This partnership exemplifies what luxury truly means today,” says Nicolas Laguette, Director of Wines at Atmosphere Core.
“It’s a celebration of tradition and innovation coming together—where every detail is intentional and every guest moment is designed to inspire.”

With five years of exceptional experiences behind them, THE OZEN COLLECTION and Champagne Guy Charbaut look ahead to a sparkling future filled with elegance, discovery, and plenty of bubbles.

To learn more or reserve your place, visit www.theozencollection.com or contact a Personal Ambassador.

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