Raffles Unveils New Global Campaign Highlighting Iconic Butler Service

By Nishang Narayan

Published on September 16, 2024

Raffles Hotels & Resorts has revealed its latest global brand campaign, titled "The Butler Did It," showcasing the luxury brand's iconic Butler Service. Directed by creative powerhouse Trey Laird and photographed by Dylan Don, the campaign stars notable figures like designer and actor Waris Ahluwalia, fashion icon Robert Rabensteiner, and model May Siu, portraying quintessential Raffles guests. Renowned model Tim Easton steps into the role of the Butler.

Set against the backdrop of Raffles Singapore, the flagship property famous for its butler service since its founding in 1887, the campaign emphasizes how Raffles butlers anticipate guests’ every need—even before they ask. Featuring a vibrant aesthetic and a sense of wit, the campaign underlines the exceptional and surprising moments that guests experience during their stay.

Omer Acar, CEO of Raffles Hotels & Resorts, commented on the new initiative, saying, "This bold campaign celebrates the hallmarks of the Raffles experience. Our Butlers create magic at every turn. 'The Butler Did It' showcases them as the hero of every occasion, offering guests moments of delight that only Raffles can provide.”

A Creative Collaboration Rooted in Fashion and Hospitality

The creative vision behind "The Butler Did It" brings together some of the most influential names in fashion and lifestyle branding. Trey Laird, known for his innovative campaigns for leading global brands, lent his signature intelligence and style to the project. Fashion icon Robert Rabensteiner also served as the campaign's stylist, adding a fashion-forward edge to the initiative.

In Laird’s words, “Raffles is a heritage brand that delivers a modern guest experience full of warmth, playfulness, and whimsy. ‘The Butler Did It’ encapsulates this spirit, allowing guests to imagine a stay that exceeds their wildest dreams.”

The campaign, set to launch globally, will be rolled out across print, digital video, display, and social media platforms.

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Raffles Expands Globally with New Openings

As Raffles continues its global expansion, with recent openings in Jaipur, London, Boston, and Bahrain, the "The Butler Did It" campaign reinforces the brand’s commitment to providing its signature blend of elegance and enchanted glamour. Whether guests are checking into Raffles Singapore, Paris, or the new locations, they can expect the same world-renowned service that has defined Raffles for over a century.

About Raffles Hotels & Resorts

Founded in Singapore in 1887, Raffles Hotels & Resorts has become synonymous with luxury, elegance, and a world-class guest experience. The brand's Butler Service has set a global standard, providing guests with unparalleled personalized attention. Raffles properties can be found in key locations such as Paris, London, Istanbul, and the Maldives, with upcoming openings in Sentosa, Singapore, and Jaipur, India.

Raffles is part of Accor, a global leader in hospitality with over 5,700 properties worldwide. Through Accor’s loyalty program, ALL – Accor Live Limitless, guests can access a wide array of exclusive services and rewards.

To experience "The Butler Did It," visit: raffles.com/the-butler-did-it.


VGC Tickles Tastebuds as Central Vietnam Gains Global Foodie Recognition

VGC Tickles Tastebuds as Central Vietnam Gains Global Foodie Recognition

By Nishang Narayan

Published on February 21, 2025

Central Vietnam is cooking up a storm in the global culinary scene, and Vietnam Golf Coast (VGC) clubs are at the heart of the action. With the arrival of MICHELIN Guide inspectors in Da Nang, the region has officially joined Hanoi and Ho Chi Minh City as one of Vietnam’s premier gourmet hubs.

Long known for its diverse culinary offerings, Central Vietnam tempts visitors with an irresistible mix of iconic Vietnamese dishes like pho and banh mi, alongside regional specialties such as mi Quang (turmeric rice noodles with shrimp and pork), bun cha ca (fishcake noodle soup), banh xeo (Vietnamese crepe), and congee with braised duck. Fresh seafood, sourced daily from local waters, remains a standout attraction for food lovers.

Adding a touch of fine dining excellence to the mix is La Maison 1888, a one-Michelin-starred French restaurant in Da Nang that continues to attract gourmands from across the world.

Gourmet Experiences at Vietnam Golf Coast Clubs

VGC clubs have embraced this culinary renaissance, ensuring visitors enjoy a world-class golf and dining experience.

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  • Laguna Golf Lang Co offers ten diverse restaurants, ranging from Mediterranean delights at Azura to traditional Vietnamese flavors at The Water Court and refined Thai cuisine at Saffron, perched on a hilltop with panoramic sea views. The resort’s 67 Bar, located within an alfresco clubhouse, provides the perfect spot to unwind post-game with crafted cocktails and stunning golf course views.

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  • Montgomerie Links elevates the golf experience with Birdies, an acclaimed restaurant blending East-meets-West flavors. The menu features seasonal dishes crafted with the finest local ingredients, ensuring every visit is a fresh and exciting culinary journey.

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  • Ba Na Hills Golf Club takes pride in its clubhouse restaurant, serving everything from Vietnamese specialties to Korean and Western dishes, catering to international visitors. The club’s culinary reputation was cemented when it won the 2024 Vietnam Golf & Leisure Award for Best F&B Course. Located near the renowned BaNa Brewhouse, golfers can enjoy a refreshing SunKraftbeer after a round.

Beyond the Golf Clubs: A Culinary Odyssey

The culinary magic extends to the region’s historical cities as well. In Hoi An, visitors can indulge in cao lau and white rose dumplings, while Hue’s imperial cuisine, featuring bun bo Hue, reflects its royal heritage. These flavors, steeped in tradition yet evolving with modern influences, ensure that Central Vietnam remains a dream destination for food lovers and golf enthusiasts alike.

With MICHELIN recognition, world-class dining, and elite golf facilities, Central Vietnam is teeing up an experience that’s as delicious as it is unforgettable.


Minor Hotels Announces NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments

Minor Hotels Announces NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments

By Nishang Narayan

Published on February 20, 2025

Minor Hotels, a global hospitality group with over 560 properties across 58 countries, has announced the upcoming launch of NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments, set to open in early 2028. The 156-key luxury property will be located on Al Marjan Island, a premier waterfront destination in Ras Al Khaimah, further strengthening the emirate’s position as a growing hub for upscale hospitality.

The announcement was made at THINC Middle East, marking another milestone in Minor Hotels’ regional expansion. The new property, developed in collaboration with RRS International Development FZ-LLC, will feature 120 beach-facing rooms and suites, alongside 36 branded serviced apartments. Designed for luxury and comfort, the hotel will boast four restaurants and bars, a gym, an outdoor pool, a kids’ club, a games room, a retail shop, and a co-working space, offering an elevated guest experience.

A Landmark Development on Al Marjan Island

RRS International Development, a leading real estate developer in the UAE, is bringing its expertise to this project as part of its dedicated focus on Ras Al Khaimah’s booming hospitality and real estate sector. The NH Collection property is positioned as a key addition to Al Marjan Island’s evolving landscape, which includes the UAE’s first integrated resort and multiple five-star hotel projects.

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Highlighting the significance of the partnership, Dillip Rajakarier, CEO of Minor Hotels, stated:
"We are excited to announce the expansion of NH Collection within the Middle East, reinforcing the brand’s global growth beyond Europe and the Americas. RRS International Development has a deep understanding of the regional real estate market, and we look forward to working together to develop this remarkable property on Al Marjan Island."

Elevating Ras Al Khaimah’s Hospitality Scene

The launch of NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments aligns with Ras Al Khaimah’s tourism vision, which aims to attract high-end travelers and investment. Expressing excitement about the project, Sanjay Narayandas Dhawan, RRS International Development FZ-LLC, commented:
"This landmark development under the NH Collection brand will redefine boutique hospitality on Al Marjan Island. We are honored to align with Minor Hotels and contribute to the growth of this dynamic destination under the visionary leadership of His Highness Sheikh Saud bin Saqr Al Qasimi."

Adding to this, Rakesh Mirchandani, RRS International Development FZ-LLC, stated:
"With Al Marjan Island set to become a premier five-star resort destination, we are committed to creating world-class developments that offer luxury at an attainable value."

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Marjan’s Chief Executive Officer, Arch. Abdulla Al Abdouli, also emphasized the importance of this collaboration, stating:
"Our vision to transform Al Marjan Island into a vibrant tourism and lifestyle destination is further strengthened by the arrival of NH Collection. Their focus on service excellence and premium hospitality aligns perfectly with our commitment to curating exceptional guest experiences."

Minor Hotels’ Continued Growth in the UAE

The new NH Collection property will join Minor Hotels' expanding portfolio in the UAE, where the group currently operates 17 properties across four brands, including Anantara Mina Al Arab Ras Al Khaimah Resort, which debuted in early 2024. NH Collection first entered the UAE market with NH Collection Dubai The Palm in 2023—marking its global expansion beyond Europe and the Americas. Since then, the brand has extended its presence to Asia and the Indian Ocean, with further developments planned across Africa and the Middle East.

With its prime beachfront location, sophisticated amenities, and NH Collection’s signature blend of contemporary elegance and exceptional service, the NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments is poised to become a standout addition to Ras Al Khaimah’s luxury hospitality scene.


Proximo Spirits and Monika Alcobev Limited Launch Bushmills GTR Exclusive Range at GMR Hyderabad Duty-Free

Proximo Spirits and Monika Alcobev Limited Launch Bushmills GTR Exclusive Range at GMR Hyderabad Duty-Free

By Author

Published on February 17, 2025

Proximo Spirits and Monika Alcobev Limited are launching the exclusive Bushmills Irish Whiskey GTR range at GMR Hyderabad Duty Free on February 14th, with availability in Delhi and Mumbai. This range includes 10, 12, 15, and 21-year-old single malts from the renowned Bushmills "World Wood Series."

Crafted in hand-selected casks, these whiskeys offer distinct flavors:

  • Bushmills 10 Year Old: Aged in bourbon and oloroso sherry butts, featuring honey, vanilla, raisins, and nuts.

  • Bushmills 12 Year Old: Finished in Pedro Ximénez sherry casks, delivering dried fruit, vanilla, and espresso notes.

  • Bushmills 15 Year Old: Aged in first-fill and second-fill American oak, offering toasted oak, roasted nuts, and apple spice.

  • Bushmills 21 Year Old: Aged in bourbon and oloroso sherry casks, finished in Marsala casks, with flavors of ginger, candied fruits, and oak.

Additionally, the Bushmills Black Bush 80/20 GTR Exclusive will soon be available, featuring 80% single malt whiskey finished in Pedro Ximénez sherry casks, blended with 20% Irish grain whiskey.

Roy Summers, Head of Global Travel Retail at Proximo Spirits, stated, "We are delighted to launch Bushmills across GTR in India, offering a range for whiskey explorers, enthusiasts, and gifting." Kunal Patel, CEO of Monika Alcobev Limited, added, "This launch underscores our commitment to bringing premium experiences to customers."

After Hyderabad, the range will launch at Delhi and Mumbai Duty-Free.

About Bushmills The world's oldest licensed whiskey distillery, Bushmills crafts award-winning triple distilled single malt whiskey with a signature smooth taste.

About Proximo Spirits A global leader in premium spirits, Proximo’s portfolio includes Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey, The Kraken Black Spiced Rum, and more.

About Monika Alcobev Limited A leading importer of luxury alcohol brands in India and South Asia, Monika Alcobev specializes in premium distribution across HORECA and retail.

About GMR Hyderabad Duty Free One of India's top duty-free outlets, offering premium global brands in spirits, fragrances, and luxury goods.

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