RAKTDA and Trip.com Group Strengthen Partnership to Promote Ras Al Khaimah as a Top Destination for Chinese Travelers

RAKTDA and Trip.com Group Strengthen Partnership to Promote Ras Al Khaimah as a Top Destination for Chinese Travelers

By Author

Published on March 10, 2025

Ras Al Khaimah Tourism Development Authority (RAKTDA) and Trip.com Group have strengthened their strategic alliance to position Ras Al Khaimah as a premier destination for Chinese travelers. The announcement was made at ITB Berlin 2025, where both organizations signed a Memorandum of Understanding (MoU) to introduce a series of initiatives aimed at increasing the Emirate’s visibility, engagement, and accessibility in China.

The MoU was signed by Amanda Wang, Vice President of Trip.com Group, and Iyad Rasbey, Vice President of Destination Tourism Development at RAKTDA. This agreement builds upon the success of their existing partnership and introduces transformative strategies leveraging Trip.com Group’s digital ecosystem, data intelligence, and extensive consumer reach. Through immersive storytelling, targeted promotions, and exclusive travel offerings, Ras Al Khaimah is being positioned as an authentic Arabian escape for Chinese tourists. The Emirate’s blend of adventure, relaxation, and history provides a compelling alternative to traditional Middle Eastern destinations.

Since the partnership’s inception in June 2024, Trip.com Group has generated over 17.5 million page impressions for Ras Al Khaimah. This collaboration has significantly boosted the Emirate’s hospitality sector, leading to a 22% increase in hotel bookings in the second half of 2024. In recognition of this success, Trip.com Group honored RAKTDA with its “Outstanding Strategic Partner of the Year” and “Best Overseas Partner of 2024” awards at its Global Partner Summit in December 2024.

China remains one of the fastest-growing outbound travel markets, and this partnership underscores Ras Al Khaimah’s commitment to capturing this audience. Iyad Rasbey emphasized that the extension of their collaboration with Trip.com Group represents a critical step in their broader strategy to explore new growth opportunities. By combining RAKTDA’s destination marketing expertise with Trip.com Group’s market insights and digital influence, the alliance seeks to introduce Ras Al Khaimah to a wider Chinese audience while highlighting its cultural heritage and Arabian hospitality.
Amanda Wang, Vice President of Trip.com Group, expressed enthusiasm for the shared vision between the two partners, emphasizing Ras Al Khaimah’s natural beauty, adventure offerings, and cultural significance. She stated that the next phase of the partnership will involve enhancing digital capabilities to create engaging narratives for Chinese travelers. By amplifying marketing efforts and increasing the Emirate’s presence across Trip.com Group’s platforms, the goal is to attract more visitors eager to explore Ras Al Khaimah.

One of the key initiatives in this collaboration is the launch of a flagship Ras Al Khaimah Star Hub store on Ctrip, Trip.com Group’s primary travel booking platform for Chinese travelers. This digital storefront will serve as a dedicated space for travel inspiration, promotions, and curated itineraries, further strengthening Ras Al Khaimah’s appeal. Additionally, RAKTDA is implementing measures to enhance the travel experience for Chinese visitors, including language support and digital payment solutions tailored to their needs.

Ras Al Khaimah Tourism Development Authority reported a record-breaking year in 2024, with 1.28 million overnight arrivals, marking a 12% increase in tourism revenues and a 15% rise in MICE visitors. These figures highlight the Emirate’s growing prominence as a global tourism destination. With a strategic vision aimed at attracting over 3.5 million annual visitors by 2030, Ras Al Khaimah continues to solidify its position as a premier choice for international travelers.


Taiwan Tourism Reports 22% Growth in Indian Arrivals, Expands Outreach with Kochi and Kolkata Events

Taiwan Tourism Reports 22% Growth in Indian Arrivals, Expands Outreach with Kochi and Kolkata Events

By Manu Vardhan Kannan

Published on September 12, 2025

Taiwan Tourism Administration (TTA) has reported strong growth in Indian visitor arrivals, with numbers rising by 22.01% between January and May 2025. Building on this momentum, TTA has intensified its India engagement through recent trade and educational seminars in Kochi and Kolkata.

The events, held in partnership with Singapore Airlines and Thai Airways, aimed to strengthen Taiwan’s positioning as a destination for high-end leisure, FIT, and MICE travellers. In Kochi, TTA hosted its first-ever trade seminar in the city, attended by around 30 leading travel agents and tour operators. The session highlighted Taiwan’s diverse tourism offerings, with special focus on MICE opportunities, supported by Taiwanese destination management companies Top Holidays and Apple Travel Services.

In Kolkata, TTA organised its first major post-pandemic roadshow in eastern India, supported by Thai Airways. With around 50 agents in attendance, the session showcased Taiwan’s potential as a leisure and corporate travel hub. West Bengal, being one of India’s strongest outbound markets, was identified as a key region for partnership building and market expansion.

“India is a very diverse market and there are tremendous opportunities to exploit across the country. The two events were strategic extensions of our engagement programme in India over the last year and a half. Kochi gave us the opportunity to penetrate South India, whereas Kolkata was our first post-pandemic push into East India, particularly West Bengal,” said Paul Shih, Director, TTA Singapore Office.

Since its return to India in January 2024, Taiwan has achieved impressive post-pandemic growth, with arrivals rising 20.81% in 2024 and continuing the trend with over 22% growth in early 2025. Shih added that TTA is committed to a long-term strategy of positioning Taiwan as a premier destination for HNI, FIT, incentive, and luxury corporate travellers through stronger collaborations with airlines and travel agencies.

As part of its broader plans, TTA is also working on introducing new tourism products, including golf tourism, to appeal to the evolving preferences of Indian travellers. With strategic trade activations across multiple regions, Taiwan aims to accelerate growth in visitor arrivals and build deeper, long-lasting partnerships in the Indian market.


Hilton Kathmandu Burned Amid Widespread Unrest in Nepal

Hilton Kathmandu Burned Amid Widespread Unrest in Nepal

By Manu Vardhan Kannan

Published on September 11, 2025

Kathmandu witnessed a devastating blow to its hospitality sector as Hilton Kathmandu, the city’s tallest hotel, was destroyed by fire amid violent protests against alleged corruption and social media restrictions. Demonstrators set fire to the hotel during escalating clashes, leaving its glass façade a charred skeleton against the city skyline.

The protests also targeted government buildings and the residences of political leaders, spreading chaos across Kathmandu. Hilton Kathmandu’s destruction is particularly significant as it symbolized Nepal’s aspirations to elevate its hospitality industry to international standards.

Constructed by the Shanker Group, the hotel broke ground in 2016 and officially opened in July 2024 after several delays. Its modern design featured vertical glass fins inspired by Buddhist prayer flags that shifted hues with light, offering world-class amenities including restaurants, a spa, event spaces, and a rooftop bar overlooking the Himalayas.

With an investment of approximately ₹8 billion, Hilton housed 176 rooms and multiple banquet halls. Designed as an “immediate occupancy” building, it incorporated seismic safeguards crucial for Nepal’s earthquake-prone terrain. The fire not only destroys a physical landmark but also represents a major setback for Kathmandu’s tourism and luxury hospitality ambitions.


Tourists Stranded in Nepal as Gen Z Protests Force Kathmandu Airport Shutdown

Tourists Stranded in Nepal as Gen Z Protests Force Kathmandu Airport Shutdown

By Manu Vardhan Kannan

Published on September 11, 2025

Hundreds of tourists from India and other nations are stranded in Nepal as Kathmandu Airport remains closed due to violent protests led by Gen Z against alleged corruption and the controversial social media ban imposed by the Oli government.

What started as a peaceful youth-led movement quickly escalated into violent clashes with security forces, resulting in several deaths. Demonstrators also attacked top politicians and set fire to their homes, prompting authorities to shut down airports and block major highways.

Tourists who had travelled for vacations are now trapped. A group from Navi Mumbai, visiting the Pashupatinath Temple, shared their distress: “We arrived on September 8, and the next day protests erupted. We are confined to our hotel and are extremely scared,” said one traveler.

The Indian Embassy has assured citizens that arrangements are underway for their safe return but has advised them to stay indoors until the situation stabilizes.

Foreign tourists are also affected. A German visitor reported, “Yesterday I saw a lot of smoke from hotels being set on fire. Innocent people are dying. It’s very sad. I hope everything will return to normal soon.”

Another member of the German group said, “We are safe, but we hope to leave tomorrow. The situation is unfortunate.”

With the protests continuing and uncertainty prevailing, stranded tourists anxiously await safe passage, as authorities work to restore order and ensure their evacuation.

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